1) Mobile broadband has high latent demand in India, with over 60% of interested users believing it can replace fixed internet and 1 in 3 users citing problems with current internet connections.
2) Music, mobile TV, and multiplayer gaming are seen as services with growth potential in India, building on what already works for users, while no single "killer app" exists for 3G.
3) Capturing existing mobile internet usage behaviors through prepaid mobile broadband targeting low-income users could help address sustainable broadband access for all segments profitably.
Reliance Jio Infocomm Limited, or Jio, is a LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance Industries headquartered in Navi Mumbai, Maharashtra that provides wireless 4G LTE service network (without 2G/3G based services) and is the only 'VoLTE-only' (Voice over LTE) operator in the country which lacks legacy network support of 2G and 3G and reliance jio business model
For the full report download of “Future of Mobile Value Added Services (VAS) in India”, Go to
http://www.bdaconnect.com/WebUI/ContactUs.aspx?dl_id=B714C0AFB863A41E3E5377BCF18A3D81
Reliance Jio Infocomm Limited, or Jio, is a LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance Industries headquartered in Navi Mumbai, Maharashtra that provides wireless 4G LTE service network (without 2G/3G based services) and is the only 'VoLTE-only' (Voice over LTE) operator in the country which lacks legacy network support of 2G and 3G and reliance jio business model
For the full report download of “Future of Mobile Value Added Services (VAS) in India”, Go to
http://www.bdaconnect.com/WebUI/ContactUs.aspx?dl_id=B714C0AFB863A41E3E5377BCF18A3D81
This presentation was shown at a webinar from Continuous Computing and HCL Technologies that peers into the VAS market with an LTE lens and teaches how YOU can best prepare for the network challenges of today and tomorrow.
Value added service (VAS) provider failures: insights from VAS product companiesBrowne & Mohan
Dr TR Madan Mohan, Managing partner addressed Network of ICT Entrepreneurs and Enterprises (NITEE), under the aegis of Foundation for MSME Clusters (www.msmefoundation.org), New Delhi on 27th August 2010 regarding “Value added service (VAS) provider failures: insights from VAS product companies”.
This presentation have been made by ISBM Kolkata, students.This is basically on the reforms of Indian Telecoms Industry after liberalization.Industry analysis is the backdrop throughout the presentation 7 then emphasis on a particular company.
Alepo’s Prepaid Data Charging solution is designed to give mobile network operators the competitive edge as a cool, digital lifestyle brand that stays ahead of the latest digital trends and delivers on subscriber's’ demands. To know more about Alepo solutions, visit www.alepo.com.
Go to Market Plan for new OTT players in IndiaSuman Mishra
A sketch on "Go to Market" plan for new OTT players in India . Could be also replicated to e-commerce portals. Essentially the next battle FOR advertisers is going to be BETWEEN OTT (social media) and E-commerce players - and the battle arena would be ON the mobile
New Report: The Connected Consumer Survey 2013: Voice and MessagingAnalysysMasonResearch
This report, drawing on Analysys Mason's survey of 6610 consumers in France, Germany, Poland, Spain, the UK and the USA, tracks and highlights trends in the evolution of consumers' behaviour and voice and messaging service usage. Topics covered in the report include the take-up of over-the-top (OTT) services on smartphones, penetration of unlimited bundles of minutes and messages, and intentions to churn.
The full report is available here: www.analysysmason.com/CCS-2013-voice
A pro-bono conceptual pitch done as an individual consultant, on turn-key basis. Since, I have the technology needed to manage video calls and the experience seemed best communicated via large video interactions, which bridge space and time.
Indian Telecom Sector- Analysis of industry, Key Player, Future Prospects, Valuations of major players & relative benchmarking, SWOT analysis, Porter's Five Forces (5 Forces).
As a part of my industry research project I worked on mobile video entertainment sector in India. This report is my attempt to create a dummies guide on MVAS and video consumption in India. I know there is a major scope of improvement and would love to know your feedback.
This presentation was shown at a webinar from Continuous Computing and HCL Technologies that peers into the VAS market with an LTE lens and teaches how YOU can best prepare for the network challenges of today and tomorrow.
Value added service (VAS) provider failures: insights from VAS product companiesBrowne & Mohan
Dr TR Madan Mohan, Managing partner addressed Network of ICT Entrepreneurs and Enterprises (NITEE), under the aegis of Foundation for MSME Clusters (www.msmefoundation.org), New Delhi on 27th August 2010 regarding “Value added service (VAS) provider failures: insights from VAS product companies”.
This presentation have been made by ISBM Kolkata, students.This is basically on the reforms of Indian Telecoms Industry after liberalization.Industry analysis is the backdrop throughout the presentation 7 then emphasis on a particular company.
Alepo’s Prepaid Data Charging solution is designed to give mobile network operators the competitive edge as a cool, digital lifestyle brand that stays ahead of the latest digital trends and delivers on subscriber's’ demands. To know more about Alepo solutions, visit www.alepo.com.
Go to Market Plan for new OTT players in IndiaSuman Mishra
A sketch on "Go to Market" plan for new OTT players in India . Could be also replicated to e-commerce portals. Essentially the next battle FOR advertisers is going to be BETWEEN OTT (social media) and E-commerce players - and the battle arena would be ON the mobile
New Report: The Connected Consumer Survey 2013: Voice and MessagingAnalysysMasonResearch
This report, drawing on Analysys Mason's survey of 6610 consumers in France, Germany, Poland, Spain, the UK and the USA, tracks and highlights trends in the evolution of consumers' behaviour and voice and messaging service usage. Topics covered in the report include the take-up of over-the-top (OTT) services on smartphones, penetration of unlimited bundles of minutes and messages, and intentions to churn.
The full report is available here: www.analysysmason.com/CCS-2013-voice
A pro-bono conceptual pitch done as an individual consultant, on turn-key basis. Since, I have the technology needed to manage video calls and the experience seemed best communicated via large video interactions, which bridge space and time.
Indian Telecom Sector- Analysis of industry, Key Player, Future Prospects, Valuations of major players & relative benchmarking, SWOT analysis, Porter's Five Forces (5 Forces).
As a part of my industry research project I worked on mobile video entertainment sector in India. This report is my attempt to create a dummies guide on MVAS and video consumption in India. I know there is a major scope of improvement and would love to know your feedback.
Year 2016 will see 3G subscription surpassing 2G subscription and will be more than 220million.
Countrywide launch by 3G/4G/LTE Services by Indian Telecom Operators will take Broadband Subscriber base to 600million by 2020. Further Digital India Initiative by Government of India to Rural India will take Broadband Subscriber to 1 Billion by 2023.
This is the paper that started it all. An early thought piece discussing the widening profitability gap for mobile network operators and positing a disruptive architectural response. Originally branded "Adaptive Backhaul", the concept already had most of the ingredients now found in the Mobile Edge Cloud: content caching, application hosting and acceleration deeply distributed in the radio access network. These ideas have been developed by innovative startups such as Saguna Networks and have formed the basis of important new offerings from Tier 1 network equipment vendors, such as NSN's Liquid Applications.
3. 2009-10-13
Ease of Use and
Awareness
E.g.. One click services
Evolve what already
works well
E.g.. Music and Gaming
Map to consumer service
expectations and capitalize on
existing consumer behavior
E.g. Mobile data traffic beyond urban centers
How can one narrow down to appropriate
3G multimedia services for this market?
Filters
Content, Services and Apps
5. Ericsson Internal A few 3G Service Success Stories 2008-08-285
What 3G multimedia
services will be
successful in India?
6. Ericsson Internal A few 3G Service Success Stories 2008-08-286
Users are maturing with time
Users are maturing with time
Number of mobile services used monthly
Listen to radio (FM or operator)
Use calendar/diary function
Play games on mobile
Send/receive SMS
Make/receive voice calls
Normal user
Bluetooth headset
Camera function to take video clips
Listen to music/MP3 player
Check voice mail
Camera function to take pictures
Listen to radio (FM or operator)
Use calendar/diary function
Play games on mobile
Send/receive SMS
Make/receive voice calls
Advanced user
Send/receive SMS
Make/receive voice calls
Basic user
Send/receive MMS
Check voice mail
Listen to music/MP3 player
Use calendar/diary function
Mobile Browsing of The Internet
Information Search
Access to Instant messaging
Video clips or movies
Email on Mobile Phone
Small Payment Service
Bluetooth headset
Camera function to take video clips
Camera function to take pictures
Listen to radio (FM or operator)
Play games on mobile
Send/receive SMS
Make/receive voice calls
Content Hungry users
Base: Sec A-C, Main user of mobile phoneSource: Global Infocom Study 2009, Consumer Lab
2008
6-10 Services
12%
20%
3-5 Services
31%
35%
0-2 Services
47%
32%
10+ Services
9%
13%2009
Voice &
SMS
Users
7. Ericsson Internal A few 3G Service Success Stories 2008-08-287
Evolving what already works well will help drive
uptake of new services
Source: Global Infocom 2009 India Study, Consumer Lab
Music is a key choice
driver
Music is a key choice
driver
Live TV is best
positioned to grow
Live TV is best
positioned to grow
Multiplayer Mobile
Gaming to be a major
growth area
Multiplayer Mobile
Gaming to be a major
growth area
• CRBT at a 20% market penetration
• 1 in 4 urban mobile user already
engaged in downloading full length
music downloads
• 2 out of every 5 urban mobile sub
expressed interest in using Mobile TV
• Mobile users willing to pay 5 times
the existing call rates for video
telephony
• Already 20% of the users download
mobile games
• While every 1 in 3 urban mobile user
has played embedded games at
least monthly
9. 2009-10-13
Yet there is one service that has high interest across
cities and age groups
Consumer Behavior from
other Markets
Mobile Broadband
Latent demand in
India
20 09-1 0-1 3
Primary Internet connection and not just Mobility
Sourc e: Mo b ile b roa d b an d u s er s tu d y, O pe ra to r’s c u st ome r ba se , So ut h Ea s t A sia 20 0 7
3 9
45
1 5
No fixed conn ection Broa dban d Dial -u pE asier to get M o bile
broadban d than get ting f ixed
broadban d
– Hav e no fixed phone
– Long waiting tim e –
need it now
– M oving a lot (y oung
people, s tudents)
Ba se: All
9 %
37 %
5 4%
9 6 %
7 %
28 %
52 %
9 6 %
2%
4 %
3 4%
8 1%
Whe n co mmu ting (o n a
bu s, t rain o rin a c ar)
I n p ub lic plac es
(re sta urant s, in the p ark,
c of fe e sho p )
At s cho ol/ work
At h ome
At l e as t m on th ly At le a st w ee kl y At le a st d a il y
Almost 40% had no
Internet connection
before acquiring
M BB
S out h East Asian O perat or Su bscrib er Base
A nd, m obile broadband is
not jus t about m obility
M BB m ainly used at hom e
in a fixed location
20 09-1 0-1 3
Late nt dem and for M BB in India
Ready installed base of
2m n w ireless data card
users w ith EV DO offerings
already gaining traction
Over 60% of those
intere sted believe that
M BB can replace their fixed
internet connect
Every 2 out 5 internet users
in urban India interested in
mobile broadband (M BB)
So urce : C on sum erlab Ana lysis ‐ 3G Su rv ey
1 in every 3 internet
users sighted problems
w ith their current
internet connection
10. 2009-10-13
20 09-1 0-1 3
Primary Internet connection and not just Mobility
Source: Mobile broadband user study, Operator’s customer base, South EastA sia 2007
39
45
15
No fixed connection Broadband Dial-upEasier to get Mobile
broadband than getting fixed
broadband
– Have no fixed phone
– Long waiting time –
need it now
– Moving a lot (young
people, students)
Base: All
9%
37%
54%
96%
7%
28%
52%
96%
2%
4%
34%
81%
When commuting (on a
bus,train orin acar)
Inpublic places
(restaurants,in the park,
coffee shop)
Atschool/work
Athome
At leas t m onthly At least w eekly At least daily
Almost 40% had no
Internet connection
before acquiring
MBB
South East Asian Operator Subscriber Base
And, mobile broadband is
not just about mobility
MBB mainly used at home
in a fixed location
12. 2009-10-13
Capitalize on existing usage behavior by
offering prepaid MBB service
“ I don’t own a computer yet but do access internet
over my mobile phone” – Ram Chandra, 23, a mobile
subscriber from a village in Tamil Nadu
Internet on a mobile phone
has become an experience
for which even rural
consumers are willing to
pay - Mobile internet spend at
approx 10-20% of total mobile
spend/month