The document discusses the entity-relationship (E-R) data model. It was proposed by Dr. Peter Chen and represents data graphically using entity sets, attributes, and relationships. Entity sets are collections of abstract objects, attributes are concrete data used to define entity sets, and relationships specify connections between entity sets. The E-R model uses a diagram with rectangles for entity sets, ovals for attributes, and diamonds for relationships. It allows modeling of one-to-one, many-to-one, and many-to-many connections between entity sets. The model aims to faithfully represent specifications simply without redundancy.