EST Summit AIESEC in Indonesia 2015 Analyze Market Research Session

1. Market
Research
Qualitative Research

2. Why we
Do it?
“We need research
to do everything”
We need to know the behaviour and
value of customer so we can
develop our marketing strategies
The method : In Depth Interview

3. Who needs to
participate?
oGCDP Market
Research
- 6 Students in 1st Year
- 6 Students in 2nd Year
- 6 Students in High School 12th
Grade

4. Who needs to
participate?
oGCDP Market
Research
With characteristics :
• 2 Active organization student (Female & Male)
• 2 Passive student (Female & Male)
• 2 Socially active student (Female & Male)
Minimum total responden : 18

5. Who needs to
participate?
oGIP Market
Research
- Students in 4th year/last year
student

6. Who needs to
participate?
oGIP Market
Research
With Major Background :
• IT
• Marketing
• Teaching
• Or you can add another major that you want
tap and you have the IR for it

7. Who needs to
participate?
oGIP Market
Research
With characteristics :
• 2 Active organization student (Female & Male)
• 2 Passive student (Female & Male)
• 2 Socially active student (Female & Male)
Minimum respondend : 18

8. Let’s
Analyze it!
Start by
understanding our
customer
Divided into 2 groups, (oGCDP and oGIP)
Each group will compile the result based on
characteristics.
oGCDP : Divided by character
oGIP : Divided by major background

9. Let’s
Analyze it!
Start by
understanding our
customer
1. Find the important words in each transcrip,
compile it
2. Seek for frequently used key words

10. Let’s
Analyze it!
Start by
understanding our
customer
1. Find the important words in each transcrip,
compile it
2. Seek for frequently used key words

11. Wrap UP!

12. Check Point