This document discusses setting up an Executive Development Center at universities. It outlines benefits for both universities and executives. Universities would earn extra money, maintain connections with graduates, and improve industry linkages and research. Executives could update skills, access alumni networks, and contribute to society through teaching and advising. The workshop would cover topics like center design, trainer development, module selection, and business model. It would be held on December 11th and cost Rs. 8,500 per participant. The facilitator, Dr. Awais e Siraj, has 15 years of industry experience and established Bahria University's executive training initiative.

1. Setting Up of an Executive
Development Center at
Universities
PIEPIE (Pakistan Institute of Entrepreneurship)
Head Office:
PIE House. 531, St: 68, Sector I-8/3, Islamabad.
Ph. 051-4862713, Fax-051-4862714
tahir@pie.org.pk

2. Background
• Graduates from universities need to hone their skills time
and again to stay abreast with the developments in their
respective or prospective fields. It is difficult for most of
them to join a university again during their work-life.
However, they can take a day or two off and join a short
training program as offered by a variety of training and
development organization.
• This is also an opportunity for the universities and degree
awarding institutions to set up and run executive
development of their own so that their graduates as well
as those from other institutions can turn back to them
again and again for a longer, sustained and meaningful
relationship. If universities like LUMS and IBA are running
them successfully, why others cannot?

3. Benefits for Universities
• Earn extra money 
• A Chance to remain connected to their graduates through meaningful
contribution
• Establish long-lasting relationship with the industry (Industry – Academia
linkages)
– Hands-onCareer Counseling
– Get privileged treatment in the Internship program by universities
• Develop the capacity of faculty and staff to:
– Run ExecutiveTraining Programs
• Characteristically different pedagogy from teaching
– Establish deep relationship with the local industry
– Understand real meaning of ‘corporate world’ and its dynamics
– Collect, publish and use local reference material, case studies, examples for
training
• Improve research rating
– Generate extra income
– Find short and long term consulting opportunities
• Collect a pool of talented people for visiting faculty assignments

4. Benefits for Executives
• Update their skills for career advancement from a
familiar institution
• Remain meaningfully connected to alumni network
and mother institution
• Contribute to society through
– Teaching (visiting)
– Counseling
– Hands-on learning
– Talent matching (Job hunting, Internships)
• Earn extra money 
• Establish long-lasting relationship with the
Academia
• Suggest changes in curriculum as per the industry
requirements

5. Topics to Be Covered
• Introduction:
– Why set up an Executive DevelopmentCenter
– Physical and PsychologicalChallenges
– How training is different from teaching
• Physical Space
– Design and Architecture
– Logistics
• Organogram
• How to develop team of trainers
– Internal
• Training ofTrainers
– External
• Criteria for Selection
• Module Selection and Development
• Accessing the Customers
• The Bottom Line $$$$

6. Workshop Details
• Duration:
– On Day
• 1000 to 1700 hrs
• Date:
– December 11, 2012
• Venue:
– Dr. Mehboob ul Haq EDC, FAST National University
Sector H-11
• Fee:
– Rs. 8,500 per participant
• The fee includes tea/coffee/working lunch, handout and
certificates
• Facilitator:
– Dr. Awais e Siraj

7. Dr. Awais e Siraj - Profile
Dr. Awais is an international trainer, learning facilitator and
managing director of Genzee Solutions. About 15 years
earlier, he joined pharmaceutical industry after doing his
MBA from Strathclyde Graduate Business School in
Glasgow, UK. He has more than a decade of experience in
Marketing and Sales in addition to Medical and Regulatory
Affairs. His last industry assignment was with Boston
Scientifics’ regional office in Beirut, Lebanon as Country
Sales Manager. An all-time learner, Awais has been
enlightened by training and education in Pakistan, United
Kingdom, USA, France, Germany, Lebanon, Malaysia and
Singapore.
He has a proven record of a successful manager, team
leader and a professional with winning mind-set. In his role
as coach, facilitator, and consultant he has groomed
people from Micronet Broadband and Nayatel, Abbott,
Amson, Ferozsons, Roche, British High Commission, Action
Aid, B Braun, Bayer – Schering, Pourateb (Iran), Khushali
Bank, U Fone, PTCL, Air Weapons Complex, Sukhi, DOVE,
IYF, Habib Bank, Amgomed, UNDP, Ericsson, National
Commission of Biotechnology, Clough, Nestle, Schering
Plough, Mobilink, Ministry of Information Technology,
Fauji Fertilizer Company, PSO, Getz Pharma, Reko
Pharmacal, PARCO, Ministry of Tourism, HHRD, Digital
Prodigy Pvt. Ltd. PharmEvo, GlaxoSmithKline, ICI,
Medisure, Chas a. Mendoza and others.
His involvement in academic research, teaching, training
and people development connected him initially to CIIT,
Islamabad, and later with Bahria University, Islamabad as
Assistant Professor in the Department of Management
Sciences. Dr. Awais spearheaded the development of
executive training initiative at Bahria University, built it
from scratch and made it profitable within two years with
negligible investment.
Dr. Awais has been a speaker at LUMS, University of
Punjab, NUST, PIMSAT, Marketing Association of Pakistan,
National Defense University, Thames Business School,
Quaid e Azam University, National Commission on Rural
Development, COMSTECH, HEC, and COMSATS. Dr. Awais
spearheaded the establishment of Leadership
Development Center (Corporate Training Initiative) at
Bahria University, Islamabad.
He is the author of a book “The Art of Pharmaceutical
Selling”. He is also a scholar of PhD at University of
Leicester, United Kingdom.
Please access his detailed CV at:
www.genzeesolutions.com
www.awaisesiraj.com