Logi Analytics developed a persona named Michael to focus their marketing and sales efforts on application development teams. They conducted over 50 hours of research including sales calls, surveys, and job postings. This led to the creation of a detailed persona with demographic information, personality traits, job details, challenges, and influences. Logi then socialized Michael across the company through presentations and collateral. Using the persona improved sales execution, marketing efficiency, messaging and positioning, helping Logi enter the data discovery market.
Closing the gap: The disconnect between marketing technology and business valueBrandwatch
In this webinar we discuss the challenges marketers face when trying to prove the value of social.
The discussion is firstly centered around the difficulties involved in measuring actual performance on social, with the lather half of the webinar focusing on how social intelligence and informed data can help bridge the gap and provide real results.
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...Doyle Buehler
What is Digital Brand Leadership?
Authority - Brand credibility
Influence - Brand “active” audience
Knowledge - Expertise in your industry/niche
Combining all the elements of digital media is what digital leadership is about. It is about combining all of the different elements of what is needed online to work with your brand.
This is my presentation for the Australian Marketing Institute Annual 2014 Congress in Perth, WA
6 Forgotten Ways to Use Content for Lead Nurturing #LeadGenSummitJoe Pulizzi
Presentation given by Epic Content Marketing author Joe Pulizzi on the 6 forgotten strategies of content marketing for nurturing (at Lead Gen Summit 2013 - MarketingSherpa/Meclabs). Includes using buyer personas, content mission statements, channels usage and even print.
Webinar: How to Become Socially Savvy While Remaining Compliant LinkedIn
Social media - it's changing our world - especially that of financial advisors, asset managers and other financial professionals.
Some 70% of wealthy investors have altered their investments because of social media. Leadership teams around the globe are grappling with the rapid adoption of, increasing reliance on and relationship dynamics fueled by social platforms.
Facts called out in the soon-to-be released book, The Socially Savvy Advisor, may have bordered on blasphemy in board rooms years ago. But, as author Jennifer Openshaw clearly points out, these behaviors are setting new rules of engagement.
During this webinar, Jennifer Openshaw will moderate a conversation to answer your biggest questions about social media, along with Stuart Fross, Dan Swift and Amy McIlwain.
Topics covered include: How to create a compliant social media policy (template in book). Best practices for using LinkedIn & Twitter for marketing and client servicing (with real case studies). How to create great content; how to use social media for PR & event promotion - Plus, strategies to save time and create a unified approach.
Today, we have the reverse data problem. Too much data. Data is everywhere.
So, what exactly is Social Data? How is it different from Social Media? What are the traits of Social Data?
What can you do with Social Data to help your Business? How can you leverage Social Data for Market Research and Growth?
Closing the gap: The disconnect between marketing technology and business valueBrandwatch
In this webinar we discuss the challenges marketers face when trying to prove the value of social.
The discussion is firstly centered around the difficulties involved in measuring actual performance on social, with the lather half of the webinar focusing on how social intelligence and informed data can help bridge the gap and provide real results.
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...Doyle Buehler
What is Digital Brand Leadership?
Authority - Brand credibility
Influence - Brand “active” audience
Knowledge - Expertise in your industry/niche
Combining all the elements of digital media is what digital leadership is about. It is about combining all of the different elements of what is needed online to work with your brand.
This is my presentation for the Australian Marketing Institute Annual 2014 Congress in Perth, WA
6 Forgotten Ways to Use Content for Lead Nurturing #LeadGenSummitJoe Pulizzi
Presentation given by Epic Content Marketing author Joe Pulizzi on the 6 forgotten strategies of content marketing for nurturing (at Lead Gen Summit 2013 - MarketingSherpa/Meclabs). Includes using buyer personas, content mission statements, channels usage and even print.
Webinar: How to Become Socially Savvy While Remaining Compliant LinkedIn
Social media - it's changing our world - especially that of financial advisors, asset managers and other financial professionals.
Some 70% of wealthy investors have altered their investments because of social media. Leadership teams around the globe are grappling with the rapid adoption of, increasing reliance on and relationship dynamics fueled by social platforms.
Facts called out in the soon-to-be released book, The Socially Savvy Advisor, may have bordered on blasphemy in board rooms years ago. But, as author Jennifer Openshaw clearly points out, these behaviors are setting new rules of engagement.
During this webinar, Jennifer Openshaw will moderate a conversation to answer your biggest questions about social media, along with Stuart Fross, Dan Swift and Amy McIlwain.
Topics covered include: How to create a compliant social media policy (template in book). Best practices for using LinkedIn & Twitter for marketing and client servicing (with real case studies). How to create great content; how to use social media for PR & event promotion - Plus, strategies to save time and create a unified approach.
Today, we have the reverse data problem. Too much data. Data is everywhere.
So, what exactly is Social Data? How is it different from Social Media? What are the traits of Social Data?
What can you do with Social Data to help your Business? How can you leverage Social Data for Market Research and Growth?
A day in the life of a LinkedIn social sellerBlack Marketing
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and turning the conventional sales process on its head. Hear firsthand from three of the top performing members of our sales team — salesperson to salesperson — as they reveal how they run sales at LinkedIn, the tools they use, and their top tips for success.
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and turning the conventional sales process on its head. Hear firsthand from three of the top performing members of our sales team — salesperson to salesperson — as they reveal how they run sales at LinkedIn, the tools they use, and their top tips for success.
How Google Enterprise Used Social Selling to Generate Connections, Engagement...Tom Skotidas
In this presentation, Cathy Yum, head of Enterprise Marketing for Google in Asia, and Tom Skotidas, MD of Skotidas, present on how Google used Social Selling (through LinkedIn) to connect with senior B2B decision makers, use targeted content to build online relationships, and convert these relationships into qualified leads, meetings, and sales pipeline.
Switching On the Growth Engine in Your Small Consulting PracticeGYK Antler
This presentation is from the Zintro Webinar Series: Marketing Tips for Consultants.
Our presenter is Brian Gladstein, CEO and Founder of Explorics, a unique marketing firm that helps B2B companies engage enthusiastic customers through loyalty and advocacy programs. He is a serial entrepreneur, co-chairs Boston’s Lean Startup Challenge, and also serves as a go-to-market coach for growth-stage companies. Brian is an MIT graduate with an MBA from Stanford.
We hope this personal story of how Explorics created a growth engine for its business will help other consulting firms and entrepreneurs approach their own businesses in interesting ways.
"Fifteen months ago, my marketing consulting practice was at a crossroads,” explains Brian. “No matter what we did – we couldn’t seem to scale the way we wanted to without client projects suffering – we were stuck. In this webinar, we will discuss how we systematically took apart our business and rebuilt it from the ground up into an engine for growth. Today, we are at the center of one of the most exciting transformations happening in the B2B Marketing and PR space, and business is booming."
Key takeaways in this presentation:
- The importance of focus
- Work on the business, not in the business
- Choose clients based on how they fit with your desired income stream
- Building mechanisms that transfer trust to your staff
- Design every project to run without you
- Train your staff to solve problems without you
Be sure to check out http://explorics.com/aa to take an Advocate Assessment for your company - this is a custom-built roadmap for measuring and increasing organic advocacy.
50 percent of B2B buyers said social media played a major role in their research when choosing vendors. This slideshow will give you tips on how to make your B2B social media channels rise to the top.
AMA Baltimore - Building Your Content Marketing PlanWill Davis
As companies race to implement content marketing programs, many are doing so without a concrete plan. Right Source Marketing Managing Partner Will Davis leads this workshop on building your content marketing plan for Baltimore's American Marketing Association chapter. The workshop covers understanding buyer roles, viewing content from a business perspective, content planning, content creation, content optimization, content distribution and content tracking and analysis.,
How To Build Your Inbound Marketing GamePlanPR 20/20
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies. Presented June 28, 2010 at Online Marketing Summit Milwaukee.
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysSearch Engine Journal
Struggling to earn links from journalists and the press?
Digital PR for SEO has quickly become an alternative to traditional link building. However, earning links from the press can be a challenge creatively.
That’s where we come in.
Watch this as we explore how to scale the very time-consuming and complicated process of earning links from digital PR, with proven case studies showing how you can earn hundreds of links in 30 days.
You’ll learn:
- The process and tools to earn press links in just 30 days.
- A scalable process to gather data to enhance journalist storylines.
- How to combine data and expert commentary for the press.
Kevin Rowe, Founder and Head of Strategy at PureLinq, will give away the process his firm has used to secure hundreds of meaningful links and mentions on top-tier domains using data-driven digital PR, with proven examples.
Kevin’s firm has systematized a scalable process for data-driven digital PR for SEO, and now he wants to share it with you.
Discover how to earn quality links through a strong digital PR presence.
Jon Wuebben, Content Launch - Speaking at the 2014 Content Marketing Retreat, Langley, WA
"The 6 Magic Metrics of Content Marketing"
Jon will explain the 6 primary metrics for measuring Content Marketing success.
How do you design for content in a mobile world? Learn about the core model and how it can help you get to a smart place where you're putting content first.
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
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A day in the life of a LinkedIn social sellerBlack Marketing
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and turning the conventional sales process on its head. Hear firsthand from three of the top performing members of our sales team — salesperson to salesperson — as they reveal how they run sales at LinkedIn, the tools they use, and their top tips for success.
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and turning the conventional sales process on its head. Hear firsthand from three of the top performing members of our sales team — salesperson to salesperson — as they reveal how they run sales at LinkedIn, the tools they use, and their top tips for success.
How Google Enterprise Used Social Selling to Generate Connections, Engagement...Tom Skotidas
In this presentation, Cathy Yum, head of Enterprise Marketing for Google in Asia, and Tom Skotidas, MD of Skotidas, present on how Google used Social Selling (through LinkedIn) to connect with senior B2B decision makers, use targeted content to build online relationships, and convert these relationships into qualified leads, meetings, and sales pipeline.
Switching On the Growth Engine in Your Small Consulting PracticeGYK Antler
This presentation is from the Zintro Webinar Series: Marketing Tips for Consultants.
Our presenter is Brian Gladstein, CEO and Founder of Explorics, a unique marketing firm that helps B2B companies engage enthusiastic customers through loyalty and advocacy programs. He is a serial entrepreneur, co-chairs Boston’s Lean Startup Challenge, and also serves as a go-to-market coach for growth-stage companies. Brian is an MIT graduate with an MBA from Stanford.
We hope this personal story of how Explorics created a growth engine for its business will help other consulting firms and entrepreneurs approach their own businesses in interesting ways.
"Fifteen months ago, my marketing consulting practice was at a crossroads,” explains Brian. “No matter what we did – we couldn’t seem to scale the way we wanted to without client projects suffering – we were stuck. In this webinar, we will discuss how we systematically took apart our business and rebuilt it from the ground up into an engine for growth. Today, we are at the center of one of the most exciting transformations happening in the B2B Marketing and PR space, and business is booming."
Key takeaways in this presentation:
- The importance of focus
- Work on the business, not in the business
- Choose clients based on how they fit with your desired income stream
- Building mechanisms that transfer trust to your staff
- Design every project to run without you
- Train your staff to solve problems without you
Be sure to check out http://explorics.com/aa to take an Advocate Assessment for your company - this is a custom-built roadmap for measuring and increasing organic advocacy.
50 percent of B2B buyers said social media played a major role in their research when choosing vendors. This slideshow will give you tips on how to make your B2B social media channels rise to the top.
AMA Baltimore - Building Your Content Marketing PlanWill Davis
As companies race to implement content marketing programs, many are doing so without a concrete plan. Right Source Marketing Managing Partner Will Davis leads this workshop on building your content marketing plan for Baltimore's American Marketing Association chapter. The workshop covers understanding buyer roles, viewing content from a business perspective, content planning, content creation, content optimization, content distribution and content tracking and analysis.,
How To Build Your Inbound Marketing GamePlanPR 20/20
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies. Presented June 28, 2010 at Online Marketing Summit Milwaukee.
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysSearch Engine Journal
Struggling to earn links from journalists and the press?
Digital PR for SEO has quickly become an alternative to traditional link building. However, earning links from the press can be a challenge creatively.
That’s where we come in.
Watch this as we explore how to scale the very time-consuming and complicated process of earning links from digital PR, with proven case studies showing how you can earn hundreds of links in 30 days.
You’ll learn:
- The process and tools to earn press links in just 30 days.
- A scalable process to gather data to enhance journalist storylines.
- How to combine data and expert commentary for the press.
Kevin Rowe, Founder and Head of Strategy at PureLinq, will give away the process his firm has used to secure hundreds of meaningful links and mentions on top-tier domains using data-driven digital PR, with proven examples.
Kevin’s firm has systematized a scalable process for data-driven digital PR for SEO, and now he wants to share it with you.
Discover how to earn quality links through a strong digital PR presence.
Jon Wuebben, Content Launch - Speaking at the 2014 Content Marketing Retreat, Langley, WA
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Jon will explain the 6 primary metrics for measuring Content Marketing success.
How do you design for content in a mobile world? Learn about the core model and how it can help you get to a smart place where you're putting content first.
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
Building a Weatherproof Framework - How to Survive the Product Launch Storm i...ProductCamp Boston
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
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ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
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Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
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crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
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crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
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Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
163 - Customer Centric Product Management - How To Be AwesomeProductCamp Boston
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Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
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Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
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www.ProductCampBoston.org
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www.ProductCampBoston.org
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Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
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QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
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>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
3. 3 Logi Analytics Confidential & Proprietary
Josh Martin
Director of Product Marketing at Logi Analytics. Responsible for:
• Personas
• Positioning
• Competitive Differentiators
• ….and lots of other stuff no one gives me credit for
I have 15+ years of professional experience:
• Analyst Product Person Product Marketing
E-Mail me: Josh.Martin@logianalytics.com
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Agenda
1 Logi’s Challenge
2 The 5-Step Persona Process
3 The Results
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About Logi
• Global HQ: McLean, VA
• Analytics Development Platform
• Allows for rapid development of tailored analytical
applications
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Our Challenge
• Wanted to enter the growing data
discovery market
– Launched Logi Vision in 2015
• Targeted a wide range of buyers
• Lost focus on core product
• developers
• product managers
• teachers
• doctors
• construction
workers
• executives
• clergy
• lawyers
• data analysts
• CMOs
• data scientists
• etc.
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Our Eureka Moment
• Reviewed closed-won deals and reasons we won
• Analyzed when we were losing opportunities in the funnel
• Evaluated our cost per lead and conversion rates
Eureka!
Our market niche was application teams (product managers and developers)
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Our Solution: A Detailed Persona
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Define Research Shape Socialize Act
Persona Development that Works
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Your CRM System
Key Questions
• Who are our winning POCs?
• What are their titles?
• Who are their influencers?
• Are there consistent themes on deals we win?
Goal: Who do we win with?
Define Research Shape Socialize Act
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Marketing Campaigns
Key Insights
• Who was reading our material?
• Who was converting to opportunities?
• Which material resonated most?
• Who opened e-mails?
• Who unsubscribed?
Define Research Shape Socialize Act
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The 3-Phase Approach
Initial fact finding
• Use easily accessible sources
• Start broad
• Collect everything
Define Research Shape Socialize Act
Probe for more detail
• Consider how others will use the
information
1
Parse & analyze
• Group relevant information
• Create a picture of the persona
2
3
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The Resources
Phase 1 – “Easy” Data Phase 3 – “Deeper” Data
• Social Security Administration
Database
• Survey data from
groups/associations
• Listen to calls with prospects and
customers
• Win-Loss surveys
• Persona-targeted articles/blogs
• Groups on Linkedin
• Follow influencers
• Conference topics
• In-person meetings
• Job postings
• Linkedin profiles
• A day in the life
• Posts by your persona about their
life/career
50+ hours of research and analysis
Define Research Shape Socialize Act
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Unexpected Sources
Are buyer personas still too broad?
– Personality types
– Characters most like your persona
– Movies your characters like
Helpful resources:
– PsychologyJunkie.com
– MentalFloss.com
– 16personalities.com
Define Research Shape Socialize Act
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Relatable Characterization
Like our persona, they are misunderstood, pragmatic,
have a clear sense of right and wrong and are leaders.
Many fictional villains & misunderstood heroes are similar to our persona
Define Research Shape Socialize Act
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Shaping Our Buyer Persona
• Demographic information
• Picture
• Personality type (i.e. personal
motivation, favorite movies,
etc.)
• How they’re perceived
• Job details/requirements
• Aspects they like/dislike about
their job
• Biggest challenges
• Watering holes
• Influencers
• Place in the buyer’s journey
• Terminology
Define Research Shape Socialize Act
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Evolve & Iterate
Persona 1.0: 20+ slides of detailed information
Persona 2.0: major insight into his personality
Persona 3.0: understanding his buying motivation
Persona 4.0: understanding our buyers
Define Research Shape Socialize Act
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An Ongoing Evolution Define Research Shape Socialize Act
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Themes: Passion
1. Making
customers/people
happy
2. Solving Problems
3. Building new stuff
4. Working with a team
5. Realizing great ideas
“Making products people love”
“The opportunity to take something that
makes customers frustrated or angry
and transform that into something a
customer can love.”
“I am equally terrified and excited every
single day!”
What I LOVE about being a PM
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Introduce to all
Kick-off meeting
• Introduced the persona
• Provided actionable takeaways
Institutionalized the persona by thinking in terms of him
•We discussed his pain
•We discussed how to help him
Continue to educate on the persona
•Regular updates and discussions
•Integrated into onboarding process for new hires
Define Research Shape Socialize Act
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Crazy Sh*t we haven’t done yet
• Birthday parties for
Michael
• Quizzing employees on
Michael’s breakfast habits
Define Research Shape Socialize Act
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Provide Takeaways
• Slide deck with top takeaways for the relevant team
• Key persona questions at each buyer’s journey stage
• Terminology to use for more credibility
• Elements of relevant top of the funnel (TOFU) content
Define Research Shape Socialize Act
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Key Info
Provide
Takeaways!
Make it fun!
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Impact on Collateral
Everything has changed
• Unique selling propositions
• Competitive enablement
• Content marketing
• Advertising
• E-Mails
• Webinars
• Call scripts, voicemails, etc.
Define Research Shape Socialize Act
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Our Website
Before After
Define Research Shape Socialize Act
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Before & After Persona – Blog
Before After
Define Research Shape Socialize Act
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Key Takeaways
1. Use existing data to identify your ideal buyer persona
2. Start high level and collect as much information as you can
3. Go deep to make your persona feel like a real person
4. Train your organization and keep educating them
5. Continue to evolve and richen the persona over time
Editor's Notes
What are personas & why do they matter?
They help us identify and identify with our primary buyer
They focus our marketing messaging
Allows us to find them
Where we have been
Focused on various segments creating a muddled message
Had surface level intelligence
How will this impact 2017
Improved Content = Better Conversion Rates
[Placeholder slide for sales to recap / validate prospect requirements. This is just a sample list of potential requirements to cover.]
Use this as an opportunity to ask the team what their requirements are and evoke conversation.
Spent more money obtaining and converting lower quality leads
Spent more money on AdWords
Split budget between two buyer segments
Variety of differentiators for separate personas
Inability to clearly articulate our defined value proposition
Discuss the project of determining when people were falling out of the funnel that I did shortly after starting in 2016
Use this as an opportunity to ask the team what their requirements are and evoke conversation.
My Background in Research…
Resources relied upon
Hours spent
This will continue well into the future
Didn’t know what I didn’t know – this is critical
Did not rely on sources such as Twitter, Instagram, etc. We are B2B and a software platform and those avenues offer little help to us
Didn’t know what I didn’t know – this is critical
Did not rely on sources such as Twitter, Instagram, etc. We are B2B and a software platform and those avenues offer little help to us
Didn’t know what I didn’t know – this is critical
Did not rely on sources such as Twitter, Instagram, etc. We are B2B and a software platform and those avenues offer little help to us
I am a Methodology Nerd – so bear with me
1. Don’t go in with pre-conceived notions about who your persona is. This may result in you eliminating key pieces of information and evidence
(Use Easily Accessible Sources) Amass information to determine where you need to go deep.
(Start broad) I sought the broadest information I could find and collect (for me, it was demographic information)
(Collect everything) I rely on OneNote and created an entire notebook dedicated to our persona – their demographics, career, personality traits, preferences, etc.
2. Initially, no source is a bad source
(Group relevant information) I aggregated and aggregated to see common themes in the persona and removed outlier information that proved extraneous.
(Create a picture of the persona) Once aggregated I created a high level picture of our persona and determined which areas needed more clarity
3. Sanity check throughout the process – ask internal people if they
(Start digging for details) I then began doing the detailed work that would take several days (or weeks). Reviewing hundreds of job postings and profiles on LinkedIn, subscribing to relevant blogs, etc.
(Consider how others will use the information) Provide takeaways for others that will use the buyer persona so they can institutionalize the information
Read persona targeted blogs in order to understand how to speak to your persona, what topics they care about
No phase 2 – that’s analysis
Frequently you see buyer personas that are still quite broad. It’s the soccer mom or the millennial that is renting their first apartment. To me, this wasn’t actionable for the teams that were going to rely on this persona at Logi, instead I wanted
Really focused on job requirements
Iterative process – always keep it evolving
2. Persona 2.0
Getting information directly from our Persona
Provided more color of their personality and motivations
3. Persona 3.0
Fielded a survey to our persona
Low cost, high return
People get attached to the persona archetype – so change it often!!!!
Brian – this new guy is too good looking!
Kick-off meeting
Introduced the persona
Provided actionable takeaways
Institutionalized the persona by thinking in terms of Michael
We discuss Michael’s pain
We discuss how to help Michael
Continue to educate on the persona
Updates provided at Sales kick-off
Discussions at quarterly meetings
Part of our onboarding process for new hires
Have not done (yet)
Tests of employees to understand knowledge
Birthday parties for Michael
Posters around the office
Making a big shift. Would require a change in tone so we needed to be clear what the takeaways were and not leave them open to interpretation
Slide deck provided key takeaways:
How to market to Michael
What movie preferences mean
How we can help them
Key questions at each stage of the buyer’s journey:
Used to shape our content marketing efforts
Remember your audience
Unique Selling Propositions Website
Identifying buyer pain + Logi strength = USP
Competitive Enablement
Identifying how Logi compares to competitors across USPs informs our competitive enablement (entirely new process developed)
Content Marketing
Tied to key questions our buyer asks at different stages of the buyer’s journey
Advertising
More efficient targeting of appropriate adwords, groups, lookalikes, etc.
E-Mails
Proper tone, terminology and context resonates with our buyers
Webinars
More relevant content to our persona