The lesson plan is for a two hour intermediate/advanced ESP poster workshop. It focuses on reading, listening, speaking and writing skills related to selling. The 28 students will learn selling vocabulary and techniques, assess their own sales skills, discuss strengths and weaknesses, write product advertisements, and listen to and discuss a conversation between an estate agent and buyer. The goals are for students to learn skills for successful selling and reflect on how to improve their performance.

1. Lesson plan for ESP poster workshop
Date : 16 / 1/2013
Class level: intermediate and advanced
Time required: Two hours
Materials needed: Textbooks, tape recorded
Skills targeted: reading, listening, speaking and writing.
Number of students: 28 (different age and the class is heterogeneous)
Goals:
1 – Ss will be equipped with the skills required for successful selling.
Objectives:
A - Ss learn selling associated words.
B – Ss listen for specific information.
C – Ss reflect upon their weaknesses and their strengths and how to work on them.
D – Ss write advertisement for a house or a flat.
Procedures
Warm up Activity (5 m)
Students discuss the quotation as a class.
Reading Skill (20m)
Pre-reading step: (5minutes)
1 – Using their background, students think of the key aspects of the best reps?
2- Inform the students that they are going to learn the skills of selling in today’s lesson.
While reading stages: (15m)
1- Students read through the passage and jot down ten common mistakes that sales reps make.
2- Ss read the sentences and circle the best one that best describes the passage?
3- Ss find out the most successful method of communication that identifies the best reps.
4- A - Ss scan the text again to identify the main sales mistake in each paragraph and write it in
the table.
5- B – Based on the information in the passage, Ss complete the table with the correct advice for
each problem.
Speaking skill (25 m)
1 - Ss read the questionnaire and assess their sales skills and their current performance (5 m)
2 – Based on the points they identified on the previous questionnaire, students discuss with a colleague
their strengths and weaknesses and how they are going to work on them. (10m)
3- According to the questionnaire, students rank the skills in order of importance. (10 m)
Vocabulary and writing skills (55 m)
1 – Students skim the text and identify the three steps to following a yes answer. (5 m)
2 – A - Ss match the underlined words from the passage (1-6) with their meanings (a-f). ( 2m)
B – Ss fill in the blanks with words from Ex. 2a. (4 m)
C – Now Ss use the words in Ex. 7a to write sentences of their own. (8 m)
3 – Ss mark the sentences given below using T ( true) or F ( false) according to the passage. ( 7m)
4 – a - Ss use the given list of common adjectives used in persuading clients to buy a product and
describe in full any products they think are: crisp? real? easy? bright? safe? rich? (10m)
b- Ss complete the estate agent’s advertisement with the adjectives in the box. ( 5m)
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2. 5 – Ss write an advertisement for a flat or house, using the adjectives from the list. ( 15m)
Listening skill (25m)
While - listening stage (10m)
1 - Ss listen to a conversation which takes place with an estate agent and a buyer and answer the
questions (1-7), by writing E (for Estate agent) or B (for buyer) in the boxes provided.
Post - listening stage (15m)
1- Ss listen again to the segments and think about three particular ideas:
a– Location of flats.
b- Remodeling flats.
c- The cost.
Ss think about these three ideas and what they mean to them. They also should discuss with their
partner all three ideas as presented by the speakers. Together select one and formulate a combined
opinion. Why do they agree? What are additional thoughts about that topic? Then share their
opinions with the whole class.
Closure: ( recap ) (5m)
Follow up
The project
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