The November 2015 edition of the Mobility Report provides updated trends and forecasts for mobile data traffic. From the addition of 87 million new mobile broadband subscriptions in Q3 2015 to the estimate that video will account for 70 percent of total mobile traffic by 2021.
This Databook uncovers the real A2P messaging market opportunity, for the entire A2P ecosystem, from mobile operators, aggregators, service providers, and vendors. All the forecasts for the 200 countries are split out by total, grey, and white messages, and cover revenues, traffic, potential and lost revenues. It includes mobile operator spend forecasts on SMS revenue assurance platforms. And it has forecasts on average messages and revenue per subscription (split out by total, grey and white). To supplement the data, the 60-page market report provides a detailed overview of the market + key findings.
MTBiz is for you if you are looking for contemporary information on business, economy and especially on banking industry of Bangladesh. You would also find periodical information on Global Economy and Commodity Markets.
The SMS Grey route is a term gaining popularity in the telecom world. Grey route SMS refers to an SMS between two parties or countries which is legal for one party at one end but is illegal for the other party at the other end. A good example of a grey route SMS is the Application to Person (A2P) traffic where messages are generated automatically through a sim but are used for Person to Person (P2P) uses.
Ericsson Mobility Report, November 2015 - Regional report Sub-Saharan AfricaEricsson
The November 2015 edition of the Mobility Report provides updated trends and forecasts for mobile data traffic. From the addition of 87 million new mobile broadband subscriptions in Q3 2015 to the estimate that video will account for 70 percent of total mobile traffic by 2021.
This Databook uncovers the real A2P messaging market opportunity, for the entire A2P ecosystem, from mobile operators, aggregators, service providers, and vendors. All the forecasts for the 200 countries are split out by total, grey, and white messages, and cover revenues, traffic, potential and lost revenues. It includes mobile operator spend forecasts on SMS revenue assurance platforms. And it has forecasts on average messages and revenue per subscription (split out by total, grey and white). To supplement the data, the 60-page market report provides a detailed overview of the market + key findings.
MTBiz is for you if you are looking for contemporary information on business, economy and especially on banking industry of Bangladesh. You would also find periodical information on Global Economy and Commodity Markets.
The SMS Grey route is a term gaining popularity in the telecom world. Grey route SMS refers to an SMS between two parties or countries which is legal for one party at one end but is illegal for the other party at the other end. A good example of a grey route SMS is the Application to Person (A2P) traffic where messages are generated automatically through a sim but are used for Person to Person (P2P) uses.
Ericsson Mobility Report, November 2015 - Regional report Sub-Saharan AfricaEricsson
The November 2015 edition of the Mobility Report provides updated trends and forecasts for mobile data traffic. From the addition of 87 million new mobile broadband subscriptions in Q3 2015 to the estimate that video will account for 70 percent of total mobile traffic by 2021.
Ericsson Traffic and Market Report- June 2012Ericsson Slides
According to Ericsson’s second Traffic and Market Report - On the Pulse of the Networked Society, 85 percent of the world’s population will have internet coverage via 3G by 2017 – and there will be close to 9 billion mobile subscriptions, compared to 6 billion at the end of 2011.
For more information please visit: www.ericsson.com/trafficmarketreport
Ericsson: Latam Insights, June 2015 - Leading the way in the Networked SocietyEricsson Latin America
The world is becoming increasingly connected and ICT is starting
to fundamentally transform large parts of society. Networks are
now relevant not only to people using their smartphones, but also
businesses and society as a whole.
As an industry leader, Ericsson has set out a clear long-term
commitment to leadership and driving change through mobility in
an evolving ICT landscape. Many of the solutions we see in
today’s Networked Society seemed unbelievable not too long ago.
In our latest Insights brochure, we take a look at some of our
regional projects, alongside highlights from the Ericsson Mobility
Report and ConsumerLab reports. In addition, we share the latest
consumer and market trends currently driving the transformation
journey.
BCG has launched its Telco Sustainability Index, designed to capture the four dimensions most relevant to a telco’s environmental strategy. The index tracks the company’s commitment to sustainability, its emissions intensity and that of its upstream and downstream partners, its elimination of waste, and its customer enablement.
BCG has launched its Telco Sustainability Index, designed to capture the four dimensions most relevant to a telco’s environmental strategy. The index tracks the company’s commitment to sustainability, its emissions intensity and that of its upstream and downstream partners, its elimination of waste, and its customer enablement.
The enterprise software industry is being transformed by substantial investor capital, Cloud 2.0, artificial intelligence, data protection, preferred platforms, and a talent shortage, leading stakeholders of all kinds to make big changes, and big choices.
Despite predictions that SMS would weaken in the face of strong growth in OTT messaging apps it continues to provide huge opportunity for telco operators. As IoT finds it's way into every part of our lives business, commerce and organisations are increasingly turning to A2P SMS solutions to deploy new services and streamline existing operations.
Find out more about our SMS products that can help increase revenue from your networks at: http://www.squire-technologies.co.uk/products/sms-products
This report is a round-up of select healthcare sector updates from major IT services companies. The focus of the report is on M & A activity, customer wins, strategic initiatives, and leadership announcements.
The report covers IT services companies that have a strategic focus on healthcare, and includes select updates from large and mid-tier global firms with dedicated healthcare BU’s. The report also covers a handful of smaller firms that are focused on healthcare.
[Article] Artificial Intelligence: Changing Business Amidst COVIDBiswadeep Ghosh Hazra
An article on Artificial Intelligence: Changing Business Amidst COVID which is on the subject of AI Adoption before and during COVID-19.
The article is divided into the following sections-
1) Setting the context
2) Diving deeper
3) AI Adoption amidst COVID-19
4) References
The new edition of the Ericsson Mobility Report reveals that mobile-data traffic will continue to grow significantly in the coming years, a trend driven mainly by video. Overall data traffic is expected to grow 12-fold by the end of 2018. Increasing usage is driven by continual growth in the amount of content available as well as the improved network speeds that come with HSPA and LTE development.
For more on the latest mobility figures see: http://www.ericsson.com/ericsson-mobility-report
Almost half the population of the earth now uses mobile communications.
A billion mobile subscribers were added in the last 4 years to leave the total standing
at 3.2 billion. There are still many adults and young people who would appreciate
the social and economic benefits of mobile technology but are unable to access it,
highlighting a huge opportunity for future growth and a challenge to all players in the
industry ecosystem to expand the scope of products and services to tap this demand.
Given the strong growth trajectory and pace of innovation, we are confident that
the next few years will see continued growth with a further 700 million subscribers
expected to be added by 2017 and the 4 billion mark to be passed in 2018.
Mobile World Congress is the world’s greatest mobile event where the industry gathers to experience new ideas and discuss future opportunities.
In our hall in Barcelona, customers and visitors had the opportunity to learn how we enable change and change-makers in the Networked Society, and how our latest technologies and services unlock new business opportunities.
This presentation gives you a taste from what we saw and heard during Mobile World Congress 2015, which was held in Barcelona, March 2-5.
Mobile content market_in_finland_2012-2016Kalle Snellman
Mobile content market in Finland report, including mobile app, SMS, premium rate call, mobile marketing other mobile content market value. Additionally the report looks at the installed base of devices by OS.
White paper: Closing the mobile data revenue gap (2010)Corine Suscens
The demand for mobile data is exploding, presenting operators with a unique opportunity to generate new revenue streams and grow their business. However revenue is not growing fast enough to ensure profitability. Not only is the mobile data traffic growing much faster than revenues, but the revenue growth rate also tends to decline over the years.
Download this whitepaper to find out ways to address this challenge and better capitalize on the mobile data opportunity.
The whitepaper analyses business models and capabilities that will help an operator to optimize its subscriber potential, differentiate itself from the competition, and achieve its mobile data revenue maximization goals.
Ericsson Traffic and Market Report- June 2012Ericsson Slides
According to Ericsson’s second Traffic and Market Report - On the Pulse of the Networked Society, 85 percent of the world’s population will have internet coverage via 3G by 2017 – and there will be close to 9 billion mobile subscriptions, compared to 6 billion at the end of 2011.
For more information please visit: www.ericsson.com/trafficmarketreport
Ericsson: Latam Insights, June 2015 - Leading the way in the Networked SocietyEricsson Latin America
The world is becoming increasingly connected and ICT is starting
to fundamentally transform large parts of society. Networks are
now relevant not only to people using their smartphones, but also
businesses and society as a whole.
As an industry leader, Ericsson has set out a clear long-term
commitment to leadership and driving change through mobility in
an evolving ICT landscape. Many of the solutions we see in
today’s Networked Society seemed unbelievable not too long ago.
In our latest Insights brochure, we take a look at some of our
regional projects, alongside highlights from the Ericsson Mobility
Report and ConsumerLab reports. In addition, we share the latest
consumer and market trends currently driving the transformation
journey.
BCG has launched its Telco Sustainability Index, designed to capture the four dimensions most relevant to a telco’s environmental strategy. The index tracks the company’s commitment to sustainability, its emissions intensity and that of its upstream and downstream partners, its elimination of waste, and its customer enablement.
BCG has launched its Telco Sustainability Index, designed to capture the four dimensions most relevant to a telco’s environmental strategy. The index tracks the company’s commitment to sustainability, its emissions intensity and that of its upstream and downstream partners, its elimination of waste, and its customer enablement.
The enterprise software industry is being transformed by substantial investor capital, Cloud 2.0, artificial intelligence, data protection, preferred platforms, and a talent shortage, leading stakeholders of all kinds to make big changes, and big choices.
Despite predictions that SMS would weaken in the face of strong growth in OTT messaging apps it continues to provide huge opportunity for telco operators. As IoT finds it's way into every part of our lives business, commerce and organisations are increasingly turning to A2P SMS solutions to deploy new services and streamline existing operations.
Find out more about our SMS products that can help increase revenue from your networks at: http://www.squire-technologies.co.uk/products/sms-products
This report is a round-up of select healthcare sector updates from major IT services companies. The focus of the report is on M & A activity, customer wins, strategic initiatives, and leadership announcements.
The report covers IT services companies that have a strategic focus on healthcare, and includes select updates from large and mid-tier global firms with dedicated healthcare BU’s. The report also covers a handful of smaller firms that are focused on healthcare.
[Article] Artificial Intelligence: Changing Business Amidst COVIDBiswadeep Ghosh Hazra
An article on Artificial Intelligence: Changing Business Amidst COVID which is on the subject of AI Adoption before and during COVID-19.
The article is divided into the following sections-
1) Setting the context
2) Diving deeper
3) AI Adoption amidst COVID-19
4) References
The new edition of the Ericsson Mobility Report reveals that mobile-data traffic will continue to grow significantly in the coming years, a trend driven mainly by video. Overall data traffic is expected to grow 12-fold by the end of 2018. Increasing usage is driven by continual growth in the amount of content available as well as the improved network speeds that come with HSPA and LTE development.
For more on the latest mobility figures see: http://www.ericsson.com/ericsson-mobility-report
Almost half the population of the earth now uses mobile communications.
A billion mobile subscribers were added in the last 4 years to leave the total standing
at 3.2 billion. There are still many adults and young people who would appreciate
the social and economic benefits of mobile technology but are unable to access it,
highlighting a huge opportunity for future growth and a challenge to all players in the
industry ecosystem to expand the scope of products and services to tap this demand.
Given the strong growth trajectory and pace of innovation, we are confident that
the next few years will see continued growth with a further 700 million subscribers
expected to be added by 2017 and the 4 billion mark to be passed in 2018.
Mobile World Congress is the world’s greatest mobile event where the industry gathers to experience new ideas and discuss future opportunities.
In our hall in Barcelona, customers and visitors had the opportunity to learn how we enable change and change-makers in the Networked Society, and how our latest technologies and services unlock new business opportunities.
This presentation gives you a taste from what we saw and heard during Mobile World Congress 2015, which was held in Barcelona, March 2-5.
Mobile content market_in_finland_2012-2016Kalle Snellman
Mobile content market in Finland report, including mobile app, SMS, premium rate call, mobile marketing other mobile content market value. Additionally the report looks at the installed base of devices by OS.
White paper: Closing the mobile data revenue gap (2010)Corine Suscens
The demand for mobile data is exploding, presenting operators with a unique opportunity to generate new revenue streams and grow their business. However revenue is not growing fast enough to ensure profitability. Not only is the mobile data traffic growing much faster than revenues, but the revenue growth rate also tends to decline over the years.
Download this whitepaper to find out ways to address this challenge and better capitalize on the mobile data opportunity.
The whitepaper analyses business models and capabilities that will help an operator to optimize its subscriber potential, differentiate itself from the competition, and achieve its mobile data revenue maximization goals.
TELECOMMUNICATIONS BUSINESS TRANSFORMATION: FRAMEWORK AND RECOMMENDATIONSIAEME Publication
Fueled by the convergence of mobile broadband, the Internet and growing demand for real-time access to information, technology is disrupting all areas of businesses. Disruption is strong across all industries and transforming traditional products and services, including business models. With the rapid migration to Internet protocol-based services, it is driving pervasive disruption throughout the mobile industry ecosystem. The mobile industry is now poised to be the next major disruption. Therefore, telecommunications business success requires organizations to be more resilient, adaptive and creative in order to invent new business models and transform their internal processes
Processing raw, disorganized data and presenting it in a relevant context is familiar to service providers. But turning the information into valuable insights that can be shared across the entire company requires a new approach.
Findings from the latest edition of the Ericsson (NASDAQ:ERIC) Mobility Report show that by 2020 advanced mobile technology will be commonplace around Latin America & Caribbean: smartphone subscriptions will more than double, reaching 603 million, and 86% of the Latam’s population will be using smartphones.
The report, a comprehensive update on mobile trends, shows that growth in mature markets comes from an increasing number of devices per individual. In developing regions, it comes from a swell of new subscribers as smartphones become more affordable; Latin America will add +330 million smartphone subscriptions until year-end 2020.
Globally, there were 3.4 billion unique mobile
subscribers and 6.9 billion SIM connections in 2013, with an average of 1.8 active SIM cards per unique subscriber.
The number of mobile broadband connections has also grown astoundingly to well over two billion in 2013 from 364 million in 2009. This growth is expected to continue and India is predicted to be the second largest mobile broadband market by 2016, with 367 million connections, following China with 639 million connections.
Mobile content market in Finland report, including mobile app, SMS, premium rate call, mobile marketing other mobile content market value. Additionally the report looks at the installed base of devices by OS.
App-Centric Operators on the Rise mobile trends_charging_report_h1_2014_lr_...Abdallah Nabulsi
As the evolution of data plans continues, unlimited data plans are becoming an offering of the past. Operators are moving away from actions that degrade QoE such as throttling Internet speed and when usage exceeds the volume cap; they simply charge the overage and maintain QoE. As tablets have proliferated during the last
two years, shared data plans have taken off (especially on LTE networks) and now come with various data sharing options. Data plans are evolving to accommodate
the different devices connecting to the mobile Internet, including tablets, dongles, and smartphones.
Ericsson Technology Review: Versatile Video Coding explained – the future of ...Ericsson
Continuous innovation in 5G networks is creating new opportunities for video-enabled services for both consumers and industries, particularly in areas such as the Internet of Things and the automotive sector. These new services are expected to rely on continued video evolution toward 8K resolutions and beyond, and on new strict requirements such as low end-to-end latency for video delivery.
The latest Ericsson Technology Review article explores recent developments in video compression technology and introduces Versatile Video Coding (VVC) – a significant improvement on existing video codecs that we think deserves to be widely deployed in the market. VVC has the potential both to enhance the user experience for existing video services and offer an appropriate performance level for new media services over 5G networks.
BRIDGING THE GAP BETWEEN PHYSICAL AND DIGITAL REALITIES
The key role that connectivity plays in our personal and professional lives has never been more obvious than it is today. Thankfully, despite the sudden, dramatic changes in our behavior earlier this year, networks all around the world have proven to be highly resilient. At Ericsson, we’re committed to ensuring that the network platform continues to improve its ability to meet the full range of societal needs as well as supporting enterprises to stay competitive in the long term. We know that greater agility and speed will be essential.
This issue of our magazine includes several articles that explain Ericsson’s approach to future network development, including my annual technology trends article. The seven trends on this year’s list serve as a critical cornerstone in the development of a common Ericsson vision of what future networks will provide, and what sort of technology evolution will be required to get there.
ERIK EKUDDEN
Senior Vice President, Chief Technology Officer and Head of Group Function Technology
Ericsson Technology Review: Integrated access and backhaul – a new type of wi...Ericsson
Today millimeter wave (mmWave) spectrum is valued mainly because it can be used to achieve high speeds and capacities when combined with spectrum assets below 6GHz. But it can provide other benefits as well. For example, mmWave spectrum makes it possible to use a promising new wireless backhaul solution for 5G New Radio – integrated access and backhaul (IAB) – to densify networks with multi-band radio sites at street level.
This Ericsson Technology Review article explains the IAB concept at a high level, presenting its architecture and key characteristics, as well as examining its advantages and disadvantages compared with other backhaul technologies. It concludes with a presentation of the promising results of several simulations that tested IAB as a backhaul option for street sites in both urban and suburban areas.
Ericsson Technology Review: Critical IoT connectivity: Ideal for time-critica...Ericsson
Critical Internet of Things (IoT) connectivity is an emerging concept in IoT development that enables more efficient and innovative services across a wide range of industries by reliably meeting time-critical communication needs. Mobile network operators (MNOs) are in the perfect position to enable these types of time-critical services due to their ability to leverage advanced 5G networks in a systematic and cost-effective way.
This Ericsson Technology Review article explores the benefits of Critical IoT connectivity in areas such as industrial control, mobility automation, remote control and real-time media. It also provides an overview of key network technologies and architectures. It concludes with several case studies based on two deployment scenarios – wide area and local area – that illustrate how well suited 5G spectrum assets are for Critical IoT use cases.
5G New Radio has already evolved in important ways since the 3GPP standardized Release 15 in late 2018. The significant enhancements in Releases 16 and 17 are certain to play a critical role in expanding both the availability and the applicability of 5G NR in both industry and public services in the near future.
This Ericsson Technology Review article summarizes the most notable new developments in releases 16 and 17, grouped into two categories: enhancements to existing features and features that address new verticals and deployment scenarios. This analysis and our insights about the future beyond Release 17 is an important component of our work to help mobile network operators and other stakeholders better understand and plan for the many new 5G NR opportunities that are on the horizon.
Ericsson Technology Review: The future of cloud computing: Highly distributed...Ericsson
The growing interest in cloud computing scenarios that incorporate both distributed computing capabilities and heterogeneous hardware presents a significant opportunity for network operators. With a vast distributed system (the telco network) already in place, the telecom industry has a significant advantage in the transition toward distributed cloud computing.
This Ericsson Technology Review article explores the future of cloud computing from the perspective of network operators, examining how they can best manage the complexity of future cloud deployments and overcome the technical challenges. Redefining cloud to expose and optimize the use of heterogeneous resources is not straightforward, but we are confident that our use cases and proof points validate our approach and will gain traction both in the telecommunications community and beyond.
Ericsson Technology Review: Optimizing UICC modules for IoT applicationsEricsson
Commonly referred to as SIM cards, the universal integrated circuit cards (UICCs) used in all cellular devices today are in fact complex and powerful minicomputers capable of much more than most Internet of Things (IoT) applications require. Until a simpler and less costly alternative becomes available, action must be taken to ensure that the relatively high price of UICC modules does not hamper IoT growth.
This Ericsson Technology Review article presents two mid-term approaches. The first is to make use of techniques that reduce the complexity of using UICCs in IoT applications, while the second is to use the UICCs’ excess capacity for additional value generation. Those who wish to exploit the potential of the UICCs to better support IoT applications have the opportunity to use them as cryptographic storage, to run higher-layer protocol stacks and/or as supervisory entities, for example.
Mobile data traffic volumes are expected to increase by a factor of four by 2025, and 45 percent of that traffic will be carried by 5G networks. To deliver on customer expectations in this rapidly changing environment, communication service providers must overcome challenges in three key areas: building sufficient capacity, resolving operational inefficiencies through automation and artificial intelligence, and improving service differentiation. This issue of ETR magazine provides insights about how to tackle all three.
Ericsson Technology Review: 5G BSS: Evolving BSS to fit the 5G economyEricsson
The 5G network evolution has opened up an abundance of new business opportunities for communication service providers (CSPs) in verticals such as industrial automation, security, health care and automotive. In order to successfully capitalize on them, CSPs must have business support systems (BSS) that are evolved to manage complex value chains and support new business models. Optimized information models and a high degree of automation are required to handle huge numbers of devices through open interfaces.
This Ericsson Technology Review article explains how 5G-evolved BSS can help CSPs transform themselves from traditional network developers to service enablers for 5G and the Internet of Things, and ultimately to service creators with the ability to collaborate beyond telecoms and establish lucrative digital value systems.
Ericsson Technology Review: 5G migration strategy from EPS to 5G systemEricsson
For many operators, the introduction of the 5G System (5GS) to provide wide-area services in existing Evolved Packet System (EPS) deployments is a necessary step toward creating a full-service, future-proof 5GS in the longer term. The creation of a combined 4G-5G network requires careful planning and a holistic strategy, as the introduction of 5GS has significant impacts across all network domains, including the RAN, packet core, user data and policies, and services, as well as affecting devices and backend systems.
This Ericsson Technology Review article provides an overview of all the aspects that operators need to consider when putting together a robust EPS-to-5GS migration strategy and provides guidance about how they can adapt the transition to address their particular needs per domain.
Ericsson Technology Review: Creating the next-generation edge-cloud ecosystemEricsson
The surge in data volume that will come from the massive number of devices enabled by 5G has made edge computing more important than ever before. Beyond its abilities to reduce network traffic and improve user experience, edge computing will also play a critical role in enabling use cases for ultra-reliable low-latency communication in industrial manufacturing and a variety of other sectors.
This Ericsson Technology Review article explores the topic of how to deliver distributed edge computing solutions that can host different kinds of platforms and applications and provide a high level of flexibility for application developers. Rather than building a new application ecosystem and platform, we strongly recommend reusing industrialized and proven capabilities, utilizing the momentum created with Cloud Native Computing Foundation, and ensuring backward compatibility.
The rise of the innovation platform
Society and industry are transforming at an unprecedented rate. At the same time, the network platform is emerging as an innovation platform with the potential to offer all the connectivity, processing, storage and security needed by current and future applications. In my 2019 trends article, featured in this issue of Ericsson Technology Review, I share my view of the future network platform in relation to six key technology trends.
This issue of the magazine also addresses critical topics such as trust enablement, the extension of computing resources all the way to the edge of the mobile network, the growing impact of the cloud in the telco domain, overcoming latency and battery consumption challenges, and the need for end-to-end connectivity. I hope it provides you with valuable insights about how to overcome the challenges ahead and take full advantage of new opportunities.
Ericsson Technology Review: Spotlight on the Internet of ThingsEricsson
The Internet of Things (IoT) has emerged as a fundamental cornerstone in the digitalization of both industry and society as a whole. It represents a huge opportunity not only in economic terms, but also from a global challenges perspective – making it easier for governments, non-governmental organizations and the private sector to address pressing food, energy, water and climate related issues.
5G and the IoT are closely intertwined. One of the biggest innovations within 5G is support for the IoT in all its forms, both by addressing mission criticality as well as making it possible to connect low-cost, long-battery-life sensors.
With this in mind, we decided to create a special issue of Ericsson Technology Review solely focused on IoT opportunities and challenges. I hope it provides you with valuable insights about the IoT-related opportunities available to your organization, along with ideas about how we can overcome the challenges ahead.
Ericsson Technology Review: Driving transformation in the automotive and road...Ericsson
A variety of automotive and transport services that require cellular connectivity are already in commercial operation today, and many more are yet to come. Among other things, these services will improve road safety and traffic efficiency, saving lives and helping to reduce the emissions that contribute to climate change. At Ericsson, we believe that the best way to address the growing connectivity needs of this industry sector is through a common network solution, as opposed to taking a single-segment silo approach.
The latest Ericsson Technology Review article explains how the ongoing rollout of 5G provides a cost-efficient and feature-rich foundation for a horizontal multiservice network that can meet the connectivity needs of the automotive and transport ecosystem. It also outlines the key challenges and presents potential solutions.
This presentation explains the importance of SD-WAN technology as part of the Enterprise digital transformation strategy. It goes over the first wave of SD-WAN in a single vendor deployment, with Do-it-yourself (DIY) as the preferred model. Then continues with the importance of orchestration in the second wave of SD-WAN deployments in a multi-vendor ecosystem, turning to SD-WAN Managed Services as the preferred model. It ends up with some examples of use cases and the Verizon customer case. More information on Ericsson Dynamic orchestration - http://m.eric.sn/6rsZ30psKLu
Ericsson Technology Review: 5G-TSN integration meets networking requirements ...Ericsson
Time-Sensitive Networking (TSN) is becoming the standard Ethernet-based technology for converged networks of Industry 4.0. Understanding the importance and relevance of TSN features, as well as the capabilities that allow 5G to achieve wireless deterministic and time-sensitive communication, is essential to industrial automation in the future.
The latest Ericsson Technology Review article explains how TSN is an enabler of Industry 4.0, and that together with 5G URLLC capabilities, the two key technologies can be combined and integrated to provide deterministic connectivity end to end. It also discusses TSN standards and the value of the TSN toolbox for next generation industrial automation networks.
Ericsson Technology Review: Meeting 5G latency requirements with inactive stateEricsson
Low latency communication and minimal battery consumption are key requirements of many 5G and IoT use cases, including smart transport and critical control of remote devices. Thanks to Ericsson’s 4G/5G research activities and lessons learned from legacy networks, we have identified solutions that address both of these requirements by reducing the amount of signaling required during state transitions, and shared our discoveries with the 3GPP.
This Ericsson Technology Review article explains the why and how behind the new Radio Resource Control (RRC) state model in the standalone version of the 5G New Radio standard, which features a new, Ericsson-developed state called inactive. On top of overcoming latency and battery consumption challenges, the new state also increases overall system capacity by decreasing the processing effort in the network.
Ericsson Technology Review: Cloud-native application design in the telecom do...Ericsson
Cloud-native application design is set to become standard practice in the telecom industry in the near future due to the major efficiency gains it can provide, particularly in terms of speeding up software upgrades and releases. At Ericsson, we have been actively exploring the potential of cloud-native computing in the telecom industry since we joined the Cloud Native Computing Foundation (CNCF) a few years ago.
This Ericsson Technology Review article explains the opportunities that CNCF technology has enabled, as well as unveiling key aspects of our application development framework, which is designed to help navigate the transition to a cloud-native approach. It also discusses the challenges that the large-scale reuse of open-source technology can raise, along with key strategies for how to mitigate them.
Ericsson Technology Review: Service exposure: a critical capability in a 5G w...Ericsson
To meet the requirements of use cases in areas such as the Internet of Things, AR/VR, Industry 4.0 and the automotive sector, operators need to be able to provide computing resources across the whole telco domain – all the way to the edge of the mobile network. Service exposure and APIs will play a key role in creating solutions that are both effective and cost efficient.
The latest Ericsson Technology Review article explores recent advances in the service exposure area that have resulted from the move toward 5G and the adoption of cloud-native principles, as well as the combination of Service-based Architecture, microservices and container technologies. It includes examples that illustrate how service exposure can be deployed in a multitude of locations, each with a different set of requirements that drive modularity and configurability needs.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
2. 2 MOBILE BUSINESS TRENDS NOVEMBER 2015 ERICSSON MOBILITY REPORT2 MOBILE BUSINESS TRENDS NOVEMBER 2015 ERICSSON MOBILITY REPORT
350
MILLION
Smartphones sold in Q3 2015
65%
Growth in data traffic
between Q3 2014
and Q3 2015
7.3
BILLION
Mobile
subscriptions
globally in
Q3 2015
3.4
bILLION
Mobile broadband
subscriptions in
Q3 2015
850
mILLION
LTE subscriptions
in Q3 2015
3. MOBILE BUSINESS TRENDS NOVEMBER 2015 ERICSSON MOBILITY REPORT 3
The content of this document is based on a number of theoretical
dependencies and assumptions and Ericsson shall not be bound by or
liable for any statement, representation, undertaking or omission made
in this document. Furthermore Ericsson may at any time change the
contents of this document at its sole discretion and shall not be liable
for the consequences of such changes.
Key contributors
Executive Editor: Patrik Cerwall
Project Manager: Anette Lundvall
Articles: Mats Arvedson
Ola Saltvedt
Mobile Business
Trends
For several years, Ericsson has published the
Ericsson Mobility Report. It is a leading industry
publication with analysis of the mobile market
and traffic trends, based on Ericsson forecasts
and in-depth traffic measurements from a large
selection of live networks around the globe. Over the
years we have followed the tremendous growth in
population coverage, subscriptions and data traffic.
In this Mobile Business Trends appendix we
offer an overview of the mobility business in
terms of global and regional service revenue.
We share our observations of the different ways
operators take mobile broadband-based offerings
to the market and benefit from the increased usage
of mobile data. We categorize these observations
and identify trends underpinning each category.
Finally, a special topic concerning a roaming
business in transition is included.
The intention of this report is to provide an
overview of what is happening in the market, and
discuss ways that operators are monetizing on
the ever evolving demand for mobile services.
We hope you find this report an engaging
and valuable complement to the main
Ericsson Mobility Report.
Publisher:
Rima Qureshi,
Senior Vice President,
Chief Strategy Officer
Ericsson
04 THE MOBILITY BUSINESS
06 MONETIZING MOBILE SERVICES – TRENDS
08 MIGRATION TO SMARTPHONES
09 DATA-CENTRIC SUBSCRIPTIONS
10 INCREASING DATA USAGE
11 CONNECTING MORE DEVICES
12 MONETIZING CONTENT,
APPS AND SERVICES
14 TARGETING ADJACENT
BUSINESS AREAS
16 TWO-SIDED BUSINESS MODELS
17 OPENING UP NETWORK CAPABILITIES
18 SPECIAL TOPIC: ROAMING BUSINESS
IN TRANSITION
19 GLOSSARY
CONTENTS
4. 4 MOBILE BUSINESS TRENDS NOVEMBER 2015 ERICSSON MOBILITY REPORT
THE mobility
business
Wireless service revenue trends based on data from
Strategy Analytics covering 247 active wireless operators
0
100
200
300
400
500
600
700
800
900
2004 2006 2008 2010 2012 2014
In 2014 alone, total
mobile service revenue
growth was only
Between 2010
and 2014 operators’
mobile service revenue
grew at an annual
average rate of
On the other hand,
service revenues
coming from mobile
data grew at a CAGR of
2.7%
1.7%
For the last decade, telecommunications
has been undergoing a major
transformation which has accelerated
during the last few years. A broad
range of mobile content, services and
devices have been driving consumer
behavior and mobile data usage. Taking
part in this rapidly evolving industry,
operators are looking for ways to align
their business with the demand in
order to achieve sustainable growth.
Revenue growth flattening out
A key challenge faced by mobile
operators today is to turn the growing
usage of mobile data services into
greater revenues. The growth of
mobile service revenue has dropped
below 2 percent, compared to
10−15 percent growth a decade ago.
The graph below shows how total
mobile service revenue growth has
flattened out. This is despite high
growth in both subscriptions and
mobile data traffic. In 2014, overall
mobile service revenue growth
reached a modest 1.7 percent. Apart
from macro-economic influences,
this slowdown is mainly due to
increased price competition and a
decline in traditional voice revenue.
In addition, operators have struggled
to take a position in the emerging
content industry which is currently
dominated by other players. On the
other hand, the increasing adoption of
new services also drives an increased
consumption of mobile data. The
growth of mobile data revenue
alone, with a Compound Annual
Growth Rate (CAGR) of 34 percent
between 2010 and 2014, shows that
underlying growth potential is strong.
5.6%
3.4%
-5.8%
7.3%
5.3%
2.2%
2.7%
CAGR
2010-2014
USD(billions)
Note: Ericsson analysis based on data from Strategy Analytics, covering 247 active wireless operators which collectively account
for 80 percent of the world’s cellular subscriptions. Analysis based on data from June 2015 using fixed exchange rates.
Data now
accounts
for over
40 percent
of service
revenues globally
34%
between 2010 and 2014
North America
Latin America
Global
Asia Pacific
Central and Eastern Europe
Western Europe
Middle East and Africa
5. MOBILE BUSINESS TRENDS NOVEMBER 2015 ERICSSON MOBILITY REPORT 5
Revenue growth varies between regions
Asia Pacific, Latin America, and the Middle East and
Africa have shown relatively strong revenue growth, at a
CAGR between 5 and 8 percent between 2010 and 2014.
This is mainly due to significant subscription growth.
In North America, growth can be attributed to fast
adoption of smartphones, tablets and laptops,
and high mobile data usage. Operators have been
successful in leveraging LTE for differentiating services
in order to drive value and usage, without necessarily
charging a premium for the higher speed.
On the other hand, Western Europe shows a decline
in service revenue. Despite relatively high data usage,
operators in Western Europe have found driving
value from their data services challenging. The
decline can mostly be attributed to price erosion.
Successful operators drive revenue
growth from mobile data
As seen on page four, global operator revenue
grew at an average rate of 2.7 percent between
2010 and 2014. However there are operators that
achieved significantly higher growth rates. We have
identified 20 operators that are industry leaders,
which we have named Frontrunners.1
As a group,
these operators showed an average annual revenue
growth of 9.6 percent over the same time period.
They have been able to turn the increasing demand
for mobile data services into profitable revenue
growth. The rest of the operators showed a growth
of only 0.6 percent over the same period.
Frontrunner revenue growth
Others
Frontrunners
80
90
100
110
120
130
140
150
Source: Ericsson analysis
based on data from
Strategy Analytics
0.6% CAGR
achieved by
the total group
excluding
frontrunners
9.6% CAGR
achieved by
frontrunners
1
Operators with annual revenue growth of 5 percent or higher, non-voice revenue of above 25 percent
and positive EBITDA. Source: Ericsson report ‘Growth Codes, Extended strategies edition’
20142010 2011 2012 2013
6. 6 MOBILE BUSINESS TRENDS NOVEMBER 2015 ERICSSON MOBILITY REPORT
Monetizing
Mobile Services
TREND 2
Data-centric
subscriptions
TREND 1
Migration to
smartphones
ENABLEMENT
Operators are taking fundamental
actions to accommodate the shift
to a data-centric world. Through
promotion of smartphones and a
portfolio of subscriptions which allow
users to gradually evolve their usage,
operators motivate their customers
to become mobile data users and
thereby enable further growth.
The Enablement and Extension categories are
predominantly about improving current business and
building a platform for further growth. The Expansion
and Exploration categories are more about operators
broadening their focus to open new markets and evolve
their position in the ICT value chain. This normally requires
more time for implementation and may involve building
new assets and capabilities or enhancing existing ones.
The way the material has been categorized is
illustrated here. In the following pages a number of
examples are provided according to this structure.
Operators are growing their mobile business
in a number of ways, by both capitalizing on the
rapid uptake of mobile data, and exploring ways
to improve their share in the ICT value chain
To better understand how operators build and take
their offerings to the market we have observed
and analyzed publically available information from
operators around the world. Presented here are
a wide range of examples, showing a variety of
initiatives taken by operators in the marketplace.
The findings are structured into four categories
that reflect the time and complexity aspects
of implementing a business proposition.
Each category includes two trends that illustrate
different actions that operators take to grow their
revenues in both the short and long term.
7. MOBILE BUSINESS TRENDS NOVEMBER 2015 ERICSSON MOBILITY REPORT 7
EXTENSION
Operators are continuously
striving to extend their mobile
data revenues. By encouraging
customers to increase their
mobile data usage, connect
multiple smart devices and
adopt higher data speeds for
better experiences, operators
motivate customers to evolve
their usage and pay for
the data consumed
EXPANSION
Many operators are expanding
their business beyond their
core services. By embracing
demand for digital services,
operators use content
and apps as a means to
differentiate themselves from
the competition and to increase
revenues. Operators are also
addressing new use cases
and revenue opportunities
by targeting their offerings
to specific service areas.
EXPLORATION
Several operators are exploring
new sources of revenues
through innovative two-sided
business models or through
new applications of current
network assets. The evolving
ICT industry comes with
new use cases, new value
chains and new ways for
operators to capitalize on their
network capabilities, which
all provide opportunities for
revenues from outside their
traditional customer base.
TREND 4
Connecting
more devices
TREND 8
Opening up
network capabilities
TREND 6
Targeting adjacent
industries
TREND 3
Increasing
data usage
TREND 7
Two-sided
business models
TREND 5
Monetizing
content, apps
and services
8. 8 MOBILE BUSINESS TRENDS NOVEMBER 2015 ERICSSON MOBILITY REPORT
Migration to
smartphones
The basis for driving mobile data revenue is to enable
more customers to become mobile data users. Smartphone
ownership usually results in higher ARPU so operators are
using a variety of methods to drive the uptake of smartphones.
Even though smartphones make up the majority of phones
sold today, there is still potential for further uptake
Subsidies, trade-in offers
and own brands
For more than a decade operators
have subsidized the purchase of
mobile phones as a way to drive
growth. There is a trend to move
away from subsidizing, but in many
markets it is still common. In Asia
Pacific, the Middle East and Africa,
there has been rapid growth in
smartphone subscriptions with
customers exchanging their basic
phones for smartphones. This is
mainly due to increasing availability
of low-cost smartphones.
Many operators in these regions
are also offering favorable trade-in
deals from basic 2G phones to 3G
smartphones. For example, one
operator in South East Asia offered
their prepaid customers USD 70 worth
of voice calls and 350 MB of data
over 7 months when trading in a basic
phone to a 3G smartphone, providing
the account was actively used.
In one market in Central and Eastern
Europe, two leading operators actively
promoted smartphone adoption with
their own branded devices in attractive
offers. For example, one of the
operators offered a 3G smartphone
for USD 25, coupled with a 2 month
prepaid subscription.
TREND 1
Smartphones improved ARPU for operator in Central Eastern Europe
(Measured three months after customer purchase of smartphone)
Device upgrade programs
Several operators in developed
markets are starting to offer device
upgrade programs and leasing
options. These are aimed at customers
that want the latest smartphone,
but wish to avoid the high upfront
costs of either paying the full retail
price for the phone, or being locked
in to a timed service contract with
a subsidized phone. For example,
one operator in North America has
introduced a leasing program where
the customer can trade in for a new
model up to three times in one year.
Upgrade programs mean the operator
or a third party finances the device,
and the customer pays it off over
the duration of the program. There
is usually an option to upgrade early
by paying the remaining balance of
the current device, without an early
termination fee. Device upgrade plans
and leasing plans are decoupled
from the service plan, giving more
flexibility to the customer.
Selling devices online
In developing markets such as
India, Africa and China, operators
often partner with online retailers to
make their offerings more accessible
and attractive. For example, in
Sub-Saharan Africa, when buying a
smartphone from a well-known online
retailer, the customer gets 1 GB free
data, 1 month of unlimited music
streaming and 6 months double data
with every top up. This is based on a
partnership between the operator
and the online retailer.
Source: Vedomosti (July, 2014)
Note: Blended ARPU is higher for iOS than Android because iOS is only available for one
high-end model, while Android is available for a range of models, both low-end and high-end
Basic
phone
ARPU
+23% Android
iOS
+45%
9. MOBILE BUSINESS TRENDS NOVEMBER 2015 ERICSSON MOBILITY REPORT 9
Data-centric
subscriptions
Along with smartphone adoption, different types of data packages
have emerged. Operators are enabling uptake of data services
with pay-as-you-grow structures, the possibility to share data,
and targeted app bundles. The range of alternatives provides
users with access to data according to their needs and lifestyle
TREND 2
1
Operator annual report, Latin America
2
Ericsson ConsumerLab, Embracing data sharing (January, 2015)
29%
One operator experienced
29 percent improvement
in quality index when
removing throttling
Tiered data plans
Tiered data plans are the most
common tariff model, and in
developed markets they typically
include unlimited or large buckets
of voice and text messages. Tiered
data plans allow users to begin
with small data packages and
move to bigger packages as usage
increases. There are different ways
operators manage bucket sizes:
Moving away from throttling in favor
of hard stops can improve customer
experience. For example, one leading
operator in Latin America removed
throttling and as a result the quality
index designed by the regulator in
the country improved by 29 percent.1
A similar effect was seen in Sweden
when hard stops were introduced,
which led to a reduction in the
number of calls to customer care
about a ‘poorly functioning service’.
Throttling to low
speed when the
bucket is consumed
Hard stops, where data
connectivity is blocked
when the limit is reached
Overage charge
above bucket limit
Defining the size of the data buckets
is a balancing act between price
and volume. In markets where data
packages are still predominantly
small, data usage has still not taken
off. On the other hand, in a few
markets where unlimited flat rate
or extremely large packages are
dominating, operators seem to have
a hard time monetizing traffic growth
over time. Most operators are moving
away from unlimited data plans. For
example, in North America several
operators have stopped offering
unlimited plans to new customers.
For customers that already have
unlimited plans, operators are
suppressing heavy load by applying
throttling in congested areas.
Data share plans
Data share plans are a growing
phenomenon, connecting several
devices and/or users to a single
account. An example model is a
monthly fee plan based on data
usage, with additional charges for
each user and/or device added to
the plan. Unlimited or large buckets
of voice and messaging are usually
included. Data share plans allow
operators to access a larger share
of a family’s budget because usage
often increases, as does customer
loyalty. There are variations across
regions. In the second half of 2014,
26 percent of users in the US were
on data share plans, compared to
5 percent in India and Brazil.2
Social networking offerings
Social networking offerings prosper
in many developing markets. Most
of these offerings provide unlimited
access to apps such as Facebook,
Twitter and WhatsApp, as well as
local apps. Typically these packages
are sold as hour, day or week passes
at very low prices. This can be a way
to lower entry barriers to mobile data
services, whilst giving operators
the opportunity to upsell services
later on. For example one operator
in the Sub-Saharan African region
offered a package with unlimited
access to social networking apps,
60 minutes of voice, 500 SMS and
300 MB data for USD 1 per day.
One specific implementation of social
networking offerings is Facebook’s
Internet.org initiative. Here, operators
can work with nonprofit organizations
to provide new services to the
two-thirds of the world population
that doesn’t have access to the
internet. For example users can get
free access to different government
services. Being online also enables
them to discover other services they
would not have found otherwise and
that they would be willing to pay for.
10. 10 MOBILE BUSINESS TRENDS NOVEMBER 2015 ERICSSON MOBILITY REPORT
Increasing
data usage
For customers with smartphones and
data-centric subscriptions, many operators
extend their business by encouraging
increased usage and demand for higher
speeds. Easy top-ups, campaigns to
introduce higher speeds and a conscious
device portfolio strategy are all different
methods operators use to increase
mobile data usage
Easy account top-ups
Operators offer a variety of top-up services and pricing
structures for when customers reach their data limit.
One Middle Eastern operator charges the same price
for all top-ups, but the size of the top-up depends on the
original plan. By providing transparency of prices as well
as control, operators bolster a feeling of comfort among
their customers which in turn encourages usage.
Leverage high performing networks
In markets where consumers get access to high speed
networks, data consumption has increased. One example
is South Korea, where network performance is very high
in terms of LTE coverage and downlink speed. Operators
are monetizing this by introducing premium tiers, with
high monthly fees. The subsequent increasing data usage
results in higher ARPU. Likewise, in a market in North
America a clear relationship between network performance
and market share has been observed. The operator with
the best network performance measured in downlink
throughput has the best market share development.
Device evolution drives usage
As described in trend 1, newer devices usually imply
higher usage. For example, one operator in Hong Kong
has successfully driven ARPU through a conscious device
portfolio strategy. From January 2013 to January 2014,
the LTE penetration among smartphones increased from
around 30 percent to almost 90 percent. 50 percent of new
LTE users also chose to upgrade their data plans, with the
most common data plan changing from 500 MB/month to
5 GB/month. As a result, iOS users’ ARPU grew 50 percent.
TREND 3
High speed networks increased average monthly
data consumption and ARPU in South Korea
ARPU
Source: Operator Investor Relations report, South Korea, 2014
2.1
GB
Q1
2013
2.1
GB
Q2
2013
2.2
GB
Q3
2013
2.2
GB
Q4
2013
2.2
GB
Q1
2014
2.6
GB
Q2
2014
2.9
GB
Q3
2014
3
GB
Oct
2014
Most common data plan changed from
500 MB/month to 5 GB/month with LTE
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Source: Ericsson analysis based on
App Annie data, Hong Kong 2015
2.1-5 GB
10.1-50 GB
501 MB-1 GB
1.1-2 GB
100-500 MB
5.1-10 GB
2013 2014 2015
11. MOBILE BUSINESS TRENDS NOVEMBER 2015 ERICSSON MOBILITY REPORT 11
CONNECTing
MORE DEVICES
Many operators are extending their offerings
and incentivizing connections of multiple
smart devices to stimulate usage of mobile
data and communication services. This is
especially common in more data-mature
markets, where connected devices can be used
in conjunction with bundles and data share
plans, providing simplicity for the customer as
well as increased loyalty towards the operator
TREND 4
Source: Ericsson ConsumerLab Analytical Platform 2015
Base: Internet users in 24 countries
Things consumers think should be
connected to make them more efficient
Connecting tablets
Due to their larger screens, tablets usually drive more data
usage than smartphones. Many operators are encouraging
the connection of tablets. For example, one leading operator
in North America offered discounts on LTE tablets when
added to an existing data plan, leveling the price with a
Wi-Fi-only device. Additional data was also added to the
plan as an incentive to start using mobile data. Tablets have
proven to be a useful tool both for businesses and education,
and operators in other regions also promote the connection
of tablets with specially designed tablet data bundles. One
operator in the Middle East offers affordable data bundles,
including an LTE tablet, purchased on a 12-month and
24-month contract basis. The plan is marketed as a way
to help a new generation of students obtain a tablet.
Connected gadgets: cameras and watches
More and more gadgets are being connected, allowing
people to receive and share information in new ways.
Connected wearables such as smartwatches are gaining
in popularity. New types of LTE-connected devices include
smart cases, which provide an LTE connection for tablets
with a Wi-Fi-only connection. Many operators allow these
types of connected gadgets to be added to customers’
existing shared data plans.
Communication over several devices
A North American operator offers a communication
service where users can answer voice and video calls on
one device and transfer to another device seamlessly.
Contact lists and call logs are synchronized across the
devices, creating a unified communication experience.
Connected home devices
A recent study published by Ericsson ConsumerLab1
shows that consumers have a strong interest in connecting
multiple devices in their homes. Connected devices
in homes can include appliances such as washing
machines, ovens, refrigerators, cameras and doors, as
well as smart thermostats and lighting. These can often
be added to customers’ existing shared data plans.
Connected cars
Adding connectivity to cars enables a range of services
such as navigation, real-time information about local
traffic and nearby facilities, and entertainment. In Europe,
EU regulators are mandating that cars have a built-in
cellular connection for automated emergency calls. As
with other devices, several operators allow connected
cars to be added to existing data share plans.
23%
Home
electricity
meter
15%
Washing
machine
19%
Air
conditioner
16%
Light bulbs/
lighting
16%
Refrigerator
52%
TV
35%
Cars
32%
Cameras
36%
Home
alarms
1
Ericsson ConsumerLab, Connected Homes (2015)
12%
Personal
items
12. 12 MOBILE BUSINESS TRENDS NOVEMBER 2015 ERICSSON MOBILITY REPORT
Monetizing content,
apps and services
TREND 5
An ever-increasing amount of content, apps and services are
finding their way into people’s smartphones. The rise of new
content services presents operators with opportunities to
expand their offering and add value for customers
Monetizing app
and service usage
Along with the use of content, apps
and services, traffic is growing faster
than ever. The most direct way to
monetize content, apps and services
is through the bytes that run through
the networks. Several operators
are leveraging popular apps in their
marketing to encourage people to use
more data.
For example, one operator in North
America is bundling video content with
the sales of a premium device. The
customer gets free access to the video
archives for one year, motivating them
to watch an unlimited amount of video.
The operator benefits from the data
generated by watching videos.
Partnerships with app
developers for sales synergies
Many of the most popular apps, such
as music and video services, come
with a monthly fee. In some cases,
the operator takes an active role in
promoting and selling these apps. The
direct reward to the operator would
be a revenue share or commission
associated with the sales.
A major European operator quickly
realized the demand for online music,
and sensed the potential for new
revenue. Through a tight collaboration
with a popular music service provider,
the operator was granted exclusive
rights among its competitors to
promote and sell the music service.
50%
Half of all new
customers to a
European operator said
the music offering was
a main consideration in
their operator selection
Joining the app value chain
A Middle Eastern operator saw
the potential in simplifying the way
people buy apps. Instead of using a
credit card, the cost of the apps or
service appears on the phone bill at
the end of the month. For prepaid
customers, the cost is deducted
from the prepaid account. This
allowed for easier purchasing of
apps, and enabled the operator to
take part in the app value chain.
The operator purchased music
subscriptions in bulk at wholesale
price, and then acted as a reseller
of the services. In addition to the
direct earnings from app sales, the
collaboration boosted the operator’s
brand value. A majority of the
operator’s new customers considered
the music service to be a decisive
factor in their vendor selection.
13. MOBILE BUSINESS TRENDS NOVEMBER 2015 ERICSSON MOBILITY REPORT 13
A major operator in Asia formed a
joint venture together with a local
content and game portal to launch
their own social messaging app. The
solution was differentiated from other
messaging apps mainly through its
ability to communicate with fixed and
mobile phones – without a client being
installed on the receiving end. The high
usability of the app resulted in fast
uptake – 11 months after launch the
app had attracted 100 million users.
In collaboration with a
video-on-demand provider, a
multi-national operator in Africa
has launched a video download
service. The operator’s customers
can download content without any
direct data charges. Content is
paid per download and is deducted
from the user’s prepaid account.
In connection to large sports
events, many operators are creating
event-centric content and apps,
monetizing people’s demand for
watching live sports. Operators
are providing an array of services,
from traditional match content to
interviews, replays and group chats.
Using content, apps and
services for segmentation
and differentiation
Differentiation is essential to succeed
in a competitive market. Content, apps
and services are tools to create unique
customer offerings that support and
enhance the operator’s brand identity.
They could even help to address
specific segments within an operator’s
own customer base, to create truly
customized service offerings.
In the highly developed markets of
Asia, exclusive content packages
are becoming increasingly important
as a way to differentiate from the
competition. All operators offer their
own app and content packages,
including music, video, communication
services, and shopping services.
They see that apps and content
contribute to brand identity and can
be a key reason why customers
select a certain brand over another.
Differentiation also steps into the
content domain in Oceania. One
operator has been promoting packages
where consumers who sign up to a
24 month data plan receive 12 months
unlimited access to a premium music
or video-on-demand service or content
from a major newspaper. A competitor
in the same market has been promoting
6 months’ free access to a premium
video-on-demand service when signing
up for a 24 month mobile data plan.
A European operator extended its
offering of fixed TV to also include
mobile access to the service. The
new mobile access was offered
free of charge. No direct revenues
were generated by the offering.
Instead, the intention with this
free offer was to add value to the
existing users, thereby increasing
customer satisfaction and loyalty.
As an alternative to communication
apps provided by OTT players,
some operators are offering their
own IP-based communication
services. The objective is to add
value and increase customer
loyalty and drive market share.
VoLTE and Wi-Fi calling services
are offered by several operators in
North America, Asia Pacific, Europe
and the Middle East. Additional
services offered by operators
include pre-call info, in-call sharing
of content, video communication,
conferencing and messaging.
Operators are creating tailored content
in connection with large sports events
14. 14 MOBILE BUSINESS TRENDS NOVEMBER 2015 ERICSSON MOBILITY REPORT
Targeting adjacent
business areas
TREND 6
Many operators are addressing new use
cases and revenue opportunities by targeting
their offerings to specific service areas.
Home automation, security and surveillance,
health care, the car industry, transportation,
utilities, financial services and insurance
are just a few areas where operators are
looking to leverage existing capabilities
in order to expand their business
Source: Ericsson ConsumerLab, Connected Homes (2015)
Base: Online population in Chile, Russia, Spain, Sweden and the US
US
39%
Spain
32%
Sweden
26%
Russia
52%
Chile
50%
Global
40%
Percentage with
high interest in
integrated connected
home solutions
Percentage who think
the solutions should
be provided by the
same company
63% 61% 52% 82% 60% 66%
Interest in integrated connected home services
Many operators offer service packages
to monitor and control devices in homes
using a smartphone, PC or tablet. A variety
of offerings exist, from operators providing
integrated solutions, to setups where the operator
bundles and resells third party solutions.
In North America, several operators are addressing
the growing digital home automation and security
market with integrated solutions. For example, one
major operator offers three service packages at
different price levels. Each package includes 24/7
professional monitoring and a set of standard devices
such as control panels, key fobs and basic sensors.
More advanced packages include additional feature
devices such as a camera, door lock, and a variety
HOME AUTOMATION,
SURVEILLANCE AND SECURITY
of sensors. Each plan includes a two-year contract
plus device activation fees and credit approval. This
allows operators to leverage existing operations
capabilities when expanding into new business areas.
In Eastern Europe, one operator provides an app-based
home video surveillance package in cooperation with a
surveillance system provider. The subscription is based
on a fixed weekly fee, which depends on the number of
cameras attached, plus camera costs and installation
fee. The service includes a fixed number of video view
‘minutes’ per week, which can easily be extended using
SMS. This enables the operator to reach revenues
beyond the family telecom budget and gives the app
provider access to the operator’s customer base.
15. MOBILE BUSINESS TRENDS NOVEMBER 2015 ERICSSON MOBILITY REPORT 15
Mobile car connectivity provides the
whole car ecosystem with new opportunities
for business and operational development.
In North America, one major operator has
established partnerships with car manufacturers
to equip vehicles with connectivity for services
such as car diagnostics and remote access to
car functions. The car is equipped with a plug-in
module for communication which is connected
with the car owner’s data share plan.
In Eastern Europe, a partnership between an
operator and an insurance company has created
‘smart car insurance’ where transmitted data about
driving behavior is used by the insurance company
to estimate risks and define insurance policies. The
metering device and the connectivity are free to the
car owner, and paid for by the insurance company.
SMART CAR SOLUTIONS
Some operators are looking into ways
to target the specific needs of certain
industries such as farming.
In Sweden, a major operator aims to improve
efficiency of milk production through mobile
connectivity. Remote control of milking robots,
sensors that collect various types of data, e.g. about
the environment and volume of livestock feed, as
well as remote control switches for food, water and
temperature help the farmer to increase productivity.
In South East Asia, one major operator provided
farmers with solutions to observe key indicators
using near field communication and LTE technology.
Sensors and a remotely controlled water supply
enable the farmer to increase operational efficiency
through real-time access to information.
CONNECTED FARMING
MOBILE MONEY
Mobile money has the potential to address
customers with new types of services not
traditionally associated with operator business. This
provides operators with the opportunity to create
new service revenues and drive mobile data usage.
Mobile Money is emerging as a new business area in
India. All major operators are focusing on providing
a variety of mobile commerce services which allow
users to make transactions, pay for utility bills, goods
and services and perform other digital banking
tasks. This generates income from transaction fees
and increases customer loyalty. One operator has
also created new upstream revenues through the
launch of a B2B proposition targeting online retailers
and allowing them to offer sponsored data to users.
In Peru, 70 percent of the population is outside
the mainstream financial system. To engage the
unbanked, one major local operator has established
a joint project with a credit card company and
local retailers to provide services such as money
transfer, payments at affiliated stores and top-ups
of mobile subscriptions. The service is available
at more than 1,000 convenience stores and
2,800 locations for deposits and withdrawals.
HEALTH CARE
A variety of health care applications are
emerging where operators and partners
join forces to create value for themselves
and their clients. Remote monitoring, patient
services, support forums, insurance, medical care
and medication tracking are all examples of how
mobile data services enhance the health industry.
In North America, a major operator is using new
technology to enter the wearable medical device
market. It provides services comprising a small
wearable device that can detect falls, quickly
identify the location, and automatically connect
to a 24/7 call center for response and support.
The service consists of a contract fee in
combination with a monthly service charge.
In Latin America, one major operator provides
a platform for online 24/7 health consultations
together with medical partners. Users create a
personal health record on the service portal
where they can monitor data related to their
health. The offers include discounts on medicine
in pharmacies all over the country. The business
model is subscription-based with a monthly fee.
16. 16 MOBILE BUSINESS TRENDS NOVEMBER 2015 ERICSSON MOBILITY REPORT
two-sided
business models
The evolving ICT industry comes with new use cases and business
models. Many operators are exploring this opportunity to generate
new revenues from outside their core business. By embedding mobile
connectivity into specific services, new value chains are created where
the revenue comes from the content provider instead of the consumer
TREND 7
Sponsored data traffic
In South Korea, an operator is
addressing new business segments
with sponsored data setups where
the content provider allows the
consumer to visit their website for free.
Instead of charging the consumer,
the content providers are charged for
the usage under a B2B agreement.
The business model resulted
in more visits to the sponsored
sites and increased chargeable
mobile usage for the operator.
Operators are also targeting
government and municipalities
to sponsor services aimed at
citizens. The service is free for
the user and is paid for by public
institutions. This is becoming
increasingly common in education
and healthcare, for instance.
2009 2010 2011 2012 2013 2014 2015
USD 70
billion spent
USD 133
billion spent
2.6
hours/day
0.4
hours/day
the geolocation function, the app
presents the merchant’s offers to
the customers based on where they
are. Premium offers are pushed
directly to the users when they are
in the proximity of a partner store.
In Africa, a global operator has
launched a mobile advertising channel
to help advertisers to reach their
customers directly and precisely.
The service allows advertisers to
reach their target groups based on
detailed subscriber information about
location as well as demographics such
as age, gender, interest and spend.
Content/app aggregator model
Some operators provide app stores to
enable content ecosystems between
consumers and app developers with
revenue share models. This allows
the operator to be part of the value
chain, providing both a new revenue
stream and improved customer loyalty.
For app developers it provides a
complementary distribution channel to
the established app marketplaces with
increased local visibility and promotion.
In South East Asia, a leading
operator introduced an app
marketplace, a service where
smartphone customers get unlimited
access to hundreds of free and
premium Android apps for a fixed fee
per month. The service also includes
storage space and various discounts,
and represents a new content
ecosystem between the consumer,
the developer and the operator.
In 2014, a South East Asian operator
joined forces with the government
and launched a project aimed at
providing access to education for
all students across the country via
video conferencing. This allows
the service provider to extend its
reach with important content.
Mobile advertising
By taking advantage of their
customer knowledge, operators
are capitalizing on enterprises’
needs to reach specific consumer
segments with targeted promotions.
In Eastern Europe, an operator
has launched a mobile marketing
application that gives new ways
for enterprises to reach out
to their customers, providing
categorized local offers. Through
Source: Ericsson analysis based on KPCB/eMarketer (April, 2015)
and PWC Global Entertainment Media Outlook
Base: Smartphone and tablet users in the US
Increased time spent on smartphones and tablets has
prompted significant growth in mobile advertising spend
17. MOBILE BUSINESS TRENDS NOVEMBER 2015 ERICSSON MOBILITY REPORT 17
Opening UP network
capabilities
Operators have a multitude of assets which they
are capitalizing on in the new digital economy.
Billing capabilities, big data and direct access
to connectivity can be exposed to businesses
and organizations for mutual benefit. By
enabling third parties to use these capabilities
and build their own service offerings, operators
explore new ways to generate revenues
Carrier billing
Some operators are leveraging their billing capabilities
in order to allow third parties to charge customers
directly for products. In a South East Asian market, both
leading operators provide billing services for commercial
applications − using direct carrier billing and leveraging their
customer relationships to secure new revenue streams from
industry verticals and OTT service providers.
Overcoming low credit card penetration in Asia, one
operator is allowing its customers to purchase applications
from an established app marketplace via operator credit or
post-paid billing. This allows the operator to increase mobile
data usage, create competitive advantages and potentially
receive revenue from the app provider for each item sold.
Ecosystems for innovation
Some operators have begun to open up network capabilities
to facilitate an ecosystem of application development.
A global operator is offering developers an opportunity to
build an Internet of Things proposition based on connectivity,
programmability and live monitoring. The developer can
combine plug and play modules with different capabilities
– sensors, actuators, power – to create connected
device services for enterprises and consumers. The
services enable monitoring of, for example, temperature,
humidity and light intensity in real time. The proposition is
available for use in Europe, the US and Latin America.
In the Middle East, operators have started up diverse
initiatives to support app development and usage.
Examples of such initiatives include providing training
and tools, starting up an innovation campus, and
launching challenges to encourage entrepreneurs
to create apps for education, health and entertainment.
Big data and analytics
Some operators are exploring how to use big data
to improve their operations and gain revenues from
new business opportunities. For example, unique
consolidated data, potentially combined with proprietary
tools or services, can be sold to enterprises and
organizations in new business areas that utilize data,
such as consumer research or social science.
In South East Asia, an operator has launched a cloud-based
service that enables enterprises and organizations to use
big data information for business decisions. The service
provides a marketing platform for commercial area analysis
and customer management. It uses an integrated consumer
database and analytics engine, which allows enterprises
to strengthen their business strategy and efficiency.
TREND 8
Estimated total transactional value
of the global carrier billing market
0
5
10
Revenue(USDbn)
15
20
25
30
Source: OVUM Knowledge Center
Carrier Billing: Forecast Analysis, by segment, 2014-20
Physical goods PRS/feature phones
Online PC games OS app store
Browser-based
Bundling/off-store apps Indie stores1
USD 25.3
billion
Ovum’s estimated value of the
global carrier billing market in 2020,
up from to USD 16.6 billion in 2015
2014 2015 2016 2017 2018 2019 2020
1
Comprises all alternative stores to the OS app stores
18. 18 MOBILE BUSINESS TRENDS NOVEMBER 2015 ERICSSON MOBILITY REPORT
ROAMING BUSINESS
IN TRANSITION
Communication while abroad compared to when at home
Source: Ericsson ConsumerLab, WiFi calling finds its voice (2015)
Base: All smartphone travelers across Brazil, Egypt, Spain, the UK and the US
When traveling, staying in touch via emails and social media
becomes even more important, leading to a stronger urge to
always stay connected. With international travel increasing
20 percent over the past 5 years, a growing consumer
demand for using mobile data abroad is expected.
Roaming charges restrict usage
According to an Ericsson ConsumerLab study, many
international smartphone travelers state that they often
adapt their communication behavior when abroad. Around
half cut down on voice calls, 43 percent send fewer texts
and a similar number use mobile data sparingly, compared
to when at home. Some resort to using communication
apps rather than voice calls and texts, while others switch
off their phones.
Despite many being signed up to corporate mobile
plans, half of all business travelers have to monitor costs
and cut down on personal calls while abroad. A third of
smartphone travelers claim that their employer sets an
upper limit on usage or roaming expenses.
Current roaming charges and a lack of transparency in
billing of voice and data services while abroad, have led
to a preference among international smartphone travelers
for Wi-Fi and alternative calling services, while potentially
creating a negative perception of operators.
Major changes
With the recent EU decision to end roaming charges by
June 2017 in Europe, together with a number of initiatives from
several operators to change roaming strategies, it is clear that
the roaming business is undergoing a major transition.
When roaming charging structures were designed, few could
have imagined the development in both data usage and
smartphone penetration that has occurred. The advantages
of scaling mean that the production cost to serve roaming
subscribers is significantly lower today.
Excessive charges that are difficult for consumers to
understand create negative perceptions and are hard to justify
in the long run. A similar situation was seen in the 1990s when
video rental companies charged late return fees and this
eventually enabled new disruptive business models to arrive.
Several operators have already started to address the issue of
large roaming fees by offering consumers unlimited access to
data from their normal data plan, either by a one-off payment
each time they travel or by an addition to the monthly fee.
Changing roaming tariff structures globally will not be a
simple transition, but given a latent service demand from
smartphone users, the big question is whether this change is
a threat or actually an opportunity for the industry as a whole.
In the last 5 years, smartphone subscriptions
have increased worldwide from 500 million to
over 3 billion. At the same time data traffic has
grown by a factor of over 40. This increased
smartphone usage has changed consumers’
behavior, because it has encouraged and
facilitated their need to be connected at all times
Mobile
internet/data
Text
messaging
Work-related
voice calls
Personal
voice calls
More than home
Less than home
28%
54%
23%
53%
29%
43%
29%
45%
SPECIAL TOPIC
19. MOBILE BUSINESS TRENDS NOVEMBER 2015 ERICSSON MOBILITY REPORT 19
GLOSSARY
2G: 2nd generation mobile networks (GSM, CDMA, 1x)
3G: 3rd generation mobile networks (WCDMA/HSPA)
4G: 4th generation networks (LTE, LTE-A)
Two-sided business model: Business model where
operators make money from new types of customers
rather than exclusively from users
API: Application Programming Interface
App store/marketplace: A digital distribution
platform for mobile apps
ARPU: Average Revenue Per User
Basic phone: Non-smartphone
B2B: Business-to-Business
Big data: Data sets so large or complex that traditional data
processing applications are inadequate. Often refers to the
use of predictive analytics to extract value from data
CAGR: Compound Annual Growth Rate
Carrier billing: Allows people to buy digital content by
adding the cost of a purchase directly to their mobile bill
EBITDA: Earnings Before Interest, Taxes,
Depreciation and Amortization
Frontrunner: An operator with an annual revenue growth of
5 percent or higher, non-voice representing 25 percent or
more of service revenue, and with a positive EBITDA
GB: GigaByte, 109
bytes
ICT: Information and Communications Technology
IoT: Internet of Things
LTE: Long-Term Evolution
MBB: Mobile Broadband
MB: MegaByte, 106
bytes
OTT: Over-The-Top. Referring to companies leveraging
the business opportunities enabled by internet access
over fixed and mobile infrastructure
Smartphone: Mobile phones with open OS, e.g. iPhones,
Android OS phones, Windows phones but also Symbian
and Blackberry OS
Sponsored data: A model where enterprises, governments
and other organizations allow the consumer to connect to
their services for free. The data is paid by the sponsor
Throttling: Intentional slowing of internet service to
regulate traffic on individual and network level
Zero-rating: Delivery of mobile data free of charge to the
customer. Could be applied down to an app or service level.
The data is given free of charge by the operator