This document discusses target audiences and marketing strategies for a perfume brand. The primary target audience is women ages 23-45 who seek confidence and attention. Teenage girls and their boyfriends/husbands are also targets. The ad will focus on the themes of love and eternity to appeal to emotions. While the brand is designer, the document argues the perfume is affordable enough for middle class consumers. Colors like peach, pink, silver and white will be used in the ad, along with superlatives and rhetorical questions, to connect with audiences.