This document discusses ethical issues related to artificial intelligence. It notes that nearly half of those polled oppose giving robots emotions or personalities. It also discusses using machine learning for credit scores, the lack of understanding of deep neural networks, reinforcement learning challenges like safe exploration and gaming reward functions. The document calls for ethically aligned design of AI through accountability, transparency, embedding human values, and allowing control over digital identities. However, it acknowledges that current guidelines are not possible given technology limitations.