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Esn as a brand
ESN is a student organization that aims to improve international student experiences. It was founded in 1989 and now has over 200 sections across 35 countries. ESN provides services and support to help with integration and cultural understanding for international students through volunteer activities. Their vision is to enrich society through international students. Key values include diversity, friendship, and international cooperation. ESN also works to raise awareness of international education opportunities.
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Esn as a brand
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- 12. Agenda What is ESN? •Aims / Principles • Cooperations • Vision / Mission / Values • Corporate Identity Brand Personality • Pallomeri? Brand Equity • Section Benefits • Recognition / Brand Brand Positioning • Who are we for? Brand SWOT Analysis Brand Awareness • International Projects
- 13. What is ESN? StrategicBrand Management| Summer 2011
- 14. What is ESN? 16thOctober 1989 374 Higher Education Institutions from 35 countries ESN is working in Higher Education (HE) • offering services to 150.000 students • mainly on a volunteer basis • with an average annual growth rate of 12,3% since 1990 Internationalization at home BIM 419| Salih Odabaşı, Bilkent – Summer 2011 salih.odabasi@esnturkey.org 14
- 15. Aims / Principles worksin the interest of international students. works to improve the social and practical integration of international students. represents the needs and rights of international students on the local, national and international level. provides relevant information about mobility programmes. 15 BIM 419| Salih Odabaşı, Bilkent – Summer 2011 salih.odabasi@esnturkey.org
- 16. Aims / Principles motivatesstudents to study abroad. works with the reintegration of homecoming students. contributes to the improvement and accessibility of student mobility. cares about its members. values volunteering and active citizenship. 16 BIM 419| Salih Odabaşı, Bilkent – Summer 2011 salih.odabasi@esnturkey.org
- 17. ESN Cooperates with BIM419| Salih Odabaşı, Bilkent – Summer 2011 salih.odabasi@esnturkey.org
- 18. Vision Enrichment of societythrough international students
- 19. Mission ESN is thekey volunteer student organization in international higher education in Europe. We provide opportunities for cultural understanding and self- development under the principle of SHS - Students Helping Students. BIM 419| Salih Odabaşı, Bilkent – Summer 2011 salih.odabasi@esnturkey.org
- 20. Values unity in diversity,diversity in the unity students helping students fun in friendship and respect international dimension of the life love for Europe as an area of peace and cultural exchange openness with tolerance cooperation in the integration BIM 419| Salih Odabaşı, Bilkent – Summer 2011 salih.odabasi@esnturkey.org
- 21. Corporate Identity We areESNrs as well. ESN Song Logo, templates ESN Card ESN Satellite (website) Standard Email Addresses & Signatures 21 BIM 419| Salih Odabaşı, Bilkent – Summer 2011 salih.odabasi@esnturkey.org
- 22. Brand Personality Strategic BrandManagement| Summer 2011
- 23. “Pallomeri Spirit”?? A finnishword • Paneuropean • Association • Leading • Local • Organization • Making • Erasmus • Richer • Inside 23 BIM 419| Salih Odabaşı, Bilkent – Summer 2011 salih.odabasi@esnturkey.org
- 24. Brand Equity Strategic BrandManagement| Summer 2011
- 25. Section Benefits ESNCard =membership plus discounts Who can get the ESN Card? • You have been an international student. • You are currently on exchange • You are an active member of an ESN section Back side of the ESN Card: your sponsorship opportunity! 25 BIM 419| Salih Odabaşı, Bilkent – Summer 2011 salih.odabasi@esnturkey.org
- 26. Section Benefits Recognition/brand Knowledge exchange •Knowledge Management Evaluation/survey • how to improve the services Network contacts • 200 places in Europe and beyond! International sponsorships • collect resources for funding 26 BIM 419| Salih Odabaşı, Bilkent – Summer 2011 salih.odabasi@esnturkey.org
- 27. Section Benefits Recognition/brand ESN trainings •Eduk8 • Orientation Programs ESN international events • Partner Sections Meetings • Regional and National Platforms • Cultural Medley • Council of National Representatives • Annual General Meetings 27 BIM 419| Salih Odabaşı, Bilkent – Summer 2011 salih.odabasi@esnturkey.org
- 28. Section Benefits Recognition/brand Partnership betweensections • strengthen friendship relationships Corporate Design Package • The modern logo, templates and website PR Material • express being proud of ESN Internships opportunities • in multinational companies Alumni network 28 BIM 419| Salih Odabaşı, Bilkent – Summer 2011 salih.odabasi@esnturkey.org
- 29. Brand Positioning Strategic BrandManagement| Summer 2011
- 30. Who are wefor? Homecoming students • Reintegration process Exchange Students • Cultural & social events • Mentor systems • Provide maintenance of exchange traffic 30 BIM 419| Salih Odabaşı, Bilkent – Summer 2011 salih.odabasi@esnturkey.org
- 31. Brand SWOT Strategic BrandManagement| Summer 2011
- 32. Strengths The biggest student unionin EU Strong Friendship Relationships Developed Network Spirit
- 33. Opportunities To cover allEuropean countries Reach more exchange students The creation of a more mobile and flexible education environment BIM 419| Salih Odabaşı, Bilkent – Summer 2011 salih.odabasi@esnturkey.org
- 35. Threats Legal restrictions Fake andillegal Erasmus organizations • More & Better PR BIM 419| Salih Odabaşı, Bilkent – Summer 2011 salih.odabasi@esnturkey.org
- 36. Weaknesses Keeping clean slateof exchanges • Responsible Party • SocialErasmus Limited budget • National & International Membership Fees • Sponsorships BIM 419| Salih Odabaşı, Bilkent – Summer 2011 salih.odabasi@esnturkey.org
- 37. Brand Awareness Strategic BrandManagement| Summer 2011
- 42. International Projects PRIME ESNSurvey SocialErasmus EduK8 Section inthe Spotlight National Events 42 EU Projects Responsible Party ESN goes green ExchangeAbility EYV2011 BIM 419| Salih Odabaşı, Bilkent – Summer 2011 salih.odabasi@esnturkey.org
- 43. PRIME Problems of RecognitionIn Making Erasmus BIM 419| Salih Odabaşı, Bilkent – Summer 2011 salih.odabasi@esnturkey.org
- 44. ESNSurvey BIM 419| SalihOdabaşı, Bilkent – Summer 2011 salih.odabasi@esnturkey.org
- 45. SocialErasmus BIM 419| SalihOdabaşı, Bilkent – Summer 2011 salih.odabasi@esnturkey.org
- 46. Eduk8 BIM 419| SalihOdabaşı, Bilkent – Summer 2011 salih.odabasi@esnturkey.org
- 47. Section in theSpotlight BIM 419| Salih Odabaşı, Bilkent – Summer 2011 salih.odabasi@esnturkey.org
- 48. Responsible Party BIM 419|Salih Odabaşı, Bilkent – Summer 2011 salih.odabasi@esnturkey.org
- 49. ExchangeAbility BIM 419| SalihOdabaşı, Bilkent – Summer 2011 salih.odabasi@esnturkey.org
- 50. ESN goes green! BIM419| Salih Odabaşı, Bilkent – Summer 2011 salih.odabasi@esnturkey.org
- 51. TIME FOR QUESTIONS StrategicBrand Management| Summer 2011
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