#eTAS14 Presentation - Gareth Pon on Instagram and digital influence

1. understanding the “Instagrammer”
by @garethpon

2. 1
intro
2
misconception
3
the instagrammer
4
the instameet
5
international examples
6
5 steps to instagram
7
single moments short film

3. @garethpon
186k FOLLOWERS | 1,436 PHOTOS | 1,5mil LIKES | 43k COMMENTS
Paris: 5,146 likes & 179 comments Zurich: 5,216 likes & 79 comments
www.garethpon.com
www.instagramers.co.za

4. “the worst thing you can do is limit instagram to average mirror selfies.”

5. the misconception
(I apologise if one of these photos belong to you)
food cats sunsets

6. @mrpimpgoodgame @justinbieber

7. “instagram can be seen as a pencil that allows the average
person to sketch pictures from around the world.”

8. 200M
Monthly Active Users
65%+
People Outside US
20B
Photos Shared
1.6B
Likes Daily
60M
Average Photos Per Day

9. “the instagrammer is an average jane/joe who has discovered that they
can actually take a nice photo.”

10. recent trip through europe #gpmeetseu

11. @missunderground falling in love with London’s Underground

12. @kitkat_ch giving a perspective into Switzerland

13. @mariafranciska showing the hidden treasures of Amsterdam

14. “the instameet is a catalyst for the instagrammer to take photos & show off.”

15. www.instagramers.co.za
@igersSouthAfrica@igersDurban@igersCapeTown @igersJozi @igersPretoria
@igersStellenbosch@igersOverberg@igersGrahamstown @igersGardenRoute
@igersPortElizabeth@igersUCT

16. what is an instameet?
@krdkrnck @lielaine @sarakhanov

17. why organise instameets?
@garethpon @truthslinger @raltamas

19. “if given the opportunity the instagrammer will post a photo.”

20. @explorecanada
international examples

21. the @explorecanada instagrammers
ACCUMULATED FOLLOWING OF 203 MILLION PEOPLE
@punkodelish : 335k
followers
@hirozzzz : 261k
followers
@pketron : 836k
followers
@curious2119 : 605k
followers

22. @comeseeturkey
a round trip through turkey

23. www.comeseeturkey.org
ROUTES | 20 INSTAGRAMMERS | LEAD BY A LOCAL PHOTOGRAPHER | COLLECTIVE REACH OVER 10 MILLION
FROM 13 DIFFERENT COUNTRIES | 23 CITIES | 7000KM

24. “if you understand instagrammers you can ultimately cater for them.”

25. 1
the instagrammer is not a travel blogger
THE AVERAGE INSTAGRAMMER WILL NOT WRITE UP A 500 WORD BLOG POST

26. 2
create photo opportunities
AN INSTAGRAMMER MAY TAKE 100 PHOTOS BUT ONLY POST 1

27. 3
remember location is key & consider the time of day
CATER FOR EXPLORATION, DIFFERENT CONTENT & GREAT LIGHTING

28. 4
most instagrammers only have a mobile device or at most 1 wifi enabled device
THE EASIER YOU MAKE IT TO TAKE A PHOTO THE BETTER

29. 5
personal account > local presence > instameets > international
CURATING YOUR DESTINATION ON YOUR INSTAGRAM PROFILE & HASHTAG

30. gareth@garethpon.com
www.garethpon.com