Brett St Clair, Country Manager at Google for Work, presented a 3 step plan for travel businesses to compete digitally. Step 1 was to get the basics right. Step 2 was to immerse yourself in digital by being available everywhere and building relationships online. Step 3 discussed anticipating the needs of future travelers and how everything will be connected.

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5 Easy Steps with Google
Brett St Clair - Country Manager @ Google for Work
+Brettstclair
@brett_stclair

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We are constantly connected
Source: DMMA 2013
18mn
South
Africans use
the Internet

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Step 1
Getting the basics
right

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Why do you need to build it -

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Be Found everywhere

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Cape Heritage

7. Share experiences - because we love to dream
February 2013 Google Confidential and Proprietary

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Engage and build relationships - Cause thats what counts

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Step
Immerse yourself in
Digital
2

10. How you could
work today
The way you live today
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Spend more time with your customer than Admin !

11. ...Be there and be inspirational

12. ...building informed inspiration

13. Anticipating traveler needs
Wallet
Google Now

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3 Step
What is the traveler of
the future doing

16. …everything will be connected

17. …everything will be connected

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Thank You
+brettstclair
@brett_stclair

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please play this vide first http://youtu.be/rzdT6GMgrsc

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What do Travel businesses need to compete today?