The document provides information about the BE-MBA integrated program offered at University Institute of Engineering and Technology (UIET) at Panjab University in Chandigarh, India. The 5-year program aims to produce engineers with management skills by combining technical subjects with business courses. Some key highlights include the selective admission process, double major system allowing students to specialize in two of three fields, internship and training opportunities, placements of graduates at top companies, and extracurricular activities organized by different committees.

1. UNIVERSITY INSTITUTE
OF ENGINEERING AND
TECHNOLOGY
Integrated Course (BE+MBA)

2. VISION
To produce professionally competent students for a
career in engineering by providing them with value-
based, quality education, and to provide highly trained
manpower ready to meet the ever changing
requirements of the industry in the areas of engineering,
research and design.

3. I have great pleasure in introducing you to the BE-MBA Course of University Institute of Engineering &
Technology, Panjab University, Chandigarh. The BE-MBA program, an integrated 5 year program incepted in
2008, prepares the budding engineers for a career in management.
The BE-MBA program is a fusion of knowledge & industry oriented management practice. Great effort has
been made to design the syllabus according to the industry requirements. Efforts have also been made to
develop good communication skills and group cohesion skills to enable students to perform better in a team.
Through the medium of this Placement Brochure of BE-MBA course of UIET, it gives me immense pleasure
to extend a warm welcome to the corporate/ government/ entrepreneurial sector to visit UIET, PU. I believe
that the relationship between industry and academia would prosper and strengthen by interaction with a visit
to the beautiful campus. I also extend my wishes to the students of BE-MBA program and am sure that they
will excel in whichever field they choose.
Arun K. Grover
Vice Chancellor
NOTE FROM THE VICE CHANCELLOR

4. I am happy to introduce to you the BE-MBA course at University Institute of Engineering & Technology
(UIET), Panjab University, Chandigarh.
Since its establishment, UIET has come a long way and is geared towards a rapid growth. This is possible
because of highly competitive students which are selected through an all India entrance test, research
oriented faculty and an infrastructure that is most suited towards learning.
The BE-MBA program is a five year integrated one that fuses technical knowledge with business skills. UIET
is highly ranked in academic circles and I am sure our BE-MBA students will bring laurels to the institute.
I encourage the industry/Government sector to participate in the campus recruitment program for BE-MBA
students and I am sure our students will excel in whichever career path they choose.
Prof. Renu Vig
Director, UIET
NOTE FROM THE DIRECTOR

5. ABOUT PANJAB UNIVERSITY
• In the heart of the renowned ‘City Beautiful’ – and upcoming IT hub, lies
Panjab University, with its rich tradition of providing education of the
highest quality for the past 130 years in fields as varied as the Arts,
Letters, Science, and now Engineering
• Regarded as one of the premier universities of the world. It has provided
the country with such illustrious luminaries as the former Prime Minister
of India, Dr. Manmohan Singh, the former HRD minister Dr. Kapil Sibal,
actor and activist Anupam Kher, and many other renowned and respected
individuals of the society.
• PU was recently ranked 32 in the Times Higher Education Asia University
Rankings, ahead of IIT-Kharagpur (45), IIT Kanpur (55), IIT-Delhi (59),
IIT-Roorkee (59), IIT-Guwahati (74), JNU (90), topping majority of the
country’s renowned universities
• Also ranked number 1 in research citations in Asia.
• Last year, the University had topped the country in Times Higher
Education World University Rankings.

6. ABOUT UIET
• UIET has carved a niche in the list of
reputed colleges of the country in the
few years of its inception. An in-campus
institute of the reputed Panjab
University, UIET has come to be known
as one of the best institutes of the
region.
• Courses Offered:
• BE (since 2002) : Electronics and
Communications, Computer Science,
Electrical and Electronics, Information
Technology, Biotechnology, Mechanical.
• BE-MBA (since 2006): Finance
Management, HR, Marketing
Management
• In addition to BE-MBA courses, ME
courses were also added to the
curriculum in 2006, offered in 4
different trades.

7. ABOUT BE-MBA:PROGRAMME HIGHLIGHTS
• Students are selected on the base of their AIEEE/JEE Main scores
• Only top 15% of the students are admitted into the course.
• There is NO internal sliding/change of stream during the course of the
program.
• BE-MBA Alumni are placed in top institutes and companies nationwide, and
worldwide.

8. BATCH
PROFILE
AND
COMPOSITION

9. BATCH
PROFILE
AND
COMPOSITION

10. • All students follow a unified curriculum for their MBA education, irrespective
of the stream/choice of major in the BE program.
• MBA subjects are taught in classrooms and seminar halls having better
facilities and infrastructure.
• Top faculties from Panjab University departments deliver guest lectures to the
students.
• Online lectures and study sessions in collaboration with other departments,
and institutes.
• The program follows a double major system, wherein all students select at
least 2 specializations out of the 3 specified in the curriculum, namely,
Finance, Marketing and HR.
• From 3rd to 8th semester, all compulsory subjects from all of the 3
specializations are targeted.
• 9th and 10th Semester are dedicated to elective subjects in the selected
specialization.
ABOUT BE-MBA:PROGRAMME HIGHLIGHTS

11. • All students follow the BE and MBA curriculum, with minimal to no sacrifice
• Class schedules accommodate classes from both programmes.
• Each class comprises of at most 120 students, out of which at most 12 are
BE-MBA students
• Students enrolled in the integrated programme attend the management
classes together.
• Exam schedules allow for ample amount of preparation time, with no sacrifice
being made for the preparation time of any subject.
• Sessional exam schedules also decided well in advance so they do not conflict
with each other
• Double major system allows students to expand their horizons and utilize
their potential to the best of their abilities
ABOUT BE-MBA:PROGRAMME HIGHLIGHTS

12. PROGRAM OUTCOMES• Ability to effectively apply management and administration
principles to real world problems.
• Identify, formulate, research literature and analyze complex
management problems using principles of mathematics, finance,
marketing and human resources.
• Conduct investigation of complex problems.
• Create, select and apply, modern tools and techniques to complex
management problems.
• Apply ethical principles and commit to professional ethics and
responsibilities and norms of the practice.
• Ability to integrate technical knowledge into non-technical fields.
• Ability to function effectively as a member of a team assembled to
undertake a common goal in multidisciplinary settings.
• Ability to communicate effectively to both technical and non-
technical audiences.

13. FACULTY• Dr. Gurdeep Singh, Professor, Panjab University
• Dr. Hitesh Kumar, Assistant Professor, Panjab University
• Guest Lectures Delivered by:
• Mr. Sanjeev Gupta, Supply Chain Management ( Currently Working as VP, Supply Chain
Management in SML-ISUZU, erstwhile SWARAJ MAZDA)
• Dr. R. Kanwar, Advertising & Sales Management ( Previously worked in Ogilvy & Mather
and many other top companies in the same field)
• Dr. Manoj Tiwari, Quantitative Techniques
• Dr. Rajesh Jhamb, Indian Financial System
• Ms Ramanjeet Kaur, Strategic Financial Management, Accounting Principles
• Ms Anu Jhamb, Industrial Psychology
• Mr Naveen Mehta, Management of Financial Services
• Dr Jagandeep Singh, Services Marketing
• And other top faculty members from various departments of PU, including UBS

14. COURSE HIGHLIGHTS
Finance
Management
• Compulsory Subjects
• Organizational Behaviour
• Management of Information
Technology
• Marketing Management
• Human Resource Management
• Managerial Economics
• Corporate Legal Environment
• Entrepreneurship & Project
Management
• Industrial Relations
• Research Methodology
• Financial Management
• Quantitative Techniques For
Management
• Business Research
• Strategic Management
• Electives
• Indian Financial System
• Management Of Financial Services
• Corporate Tax Planning
• Investment Analysis And Portfolio
Management
• International Financial Management
• Strategic Financial Management

15. COURSE HIGHLIGHTS
Marketing
Management
• Compulsory Subjects
• Organizational Behaviour
• Management of Information
Technology
• Marketing Management
• Human Resource Management
• Managerial Economics
• Corporate Legal Environment
• Entrepreneurship & Project
Management
• Industrial Relations
• Research Methodology
• Financial Management
• Quantitative Techniques For
Management
• Business Research
• Strategic Management
• Electives
• Supply Chain Management
• Services Marketing
• Advertising And Sales Management
• Global Marketing
• Consumer Behaviour

16. COURSE HIGHLIGHTSHR Management
• Compulsory Subjects
• Organizational Behaviour
• Management of Information
Technology
• Marketing Management
• Human Resource Management
• Managerial Economics
• Corporate Legal Environment
• Entrepreneurship & Project
Management
• Industrial Relations
• Research Methodology
• Financial Management
• Quantitative Techniques For
Management
• Business Research
• Strategic Management
• Electives
• Training And Development
• Organizational Change And Development
Strategies
• Industrial Psychology
• Strategic Human Resource Management
• Manpower Planning & Performance
Appraisal

17. PROJECTS & TRAINING
• Various companies recruit students from the Integrated
course for a six-week training period at the end of the 8th
semester.
• Students also undergo training in respective engineering
trades after the 4th and 6th semesters, for a period of six-to
eight weeks.
• Notable Projects:
• Learn C++ -An Android App to Enhance Learning of Computer
Programming
• OCR- Optical Character Recognition Software for Windows
• Social Networking Website
• Anti-Plagiarism Software

18. RESEARCH PROJECTS : ONGOING
• Comprehensive Study of Crowdfunding Platforms
• Financial Structure of a Startup
• MIS: Hospital Managements Systems
• Non-Conventional Low-Budget Sources of Marketing

19. ALUMNI
Due to the inherent talent and hard working nature of our students, coupled with the high level
of teaching provided by the skilled group of teachers present in the institute, they have been
able to further their studies in many prestigious national and international institutes for
pursuing their masters and/or post-graduation. Some of those renowned institutes are:
• Kings College, London, UK
• University of Minnesota, US
• University of Ottawa, Canada
• University of Michigan
• University of California, Los Angeles
• University of California, Irvine
• University of Minnesota-Twin Cities
• Duke University
• London Business School
• San Jose State University
• Purdue University
• Case Western Reserve University

20. ALUMNI
A number of our alumni are placed in various prominent
companies, some of which are:
• KPMG
• Royal Bank of Scotland
• Barclays India
• Vedanta Group
• DBS Bank
• AMD
• NVIDIA
• IBM
• SAP Labs
• Newgen Software
• TCS

21. BEYOND ACADEMICSCommittees
UTECHNOS: The primary body that regulates the functioning of all the
official committees and student bodies.
CULTURAL COMMITTEE: Singing, music and stage performance, it’s the
cultural committee at the helm of getting all their performers ready and
organized timely to put up one of the most exhilarating performances and
showcase brilliant all round qualities in dance and music by the students of
the institute. The committee has produced some of the best stage
performances during farewell, fresher’s and GOONJ, which have been highly
appreciated by everyone.
HYPNOTIKS - The official dance club
OSMIUM: The dramatics club of UIET
Magboard: Literary committee of UIET

22. BEYOND ACADEMICS
Committees
TRAINING AND PLACEMENT COMMITTEE: The training and placement committee
of UIET through their concerned and rigorous efforts have been able to get the
students placed in one of the best companies of the country. The initiatives
taken by the TPC have been remarkable as the percentage of the placed
students has gone up ever since the formation of the committee.
BRAND PROMOTION COMMITTEE: BPC, a committee started in 2010 as
Branding, aims to establish the brand image of UIET, establish media relations,
provides information on all information platforms for the students to access, fill
survey forms for various magazines, conduct seminars and events (major one
being the orientation of fresher students) and help in the over all growth of the
college.
TECHNICAL COMMITTEES
SBE: . The UIET chapter of SBE is one of the very few of the country,
established in our institute by sincere efforts by the students, to give the new
and upcoming field of biotechnology a stage from which the students can excel
as much as they desire to
IEEE: The UIET chapter of IEEE is an exemplary organization, which connects
and spreads the word about all the latest technological developments concerned
to electronics and electrical engineering
SAE: Society of automotive engineers chapter in UIET is a perfect platform for
the budding mechanical engineers, to learn more than what they are taught,
and open the gear box of their heads to come up with some great ideas in
automation.

23. BEYOND ACADEMICS
Events
• AAVISHKAR: :It is the National level Technical Fest of Panjab
University, Chandigarh. It provides a platform to the students from
various disciplines- Sciences, Engineering, Management, etc. for
showcasing their innovative ideas and initiatives by demonstrating
their projects. The fest is an endeavor to acquaint the students
with future technologies and discuss the innovations that possess
the power to change lives and the world as a whole.
• National Conference on Advances in Mechanical Engineering:
NCAME was organized by Department of Mechanical Engineering,
UIET, PU Chandigarh to bring researchers and experts from
academia and industry on a common platform to discuss, share
and create awareness about the latest technologies being adopted
in the field of Mechanical engineering. It aimed at bridging the gap
between academic research and industrial application.
• SAE EFFICYCLE: SAE Effi-Cycle is a national level competition
based on “Green Technology” held for undergraduate and graduate
students, aimed to design, simulate and fabricate a highly efficient
human powered vehicle that is Aerodynamically and Ergonomically
stable. Over 40 teams from various engineering institutes across
the country participated in it last year. It was started in 2010 and
UIET has been it’s host for 2 years now.

24. BEYOND ACADEMICS
Events
• National Conclave The Chief Guests of the last edition of the event were
Mr.Sunil Dutt [CEO, Snowball Technologies and Simpluse Technologies] and
Mr. Manoj Chug [President (India and SAARC), EMC Corporation, Noida]. Prof.
Hema Sharda [Director of South Asia Relations, University of Western
Australia], Dr. G.C. Datta Roy (CEO, Dalkia Energy Services Ltd.), Mr. Sanjeev
Gupta (Head HR, Swaraj), Prof. N.S. Chaudhary (IIT, Indore), Mr. Munish
Verma [President, Startup Firms], Mr. Ramachandran Prasad [DM, Biocon],
Mr. Dinesh Dua [CEO and Director, Nectar Lifesciences Ltd. ] were a few
among the notable speakers at the panel discussions and interactions held
during the two day event. A similar event is organized each year to bridge the
gap between students and the industry.
• ICAER: IEEE Student Branch of UIET, Chandigarh has been organizing a
Student Conference titled ‘IEEE Student Conference on Cognizance of Applied
Engineering & Research, ICAER’13’ in the month of October each year. With
the help of this conference, IEEE–UIET encouraged the students to participate
in research activities of their field of interest. The theme of this conference
involved topics from every background in Engineering, which were flexible
allowing students to manuscript for topics they wish for.
• GOONJ is the National level Annual Techno-Literati-Cultural Festival of
University Institute of Engineering & Technology (UIET), Chandigarh. It’s a
reflection of the vibe and the spirit of the institute, showcasing the immense
talent the students possess in diverse fields. Events spanning from technical
backdrop to literary events and from cultural field to fun interactions, all put
together form the two day celebration.

25. ACTIVITIES
• Alongside all the co-curricular and extra-curricular activities with
the BE Department, the MBA department holds its own events all
year round.
• Virtual Stock Market
• Half-Yearly National level Managerial Competition – Best Manager
• Upcoming Activities:
• Model UN
• 2nd Edition of Virtual Stock Market
• 3rd Edition of Best Manager
• National Management Conclave
• Marketing Moguls

26. PLACEMENT ACTIVITIES• The placement season at UIET begins in the month of August
and goes on up to May of following year. The Training and
Placement Cell conducts several activities throughout the
year to benefit the students in the placement process..
• Verification of Resume’
All claims made by students and documents included in
resumes submitted by them for campus placements are duly
verified by the TPO (Training and Placement Officer). The
verification standards are uniform throughout the Institute.
• Informational Workshops
Seminars and workshops are held by T.I.M.E. (Triumphant
Institute of Management Education), Bull’s Eye, and other
such institutes in order to familiarize the students with the
placement processes like resume building, interview
preparations, ‘Quantitative Abilities’, etc. on a regular basis.

27. PLACEMENT ACTIVITIES
• Employability Enhancement Activities
UIET aims to give its students the grooming that they require not
just for facing placement interviews but also to excel in their
corporate careers in the future. With this goal, the Placement
Office conducts several employability enhancement activities:
• Verbal and analytical skills evaluation sessions
• Mock groups discussions and personal interviews
• Informal interactive talks with alumni in hostels and departments
• Aptitude, technical and mental ability tests
• Communication skills enhancement workshops
• Workshops in collaboration with recruiting companies to aid
students in resume preparations, technical and personal interview
preparations, etc.

28. FORMER AND CURRENT RECRUITERS (Internships)
• KPMG
• BCCL (The Times Group)
• Ogilvy & Mather
• SML ISUZU
• Bajaj Finance
• Zuari Investers
• SBI
• Elante
• Rumor Media
• Rumor Books
• Urban Melange
• Ambro Group

29. FORMER AND CURRENT RECRUITERS
• Newgen Software
• uTrade Solutions
• Mahindra Finance
• Infosys
• Rumor Media
• Rumor Books
• Barclays India (Off
Campus)
• RBS (Off Campus)
• KPMG (Off Campus)
• Bajaj Finance
• Urban Melange
• Ambro Group

30. PLACEMENT PROCEDURE
• Placements at UIET are organized and conducted by The Training and
Placement Committee with the assistance of students and faculty.
Arrangements for pre-placement talks and interaction sessions could be
made upon request. The recruitment process is as follows:
1. The company is encouraged to conduct pre-placement talks before any
short-listing exams before the campus interview sessions would commence.
Slots for such activities would be, however, allotted based on mutual
convenience and availability.
2. Companies can register themselves on the online portal
(www.tnpuiet.com) to create their accounts.
3. Companies can post their job notification through their account on the
online portal and they can also access the profile of students from the
online portal and view the resumes of the students who have registered for
the placement drive.
4. The Placement cell allots the dates for the campus interviews but are
negotiable by the company.
5. By the end of the scheduled day of campus interview, the company is
required to declare a list of final selected students on the same day.
6. At the end of selection process, the company is required to send offer
letters to the Placement Officer who will then hand them over to the

31. CONTACT INFORMATION
• Kushal Walia, Student Co-ordinator, TPC - +91
9915125697
[kushalwalia92@gmail.com]
• Pujit Singh, Student Co-ordinator, TPC - +91
9041278147
[ pujitjuneja@gmail.com]
• Dr. Gurdeep Singh – +91 8146928520
[tpc.mba.uiet@gmail.com]
• Dr. Hitesh Kapoor - +91 9888610492
[hitesh_kapoor78@yahoo.co.in]