Loretta Marketing Group is a marketing research and consulting firm led by Jim Loretta, who has over 30 years of experience researching the US Hispanic and Latin American markets. The firm specializes in qualitative research like focus groups and interviews as well as quantitative research like surveys. Loretta Marketing Group aims to understand target markets and provide efficient solutions through high-quality research methods in both English and Spanish.

1. Capabilities of
Loretta Marketing Group
“Helping You Assess the Wants and Needs of the Latino Consumer”

2. Capabilities
• Loretta Marketing Group is a marketing research
and consulting firm
• with a mission of service to the marketing needs of
clients
• seeking to understand marketing issues among a
target market
• by providing efficient and practical solutions through
high quality and ethical business principles and
practices
• using both qualitative and quantitative research
methodologies.
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3. Capabilities
• The Owner and President of LMG is Jim Loretta.
• 30 years of marketing research and consulting
experience in the United States, US Hispanic and
Latin American market segments doing both
qualitative and quantitative research projects
• Born and raised in Mexico of American parents.
Educated in Mexico and U.S.
• B.S.B.A. - Marketing, Xavier University
• Adv. Mgmt. courses, Univ. of Miami.
• Resided and traveled extensively throughout
Latin America and the U.S.
• Complete fluency in English and Spanish.
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4. Capabilities
• Have worked for both clients and suppliers
• Client side:
• Procter & Gamble-1968-1969
• US Army-1969-1971 (USARV 1970-1971)
• Firestone Tire & Rubber Company-1969-1976
• Clark Equipment-1976-1979
• US Airmotive-1979-1984
• Supplier side:
• Strategy Research Corporation-1984-1997
– Became Market Facts then Synovate
• Loretta Marketing Group-1997 to Present
– Based in Miami with field affiliates in LA and NY
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5. Capabilities
• Adept in doing both qualitative and
quantitative research methodologies
• Qualitative:
• Extremely experienced in moderating focus groups
and depth interviews in the following areas:
– Advertising Tests (Animatic, Storyboard, Finished Copy)
– Branding Tests
– Concept Testing
– Idea Generation
– Naming Research
– Tagline Analysis
• Uses a vast array of metaphorical methods and
projective techniques to elicit the desired results
which include:
– Collages
– Guided Imagery
– Personification
– Picture Sorts
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6. Capabilities
• Qualitative:
• As a moderator, Jim has conducted over 5,000
focus groups in both the English and Spanish
languages.
– Most of his work has been with the consumer market.
However, he has done business to business
qualitative as well.
• Jim Loretta is the current chapter chair of the
Florida Chapter of QRCA (Qualitative Research
Consultants Association).
– He also is a member of QRCA’s Professionalism
Committee.
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7. Capabilities
• Quantitative
• Loretta Marketing Group has a wealth of experience
in directing quantitative projects for Fortune 500
companies for over 30 years. LMG is a stickler for
detail insuring that quality control is stringently
adhered to in each survey project.
• “Cornerstones” of an LMG survey project are the
following key components:
– Sample integrity and design
– Pre-testing survey instrument
– Experienced and accountable field supervision
– Insightful analysis in report generation
• Experienced in using different survey research
methodologies, LMG will recommend the
appropriate method according to the specific goal of
each project. Data collection modes include:
– CATI (Computer Assisted Telephone Interviews)
– Door to Door
– Online
– Mall Intercepts 7

8. Capabilities
• Quantitative:
• Depending on the purpose of the study, Loretta
Marketing Group uses a variety of research
techniques to accomplish the goals of each survey
project, including:
– Pre/Post Tracking Studies
– Image Studies
– Usage and Attitude Studies
– Placement/Callback Studies
• Jim has been an active member of the ARF
(Advertising Research Foundation) and the AMA
(American Marketing Association) for the past 25
years.
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9. Satisfied Clients
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Some of the clients we have helped understand the Latino consumer include:

10. Capabilities
• Loretta Marketing Groups is ready to assist you
with any type of research it needs.
• LMG is an approved minority supplier
(Certificate# 4GN00028) and can be reached at:
• www.lorettamarketinggroup.com
• JimLoretta@bellsouth.net
• 305-232-5002-O
• 305-968-8010-C
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Gracias!