This document discusses marketing ethics and provides definitions and frameworks. It addresses factors that influence ethical decision making in marketing, including individual, organizational, and opportunity factors. Ethical issues related to the marketing mix of product, price, place, and promotion are explored. The roles of laws, regulatory authorities, and codes of conduct in governing ethical marketing practices are also summarized. Overall, the document outlines the importance of ethics in marketing and gaining consumer trust.
Ethical consumerism refers to purchasing products made ethically with minimal harm to the environment, animals, or human labor. Studies show millennials and younger generations are more likely to consider a company's social and environmental practices when deciding where to shop or work. While some consumers say they would punish irresponsible companies, others question if consumers will truly take action. There are increasing demands for transparency around companies' social impacts and growing interest in positively buying from ethical brands.
The International Chamber of Commerce has consolidated its existing marketing and advertising codes into a single code to provide guidance on responsible practices. The code aims to enhance public confidence, respect privacy, ensure marketing is suitable for children, and safeguard freedom of expression. It provides principles for marketing communications to be fair, decent, honest, truthful, socially responsible, and respect privacy. The benefits of the ICC's self-regulatory code include the ability to swiftly update it in response to changes, establish universal standards, gain consensus from businesses globally, and provide an effective yet low-cost system.
The International Chamber of Commerce has consolidated its marketing and advertising codes into a single code to provide guidance on responsible practices. The code aims to enhance public confidence, respect privacy, ensure marketing is suitable for children, and safeguard freedom of expression. It provides principles for marketing communications to be fair, decent, honest, truthful, socially responsible, and respect privacy. The benefits of the ICC's self-regulatory code include the ability to swiftly update it in response to changes, establish universal standards, gain consensus from businesses globally, and provide an effective yet low-cost system.
This document discusses business ethics and responsibilities towards consumers. It provides two general ethical duties businesses have to consumers: 1) businesses must give consumers what they pay for, and 2) businesses must not harm consumers. Additionally, the document discusses product safety responsibilities, including giving safety high priority, not dismissing misuse of responsibility, monitoring manufacturing, reviewing marketing for safety issues, providing product information to consumers, and investigating complaints. The benefits of social auditing are also summarized, including making companies aware of social works and improving public image.
Ethical Considerations in Marketing and EnvironmentalismZibusiso Masuku
This document discusses ethical considerations in marketing. It introduces ethics and the distinction between legal and ethical behaviors. It then covers ethics in pricing, product development, distribution, advertising and promotion, market research, and environmentalism. Specific unethical practices in each area are outlined such as price fixing, planned obsolescence, deceptive advertising, invasion of privacy, and pollution. The document also discusses regulations and unethical consumer behaviors. Overall, it provides an overview of key ethical issues that can arise across the marketing mix.
The document discusses the marketing environment that organizations operate within. It distinguishes between the internal environment, which is controllable by the organization, and the external uncontrollable environment. The internal environment includes factors like the company, suppliers, competitors, customers, and public. The external macroenvironment includes demographic, economic, natural, technological, legal, and cultural factors. Organizations must understand how these internal and external environmental factors will affect marketing efforts and strategize to either reactively adapt or proactively manage their marketing environment.
This document discusses marketing ethics and provides definitions and frameworks. It addresses factors that influence ethical decision making in marketing, including individual, organizational, and opportunity factors. Ethical issues related to the marketing mix of product, price, place, and promotion are explored. The roles of laws, regulatory authorities, and codes of conduct in governing ethical marketing practices are also summarized. Overall, the document outlines the importance of ethics in marketing and gaining consumer trust.
Ethical consumerism refers to purchasing products made ethically with minimal harm to the environment, animals, or human labor. Studies show millennials and younger generations are more likely to consider a company's social and environmental practices when deciding where to shop or work. While some consumers say they would punish irresponsible companies, others question if consumers will truly take action. There are increasing demands for transparency around companies' social impacts and growing interest in positively buying from ethical brands.
The International Chamber of Commerce has consolidated its existing marketing and advertising codes into a single code to provide guidance on responsible practices. The code aims to enhance public confidence, respect privacy, ensure marketing is suitable for children, and safeguard freedom of expression. It provides principles for marketing communications to be fair, decent, honest, truthful, socially responsible, and respect privacy. The benefits of the ICC's self-regulatory code include the ability to swiftly update it in response to changes, establish universal standards, gain consensus from businesses globally, and provide an effective yet low-cost system.
The International Chamber of Commerce has consolidated its marketing and advertising codes into a single code to provide guidance on responsible practices. The code aims to enhance public confidence, respect privacy, ensure marketing is suitable for children, and safeguard freedom of expression. It provides principles for marketing communications to be fair, decent, honest, truthful, socially responsible, and respect privacy. The benefits of the ICC's self-regulatory code include the ability to swiftly update it in response to changes, establish universal standards, gain consensus from businesses globally, and provide an effective yet low-cost system.
This document discusses business ethics and responsibilities towards consumers. It provides two general ethical duties businesses have to consumers: 1) businesses must give consumers what they pay for, and 2) businesses must not harm consumers. Additionally, the document discusses product safety responsibilities, including giving safety high priority, not dismissing misuse of responsibility, monitoring manufacturing, reviewing marketing for safety issues, providing product information to consumers, and investigating complaints. The benefits of social auditing are also summarized, including making companies aware of social works and improving public image.
Ethical Considerations in Marketing and EnvironmentalismZibusiso Masuku
This document discusses ethical considerations in marketing. It introduces ethics and the distinction between legal and ethical behaviors. It then covers ethics in pricing, product development, distribution, advertising and promotion, market research, and environmentalism. Specific unethical practices in each area are outlined such as price fixing, planned obsolescence, deceptive advertising, invasion of privacy, and pollution. The document also discusses regulations and unethical consumer behaviors. Overall, it provides an overview of key ethical issues that can arise across the marketing mix.
The document discusses the marketing environment that organizations operate within. It distinguishes between the internal environment, which is controllable by the organization, and the external uncontrollable environment. The internal environment includes factors like the company, suppliers, competitors, customers, and public. The external macroenvironment includes demographic, economic, natural, technological, legal, and cultural factors. Organizations must understand how these internal and external environmental factors will affect marketing efforts and strategize to either reactively adapt or proactively manage their marketing environment.
The document discusses the various factors that make up the marketing environment for businesses. It identifies the internal/organizational environment and external/macro environment as the two main elements. The internal environment includes corporate culture, staff relationships, resource constraints, and organizational structure. The external micro environment includes suppliers, intermediaries, competitors, customers, and publics. The broader macro environment encompasses political/legal, economic, social/cultural, technological, ecological, and ethical factors that influence businesses. Marketers must understand how these internal and external forces shape customer behavior and impact business operations.
The document discusses the dark and unethical practices of the pharmaceutical industry. It notes that corruption is endemic at every step of the pharmaceutical business according to the WHO. Unethical marketing practices are used to increase profits by raising customer demand. Doctors and pharmacists face conflicts of interest as their earnings depend on drug sales. Technical solutions have been proposed like reforming drug approval and increasing regulatory independence, but the industry opposes changes due to its political influence.
The document provides an overview of various elements of the marketing environment including the macro environment, micro environment, and competitive forces. It discusses factors in the political-legal, economic, technological, socio-cultural, and natural environments. It also covers understanding consumer and industrial buyer behavior, and defines analyzing competitive forces through researching current and potential competitors.
Analysis of distribution channels in the pharmaceutical industry in ghana the...Alexander Decker
This document summarizes a study on distribution channels in the pharmaceutical industry in Ghana, using Aryton Drugs Ltd as a case study. The study examined retailer satisfaction with distributors and the reasons manufacturers do not fully outsource distribution. It also identified challenges in distributing products. The study surveyed 50 retailers in Greater Accra and 20 distributors, using questionnaires. It found that most retailers were satisfied with distributor service quality and that both distributors and manufacturers face challenges like limited finances, lack of collateral, payment defaults, and competition.
This document discusses competitive environments and types of competition. It defines the competitive environment as the immediate competitive factors an organization faces. There are different levels of competition including among all organizations, product classes, categories, and brands. The main types of competition discussed are pure competition, monopolistic competition, oligopoly, and monopoly. Direct competitors are defined as businesses in the same industry offering the same products/services, while indirect competitors offer different products/services but are competing for the same consumer dollars. Examples of both direct and indirect competitors are provided.
The document provides an overview of ethical trade in Denmark based on reporting from members of the Danish Ethical Trading Initiative (DIEH) for the year 2015. It finds that DIEH members, including companies, trade unions, NGOs and others, are increasingly prioritizing and systematically addressing ethical trade challenges in their global supply chains. However, key challenges remain regarding working conditions and human rights in certain high-risk geographical areas and industry sectors. The report also highlights cases of efforts to improve responsible production of cocoa in Ghana and garments in Bangladesh.
Fair Trade aims to create more equitable trading relationships that provide sustainable livelihoods for marginalized producers. It connects consumers seeking sustainability and justice with producers in need. Fair Trade is based on principles of market access, sustainable trading, capacity building, awareness raising, and a social contract between buyers and producers. Fair Trade products are verified to uphold these principles. Producers benefit through fair prices, premiums for community development, environmental protection, stronger organizations, and links to conscious consumers.
The document provides information about Fair Trade, including its principles and benefits. It discusses how Fair Trade aims to help marginalized producers through equitable trading partnerships and sustainable development. Fair Trade principles include fair pricing, pre-financing for producers, and capacity building support. The document also outlines the certification process and benefits to producers and consumers. In Palestine, the Fair Trade Association (PFTA) works with cooperatives across various districts to certify and market olive oil and other products according to Fair Trade standards.
Implementing an ethics program in businesses is important for operating responsibly in a global economy. An effective ethics program includes establishing guidelines, promoting transparency, encouraging responsible behavior, and providing training. Ethics programs help ensure employees understand an organization's values and comply with codes of conduct. In a globalized world, ethics programs are crucial as businesses operate across countries and cultures. Key issues that can be addressed through ethics programs include human rights, bribery, harmful products, pollution, and more. Overall, ethics programs contribute to sustainable and positive business practices internationally.
Craig Chester from Fairtrade Australia presented at the UNAA Sustainable Consumption and Production Seminar held on 27 June 2013 hosted by Russell Kennedy, Melbourne.
Held in support of the United Nations 10 Year Framework of Programmes on Sustainable Consumption and Production Patterns, the seminar brought together experts and practitioners from across business, government and civil society to provide a platform for shared learning on integrating sustainable consumption and production measures throughout business operations, relationships and value chains.
Guest Speakers and Panelists:
- Tim Grant, Director, Life Cycle Strategies
- Joshua Bishop, National Manager – Markets, Sustainability and Business Partnerships, WWF Australia
- Craig Chester, Operations Manager Australia, Fairtrade Australia and New Zealand
- Liam Smith, Director, BehaviourWorks Australia, Monash Sustainability Institute
- Clinton Squires, Australian Managing Director, Interface
More information available at: http://www.unaavictoria.org.au/education-advocacy/masterclasses/sustainable-consumption-and-production-seminar/
PART#4Put section 2 & 3 into ACTIONS! · How are we going to ac.docxherbertwilson5999
PART#4
Put section 2 & 3 into ACTIONS!
· How are we going to accomplish these things
· What methods, practices, policies and logistical features would we include in our “forum” to ensure these things are being followed by our partners and people using our forum/resource???
· ex.) Reward systems for following regulations, committees, maintenance checks. etc
NOTE: This template is inspired by the CauxRT General Principles. It is a tool for CSR Planning & Documentation 1) to create conditions for stakeholders to work together and live in society to advance the common good. - They are guidelines for enabling cooperation and mutual prosperity to coexist non-conflictually with healthy and fair competition, and 2) to value each person as an end, not simply as a mean to the fulfillment of its, or its owners, purposes, or even as a reason to coerce or otherwise force an individual to accede to a majority in any circumstance.
Identify
1) CSR Issues
2) Suggest Communication Mode (USE: MS/Mission, VA/Values, VS/Vision, CE/Code of Ethics, CBC/Code of Business Conduct, SC/Supply Chain Standards, SupplierGML/General Manager's Annual Letter to Stakeholders, Any Other deemed appropriate) and
3) Structural Implications - Commitees, budgets, staff resources needed for each.
Principle 1 - RESPECT STAKEHOLDERS BEYOND SHAREHOLDERS
1. Customers
2. Employees
3. Shareholders
4. Suppliers
5. Competitors
6. Communities
1) CSR Issues
2) Suggest Communication Mode
3) Structural Implications - Committees, BofD Responsibilties, Outreach, etc.
Principle 2 – CONTRIBUTE TO ECONOMIC, SOCIAL AND ENVIRONMENTAL DEVELOPMENT
1. Customers
2. Employees
3. Shareholders
4. Suppliers
5. Competitors
6. Communities
1) CSR Issues
2) Suggest Communication Mode
3) Structural Implications - Committees, BofD Responsibilties, Outreach, etc.
Principle 3 – BUILD TRUST BY GOING BEYOND THE LETTER OF THE LAW
1. Customers
2. Employees
3. Shareholders
4. Suppliers
5. Competitors
6. Communities
1) CSR Issues
Follow all laws, and be honest with consumer, do not be fraudulent.
Pay salaries to employees accordingly and fairly. Do not offshore work.
Disclose reports detailing the companies issues and finances. Do not lie on the reports
Follow all contracts with suppliers and do not shortchange them.
No Price fixing, or setting artificially high prices due to monopoly status
2) Suggest Communication Mode
3) Structural Implications - Committees, BofD Responsibilties, Outreach, etc.
Principle 4 – RESPECT RULES AND CONVENTIONS
1. Customers
2. Employees
3. Shareholders
4. Suppliers
5. Competitors
6. Communities
1) CSR Issues
2) Suggest Communication Mode
3) Structural Implications - Committees, BofD Responsibilties, Outreach, etc.
Principle 5 – SUPPORT RESPONSIBLE GLOBALISATION
1. Customers
2. Employees
3. Shareholders
4. Suppliers
5. Competitors
6. Communities
1) CSR Issues
2) Suggest Communi.
This document discusses several social and ethical issues related to marketing practices. It outlines consumer concerns like high prices, poor quality products, dangerous products, and misleading advertising. It also discusses criticisms of how marketing can emphasize materialism, deliver few social goods, and gain too much political power. The document then covers regulatory actions taken to address these issues through consumerism and environmentalism movements. It emphasizes the importance of companies adopting ethical marketing practices to serve customer and societal needs.
This presentation was prepared by Alankrit Srivastava of class XI Commerce of THE CAMBRIAN SCHOOL (headed by Mrs. Seemu Ghai), under the guidence of his business studies teacher Mr.. Manmeet Singh for the presentation held on February 18, 2016, Thursday in the school Campus and was awarded the Ist position among presentations.
This document outlines several key features and factors related to corporate social responsibility (CSR). It discusses CSR features such as conducting social audits, arranging public meetings, helping the needy, and going beyond legal compliance. It also discusses CSR's importance in protecting various social groups like consumers, employees, investors, and the community. Additionally, the document examines factors that can determine ethical or unethical business behavior, such as stages of moral development and moral situations involving rights, duties, virtues, vices, agreements and laws.
Relationship and responsibilities of business towards various interestmanjuz_99
Interest groups that a business interacts with include consumers, shareholders, and the community. Consumers determine what goods are produced and purchased. Businesses have responsibilities to consumers like meeting various needs, establishing fair prices, ensuring fair distribution of goods, and addressing complaints. Businesses must also ensure safety of shareholder investments and provide regular dividends and information to shareholders. Additionally, businesses have responsibilities to the community like informing them of policies, providing financial assistance to organizations, and encouraging sports and recreation.
Ethics impact in business, Ethical issues in capitalism and market
systems, Ethics and social responsibility, Ethics and marketing,
Ethics in finance, Ethics in human resource, Ethics in information
technology, Intellectual property rights, Designs, Patents, Trademarks
and copyrights.
The document outlines the Caux Round Table Principles for Responsible Business. It introduces the principles and explains they are based on ethical foundations of responsible stewardship, mutual advantage, and human dignity. The principles consist of 7 core principles and more detailed stakeholder guidelines covering customers, employees, shareholders, suppliers, competitors, and communities. The principles aim to provide guidance for businesses to operate ethically and sustainably for the benefit of all stakeholders.
The document provides definitions of marketing from two experts. It defines marketing as:
1) A social process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.
2) The analysis, planning, implementation, and control of carefully formulated programs designed to bring about voluntary exchanges of values with target markets for the purpose of achieving organizational objectives. It relies heavily on designing the organization’s offering in terms of the target markets’ needs and desires, and on using effective pricing, communication, and distribution to inform, motivate, and service the markets.
The document provides information about Fairtrade, an organization that promotes fair trading conditions for disadvantaged producers and consumers. It discusses Fairtrade's vision of a world with secure livelihoods for all producers. It outlines Fairtrade's history beginning in the 1940s, standards including minimum prices and premiums for producers, and certification process. It also summarizes Fairtrade's operations in Asia Pacific, including key facts about farmers, workers, and premium distribution/usage in the region. Finally, it shares a case study about a worker in Sri Lanka who was able to become a supervisor due to Fairtrade opportunities.
Fairtrade is an alternative trading system that aims to provide better trading conditions to marginalized small producers and workers. It does this through setting social, economic and environmental standards along with ensuring minimum prices and premiums for certified products. Fairtrade has grown significantly in recent decades and now over 1.5 million farmers and workers in 58 countries are part of Fairtrade certified organizations. However, certification fees can still be prohibitive for some small producer groups.
The document discusses the various factors that make up the marketing environment for businesses. It identifies the internal/organizational environment and external/macro environment as the two main elements. The internal environment includes corporate culture, staff relationships, resource constraints, and organizational structure. The external micro environment includes suppliers, intermediaries, competitors, customers, and publics. The broader macro environment encompasses political/legal, economic, social/cultural, technological, ecological, and ethical factors that influence businesses. Marketers must understand how these internal and external forces shape customer behavior and impact business operations.
The document discusses the dark and unethical practices of the pharmaceutical industry. It notes that corruption is endemic at every step of the pharmaceutical business according to the WHO. Unethical marketing practices are used to increase profits by raising customer demand. Doctors and pharmacists face conflicts of interest as their earnings depend on drug sales. Technical solutions have been proposed like reforming drug approval and increasing regulatory independence, but the industry opposes changes due to its political influence.
The document provides an overview of various elements of the marketing environment including the macro environment, micro environment, and competitive forces. It discusses factors in the political-legal, economic, technological, socio-cultural, and natural environments. It also covers understanding consumer and industrial buyer behavior, and defines analyzing competitive forces through researching current and potential competitors.
Analysis of distribution channels in the pharmaceutical industry in ghana the...Alexander Decker
This document summarizes a study on distribution channels in the pharmaceutical industry in Ghana, using Aryton Drugs Ltd as a case study. The study examined retailer satisfaction with distributors and the reasons manufacturers do not fully outsource distribution. It also identified challenges in distributing products. The study surveyed 50 retailers in Greater Accra and 20 distributors, using questionnaires. It found that most retailers were satisfied with distributor service quality and that both distributors and manufacturers face challenges like limited finances, lack of collateral, payment defaults, and competition.
This document discusses competitive environments and types of competition. It defines the competitive environment as the immediate competitive factors an organization faces. There are different levels of competition including among all organizations, product classes, categories, and brands. The main types of competition discussed are pure competition, monopolistic competition, oligopoly, and monopoly. Direct competitors are defined as businesses in the same industry offering the same products/services, while indirect competitors offer different products/services but are competing for the same consumer dollars. Examples of both direct and indirect competitors are provided.
The document provides an overview of ethical trade in Denmark based on reporting from members of the Danish Ethical Trading Initiative (DIEH) for the year 2015. It finds that DIEH members, including companies, trade unions, NGOs and others, are increasingly prioritizing and systematically addressing ethical trade challenges in their global supply chains. However, key challenges remain regarding working conditions and human rights in certain high-risk geographical areas and industry sectors. The report also highlights cases of efforts to improve responsible production of cocoa in Ghana and garments in Bangladesh.
Fair Trade aims to create more equitable trading relationships that provide sustainable livelihoods for marginalized producers. It connects consumers seeking sustainability and justice with producers in need. Fair Trade is based on principles of market access, sustainable trading, capacity building, awareness raising, and a social contract between buyers and producers. Fair Trade products are verified to uphold these principles. Producers benefit through fair prices, premiums for community development, environmental protection, stronger organizations, and links to conscious consumers.
The document provides information about Fair Trade, including its principles and benefits. It discusses how Fair Trade aims to help marginalized producers through equitable trading partnerships and sustainable development. Fair Trade principles include fair pricing, pre-financing for producers, and capacity building support. The document also outlines the certification process and benefits to producers and consumers. In Palestine, the Fair Trade Association (PFTA) works with cooperatives across various districts to certify and market olive oil and other products according to Fair Trade standards.
Implementing an ethics program in businesses is important for operating responsibly in a global economy. An effective ethics program includes establishing guidelines, promoting transparency, encouraging responsible behavior, and providing training. Ethics programs help ensure employees understand an organization's values and comply with codes of conduct. In a globalized world, ethics programs are crucial as businesses operate across countries and cultures. Key issues that can be addressed through ethics programs include human rights, bribery, harmful products, pollution, and more. Overall, ethics programs contribute to sustainable and positive business practices internationally.
Craig Chester from Fairtrade Australia presented at the UNAA Sustainable Consumption and Production Seminar held on 27 June 2013 hosted by Russell Kennedy, Melbourne.
Held in support of the United Nations 10 Year Framework of Programmes on Sustainable Consumption and Production Patterns, the seminar brought together experts and practitioners from across business, government and civil society to provide a platform for shared learning on integrating sustainable consumption and production measures throughout business operations, relationships and value chains.
Guest Speakers and Panelists:
- Tim Grant, Director, Life Cycle Strategies
- Joshua Bishop, National Manager – Markets, Sustainability and Business Partnerships, WWF Australia
- Craig Chester, Operations Manager Australia, Fairtrade Australia and New Zealand
- Liam Smith, Director, BehaviourWorks Australia, Monash Sustainability Institute
- Clinton Squires, Australian Managing Director, Interface
More information available at: http://www.unaavictoria.org.au/education-advocacy/masterclasses/sustainable-consumption-and-production-seminar/
PART#4Put section 2 & 3 into ACTIONS! · How are we going to ac.docxherbertwilson5999
PART#4
Put section 2 & 3 into ACTIONS!
· How are we going to accomplish these things
· What methods, practices, policies and logistical features would we include in our “forum” to ensure these things are being followed by our partners and people using our forum/resource???
· ex.) Reward systems for following regulations, committees, maintenance checks. etc
NOTE: This template is inspired by the CauxRT General Principles. It is a tool for CSR Planning & Documentation 1) to create conditions for stakeholders to work together and live in society to advance the common good. - They are guidelines for enabling cooperation and mutual prosperity to coexist non-conflictually with healthy and fair competition, and 2) to value each person as an end, not simply as a mean to the fulfillment of its, or its owners, purposes, or even as a reason to coerce or otherwise force an individual to accede to a majority in any circumstance.
Identify
1) CSR Issues
2) Suggest Communication Mode (USE: MS/Mission, VA/Values, VS/Vision, CE/Code of Ethics, CBC/Code of Business Conduct, SC/Supply Chain Standards, SupplierGML/General Manager's Annual Letter to Stakeholders, Any Other deemed appropriate) and
3) Structural Implications - Commitees, budgets, staff resources needed for each.
Principle 1 - RESPECT STAKEHOLDERS BEYOND SHAREHOLDERS
1. Customers
2. Employees
3. Shareholders
4. Suppliers
5. Competitors
6. Communities
1) CSR Issues
2) Suggest Communication Mode
3) Structural Implications - Committees, BofD Responsibilties, Outreach, etc.
Principle 2 – CONTRIBUTE TO ECONOMIC, SOCIAL AND ENVIRONMENTAL DEVELOPMENT
1. Customers
2. Employees
3. Shareholders
4. Suppliers
5. Competitors
6. Communities
1) CSR Issues
2) Suggest Communication Mode
3) Structural Implications - Committees, BofD Responsibilties, Outreach, etc.
Principle 3 – BUILD TRUST BY GOING BEYOND THE LETTER OF THE LAW
1. Customers
2. Employees
3. Shareholders
4. Suppliers
5. Competitors
6. Communities
1) CSR Issues
Follow all laws, and be honest with consumer, do not be fraudulent.
Pay salaries to employees accordingly and fairly. Do not offshore work.
Disclose reports detailing the companies issues and finances. Do not lie on the reports
Follow all contracts with suppliers and do not shortchange them.
No Price fixing, or setting artificially high prices due to monopoly status
2) Suggest Communication Mode
3) Structural Implications - Committees, BofD Responsibilties, Outreach, etc.
Principle 4 – RESPECT RULES AND CONVENTIONS
1. Customers
2. Employees
3. Shareholders
4. Suppliers
5. Competitors
6. Communities
1) CSR Issues
2) Suggest Communication Mode
3) Structural Implications - Committees, BofD Responsibilties, Outreach, etc.
Principle 5 – SUPPORT RESPONSIBLE GLOBALISATION
1. Customers
2. Employees
3. Shareholders
4. Suppliers
5. Competitors
6. Communities
1) CSR Issues
2) Suggest Communi.
This document discusses several social and ethical issues related to marketing practices. It outlines consumer concerns like high prices, poor quality products, dangerous products, and misleading advertising. It also discusses criticisms of how marketing can emphasize materialism, deliver few social goods, and gain too much political power. The document then covers regulatory actions taken to address these issues through consumerism and environmentalism movements. It emphasizes the importance of companies adopting ethical marketing practices to serve customer and societal needs.
This presentation was prepared by Alankrit Srivastava of class XI Commerce of THE CAMBRIAN SCHOOL (headed by Mrs. Seemu Ghai), under the guidence of his business studies teacher Mr.. Manmeet Singh for the presentation held on February 18, 2016, Thursday in the school Campus and was awarded the Ist position among presentations.
This document outlines several key features and factors related to corporate social responsibility (CSR). It discusses CSR features such as conducting social audits, arranging public meetings, helping the needy, and going beyond legal compliance. It also discusses CSR's importance in protecting various social groups like consumers, employees, investors, and the community. Additionally, the document examines factors that can determine ethical or unethical business behavior, such as stages of moral development and moral situations involving rights, duties, virtues, vices, agreements and laws.
Relationship and responsibilities of business towards various interestmanjuz_99
Interest groups that a business interacts with include consumers, shareholders, and the community. Consumers determine what goods are produced and purchased. Businesses have responsibilities to consumers like meeting various needs, establishing fair prices, ensuring fair distribution of goods, and addressing complaints. Businesses must also ensure safety of shareholder investments and provide regular dividends and information to shareholders. Additionally, businesses have responsibilities to the community like informing them of policies, providing financial assistance to organizations, and encouraging sports and recreation.
Ethics impact in business, Ethical issues in capitalism and market
systems, Ethics and social responsibility, Ethics and marketing,
Ethics in finance, Ethics in human resource, Ethics in information
technology, Intellectual property rights, Designs, Patents, Trademarks
and copyrights.
The document outlines the Caux Round Table Principles for Responsible Business. It introduces the principles and explains they are based on ethical foundations of responsible stewardship, mutual advantage, and human dignity. The principles consist of 7 core principles and more detailed stakeholder guidelines covering customers, employees, shareholders, suppliers, competitors, and communities. The principles aim to provide guidance for businesses to operate ethically and sustainably for the benefit of all stakeholders.
The document provides definitions of marketing from two experts. It defines marketing as:
1) A social process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.
2) The analysis, planning, implementation, and control of carefully formulated programs designed to bring about voluntary exchanges of values with target markets for the purpose of achieving organizational objectives. It relies heavily on designing the organization’s offering in terms of the target markets’ needs and desires, and on using effective pricing, communication, and distribution to inform, motivate, and service the markets.
The document provides information about Fairtrade, an organization that promotes fair trading conditions for disadvantaged producers and consumers. It discusses Fairtrade's vision of a world with secure livelihoods for all producers. It outlines Fairtrade's history beginning in the 1940s, standards including minimum prices and premiums for producers, and certification process. It also summarizes Fairtrade's operations in Asia Pacific, including key facts about farmers, workers, and premium distribution/usage in the region. Finally, it shares a case study about a worker in Sri Lanka who was able to become a supervisor due to Fairtrade opportunities.
Fairtrade is an alternative trading system that aims to provide better trading conditions to marginalized small producers and workers. It does this through setting social, economic and environmental standards along with ensuring minimum prices and premiums for certified products. Fairtrade has grown significantly in recent decades and now over 1.5 million farmers and workers in 58 countries are part of Fairtrade certified organizations. However, certification fees can still be prohibitive for some small producer groups.
The document discusses the role of governments in promoting corporate sustainability. It argues that sustainable enterprises create economic, social and environmental value while avoiding damage. The document outlines the economic benefits of sustainability for companies, including competitive advantages. It also discusses key roles for governments as vision setters, leaders by example, facilitators and regulators. The document analyzes policy levers governments can use, such as regulations, economic incentives and education, to advance sustainable corporate practices.
This document discusses business ethics and social marketing. It defines ethics as moral principles or values that govern behavior. Business ethics concern right and wrong behavior according to societal standards. Elements of business ethics include top management behavior, codes of conduct, implementation, employee participation, and measuring results. Social marketing aims to change individual behavior for societal benefit using commercial marketing techniques. Involving in social marketing requires identifying the behavior to change, audience, barriers to change, and reducing barriers. The document outlines advantages like ensuring laws are followed and building trust and loyalty, and disadvantages like reduced freedom and costs of ethical practices.
Corporate social responsibility (CSR) involves businesses operating ethically and contributing to economic development while improving lives. CSR definitions emphasize behaving ethically, meeting legal and public expectations, and contributing to sustainability. Recent corporate frauds show that profit alone can enable unethical practices, so CSR considers all stakeholders. Engaging in CSR can improve financial performance, reduce reputational risk, enhance brand image through positive PR, increase customer loyalty, improve culture and staff recruitment/retention, improve government relations, and help multinationals overcome issues with new markets.
This document discusses various aspects of corporate culture and cross-cultural operations management. It covers topics such as the definition of corporate culture, the importance of corporate culture, elements of corporate culture, types of corporate cultures, cultural influences on supply chain management, cultural integration of operations, and strategies for operations in cultural integration. Cultural factors like power distance, individualism/collectivism, masculinity/femininity, and uncertainty avoidance are discussed in the context of their influence on corporate culture and supply chain management.
This document provides an outline and overview for a course on high bionutrient crop production. It discusses monitoring soil and plant parameters like conductivity, Brix, and pH levels and using the results to manage crops. Key topics covered include assessing plant status, identifying nutrient deficiencies, the phases of nutritional needs for crops, balancing root and top growth, saturated paste soil tests, and general application guidelines for plant drenches and foliars. The goal is to use integrated plant and soil monitoring to proactively address limitations and maximize crop yields.
This document outlines strategies for high bionutrient crop production, including addressing limiting soil factors, supporting soil biology, and achieving nutrient density in plants. It discusses testing soils and balancing minerals, inoculating soils biologically, designing potting soils, using minimum tillage, and methods for fertigation, foliar spraying, and applying macronutrients and micronutrients. Target levels are provided for soil minerals and conversions for application rates. The document emphasizes building soil health to grow healthy, nutritious plants and supporting the soil food web.
Organic High Yield Agriculture document discusses techniques for delivering high quality crops while preserving soil health. It covers topics like working with soil biology, the nutrient exchange between soil and plants, essential soil elements, soil testing, plant health formation, photosynthesis, plant physiology, and application guidelines. The goal is to motivate an understanding of practices that support maximum biological potential in soils to produce nutritious foods while maintaining a healthy growing environment over seasons.
Dynamic Growing Systems (DGS) aims to deliver nutrient-rich, sustainable food growing systems worldwide. Their presentation outlines their model, which includes aeroponic technology to reduce water and land usage, season extender technology to increase yields year-round, and a localized distribution system to cut costs and emissions. They are seeking $350,000 from Southern Oregon Regional Economic Development to fund designing a pilot site integrating these technologies and developing their business plan and processes.
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Equitable Trade a Passion Project
1. Equitable Trade
i
EXECUTIVE SUMMARY
BUSINESS PLAN
Equitable Trade (ET) has a distinguished mission to evolve and instill a “Beyond Fair Trade” values
and standards with the mission to incorporate a much broader and more meaningful set of social,
business, environmental and ethically responsible principles and standards into business and trade
practices. Equitable Trade (ET) has a distinguished mission.
ET certified products will be “fair traded”; that is, in the traditional sense that products are traded at a
living wage that is compatible with the local community but, in addition, the source trading partner and
the local community will also benefit from a supplemental investment made as part of ET practices. The
typical “fair trade” price is derived from and added to the normal “market” price and this is often referred
to as the “premium” paid to the seller over and above the “market” price. In addition, the buyer (i.e.,
wholesale trader, retail trader) pays a percentage of each purchase,for example 1% of gross fair trade
sales, which is called a certification or trademark fee, in order to display the “Fair Trade” logo. In the
case of Equitable Trade and, unlike Fair Trade associations where the entire membership fee is retained
by the trade association, ET charges a membership, (trademark) fee of one per cent (1%) and retains 20%
of that fee for administrative costs. The remaining eighty per cent (80%) is placed in a community
investment fund that will be reinvested directly back into site-specific development projects that enhance
and nurture vibrant, healthy communities and the ecosystems from which these traded materials are
derived. Decisions regarding community investment projects will be developed in cooperation with each
member who was assessed the one per cent fee. These reinvestment efforts,along with the improved
trading processes described in the opening paragraph, thereby go Beyond Fair Trade and contribute
further to the overall strengthening of the supplier’s/farmer’s ability to remain viable and financially
sustainable while also improving the health and well being of the community and related ecosystem.
Equitable Trade Principles
1. Establish safe minimum standards for achieving our principles that are acceptable and verifiable
for basic certification and thereby for membership in ET.
2. Ensure that we incorporate a comprehensive set of values/principles/standards that represents the
key factors in developing and maintaining ecosystem viability and sustainability.
3. Employ systemic verifiable certification—to ensure that operating principles and standards are
third party certified using measurable criteria that can be independently verified and maintained
and not simply stated as rhetorical good intentions.
4. Engage in an equitable trading process that is fully transparent and accessible at all levels from
the growers through the entire production, marketing, sales and consumption process.
5. Direct financial investment, derived from a percentage of the paid Equitable Trade membership
fee,in project initiatives for the sustainable development and support for the local community.
6. Everyone involved, at every level, needs to have a sense of ownership in the trading process and
will have an interest in ensuring that equitability is achieved for all.
7. Develop a functionally appropriate and compatibly structured membership based organization
with operating policies and by-laws consistent with a professionally managed trade association.
8. Create and facilitate a process in which specific community development projects may be
identified and funded with participation of all stakeholders involved.
Equitable Trade Objectives
1. To expand the money/resources available for reinvestment and support of the suppliers, growers,
communities & ecosystems from whom we obtain source products.
2. To act in an ethical, financially sustainable, reflective of source community interests,
environmentally responsible (i.e. energy & water conservation, addressing carbon footprint,
carbon sequestering and global warming, organically grown products, etc.) manner.
2. Equitable Trade
ii
3. To improve the transparency for members trade activities that includes an improved
understanding, appreciation and resolution of potential negative impacts and implications for the
suppliers, farmers,communities and ecosystems that are involved.
4. To communicate, operate, manage and conduct our business, at every level, in a manner
consistent with, sensitive to and responsive to the cultural, historical and other factors endemic to
the people, communities and ecosystem wherein we work and interact.
5. To recognize that in order to obtain the long-term economic viability and sustainability of our
trading endeavors we must act in a manner consistent with retaining the health of the ecosystems
from which we derive the essential services that sustain all life.
6. To undertake educational, public relations and community support activities and marketing
efforts that will enhance the public’s understanding and appreciation for Equitable Trade.
7. To challenge retailers selling ET products to contribute up to 1% of retail priced sales that bear
the ET logo in order to assist communities and representative ecosystems.
8. To liaise, work together and join forces whenever amenable with other like minded ET
associations and companies for common goal attainments.
ET conducted research into both the historical context of fair trade,trade associations, certification firms,
and other related entities and determined that markets have grown substantially over the past 10 years.
There is a greater consumer awareness and desire to purchase products that are making a significant
contribution to both social and environmental values. Sales of organic products alone were estimated to
be $23 billion worldwide in 2003 and growing at an annual rate of about 25%. This rate of growth is
expected to continue for the foreseeable future. According to the Fair Trade Federation, the total FLO
affiliated Fair Trade sales in North America rose from an estimated $276 million in 2003 to $359 million
in 2004 and is estimated to have reached $500 million in 2005. It is estimated that of the $3.6 trillion of
all goods exchanged globally, fair trade currently represents only about .014% of the total market. Based
on the growth of Fairtrade, there is great potential for Equitable Trade growth as well. Fair Trade
Certified Coffee has grown an average of 72% per year since 1999. Compare this to 12% for organic and
3% for conventional. Also, 50% of consumers who are aware of Fair Trade will buy it. In 2004 Fair
Trade total sales were $376.42 million, and sales are expected to continue to grow at an accelerated rate.
A survey of 187 value-driven trade companies was conducted and 16 responses were received for a return
of 9%. Of those responding, 94% desired: (1) more involvement with decisions, (2) improved
transparency,(3) enhanced participation in decision-making, (4) ensuring that some portion of premium
went back into community development, (5) substantial improvement in the assessment process for
certification, and (6) an interest in joining ET. Also, 69% wanted a trade association with a
comprehensive range of principles and values consistent with ET. The overall responses were very
favorable and most respondents felt that ET would provide good benefits and good investment value.
ET expects to gain membership from companies whose missions are consistent with ET principles and
standards. ET will gain credibility in the marketplace by demonstrating that adherence to its principles
and standards are in the best interests of the people, the communities involved, the ecosystems effected,
the companies engaged and, of course, the consumers committed to obtaining the best possible quality
products produced, and delivered in the most ethical and environmentally responsible manner.
As a result of our analysis of alternative certification systems and methods, ET was able to identify a
certification company with a program and system capable of meeting our high ethical and procedural
standards. This company is the Institut Fur Marktokologie (IMO) with its corporate offices in
Weinfelden, Switzerland. ET will incorporate a comprehensive set of criteria for certification by IMO.
The methodology employs valid, verifiable, transparent, certification that can be clearly documented—
requires specific standards be met for each category of operation to be certified that fulfills the minimum
standards required for that category. Then increasingly higher standards can be met to elevate the
standard of certification, which is the true goal for Equitable Trade – for everyone to reach that highest
standard level. Therefore, ET has established gradients of certification so that it’s not an “either or”
process. If the minimum is met for a set of standards in each category,then a company can be certified.
3. Equitable Trade
iii
ET will therefore ensure that consumers will easily recognize specific levels of acceptable certification
and their corresponding logos that will be reflective of each level achieved.
ET has established principles for reinvesting in community and ecosystem projects that includes:
Provides an environment/networking community in which economically disadvantaged producers
from these developing countries can benefit and participate.
Supports training farmers/communities in organic production and other sustainable practices.
Trade is accomplished with concern for the social, economic and environmental well being of
marginalized small producers and does not maximize profit at their expense.
Assists producers, whenever possible, with access to pre-harvest advance payment.
Strengthens employee commitment, and improves financial performance.
Treats their own employees with respect and supports their overall well being.
Ensures that there is no child labor or slave labor.
Ensures responsible working conditions and a safe and healthy environment for producers.
Ensures that there is gender equity and women are always paid for their contribution, paid
equally, and empowered in the work place.
Provides capacity building to improve producer’s management skills and access to new markets
and will assist in improving business skills.
During our first full year of operations, ET expects to attract and recruit manufacturing, wholesale buyer
and direct retail buyer members who will generate ET related fees at 1% of related sales as follows:
26 members with related sales >$5M = $1,279,040 26 members with related sales > $3M = $767,424
39 members with related sales >$2M = $ 779,858 66 members with related sales < $2M = $658,171
Also, (1) 39 Associate/Supporting Organizations with total fees of $19,496; (2) 390 farmers-suppliers-
cooperative members with total fees of $39,000 and, (3) 1,380 consumer members with total fees of
$48,300. Total reinvestment fee related income in year one is estimated at $3,484,493. Of this amount,
$2,787,594 (80%) will be reinvested back into community related projects. ET also expects to obtain an
additional $292,500 in grants and contributions to supplement the fee generated investment fund in
support of our projects. The numbers of members are expected to increase each year of the projected next
five years until we have reached a total, respectively, of 60 >$5M; 60 >$3M; 70 > $2M; 110 <$2M; 80
associates; 2,000 farmers-suppliers-coops; and 10,000 consumer members who will generate in the year
2012 a total of $7,300,000 in investment related fees of which $5,840,000 will be reinvested back into
community and ecosystem related projects at the local level.
ET will require an initial capital investment of $100,000, to meet cash flow requirements and reserves.
Start-up capital will be sought from grants as well as individual contributions. Revenue is expected to be
generated from an initial recruitment of 8 full members with recruitment continuing monthly from 8-18
members providing related sales revenue that will generate fees required to cover the administrative
overhead of the company. Additional funds may be required if recruitment efforts fall short of
expectations. We anticipate some members will be asked to advance some portion of expected related
ET sales fees in order to assist in managing cash flow during start-up.
ET expects to be an economically viable and fully sustainable from the outset but only if projected
recruitment goals are met. ET is organized to be operational flexible during startup and is prepared to
adjust staffing and other costs to meet cash flow availability and requirements. ET has prepared a
comprehensive and well thought through business plan containing detailed analysis and appropriate
documentation in support of our objectives, plans and projections.
The overall principles, standards and operating policies of ET are governed by an Advisory Board
composed initially of the founding members of ET, Dr. Christopher Daugherty, CEO of Essential Living
Foods (ELF),Mr. Karlo Flores, CEO of Terra Nostra Chocolates (TN) and Mr. David Bronner, CEO
of Doctor Bronner’s Soap.