ETRA is a European organization founded in 1994 to promote tire recycling. It aims to develop tire recycling as an environmentally sound and commercially sustainable industry in Europe. ETRA works to identify and expand markets for recycled tire materials, develop industry standards, and promote guidelines for recycled tire product applications. Each year over 3 million tons of post-consumer tires are removed from vehicles in the EU and defined as waste. Recycled tire rubber is used in construction materials, sports surfaces, transportation, and other manufactured goods. ETRA organizes conferences and workshops to advance the tire recycling industry and circular economy in Europe.