This document outlines an SEO strategy for a spine surgeon in Pune. It includes an analysis of target keywords, recommendations for on-page and off-page optimization, and an estimation of results. Keywords like "spine surgeon in Pune" currently do not rank highly. The strategy involves optimizing content and internal links, submitting articles and press releases to relevant sites, using social bookmarking, and commenting on blogs to generate backlinks over 4-6 months to improve rankings and traffic. The goal is to help the client get higher search rankings and more organic traffic.

1. SPINE SURGEON IN
PUNE
SEO SITE ANALYSIS &
RECOMENDATIONS

2. Contents
 Objective
 Strategy
 Keyword Analysis
 On-page & Off-page Optimization Strategy
 Result Estimation

3. Objective
 Higher search engine rankings for targeted
keywords
 Relevant Organic Traffic Generation via
proven & calculated way of content alteration
with the objective of content optimization

4. Strategy
 Identifying potential keywords relevant to specifications, features
& services of client business
 Keyword mapping to relevant website pages in order to improve
the website ranking for respective set of keywords
 Creating website content targeting relevant keywords, content
should be written Keeping in mind both, search engine and users
 Optimizing the sites to increase the traffics and generate more
Backlinks by the Off-Page activities (Article Submission, Social
Bookmarking, Free Press Release Submissions, One –way
Directories , Blog Comments

5. KEYWORD ANALYSIS
Keywords Google Ranking
Spine Surgeon in Pune Not in top 2 pages of Google
Brain Surgeon in Pune Not in top 5 pages of Google
minimally invasive Spine Surgeon in Pune Not in top 3 pages of Google
slipped disc surgery in pune
Not in top 4 pages of Google
Stereotaxic Surgery in Pune Not in top 2 pages of Google

6. On Page Optimization key
stratergy
Stage Website And Market Evaluation On Page Changes
 Discuss Key Business Objectives  Key phrase Research
Key Activities and
Deliveries
 Baseline Ranking & Traffic
Reports
 Key phrase Mapping
 Technical Analysis  Baseline
 Navigation and Design Analysis  Robots.txt
 Conversion Analysis  On-Page SEO Suggestions
 Page Load Time Analysis  New Content Recommendation
 Competition Analysis  Internal Linking
 Social Media Analysis  XML submissions

7. Off-Page Optimization Strategy
To build more back links for the website enabling brand a
website with higher rank performance.
Based on the current landscape some of the most effective techniques
would be
 Article Submission on Content Sharing Websites
 Social Bookmarking
 Free Press Release Submissions
 One –way Directories
 Blog Comments

8. Example of Article Submission
Websites
Writing an Articles
on Hot Topics
Websites
Percent
of Visits
(India)
Alexa
Rank in
India
Google
Page
Rank
Squidoo.com 23.1% 233 7
Hubpages.com 24.5% 183 6
EzineArticles.c
om
39.9% 121 6
More Examples

9. Social Bookmarking Website
Examples
Websites
Percent of
Visits
(India)
Alexa
Rank in
India
Google
Page
Rank
Reddit.com 12.6% 64 8
delicious.com 26.5% 300 8
diigo.com 37.4% 388 7
slashdot.org 33.9% 395 8
More Examples

10. Free Press Release Submission
Websites
Percent of
Visits
(India)
Alexa
Rank in
India
Google
Page
Rank
onlineprnews.co
m
64.8% 1159 4
free-press-
release.com
59.8% 713 5
More Examples

11. Directories Submissions
Websites
Percent
of
Visits
(India)
Alexa
Rank in
India
Google
Page
Rank
jayde.com 59.6% 785 6
botw.org 35.8% 2150 7
dir.yahoo.co 8.8% 5 8
More Examples

12. Off-Page Key Activities &
Deliverables
•Directory Submission - 25 Directories/month
•Article Submission - 3 Articles to 10 Article Directories
•Social Bookmarking - 5 Pages in Top 5 Social Bookmarking
Sites
•Press Release Writing and Distribution – 2 PR in 5 Free Press
Releases Websites
•Blog Comments – 2 comments Daily on latest blog post

13. Result Estimation
 Optimized Website Structure
 Top Rankings for most of the targeted keywords in 4 to 6
month
 Increase in Website Traffic
 Persuasive Content – Influencing Decision making ability
 Improve/Increase Market Exposure
 Brand Awareness/Visibility
 More Inquiries