MARKETING IN THE MOMENTBRUCE DAISLEY@brucedaisley
@TwitterAdsUK
@TwitterAdsUK
@TwitterAdsUK@TwitterAdsUK
@TwitterAdsUK
@TwitterAdsUK@TwitterAdsUKFast news240k Tweets within a few hours
@TwitterAdsUK
@TwitterAdsUKsource: Twitter UK Internal 201210m users in the UK
@TwitterAdsUKsource: Twitter UK Internal 201280% access Twitter UK on mobile
Twitter is the shortest distance between youand what interests you most@TwitterAdsUK
Capitalise on real-time marketing throughcontent and targeting@TwitterAdsUK
@TwitterAdsUK
@TwitterAdsUK#Grand National352K Total Tweets7K Tweets-per-minute@TwitterAdsUK
@TwitterAdsUK
@TwitterAdsUKDid your horse not come good in the#grandnational? Sounds like it’s#TimeforaMilicano! RT for a chanceto win a...
@TwitterAdsUKBollocks. #grandnationalElizabeth Windsor@Queen_UK@TwitterAdsUK
@TwitterAdsUK1. Plan for everyday marketing moments
@TwitterAdsUK
@TwitterAdsUK
@TwitterAdsUK2. Create a winning content calendar
@TwitterAdsUKYou gotta be in it to win it! Can youname this classic to win Easter prizes?#DoritosNameThatTune vine.co/v/bD...
@TwitterAdsUKYou gotta be in it to win it! Can youname this classic to win Easter prizes?#DoritosNameThatTune vine.co/v/bD...
@TwitterAdsUK@TwitterAdsUK
Twitter, Inc. | ConfidentialFrench Connection @FCUKSpring Bloom at French Connection https://vine.co/v/bfdee2221 French Con...
Twitter, Inc. | ConfidentialFrench Connection @FCUKSpring Bloom at French Connection https://vine.co/v/bfdee2221 French Con...
@TwitterAdsUK3. Plan for the best scenarios
@TwitterAdsUK@jennymaria_ a piece of the Burberryrunway #MadeFor Jenny twitpic.com/c56xOoBurberry@Burberry@TwitterAdsUK
@TwitterAdsUK4. Expect the worst scenarios
@TwitterAdsUKDogging Tales: 118k Tweets
@TwitterAdsUKClearly we’re missing some good tv inthe UK tonight then... #doggingtalesthe wanted@thewanted@TwitterAdsUK
@TwitterAdsUK
@TwitterAdsUK
@TwitterAdsUKLynx spends millions on advertisingand then this happens! #doggingtalesAlan Carr@AlanCarr@TwitterAdsUK
@TwitterAdsUK‘Crisis meetings’ all morning thanks toLes in #DoggingTales last night...We’ve concluded there is no crisispi...
@TwitterAdsUKIf you go down to the woods today, besure to be smelling your best...@lynxeffect #DoggingTalespic.twitter.com...
@TwitterAdsUK5. Speed can be a key differentiator
@TwitterAdsUKFast news1.4m Tweets in an hour@TwitterAdsUK
@TwitterAdsUK@TwitterAdsUK
@TwitterAdsUK@TwitterAdsUK
@TwitterAdsUK@TwitterAdsUK
@TwitterAdsUKEvery Tweet creates a moment
@TwitterAdsUKEvery campaign creates a moment
@TwitterAdsUKEvery TV programme creates a moment
@TwitterAdsUKEvery event creates a moment
@TwitterAdsUKPlan for the moment
MARKETING IN THE MOMENTBRUCE DAISLEY@brucedaisley
Bruce Daisley - Digital Journeys
Bruce Daisley - Digital Journeys
Bruce Daisley - Digital Journeys
Bruce Daisley - Digital Journeys
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Bruce Daisley - Digital Journeys

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Bruce Daisley - Digital Journeys

  1. 1. MARKETING IN THE MOMENTBRUCE DAISLEY@brucedaisley
  2. 2. @TwitterAdsUK
  3. 3. @TwitterAdsUK
  4. 4. @TwitterAdsUK@TwitterAdsUK
  5. 5. @TwitterAdsUK
  6. 6. @TwitterAdsUK@TwitterAdsUKFast news240k Tweets within a few hours
  7. 7. @TwitterAdsUK
  8. 8. @TwitterAdsUKsource: Twitter UK Internal 201210m users in the UK
  9. 9. @TwitterAdsUKsource: Twitter UK Internal 201280% access Twitter UK on mobile
  10. 10. Twitter is the shortest distance between youand what interests you most@TwitterAdsUK
  11. 11. Capitalise on real-time marketing throughcontent and targeting@TwitterAdsUK
  12. 12. @TwitterAdsUK
  13. 13. @TwitterAdsUK#Grand National352K Total Tweets7K Tweets-per-minute@TwitterAdsUK
  14. 14. @TwitterAdsUK
  15. 15. @TwitterAdsUKDid your horse not come good in the#grandnational? Sounds like it’s#TimeforaMilicano! RT for a chanceto win a few tinsKencoCup@KencoCup@TwitterAdsUK
  16. 16. @TwitterAdsUKBollocks. #grandnationalElizabeth Windsor@Queen_UK@TwitterAdsUK
  17. 17. @TwitterAdsUK1. Plan for everyday marketing moments
  18. 18. @TwitterAdsUK
  19. 19. @TwitterAdsUK
  20. 20. @TwitterAdsUK2. Create a winning content calendar
  21. 21. @TwitterAdsUKYou gotta be in it to win it! Can youname this classic to win Easter prizes?#DoritosNameThatTune vine.co/v/bDVDizDdOuzDoritos@doritosuk@TwitterAdsUK
  22. 22. @TwitterAdsUKYou gotta be in it to win it! Can youname this classic to win Easter prizes?#DoritosNameThatTune vine.co/v/bDVDizDdOuzDoritos@doritosuk@TwitterAdsUK
  23. 23. @TwitterAdsUK@TwitterAdsUK
  24. 24. Twitter, Inc. | ConfidentialFrench Connection @FCUKSpring Bloom at French Connection https://vine.co/v/bfdee2221 French Connection’s post on VineSpring Bloom at French Connection492RETWEETS28FAVORITESCollapse Reply Retweet Favorite MoreVine @vineapp · Follow
  25. 25. Twitter, Inc. | ConfidentialFrench Connection @FCUKSpring Bloom at French Connection https://vine.co/v/bfdee2221 French Connection’s post on VineSpring Bloom at French Connection492RETWEETS28FAVORITESCollapse Reply Retweet Favorite MoreVine @vineapp · Follow
  26. 26. @TwitterAdsUK3. Plan for the best scenarios
  27. 27. @TwitterAdsUK@jennymaria_ a piece of the Burberryrunway #MadeFor Jenny twitpic.com/c56xOoBurberry@Burberry@TwitterAdsUK
  28. 28. @TwitterAdsUK4. Expect the worst scenarios
  29. 29. @TwitterAdsUKDogging Tales: 118k Tweets
  30. 30. @TwitterAdsUKClearly we’re missing some good tv inthe UK tonight then... #doggingtalesthe wanted@thewanted@TwitterAdsUK
  31. 31. @TwitterAdsUK
  32. 32. @TwitterAdsUK
  33. 33. @TwitterAdsUKLynx spends millions on advertisingand then this happens! #doggingtalesAlan Carr@AlanCarr@TwitterAdsUK
  34. 34. @TwitterAdsUK‘Crisis meetings’ all morning thanks toLes in #DoggingTales last night...We’ve concluded there is no crisispic.twitter.com/cqfmTDEhWHThe Lynx Effect@lynxeffect@TwitterAdsUK
  35. 35. @TwitterAdsUKIf you go down to the woods today, besure to be smelling your best...@lynxeffect #DoggingTalespic.twitter.com/t9ZFP3wLsnDMac@waronfacades@TwitterAdsUK
  36. 36. @TwitterAdsUK5. Speed can be a key differentiator
  37. 37. @TwitterAdsUKFast news1.4m Tweets in an hour@TwitterAdsUK
  38. 38. @TwitterAdsUK@TwitterAdsUK
  39. 39. @TwitterAdsUK@TwitterAdsUK
  40. 40. @TwitterAdsUK@TwitterAdsUK
  41. 41. @TwitterAdsUKEvery Tweet creates a moment
  42. 42. @TwitterAdsUKEvery campaign creates a moment
  43. 43. @TwitterAdsUKEvery TV programme creates a moment
  44. 44. @TwitterAdsUKEvery event creates a moment
  45. 45. @TwitterAdsUKPlan for the moment
  46. 46. MARKETING IN THE MOMENTBRUCE DAISLEY@brucedaisley

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