The document provides information about Fair Trade, including its principles and benefits. It discusses how Fair Trade aims to help marginalized producers through equitable trading partnerships and sustainable development. Fair Trade principles include fair pricing, pre-financing for producers, and capacity building support. The document also outlines the certification process and benefits to producers and consumers. In Palestine, the Fair Trade Association (PFTA) works with cooperatives across various districts to certify and market olive oil and other products according to Fair Trade standards.

1. FAIRTARDE
Contemporary Selected Issues
Prepared by
Sameeh Swaitti & Johnny Anstas
Supervised by
Dr.Sameer Abuznaid
2014

2. Learning Objectives
Upon completing the presentation you are
supposed to have general info about:
• What does Fair Trade mean ?
• What are Fair Trade principles?
• What are the main benefits of Fair Trade?
• What are its effects on producers and
consumers?
• How does Fair Trade certification work?
• What about Fair Trade in Palestine?

3. Fair Trade Definition
• Is a trading partnership, based on dialogue,
transparency and respect, that seeks grater
equity in international trade. It contributes
to sustainable development by offering
better trading conditions to marginalized
producers and workers especially in the
South.

4. FAIRTARDE
• Fair Trade believes that its movement can be
fundamental driver of poverty reduction and greater
sustainable development if it is well managed for this
purpose.
• Fair Trade believes that marginalized and disadvantaged
people can develop the capacity to take more control over
their lives if they are better organized, sourced and
supported.

5. Fair Trade
• Fair Trade believes that people and institutions in the
developed world are supportive for trading in this
way if they are informed of the needs of producers
for improving their situation.
• Generally, it enables citizens to make a difference to
producers through their actions and to consumers
through their choices.

6. FAIRTARDE PRINCIPLES(5)
• Market access for marginalized producers who are excluded
from mainstream and added-value markets. (help shorten trade
chain to receive more from final selling price of their goods).
• Sustainable and equitable long-term trading relationships
(trading terms offered by Fair Trade enable producers and
buyers to maintain a sustainable livelihood; economic, social,
and environment as a whole now and in the future).
• Capacity building and empowerment which assist producers
to understand more about market conditions and trends to
develop knowledge and skills to control their lives.

7. FAIRTARDE PRINCIPLES
• Consumer awareness raising & advocacy تأييد by connecting
producers and buyers for the benefit of social justice and
opportunities for change and reform the international trading
rules.
• Fair Trade as a “social contract” where buyers agree to do
more than is expected by the conventional market by:
1. Paying fair price
2. Providing pre-finance
3. Offering support for capacity building
In return, producers use these benefits to improve their social and
economic conditions.
(so, Fair Trade is not charity but a partnership for change and
development through trade)

8. Fair Trade Benefits
Fair price for good work
(producers and workers)
Environmentally sound & healthy
organic production
(Go Green)
Socially just work (no child labour)
Stable, transparent and long-term
partnership
Dignity & respect
Photo: Credit: Fairtrade Foundation

9. Fair Trade Benefits
Photo: Fairtrade Austria
 Fair market access for poverty alleviation & sustainable
development.
 Guaranteed minimum wages & prompt payment
 Financial assistance, when needed (pre-harvest or pre-production
financing)
 Encouraging better environmental practices

10. Effects on producers and
community
• Farmers become empowered because of
the democratic cooperatives.
• Ensure price covers cost of production
and cost of living
• Gain a long term commitment from buyer
• Environmental protection that are
mandated.
• Education and capital to help diversify
crops.

11. Effects on the buyer
• Feel like part of a larger movement
• Make a connection to farmers
• Help lift farmers in developing countries
out of poverty
• Support organic and sustainable
production

12. Why buy Fair Trade products?
Contribution to sustainable development
 Effective alternative to development aid
 Helps to reduce poverty
 Helps to improve working conditions in the in the
majority of the world.

13. Why buy Fair Trade products?
Good image
 Fair Trade has very high
recognition & approval among
the general public
Attractive, stable and
transparent market
 Rapidly expanding market
 From niche to the mass market
 highly transparent supply chain
Photo: Fairtrade Austria

14. Where can Fair Trade products be used?
Photo: Credit: Fairtrade Foundation
 Vending machines (coffee, tea, snacks…)
 Canteens (offices, schools, hospitals…)
 Catering (events, …)
 Gifts (anniversaries, Christmas…)

15. Who checks Fair Trade products?
FLO Fairtrade Labelling
Organizations International is
the worldwide Fairtrade
standard setting and
certificating organisation for
products.
www.fairtrade.net

16. Conditions for Certification
To label Fair Trade products by FLO the
producers should do:
• Create democratic cooperatives
• Establish standards for hired labor
• Avoid forced or child labors
• Adhere to health and safety standards
• Implement programs to improve environmental
sustainability and organic products.

17. Fair Trade Certification
Fair Trade Certification is a third-party certification process that sets standards for the way
products is produced and how much a farmer/farming cooperative earns per pound of
sold. The criteria are:
• · Fair prices for farmers and decent working and living conditions for workers
• · Direct trade with farmers, bypassing middlemen
• · Free association of workers and co-ops, with structures for democratic decision-making
• · Access to capital
• · Sustainable agricultural practices including restricted use of agrochemicals
From TransfairUSA.org
Certification ensures the farmer will always have a steady price to depend on, and leads to
• economic development in cooperatives, with some cooperatives financing health care,
schools, and infrastructure, as well as diversification into other crops and into subsistence
agriculture.
• How can I tell if it’s Fair Trade Certified?
The Fair Trade label is a way for consumers to know these criteria were met before the
product ever makes it to the shelf. Look for the label on your products – if it’s not there, it’s
not Fair Trade certified.

18. Fair Trade Facts
• Fair Trade products are goods and services that
are produced, traded and sold in accordance
with Fair Trade principles and wherever
possible, verified by credible, independent
assurance systems such as by FLO.
• All Fair Trade products originate from producers
and workers should be committed to Fair Trade
principles.
https://www.msu.edu/~realfood/fairtrade101.pdf

19. Distribution Channels
All Fair Trade products should be traded and
marketed through two distinct but complementary
channels:
1. The integrated supply chain route whereby products are
imported and distributed by organizations that have Fair
Trade at the core of their mission and activities to support
disadvantaged producers to reduce poverty.
2. The product certification route whereby products
complying with international standards are certified
indicating that they have been produced, traded, processed
and packaged in accordance with the FLO standards.

20. Good Practice: Cities making a change!
Barcelona - Vending machines
At the Autonomous University of Barcelona,
approximately 6,500 kilos of Fair Trade
coffee are sold annually through 50 vending
machines which are run by three dealer
companies.
Achievement: Around 15 to 20 producer
families in Chiapas/Mexico and Tanzania can
make their living from the amount of coffee
sold.

21. Good Practice: Cities making a change!
 Rome - School canteens
In its technical specifications,
Rome asked suppliers to supply
one Fair Trade banana every week
to each pupil.
Achievement: In Italian schools
canteens public authorities serve
at least 3 million kg of Fair Trade
bananas per year.

22. Good Practice: Cities making a change!
 Vienna - Catering at EU
Presidency
For all events held relating to
Austria’s EU Presidency in 2006,
the official caterer had to
provide the organising ministry
with the choice of offering Fair
Trade Coffee, chocolate (cocoa),
tea, and orange juice.
Achievement: A high number of
ministries chose the Fair Trade
option

23. The Buy Fair project
 Partner: European Fair Trade
Association

 Funded by the Dutch Ministry of
Housing, Spatial Planning and
the Environment.
 Objective: To develop practical
guidelines for public authorities in
Europe wishing to purchase Fair
Trade products
 Website:
www.iclei.europe.org/buyfair
Photo: Credit: Fairtrade Foundation

24. Synopsis
• Fair Trade has led the way in encouraging and enabling
consumers to take regard of the social, economic and
environmental consequences of their purchasing.
• There is a growing interest and consciousness from global
consumers to buy certified FLO products to support
disadvantaged producers and workers especially in south.
• There is a great trust placed in FLO products by public
because the good reputation gained in addition to the high
quality and organic characteristics maintained across years
ago.
•

25. Synopsis (continued)
• Growing demand on FLO products globally
• Sustainable development for disadvantaged
producers and workers to reduce poverty.
• Environmental sound and organic products are
highlighted universally.
• Encouraging establish cooperatives among
small farmers and artisans in a democratic
ways to lever their livelihoods.

26. First Section
Than you for listening

27. The Palestine Fair Trade Association
Palestine Fair Trade Association (PFTA) is a national union of fair trade
producing cooperatives, processors, and exporters. The association was
founded in 2004 in Jenin and maintains offices there.
PFTA’s mission is to provide social and economic empowerment of small,
marginalized, and excluded Palestinian communities through the concept of
fair trade.
Strategic objectives of fair trade in Palestine are:
1) to move marginal producers and workers from vulnerability to economic
security,
2) to engage producers and workers to participate in their organization, and
3) to assist producers and workers to build commercial capacity.
http://www.palestinefairtrade.org/

28. The Palestine Fair Trade Association
The production of all 43 PFTA cooperatives, as well as 6 women's
cooperatives is certified Fair Trade by the Institute of Market Ecology
(IMO) of Switzerland.
Certification requires strict adherence to objective, measurable guidelines at
all stages of production.
The philosophy of PFTA is that certification is important to build trust and
respect for farmers’ products to gain market access outside of Palestine.
The PFTA has general Fair Trade guidelines that must be observed by all
participants in the production, processing, and trade chain. However, PFTA's
cooperatives primary activity is the production of Fair Trade olive oil.
PFTA has developed product specific guidelines for Fair Trade Olive Oil that
guides the fair trade production of olive oil in Palestine.
http://www.nepto.ps/etemplate.php?id=72

29. PFTA Cooperatives
Farmers' village cooperatives
Jenin district
Al-Taybeh, Al'Araqa, Al Rami, Siris, Sir,
Maythaloun, Faqo'a, Deir Abu D'if, Jalqamous,
Raba, Al Judayda, Sanour, 'Anza, Kufor Ra'i,
Burqin, Kufor Dan, Al Sila, Rummaneh, Zbuba
Nablus district
Tallouza, Ijinsinya, Asira, Beit Mrein, Nisf Jbail,
Burqa, Sabistya, Bzarya, Yassid
Ramallah district
'Arura, 'Ajjoul, Al Maza'I, 'Aboud, Deir Al Soudan
Salfit district
Hares, Kufor Hares, Rafat
Qalqilya district
Deir Ballout, Bedya
http://www.palestinefairtrade.org/

30. Women's village cooperatives
PFTA Cooperatives
Couscous and za'atar
Jenin district: Al Jalama, Faqo'a,
Qalqilya district: Bedya
Sun-dried tomatoes
Jenin district: Burqin
Olive oil soap
Jenin district: Burqin
Qalqilya district: Deir Ballout
Wild collection
Jenin district: Sanour, Jalqamous
Nablus district: Jamma'in
http://www.palestinefairtrade.org/

31. PFTA Fair Trade Programs & Certifications
“Fair trade” is more than a marketing slogan at the PFTA.
The certification entitles its holder:
To comply with the rules of the Fair Trade and to access more markets among the
members in the Fair Trade markets.
IMO – Fair Trade Social Responsibility & Organic Certification.
The production of all 43 PFTA cooperatives, as well as 6 women's cooperatives is
certified Fair Trade by Institute of Marketecology (IMO) of Switzerland.
A FLO certification opens a wide venue of connections and marketing exchanges between
the Palestinian olive oil cooperatives and the global Fair Trade markets.
18 cooperatives are additionally certified Fair Trade by the Fairtrade Labelling
Organization (FLO) of Germany.
http://www.palestinefairtrade.org/

32. The PFTA philosophy is that certification is important to build trust and
respect for our products to gain market access outside of Palestine.
Fair Trade Department (FTD) is one of the departments constituting the
Palestinian Agricultural Relief Committees (PARC).
It aims at organizing the efforts of agricultural cooperatives for farmers
and women to improve their social and economic situation throughout
developing their production capacity and improving the quality of their
products.
The overall objective is that farmers and women obtain fair prices for
their products; the prices which ensure a decent life for them.
Certifications Documents are available at Canaan Fair Trade
http://www.canaanfairtrade.com/
PFTA

33. www.bethlehem.edu/icp/ftdc
WFTO member…

35. FTDC has established alliances and deep rooted partnerships
with highly esteemed national and international NGOs of diversified
specializations to design and implement common comprehensive developmental
programs.
Guided by the Fair Trade Principles, The FTDC aims at introducing new practices
to improve the livelihoods of small-scale producers and farmers, and to enhance
organized collective work based on a gender equitable capacity building in
managerial, organizational, and marketing issues.
Joining “WFTO” Makes FTDC more valuable
As a member of the WFTO, the FTDC leads and supports different local
organizations and cooperatives to obtain a recognized certification of their
products. Therefore, the FTDC facilitates the process of the certification by the Fair
Trade Labeling Organization (FLO).
Additional Material will be sent through E-mail
http://bethlehem.edu/icp/ftdc

36. How “Fair” Is Trade in Palestine?
- Whose livelihood improves?
- Who are the real beneficiaries of any economic boom?
- To what extent do the original producers, especially the
smaller ones, benefit from any increase in profits?
- Are profits being fairly distributed among the various players
of the supply chain?
poor do not get poorer as the rich get richer
“This is Fair Trade All About”
http://archive.thisweekinpalestine.com

37. PFTA
Thank you for
listening