Eureka Facts Capabilities USDA FNS

AIMS / MOBIS

USDA FNS
DBE/ MBE Certified

Social Science Research
Program Evaluation
Survey Research
Marketing Research /Opinion Polling
Statistical Analysis

EUREKAFACTS LLC
Technical Capabilities Overview
© EurekaFacts LLC- www.EurekaFacts.com

The mission of EurekaFacts is to support and empower the organizations that work
towards a better, safer world.

Our strategy is to equip decision makers with easy-to-use research, analysis and
expertise that contributes to fact-based, transparent, accountable, effective programs
and efforts.

Our measures of success are information utility, accuracy, timeliness, cost-
effectiveness, and complete client satisfaction.


About EurekaFacts
In January 2003, EurekaFacts was established as a firm that uncovered
insights that could be used to formulate and implement data driven strategies and
tactics, improve organization and programs. From day one, we centered our efforts
on delivering top quality service and building core capabilities.

As we approach our tenth anniversary, we have grown to become a small
business that has a strong team, and highly competitive technical and
management capabilities. The company is constantly achieving new heights.

Today, EurekaFacts is a full service research and analysis firm that provides
insights to support targeted communications, program evaluations, strategic
decisions and data-driven tactics. EurekaFacts works with agencies directly as well
as with many large prime contractors.

EurekaFacts, LLC is an approved US SBA 8(a) program participant, a
certified Hispanic-owned US SBA SDB firm and a GSA Schedule contract holder in
the MOBIS Survey Services category and under AIMS for marketing research and
analysis services.

“The value of EurekaFacts is that they make visible the invisible.”
Paul Ward, Strategist
Rock Creek Strategic Marketing

Core Areas of Expertise

 Social Science Research
• Survey Research - Program Evaluation
• Data collection - Focus groups
• Cognitive interviews -Ethnographic studies

 Statistical Analysis
• Multivariate analysis -Predictive modeling - Mathematical modeling
• Data-mining – Geography-based analysis

 Administrative and Business
• Human factors / Usability studies, user centered design

 Marketing Sciences / Marketing Research
• Segmentation - Media Allocation Modeling
• Advertising Testing – Branding
• Marketing Plans – Pilot Tests


Capabilities Overview

EurekaFacts Core Capabilities

Survey Strategic Strengths
Research Communications Human Factors Research Methods

Core Technical Capabilities
Data Analysis Quality Assurance
National Surveys Branding Research Project Management
Survey Design Market segmentation Statistical analysis
Usability Studies Federal Project Expertise
Sampling Positioning Data mining
Cognitive Testing Understanding of Military
Focus Groups Communications Multivariate analysis
Test/ Assessment Audiences
Data Analysis & Strategic and tactical Statistical testing
Development Expert Staff
Reporting market planning Forecasting
User-Centered Design
Customer Satisfaction Predictive modeling
Needs Assessments Time series/ trends Easy Contracting
Data Organizational Segmentation Small Business SBA SDB
Collection Program Studies Decision modeling SBA 8(a) Designation
Mixed Mode Geography-based GSA AIMS
Online survey
Evaluation Climate Studies
analysis & reporting GSA MOBIS
Impact assessments Employee Morale MBE/DBE Multiple States – CA,
Telephone Secondary dataset
Outcome studies Safety Culture MD, NJ, NY, PA
Mail & In-person integration with large
Economic Impact Organizational Behavior Strong past performance
Response analysis databases
Process assessments & Attitudes
English, Spanish
Training Evaluation

Core Supporting Foundation
 Knowledge Discovery and Data Transformation – Expertise in the capture and transformation of data into actionable insight
 Content and Knowledge Management – Processes for data management, documentation, content creation, editing, collaboration, publishing and distribution
 Quality Assurance – Standard project methods and processes, review and approval procedures, integrity, accuracy controls
 Technology Support – Intensive use of current technologies to support workflow, data capture and transformation, delivery and security
 Project Management – Use of professional collaboration and project management tools and methodologies to meet objectives and maximize resources
© EurekaFacts
 Team Approach – Multicultural and multidisciplinary high performance team environment

LLC


Expertise
 Team of experts in research:

• Survey Methodologists (instrument design, IRB, OMB submissions)
• Research Analysts (quantitative, qualitative)
• Cognitive Psychologists (cognitive testing, interviewers, behavioral coders)
• Survey Managers
• Multilingual data collection staff
• Public health, health communications
• Bilingual research and data collection staff
• Statisticians, econometricians (sampling techniques, sample weighting
schemas, mathematical modeling, multivariate regression)
• Reporting - Publishing (Copy writers, technical report writers, editors,
designers, programmers, support staff).


Experience
 Experienced personnel

• Sampling (sample designs and weight schemas)
• Design (development and testing of instruments)
• Field Management (hire, train and manage field data collectors)
• Data Collection (Multilingual, mixed mode data collection, CATI, focus
groups, ethnographic research, usability)

• Analysis (statistical analysis , modeling, regressions, cluster, time series,
development of data-marts, text mining, GIS, literature reviews)

• Reporting (reports for various audiences, dynamic, report, publications)


Past Performance

 Proven Track Record:

• Testing of question items for Census ACS about SNAP,
WIC and Food Assistance
• Recruitment and testing of items, protocols for health,
nutrition, WIC, National Children’s Study, other large
scale efforts.
• Studies collecting data from children, educators, school
administrators, community organizations, local
governments.
• Analytical models NCI, CDC, Army, commercial clients.
• National advertising & PSA campaign evaluation
• A decade of excellence as prime and sub.


Specialized Research Facilities
Supporting the EurekaFacts consulting, research and analysis capabilities is a strong data
collection and data processing structure that includes:

Focus Group, & One-On-One Interviewing Facilities
Fully equipped focus group facilities, group interviewing and one-on one interviewing rooms
designed for cognitive interviewing and unobtrusive research observation.

Usability Test Lab
State of the art usability test lab dedicated to user-centered design and evaluation services. It
includes 2 rooms (testing and observation room) equipped with the latest tools and software.

Facilities Include:

 One-way viewing mirrors  Video monitors, speakers for observers
 Broadband Internet connections  Digital video recording of full screen or
 Projected computer display for participants picture-in-picture; audio recording of
 Wireless Internet connection for client use participant and moderator comments
 Digital video screen capture of participant’s  Capabilities to interact with remotely located
screen participants
 Video camera with pan, tilt, zoom; multiple  Capabilities to interact with remotely located
cameras if needed observers
 Multiple microphones, audio mixer  Observational data logging software

Our facilities are conveniently located in Rockville, Maryland, a central location two blocks away
from metro. A team of multilingual moderators and interviewers is available to support various
needs.
Mobile Lab available for focus groups and usability testing

“They take the stress factor out.”
Gina Cross, Project Manager
NeighborWorks America

Specialized Research Facilities
Telephone Research Call Center
EurekaFacts features a call center with capacity for up to 100 stations. Trained agents support
inbound and outbound projects for telephone interviewing, special population recruitment and
project help desk.

Analytical and GIS support
Our team of analysts utilizes STATA, SPSS, SAS, Answertree, Mapinfo, Arcview and other
software to deliver robust statistical and data-mining analysis. We work with databases in SQL
Server, Oracle, DB2 and other environments as required.

Survey Programming and Online Communications
Our IT staff is ready to support programming of complex surveys, online communications
deployment and web-enabled databases to support research study programming, pilot program
web development, conferences/event logistics coordination, and other short turnaround
programming projects.

“I am impressed with your analysis…—succinct and rigorous in your analytics
approach and interpretation.
Gail Fairhall, Ph.D.
Vice President of Research
Professional Convention Management Association (PCMA)

High Performance Teams
Our teams are configured for maximum insight and quality in the process of conducting research. Teams
are specialized in supporting campaign and message development, campaign optimization and campaign
evaluation. Each project is configured to meet the project mission

Project Director – Senior researcher with experience and training directing research projects in the field
of inquiry.

Project Manager – Research project manager with advanced training in survey methodology that
coordinates all activity and manages resources to meet the project mission.

Quality Assurance Director – Senior executive that advises the CEO, maintains and enforces quality
assurance throughout the organization.

Field Services Manager – Manages data collection and data entry processes including the recruitment of
participants, management of response logistics, programming and data collection in the various modes:
online, telephone, intercept and paper (mail).

Advanced Analytics/Statistician – Manages data treatment, statistical, data-mining and geo-mining
processes to extract maximum insight from available data.

Qualitative Analysis and Reporting – Analysts that support the process of moderating focus groups,
interviews, analyzing, writing and editing reports to meet mission objectives.

Technical Management Specialist – provides task order coordination, timeline & resource usage
monitoring, budget and billing tracking reporting to the project manager and the CEO.

“EurekaFacts is a sterling example of a can-do attitude metamorphosed into a company
of caring, efficient individuals. I highly recommend working with them.”

Harold Maurer, CDM
Marketing General


Success Stories
The following pages
illustrate some examples
of the types of projects
we have completed.

 Survey Research
 Data Analysis
 Qualitative Insight
 Cognitive/ Usability
testing
 Evaluation

“EurekaFacts did the data mining and we got the gold. Their targeting
analysis helped us generate record-breaking results."
Frank Peterson, CEO, Catalyst Communications


Usability Testing and Content
Review
 The Nuclear Regulatory Commission is the agency in the United States that regulates
nuclear energy. The commission communicates with various publics – domestically and
worldwide through its public web site, a robust tool containing more than 10,000 pages.

 Objective: The NRC contracted with EurekaFacts to perform a series of research services
designed to evaluate and test the content, usability, and accessibility of the agency’s existing
public Web site.

 Method: To accomplish this effort, EurekaFacts completed an expert evaluation and developed
protocols for the usability testing for multiple audience groups. EurekaFacts successfully
recruited participants from a broad base of backgrounds and conducted usability testing with
general public, scientists, educators, elected government officials, international regulatory
professionals, journalists and other media professionals.

Both on-site and remote usability testing was conducted at the EurekaFacts usability testing lab
in Rockville, MD. EurekaFacts team successfully tested the informational architecture, usability
and accessibility of the NRC web site, evaluated Web site compliance with usability and HCI
standards and provided user-centered design criteria and recommendations. Also, in addition to
navigation and other purely usability-related issues, attitudes regarding online information
access were explored and noted.

 Outcome: User-centered design specifications were provided, including information
architecture, labeling, navigation, content guidelines aimed at the general public and each of
fifteen core target audience groups. A new web site was built based on the specifications and
user-centered-design parameters provided by EurekaFacts. Post-development testing was
conducted to offer added quality assurance to the agency. The new site has received strong
commendations by internal end external audiences.


Cognitive Interviews -
Census Bureau
 U.S. Census Bureau, American Community Survey - The American Community Survey
(ACS), administered by the U.S. Census Bureau, is a nationwide survey designed to provide
communities with a fresh look at how they are changing. It is a critical element in the Census
Bureau's reengineered decennial census program. The ACS collects and produces population
and housing information every year instead of every ten years.

 Objective: The Census bureau needed to develop, test and implement a large number of
survey items so it tapped into a consortia of research firms. Eureka Facts, the only small
business in the group, was tasked to provide recruitment of participants and testing of Spanish
language items.

 Method: EurekaFacts worked as part of a team of nationally recognized research firms (RTI,
RSS and Westat) contributing to the design of the American Community Survey (ACS).
EurekaFacts helped revise several questions for the ACS and conducted special population
recruitment and cognitive interviewing, as well as usability studies to ensure quality of the
question design and development. The study was supported by targeting audiences that
included a mix of individuals from all ages, gender, races, educational attainment, etc. Multiple
data collection efforts included testing of questions among low literacy groups and Spanish
speakers. The EurekaFacts team completed this study successfully meeting project
specifications and recruiting and interviewing quotas set throughout various US states.
Recruitment and cognitive interviewing was done in both Spanish and English.

 Outcome: A new question items and instructions were developed for the 2012 American
Community Survey and deployed nationally.


Assessing Campaign Impacts
 Recreational Boating and Fishing Foundation (RBFF) is a nonprofit organization that
receives funding from the federal funding to implement programs that promote conservation
through use of aquatic resources. Two of its programs promote recreational boating and
fishing among occasional and lapsed anglers (Take Me Fishing ) and introduction of people to
fishing by avid anglers (Angler’s Legacy).

 Objectives: EurekaFacts was tasked with conducting economic impact of the programs and
measure advertising effectiveness. In addition to the data from previous efforts, the
organization holds studies conducted on related efforts by the organization and other entities.
Providing evaluation that measures the economic impact of the RBFF programs, the
advertising effectiveness of current programs and the exploration of possible changes to the
campaigns required a mix of studies.

 Method: Research activities conducted to deliver required information include:
 Literature reviews and cataloging of the availability of key information relative to fishing and
boating participation, motivators, barriers, and participation in gateway activities among the
demographic groups of interest. The available body of knowledge was synthesized in dynamic
reports and loaded to a literature search database that allow campaign managers to access
information as needed and led to a refined information mission for upcoming research.
 In-depth interviews and focus groups with anglers in different group categories including
retired avid anglers, occasional Hispanic anglers (acculturated and non-acculturated) .
 Development of a media allocation model that estimates the impact in increased awareness
and intention to fish/boat for each additional dollar spent in each media type.
 Development and implementation of online and mixed mode survey instruments to measure
changes in awareness, usage.

 Outcome: Effects of the Take me Fishing campaign have been identified in aggregate as well
as specifically in terms of the ‘lift’ or increase in likelihood to go fishing as a result of the
campaign. Quantified economic impact of the programs are measured and contrasted with
control groups to discern effect. A data model has been developed to assist in the decision-
making process associated with decisions on allocating budgets across media types and
media outlets. The resulting information continues to support campaign refinements.

Mixed-Mode Data Collection
Ticket to Work Program
Ticket to Work is a Social Security Administration (SSA) program that offers persons with disabilities the
opportunity to receive vocational rehabilitation, employment-directed or other support services through the
provider of their choice. Booz Allen Hamilton, on behalf of SSA, sought the services of a survey vendor to
field an Employment Network satisfaction survey among SSA beneficiaries who participate in the Ticket to
Work program.

Objective: EurekaFacts was tasked with conducting mixed mode data collection of a nationally
representative sample of program participants. The method used includes notification postcards, letters,
online surveys as well as reminders and CATI data collection in English and Spanish.

Method: EurekaFacts planned and administers the data collection including sample management, printing,
mailing of multiple waves of the survey instrument, scanning of tenths of thousands of OMR-scannable
survey instruments in English and Spanish, programming an online survey in English and Spanish, and
conducting telephone reminder calls among Social Security Administration (SSA) beneficiaries participating
in the Ticket to Work program. EurekaFacts compiled the data from the paper and online versions of the
surveys and provided Booz Allen with a raw data file and a univariate results for analysis.

Outcomes: The effort to date has resulted in higher levels of data quality, a response rate significantly higher
than that achieved in previous administrations of the survey and smooth performance on-time and within
budget..


A Selection of Clients

Non-Profits Government
ATCC (Biological Resource Center) US Army Medical Command “Eureka Facts LLC, under
Baltimore Presbytery US Department of Education the expert guidance and
Center for Education Reform US Department of Energy management of Jorge
Graduate School USA US Department of State Restrepo, provides excellent
Hostelling International USA US Census Bureau
Maryland Hispanic Business Conference US Navy Supply Corps and reliable data analysis
NeighborWorks® America US Nuclear Regulatory and research services.
Recreational Boating and Fishing Foundation Commission
Youth For Understanding US Peace Corps
When working with
EurekaFacts and Mr.
Associations Commercial
Alabama State Employees Association AG Associates Restrepo, you can expect
American Association of School Administrators Agency Uno sound and reliable advice in
American Physical Therapy Association Booz Allen Hamilton market research and survey
American Surgery Center Association Decision Analyst data analysis, and a first rate
Baltimore Presbytery QAR product in documentation,
Center for Education Reform Global Advertising 1st
Council on Standards for International Harris Interactive analysis, and business
Educational Travel ICF/Macro International solutions.
Florida Association of School Administrators Jacobs Engineering
National Association of Home Builders Lipman Hearne
National Association of Secondary School LMD Agency I highly recommend that you
Principals Marketing General call him for your next project
National Honor Society/National Junior Honor MMG in survey analysis and
Society Rock Creek Strategic Marketing research. You can only
National School Board Association Sibley Memorial Hospital
benefit from the call. “
National Science Teacher Association The Media Network
Professional Convention Management The Washington Post
Association United Concordia Carmen Larsen,
Regulatory Affairs Professional Society Virginia Commerce Bank
Renal Physicians Association WESTAT President AQUAS Inc.
Society for Human Resource Management
The Institute of Navigation
The National Association for Music Education
(MENC)

EUREKAFACTS LLC
GSA MOBIS – 872-3 Survey Services
Jorge Restrepo M.G.A.
GSA 541 Advertising and Integrated Marketing CEO and Chief Analyst
Solutions (AIMS) – Research And Analysis restrepoj@eurekafacts.com
Direct Line: (240) 403-1636

GS10F-0013X Main (240) 403-4800 - 1(866) 693-2287
GS-23F0104S Main Fax (301) 610 0640 www.EurekaFacts.com
451 Hungerford Drive (Rockville Pike) Suite 515
Rockville, Maryland 20850

DBE/ MBE Certified
CA , MD NJ, NY, PA

“If you want to make informed business decisions, make EurekaFacts your strategic
research partner. I’ve worked with them for nearly 10 years and can tell you,
EurekaFacts really does provide smart marketing information.”
Michelle Lampher, CEO,
Better World Strategies


Eureka Facts Capabilities USDA FNS

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