The document discusses the challenges of taking an idea and implementing it successfully as an entrepreneur. It notes that while the world is full of great ideas, most will never come to fruition due to the difficulties of overcoming hurdles between conception of an idea and its implementation. Successful implementation requires attributes like strategy, passion for one's product or service, determination, luck, support from partners and family, foresight, management and financial skills, and an idea that meets market, business, competitive, and social criteria.