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Abriefhistory
ofTATandthe
 fourthingsI
    learnt
 Hampus Jakobsson, @hajak
A BRIEF HISTORY OF TAT
            6 FRIENDS
DIFFERENCE, HAVE FUN, DEVELOP
           TRIED A LOT
         SONY ERICSSON
        SAMSUNG, NOKIA,
    MOTOROLA, GOOGLE, ETC
       FOUNDERS STEPPED
         OUT OF THE WAY
        SCALE + INNOVATE
  0.5B PHONES + CARS + OTHER
    5M+ VIEWS ON YOUTUBE
               RIM
Love doing
$   Has value



                 1.
!   Best at
Get shit done
Release often,
release early


                 2.
Balance the trinity

Tech, User, Market



                3.
Understand people
Distill the story



                    4.
Tell it as if you care
Why join
the navy
when you
 can be a
 pirate?
      - Steve Jobs
What can I
  spend the
rest of my life
 mastering?
Work at a startup!

           @hajak
 hampus.jakobsson@gmail.com
    slideshare.net/hajak

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