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Internet VidyaEncash the Revolution, Be a Pro...
Certified
Digital
& Internet
Marketing
Professional
(CDIMP)
Internet VidyaEncash the Revolution, Be a Pro...
CDIMP
Certified Digital &
Internet Marketing Professional
© Internet Vidya
1
COMPANY PROFILE
Internet Vidya is a Global Education Solution Company dealing into Revolutionary
Professional Courses of Digital & Internet Marketing Education, Ethical Hacking &
Self Development. With 100% Assured Placements* for our candidates.
We are a privately owned Indian company based out of New Delhi, India which is providing
high quality education & technology training with world class Trainers providing
Professional knowledge based solutions. Our registered office is located in New Delhi, India.
Internet Vidya is a Education Venture incorporated in 2014 and is committed to become the
World’s Leading Professional Education Brand!!!.
We have highly equipped classrooms with Interactive training sessionals & also have a
facility for Online Instructor led courses across the Globe ( Majorly Asia). Delivering the
highest quality education with our Certified & Experienced Trainers. We use innovative
training methods , providing a vast pool of IT Education to choose. We also specialize in
building the careers of our candidates with special Internship Programs & Workshops for
industry exposure.
Internet VidyaEncash the Revolution, Be a Pro...
Certified Digital & Internet Marketing Professional (CDIMP)
COURSE DETAILS:
Certified Digital & Internet Marketing
Professional (CDIMP)
Search Engine Optimization
Search Engine Marketing Web Analytics
Search Media Marketing
© Internet Vidya
2Internet VidyaEncash the Revolution, Be a Pro...
Certified Digital & Internet Marketing Professional (CDIMP)
E-mail Marketing Mobile Marketing
Traffic & Lead GenerationInbound Marketing
COURSE DETAILS:
Certified Digital & Internet Marketing Professional (CDIMP)
© Internet Vidya
3Internet VidyaEncash the Revolution, Be a Pro...
Certified Digital & Internet Marketing Professional (CDIMP)
The new information technology, Internet and e-mail, have
practically eliminated the physical costs of communications.
Affiliate Marketing PPC Advertising
Content Marketing Online PR, News
& Reputation Management
© Internet Vidya
4Internet VidyaEncash the Revolution, Be a Pro...
Certified Digital & Internet Marketing Professional (CDIMP)
COURSE DETAILS:
Certified Digital & Internet Marketing Professional (CDIMP)
Content marketing is a commitment, not a campaign.
Blogging with Blogger
Web 2.0 Profiles
Blogging with Wordpress
Webmaster Tool
© Internet Vidya
5Internet VidyaEncash the Revolution, Be a Pro...
Certified Digital & Internet Marketing Professional (CDIMP)
COURSE DETAILS:
Certified Digital & Internet Marketing Professional (CDIMP)
Web 2.0 has created a generation of proactive communicators
who are no longer content with the marketing monologue.
Google AdWords
Banner Display Advertising
Google Adsense
© Internet Vidya
6Internet VidyaEncash the Revolution, Be a Pro...
Certified Digital & Internet Marketing Professional (CDIMP)
COURSE DETAILS:
Certified Digital & Internet Marketing Professional (CDIMP)
There are unlimited opportunities for display advertising. In fact,
we're in the process of massive change in the display industry -
how it's bought, how it's sold, and how it's targeted.
Bing Ads
E Commerce Marketing
Video Marketing
© Internet Vidya
7Internet VidyaEncash the Revolution, Be a Pro...
Certified Digital & Internet Marketing Professional (CDIMP)
COURSE DETAILS:
Certified Digital & Internet Marketing Professional (CDIMP)
You can’t wait for customers to come to you. You have to
figure out where they are, go there and drag them back to your store.
COURSE SYLLABUS
MODULE 1: Search Engine Optimization
• On-page Optimization
• Project & Assignments
• Search Engine Algorithms (Part I)
• Search Engine Algorithms (Part II)
• Off-page Optimization
What is On-page Optimization
Keyword Research with Google Keyword
Planner
How to select Domain Name?
Page Naming {URL Structuring} and Folder
Naming
Image Naming, Image Title and ALT Tags
Creation
What are Meta Tags - Description, Keywords,
Author, Country, Robots
Redirection Tags
Headings Tags {H1 to H6}
What is Content Writing?
SEO Friendly Content Writing {Insert keywords
in content}
Anchor Text, Link Title
Robots.text file use and creation
HTML Sitemap creation
XML Site Map Creation
ROR text sitemap
Site Tracking Tools (Google Webmaster Tool,
Google Analytics Tool)
Why is Alexa?
Alexa Integration
Basics
What is Search Engine Algorithms?
How Algorithms Works?
Why Search Engine need to update it's
Algorithm?
Search Engine Penalties and Recoveries.
Why Search Engine penalize a website?
Advanced
What is Google Panda Algorithm?
What is Google Penguine?
What is Google EMD Update?
How to save your site from Google Panda,
Penguine and EMD Update?
How to recover your site from Panda, Penguine
and EMD?
(only available in CSEOM): In this course, there
will be a project of 1 month & few take home
assignments to give hands-on experience of
Search Engine Optimization.
Research Based Internship (only available in
CSEOM): We believe that the real learning do
not happen in the training sessions. For real
learning, you have to make your hands dirty.
We have designed research based internship in
which you will do research on one topic every
week. For every good research submission, you
will do blog post on Digital Vidya’s website
with your credentials.
What is Off-page Optimization?
What are Backlinks?
Why Backlinks are Important?
How to Get Backlinks?
Difference between Do-Follow and No-Follow
Backlinks
What is Google Page Rank?
How to increase Page Rank?
Search Engine Submissions
What is Content Writing?
Directory Submissions
Article writing and submissions
Press Release writing and submissions
Blog posting and comment writing
Classifieds posting
Forum Posting
Business Listing
Social Bookmarking
Social Networking
RSS Feeds
Link Exchange (one way, two way and three
way)
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© Internet Vidya
8Internet VidyaEncash the Revolution, Be a Pro...
Certified Digital & Internet Marketing Professional (CDIMP)
• Search Engine Marketing Overview
• Pay-per-click Overview
• Strategizing PPC campaigns
• Market Analysis
• Ad writing Techniques
• Performance Tracking
• Decipher User Psychology
• Reporting & Analysis
• Testing
• SEM Management
(Other Opportunities)
• Campaign Management
• Bid Management Plan
• Effective Landing Pages
Understanding Google search
Rule based personalization of marketing at
internet scale
Overview of Google Adwords, Microsoft
AdCenter and Yahoo Search Marketing
Overview of the tools
Understanding advance functionality
Understand bidding strategy
Manual vs. Automated bid management
Different bid management features like CPA
bidding, position preference etc
Importance of UI/UX design
Call-to-action
PPC definition & it's functioning
Important Terms - Quality Score, Conversion
Rate etc.
Quality Score Overview
Setting objectives, goals & expectations
Actionable metrics for performance
measurements
Formulating account structure
Effective segmentation of keywords
Usage of multiple match types
Non-overlapping Ad Groups
Understanding industry key-drivers
Competitive Analysis
Organizational positioning
Targeting
Set campaign objectives & goals
Define Performance Metrics
Monitor PPC activity with Google Analytics
Understand & connect with the user
Benefit from search behavior of prospective
customer
Integrate PPC account with Google Analytics
Understanding reports and define the future
plan of action
Multivariate Testing
A/B split Testing
Re-marketing
Mobile Advertising
Display & Video Formats
Optimize the display network campaigns
Track & measure views through conversions
Compelling ads that increase
click-through-rate's (CTR) lower costs
Understanding, Analyzing &
Improving - Relevance & Quality score
Improve conversion rates, targeted ads &
relevant landing pages
Ad preview tool
Best practices like using features such as
reviews, +1 button etc
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MODULE 2: Search Engine Marketing
© Internet Vidya
9Internet VidyaEncash the Revolution, Be a Pro...
Certified Digital & Internet Marketing Professional (CDIMP)
• Why care about Social Media?
• Demystifying Community Building on
Facebook
• Creating Facebook Marketing Strategy
• Live Facebook Community Building &
Facebook Advertising
• Leveraging LinkedIn for B2B Lead
Generation & Personal Branding
• Discussion on other Social Media
Channels
• Measuring ROI of Social Media
• Twitter: The Jewel in the Social Media
Crown
• Creating Twitter Marketing Strategy
Orientation to Digital Marketing and Social
Media
Latest Stats and Trends about Social Media
(Global & Indian)
Relevant Social Media Success Stories (Global &
Indian)
Twitter in Plain English
Twitter for PR, Brand Building, Customer
Engagement and Thought Leadership
Leveraging Lists, Hashtags & Trends
Tools to listen & measure Influence on Twitter:
TweetDeck, Klout, PeerIndex
Twitter Strategy Framework: From Objectives to
ROI
Exercise: Creating Twitter Marketing Strategy
Orientation to Facebook Brand Pages
EndgeRank Algorithm: Why engagement is key
to success on Facebook?
How to create Facebook Marketing Strategy?
Facebook Applications for Fan Growth and
Engagement
How to create Brand Ambassadors on
Facebook?
Leveraging Facebook Insights for Success
Relevant Facebook Marketing Success Stories
(Global & Indian)
From Objectives to ROI
Competitive Research
Strategy Presentation by Participants
Exercise: Participants to create Facebook Mar-
keting Strategy for their organizations
LinkedIn in Plain English
Lead Generation through Individual Profiles
Lead Generation as Enterprise: Company Page,
Ads, Developer API, Groups
Exercises: Profile Makeover, Answers, Groups,
Status Updates, Recommendations
Opportunity of other Social Media Channels
(e.g. SlideShare, Pinterest, Google+)
Open discussion on approach to leverage them
Guidelines for Measurement on Social Media
Importance of Qualitative Feedback
Framework for ROI Measurement
Creating ROI Metrics Dashboard
Tools to Measure ROI
Types of Facebook Ads
Facebook Ads vs Google Adwords
Significance of CTR (Click Through Rate)
Optimizing Ad Copy & Targeting
Exercise: Participants to launch & promote live
Facebook Communities
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MODULE 3: Social Media Marketing
© Internet Vidya
10Internet VidyaEncash the Revolution, Be a Pro...
Certified Digital & Internet Marketing Professional (CDIMP)
How to ensure deliverability of your
emails? Learn to setup your Email
Delivery Infrastructure for better
delivery.
How to create effective Email Content?
Learn to create relevant conversion
oriented emailers.
Learn to acquire customers using Email
Marketing? Learn about
various kinds of emailers including
co-branded, third party, event
triggered, newsletters.
Effectively using creative in Email
Communication: Learn about CRABS
Framework to create emailers &
understand customers through NLP (Neuro
Linguistic Programming)
Demonstrations.
Nurturing & Automation: Learn to
Analyze & Target users based on the
behavior of emailers using various tools.
Resources to do situational analysis and
progressive updates: Learn about various
automation & analysis tools to get better
returns on Email Marketing Campaigns.
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Module 6: Email-MarketingModule 4: Inbound Marketing
Module 5: Lead & Traffic
Generation techniques
Attract potential customers into
conversion funnel: Learn how is inbound
marketing different, phases of
implementation & how to generate pull
factor in your reach building efforts.
Convert Prospects to Leads using emails:
Learn how to aggregate audience & impact
their thinking to generate high potential
leads.
Convert Traffic to Leads: Learn all the latest
techniques of website optimization and
landing page designing.
Nurture Leads using emails: Learn about
Marketing Automation, and how to use
Drip Email Marketing for Lead Nurturing &
qualification?
Understanding lead generation for
business
Why lead generation is important?
Understanding landing pages
Landing page vs website
Best practices to create a landing page
Best practices to create a thank-you page
Practical exercise-Creating a landing page
Reviewing landing pages created by
trainees
What is A/B testing?
How to do A/B testing
Selecting landing pages after A/B testing
Converting leads into sales
Creating lead nurturing strategy
Understanding lead funnel
Steps in leads nurturing
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© Internet Vidya
11Internet VidyaEncash the Revolution, Be a Pro...
Certified Digital & Internet Marketing Professional (CDIMP)
Targeting by location and language
Targeting different networks and devices
Understanding bidding options and setting
a budget
Setting your delivery method
Adding your business location
Showing products from your Google
Merchant Center
Adding extension features to your text ads
Setting dates and scheduling ads
Defining ad delivery options
Using demographic bidding
• Getting to Know Ad words
• Customizing Your
Campaign Settings
• Getting Started
• Navigating the Ad Words
Interface
• Creating Your First Ad Group
• Optimizing Your Ads
• Starting Your First Campaign
Dissecting online advertising
Understanding pay-per-click advertising
Valuing the benefits of Ad Words
Defining supported ad types
Learning terms and definitions
Knowing advertiser requirements
Exploring where ads show up
Understanding the structure
Creating an account
Choosing between billing options
Learning the interface
Exploring the My Account tab
Understanding the updates to the Billing tab
Structuring ad groups in your campaign
Creating text ads
Creating image ads and using the display
ad builder
Understanding & creating mobile ads
Adding keywords
Bidding at the keyword & ad group levels
Learning rules & guidelines for great ads
Learning rules for image ads
Writing great ads
Using dynamic keyword insertion (DKI)
Testing your ads with a split tes
Organizing campaigns & ad groups in your
account
Exploring the Campaigns tab
Creating a campaign using the default
options
Module 7: Google Adwords
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© Internet Vidya
12Internet VidyaEncash the Revolution, Be a Pro...
Certified Digital & Internet Marketing Professional (CDIMP)
• Researching Keywords
• Understanding the Auc-
tion & Quality Score
• Using the Google Display
Network
• Understanding Landing
Pages
• Optimizing for Traffic
• Optimizing for Conversions
• Working Offline with Ad
Words Editor
• Troubleshooting
Valuing keyword research
Understanding keyword match types
Including negative keywords
Evaluating a keyword
Using the Keyword tool
Creating ad groups from keyword research
Understanding how the auction works
Understanding Quality Score
Identifying Quality Score issues
Addressing Quality Score issues
Learning about the Google Display
Network (GDN)
Evaluating your performance on the GDN
Creating a placement-targeted campaign
Understanding CPM bidding
Using the Site and Category Exclusion feature
Remarketing with audiences
Keeping people from clicking the Back
button
Understanding how landing pages affect
Quality Score
Testing landing pages with Website
Optimizer
Understanding reach and market share
Using the Traffic Estimator
Widening the net with keywords
Getting more clicks with bids
Defining your goals and measuring ROI
Understanding conversion metrics and
using the Conversion Optimizer
Understanding Ad Words Editor
Using Ad Words Editor
Using the Ad Preview and Diagnosis tool
Diagnosing keyword problems
Google Adwords
Understanding conversion types
Understanding Conversion Tracking
Installing Conversion Tracking code
Learning the basics of Ad Words reports
Integrating Google Analytics with Ad
Words
Importing Google Analytics goals
• Tracking Ad Performance
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© Internet Vidya
13Internet VidyaEncash the Revolution, Be a Pro...
Certified Digital & Internet Marketing Professional (CDIMP)
Module 8: Web Analytics
What’s analysis?
Is analysis worth the effort?
➢ Small businesses
➢ Medium and large scale businesses
Analysis vs intuition
What is web analytics?
Getting started with Google Analytics
➢ How Google Analytics works
➢ Accounts, profiles, and users
Basic Metrics
Main Sections of Google Analytics reports
Direct, referring, and search traffic
Campaigns
AdWords, Adsense
Pages and Landing Pages
Event Tracking and AdSense
Site Search
Unique visitors
Geographic and language information
Technical reports
Benchmarking
Setting-up goals
Goal reports
Ecommerce tracking
Recap of Google Analytics reports and
tools
Finding actionable insights
Getting the organization involved
Creating a data-driven culture
Resources
Making better decisions
Summing up
Common mistakes analysts make
Facebook insights
Twitter analytics
Youtube analytics
Social Ad analytics / ROI measurement
Radiant
Sentiment analysis
Workflow management
Text analytics
• Introduction
• Navigating Google Analytics
• Traffic Sources
• Content
• Visitors
• Goals & Ecommerce
• Web analytics tools
• Social media analytics
• Social CRM & Analytics
• Actionable Insights and
the Big Picture
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© Internet Vidya
14Internet VidyaEncash the Revolution, Be a Pro...
Certified Digital & Internet Marketing Professional (CDIMP)
What is affiliate marketing?
3A's of affiliate marketing
How people make millions of dollar in
affiliate marketing?
Affiliate marketing history
Changes in affiliate marketing industry over
the years
Affiliate marketing scenario in India
How to be a super affiliate and make tons
of money
Different ways to do affiliate marketing
Affiliate marketing secrets
How your trainer makes money in affiliate
marketing
Live examples of how people are making
money as an affiliate
Getting your started as an affiliate But
Getting you approved as an affiliate from
India’s top affiliate agencies
Some of the top affiliate network in the
world
How to get approved as an affiliate by
world's top affiliate company-commission
junction www.cj.com
Trainers shares his secrets of affiliate
marketing
Story telling-trainer shows his live example
of how he is making money these days as
an affiliate
Module 9: Affiliate Marketing
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What is adsense?
How to get approved for adsense?
Cool trick to get adsense approval by Google
Using your adsense account interface
Placing ads on your blog
Creating blogs with our FREE sotware
Module 10: Google Adsense
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Understanding Video Campaign
Creating 1st Video Campaign
Importance of Video Marketing
Benefits of Video Marketing
Uploading videos on video marketing
websites
Using youtube for business
Developing youtube video marketing
strategy
Bringing visitors from youtube videos to
your website
Creating Video ADgroups
Targeting Options
Understanding Bid Strategy
Understanding Mobile Devices
Mobile Marketing and Social Media
Mobile Marketing Measurement %
Analytics
Fundamentals of mobile marketing
Key industry terminology
Creating mobile website through
wordpress
Using tools to create mobile websites
Using tools to create mobile app
Advertising on mobile (App & Web)
Content Marketing on mobile
Mobile strategy-segmentations option
targeting and differentiation
Mobile marketing mix
Sms Marketing
Creating mobile application
Uploading mobile app in android & iox
Module 11: Video Marketing
Module 12: Mobile Marketing
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© Internet Vidya
15Internet VidyaEncash the Revolution, Be a Pro...
Certified Digital & Internet Marketing Professional (CDIMP)
Digital content
Microsites
White papers
Webcasts/webinars
Podcasts
Video portals
Interactive online
Events
Introduction to Online Press Releases
Handling the Press - the golden rules
Successful Marketing and PR Strategies
Press releases that work
Organizing 1-2-1 press interviews
Using pictures effectively
Sourcing PR information
Market research for PR use
Introduction to Online Reputation
Management
Generating Buzz
Five Stars at Customer Review Sites
Tips for ensuring your happy customers
spread the word
Ensure your customers defend you from a
bad review
Responding to negative reviews
Reducing negative reviews
Blogging for Brand Control
Social Networking Meets Reputation
Management
Module 13: Content Marketing
Module 14: Online PR,
News &
Reputation Management
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Create Blog
Theme Change
Gadgets and Widgets
Social Media Icons
Blog Posting
Comment Box Integration
Basic Setting
Installing Wordpress through FTP
Create a Blog
Theme Change
Plugins
Social Sharing
Blog Posting
Comment Box Integration
Web Tracking
Basic Setting
Customize wordpress
Blog Layout
Tumblr
Livejournal
Weebbly
Webs
Multiply
Wetpaint
Basic Setting
Newsvine
Module 15: Blogging with
Blogger
Module 16: Blogging with
Wordpress
Module 17: Web 2.0 Profiles
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© Internet Vidya
16Internet VidyaEncash the Revolution, Be a Pro...
Certified Digital & Internet Marketing Professional (CDIMP)
GWT set up
Sitemap
Search Quires
Google Index
Crawler
Data Highlighter
Schema.org and Dublin Core
Rich Snippet
Module 18: WebMaster Tool
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Creating Display Ads
Rich Media and Mobile Ads
Pop up ads
Video and Image Ads
Tracking and monitoring Return on
Investment
Multi-channel marketing
Integrating online Marketing
Offline marketing with profitable results
Promoting Products through Social Media
Discounts Offers
Coupon for Particular Products
Affiliates Program
Selling online, and saving money and time
Managing databases in a digital world
Ping the Customer at Right Time
Creation and execution of Internet
marketing/advertising plans and
campaigns
Module 20: Banner and
Display Advertising
Module 19: E Commerce
Marketing
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Introduction to Bing Ads
Getting Started
Targeting
Tracking Ad Performance
Optimizing Ad Performance
Bing Ads Budgeting and Billing
Bing Ads Editor
Module 21: Bing Ads
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© Internet Vidya
17Internet VidyaEncash the Revolution, Be a Pro...
Certified Digital & Internet Marketing Professional (CDIMP)
Who Should Attend?
Students
Executive & Managers
Enterpreneurs
Graduates
Post Graduates
PGDM/MBAs
B.Tech
Career Starters
IT Professionals
Advertising Professionals
Travel & Tourism Sector
Financial Planning
Sales & Marketing
Start-ups
Online Marketing
Monitor Performance
Freelancers
Network Marketers
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What You Gain?
Students
Improve your CV & Apply for more right
job interviews
Learn what others will learn later
High career growth with unique skills
Earn online by working as a freelancer
Even start online business
Special Personality Development Session
Give companies extra reasons to hire you
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Executive & Managers
Enterpreneurs
Become expert in operating online business
High career growth with unique skills
Increase sales online & achieve your targets
Help your organization grow with your
Internet Marketing
Every 3rd person is an MBA. Learn what
really matters
Make money online, working as a part time
freelancer
Have qualification edge on others
Get more customers for your business
growth
Learn how to operate your business online
Reach wider audience using power of
internet
More Profits by leveraging on internet
marketing
Brand Awareness
Reduce your advertising cost by 60%
Competitive edge
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© Internet Vidya
18Internet VidyaEncash the Revolution, Be a Pro...
Certified Digital & Internet Marketing Professional (CDIMP)
Duration: 4 Months ( 80 hrs)
Batch: Weekdays & Weekend
Mode: Offline & Online
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Convenient & Flexible Online Instructor-Led
Training
Save on your Travel Cost & Time
Without disturbing your work schedules learn
online at the comfort of your home
Learn with a Global audience by the industries
experts
Career advancement & Individual Instruction
A Better Fit for 21st-Century Businesses
Benefits of Online Live
Instructor-Led-Courses :
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Regional Training
Onsite Training
Training groups can be large or small
Technology-based training
Group interaction enhances learning
Get trained by Industry Experts
Innovative Training Methods with live projects
Interactive Classroom Sessions
Work on Live Digital Marketing Projects during the Training
Assignments for practical knowledge
Group discussion Session
Weekly SEO Quiz and Exams
Proper Notes for All Class Room Training Sessions
Doubt Sessions Classes
Comprehensive Books and Training materials
Softwares and SEO Tools
Benefits of Physical Training :
© Internet Vidya
19Internet VidyaEncash the Revolution, Be a Pro...
Certified Digital & Internet Marketing Professional (CDIMP)
Internet Vidya's Specialties:
Get trained by Industry Experts:
Classroom Training Methods:
Innovative & Interactive
Training with live
projects & assignments
for
practical knowledge.
Learn from Internationally
Certified Industry experts.
Online Instructor Led Classes:
Learn the technology at
the comfort of your home.
© Internet Vidya
20Internet VidyaEncash the Revolution, Be a Pro...
Certified Digital & Internet Marketing Professional (CDIMP)
Internet Vidya's Specialties:
Work on Live Projects
Our objective is to impart training
on live project and produce
Digital Marketing professionals as
per international standards. The
training sessions are conducted by
our experienced Digital
Marketers who share with you
real time problems as they happen
with projects.
Be our Intern & learn
the skills with experts &
kick start your careers.
Building Careers:
Placement Assurance
for our Candidates.
Internship:
© Internet Vidya
21Internet VidyaEncash the Revolution, Be a Pro...
Certified Digital & Internet Marketing Professional (CDIMP)
Salaries
© Internet Vidya
22Internet VidyaEncash the Revolution, Be a Pro...
Certified Digital & Internet Marketing Professional (CDIMP)
As per Randstad India esti-
mates, the starting salary
for digital marketing pro-
fessionals is in the range
of Rs. 4.5 - Rs.10.5 lac per
annum.
About 1.5 Lac jobs are
expected to be created in the
digital marketing space within
a couple of years as more
companies tap the Internet
and the social media platform
to bolster business, say HR
experts.
© Internet Vidya
Our CDIMP certificate is valid and accepted globally. Either you are a Professional
or self employed our Digital Marketing Certification will be an asset for your
career & will validate your knowledge & excellence in the field of Digital &
internet Marketing to help you seek the desired position in the corporate world or
Build your own business.
As certification and testing becomes more prevalent in the marketplace, your
Certificate differentiates you from other who choose not to take the course. In a
competitive marketplace, showing your advanced expertise can be a powerful
thing!
23Internet VidyaEncash the Revolution, Be a Pro...
Certified Digital & Internet Marketing Professional (CDIMP)
Internet Vidya is a Training partner
with iCloud Junction, which is an
ATC to EC-Council.
DUAL CERTIFICATION
Internet Vidya
Encash the Revolution, Be a Pro...
CDIMP
Certified Digital &
Internet Marketing Professional CERTIFICATION
© Internet Vidya
24Internet VidyaEncash the Revolution, Be a Pro...
Certified Digital & Internet Marketing Professional (CDIMP)
Certified Digital & Internet Marketing Professional Course opened up the world of great career pportunities
for me. Interactive Classroom Sessions system was a great experience. Here the Industry experts trained
me for practical trade secrets. Internet Vidya is an amazing platform for comprehensive knowledge, great
teaching techniques & Guaranteed Career Avenue. I entered like a novice and walked out like a Confident
Professional Digital and Internet Marketer. 			 ---- Varun Dua, Mumbai
Internet Vidya provided a strong base to my career. Apart From teaching style and course material, constant
support & proper Guidance form Mentors greatly enhanced my learning skill. Internet Vidya is Amazing
Platform!!! 										 ---- Raj Malhotra, Delhi
Internet Vidya Course was really useful and an eye opener as far as the possibilities of the Digital & Internet
Marketing is concerned. Now I am confident about what I can do on Digital and Internet Marketing Plat-
form.											 ---- Preeti Desai, Pune
Certified Digital & Internet Marketing Professional Course is Very Informative and detailed 21
modules makes with comprehensive knowledge source & is interactive classroom session format made it
easy for me to learn and implement. Well done!				 ---- Sophia Goel, Mumbai
The Module of Advertising campaign like PPC, Google AdWords, Banner Display alongwith the E-commerce
Marketing were very informative & effective for Branding & to Build my Business Online.				
											 ---- Jasjiv Anand, Delhi
Internet Vidya is a Great Platform for comprehensive knowledge, Great teaching techniques & Guaranteed
Career Opportunity & learning with the industry experts.			 ---- Rohit Sharma, Delhi
I had a Great time learning this new arena of digital Internet marketing & I’m confident to work as an
Independent entrepreneur in the field of Digital & Internet Marketing. 	 ---- Akhil Maheshwari, Allahabad
The Trainers at Internet Vidya were always ready to solve my queries as many times I asked. It was great to
be a part of Internet Vidya & I would recommend Internet Vidya to all my friends.
										 ---- Sahil Yadav, Bangalore
Intenret Vidya's Industry experts train you for the practical trade secrets of Digital and Internet Marketing.
										 ---- Pankaj Dhingra, Delhi
Being a House Wife learning online has been a great opportunity & Google Adsense, Blogging, Wordpress
has opened the Gates of amazing earning option for me. I recommend this course for all educated house
wife to be independent earners and be an Internet marketer sitting at home.
										 ---- Gaurav Gupta, Kolkata
Internet Vidya gave me the right platform to get trained in technical skills like SEO, Web Analytics as well as
trained me into soft skills.							 ---- Gagan Singh, M.P
			
Internet Vidya is Awesome!!! It’s an excellent professional course & all senior executives should attend to
understand the importance and potential of Digital & Internet Marketing.		 ---- Kruti, Delhi
Internet Vidya has taught me various online earning opportunities with oDesk, elance , freelancer,
rentacoder, behance & many more to get online Projects & also show case my skills internationally.
										 ---- Karanveer Singh, Bangalore
TESTIMONIALS
© Internet Vidya
25Internet VidyaEncash the Revolution, Be a Pro...
Certified Digital & Internet Marketing Professional (CDIMP)
Colleges::
Corporates::
OURPARTICIPANTSFROM
We understand your world
Internet Vidya invites you to become
the part of World Class Digital
Marketing Program
Internet VidyaEncash the Revolution, Be a Pro...
© Internet Vidya
26Internet VidyaEncash the Revolution, Be a Pro...
Certified Digital & Internet Marketing Professional (CDIMP)
* Terms and Condition Apply ::
		 Guaranteed Placement from Digital & Internet Marketing students who enroll for a combination of CDIMP
along with the Self Development Course.
G-17 / D, DMIR Building, South Ex - II, New Delhi- 110049, India
Email: info@internetvidya.com
Web:	 www.internetvidya.com +91-95409-62185
Skype Id: Internet-Vidya
OTHER SERVICES:
1. Education
	 • Ethical Hacking
		 • Basic Course
		 • Professional Course ( alongwith C|EH)
		 • Expert Course
	 • Self Develeopment
		 • Complete Course
		 • Interview Technology
		 • Personality Development
		 • Command over Spoken english
2. Internet Vidya IT Solutions
	 • Website Design & Development
	 • Graphics
	 • Applications Development
3. Internet Vidya HR Solutions
	 • Placements into Digital & Internet Marketing Industry
	 • Placements into Ethical Hacking Industry

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CDIMP

  • 1. * With 100% Guaranteed Placement Internet VidyaEncash the Revolution, Be a Pro... Certified Digital & Internet Marketing Professional (CDIMP) Internet VidyaEncash the Revolution, Be a Pro... CDIMP Certified Digital & Internet Marketing Professional
  • 2. © Internet Vidya 1 COMPANY PROFILE Internet Vidya is a Global Education Solution Company dealing into Revolutionary Professional Courses of Digital & Internet Marketing Education, Ethical Hacking & Self Development. With 100% Assured Placements* for our candidates. We are a privately owned Indian company based out of New Delhi, India which is providing high quality education & technology training with world class Trainers providing Professional knowledge based solutions. Our registered office is located in New Delhi, India. Internet Vidya is a Education Venture incorporated in 2014 and is committed to become the World’s Leading Professional Education Brand!!!. We have highly equipped classrooms with Interactive training sessionals & also have a facility for Online Instructor led courses across the Globe ( Majorly Asia). Delivering the highest quality education with our Certified & Experienced Trainers. We use innovative training methods , providing a vast pool of IT Education to choose. We also specialize in building the careers of our candidates with special Internship Programs & Workshops for industry exposure. Internet VidyaEncash the Revolution, Be a Pro... Certified Digital & Internet Marketing Professional (CDIMP)
  • 3. COURSE DETAILS: Certified Digital & Internet Marketing Professional (CDIMP) Search Engine Optimization Search Engine Marketing Web Analytics Search Media Marketing © Internet Vidya 2Internet VidyaEncash the Revolution, Be a Pro... Certified Digital & Internet Marketing Professional (CDIMP)
  • 4. E-mail Marketing Mobile Marketing Traffic & Lead GenerationInbound Marketing COURSE DETAILS: Certified Digital & Internet Marketing Professional (CDIMP) © Internet Vidya 3Internet VidyaEncash the Revolution, Be a Pro... Certified Digital & Internet Marketing Professional (CDIMP) The new information technology, Internet and e-mail, have practically eliminated the physical costs of communications.
  • 5. Affiliate Marketing PPC Advertising Content Marketing Online PR, News & Reputation Management © Internet Vidya 4Internet VidyaEncash the Revolution, Be a Pro... Certified Digital & Internet Marketing Professional (CDIMP) COURSE DETAILS: Certified Digital & Internet Marketing Professional (CDIMP) Content marketing is a commitment, not a campaign.
  • 6. Blogging with Blogger Web 2.0 Profiles Blogging with Wordpress Webmaster Tool © Internet Vidya 5Internet VidyaEncash the Revolution, Be a Pro... Certified Digital & Internet Marketing Professional (CDIMP) COURSE DETAILS: Certified Digital & Internet Marketing Professional (CDIMP) Web 2.0 has created a generation of proactive communicators who are no longer content with the marketing monologue.
  • 7. Google AdWords Banner Display Advertising Google Adsense © Internet Vidya 6Internet VidyaEncash the Revolution, Be a Pro... Certified Digital & Internet Marketing Professional (CDIMP) COURSE DETAILS: Certified Digital & Internet Marketing Professional (CDIMP) There are unlimited opportunities for display advertising. In fact, we're in the process of massive change in the display industry - how it's bought, how it's sold, and how it's targeted.
  • 8. Bing Ads E Commerce Marketing Video Marketing © Internet Vidya 7Internet VidyaEncash the Revolution, Be a Pro... Certified Digital & Internet Marketing Professional (CDIMP) COURSE DETAILS: Certified Digital & Internet Marketing Professional (CDIMP) You can’t wait for customers to come to you. You have to figure out where they are, go there and drag them back to your store.
  • 9. COURSE SYLLABUS MODULE 1: Search Engine Optimization • On-page Optimization • Project & Assignments • Search Engine Algorithms (Part I) • Search Engine Algorithms (Part II) • Off-page Optimization What is On-page Optimization Keyword Research with Google Keyword Planner How to select Domain Name? Page Naming {URL Structuring} and Folder Naming Image Naming, Image Title and ALT Tags Creation What are Meta Tags - Description, Keywords, Author, Country, Robots Redirection Tags Headings Tags {H1 to H6} What is Content Writing? SEO Friendly Content Writing {Insert keywords in content} Anchor Text, Link Title Robots.text file use and creation HTML Sitemap creation XML Site Map Creation ROR text sitemap Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool) Why is Alexa? Alexa Integration Basics What is Search Engine Algorithms? How Algorithms Works? Why Search Engine need to update it's Algorithm? Search Engine Penalties and Recoveries. Why Search Engine penalize a website? Advanced What is Google Panda Algorithm? What is Google Penguine? What is Google EMD Update? How to save your site from Google Panda, Penguine and EMD Update? How to recover your site from Panda, Penguine and EMD? (only available in CSEOM): In this course, there will be a project of 1 month & few take home assignments to give hands-on experience of Search Engine Optimization. Research Based Internship (only available in CSEOM): We believe that the real learning do not happen in the training sessions. For real learning, you have to make your hands dirty. We have designed research based internship in which you will do research on one topic every week. For every good research submission, you will do blog post on Digital Vidya’s website with your credentials. What is Off-page Optimization? What are Backlinks? Why Backlinks are Important? How to Get Backlinks? Difference between Do-Follow and No-Follow Backlinks What is Google Page Rank? How to increase Page Rank? Search Engine Submissions What is Content Writing? Directory Submissions Article writing and submissions Press Release writing and submissions Blog posting and comment writing Classifieds posting Forum Posting Business Listing Social Bookmarking Social Networking RSS Feeds Link Exchange (one way, two way and three way) • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • © Internet Vidya 8Internet VidyaEncash the Revolution, Be a Pro... Certified Digital & Internet Marketing Professional (CDIMP)
  • 10. • Search Engine Marketing Overview • Pay-per-click Overview • Strategizing PPC campaigns • Market Analysis • Ad writing Techniques • Performance Tracking • Decipher User Psychology • Reporting & Analysis • Testing • SEM Management (Other Opportunities) • Campaign Management • Bid Management Plan • Effective Landing Pages Understanding Google search Rule based personalization of marketing at internet scale Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing Overview of the tools Understanding advance functionality Understand bidding strategy Manual vs. Automated bid management Different bid management features like CPA bidding, position preference etc Importance of UI/UX design Call-to-action PPC definition & it's functioning Important Terms - Quality Score, Conversion Rate etc. Quality Score Overview Setting objectives, goals & expectations Actionable metrics for performance measurements Formulating account structure Effective segmentation of keywords Usage of multiple match types Non-overlapping Ad Groups Understanding industry key-drivers Competitive Analysis Organizational positioning Targeting Set campaign objectives & goals Define Performance Metrics Monitor PPC activity with Google Analytics Understand & connect with the user Benefit from search behavior of prospective customer Integrate PPC account with Google Analytics Understanding reports and define the future plan of action Multivariate Testing A/B split Testing Re-marketing Mobile Advertising Display & Video Formats Optimize the display network campaigns Track & measure views through conversions Compelling ads that increase click-through-rate's (CTR) lower costs Understanding, Analyzing & Improving - Relevance & Quality score Improve conversion rates, targeted ads & relevant landing pages Ad preview tool Best practices like using features such as reviews, +1 button etc • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • MODULE 2: Search Engine Marketing © Internet Vidya 9Internet VidyaEncash the Revolution, Be a Pro... Certified Digital & Internet Marketing Professional (CDIMP)
  • 11. • Why care about Social Media? • Demystifying Community Building on Facebook • Creating Facebook Marketing Strategy • Live Facebook Community Building & Facebook Advertising • Leveraging LinkedIn for B2B Lead Generation & Personal Branding • Discussion on other Social Media Channels • Measuring ROI of Social Media • Twitter: The Jewel in the Social Media Crown • Creating Twitter Marketing Strategy Orientation to Digital Marketing and Social Media Latest Stats and Trends about Social Media (Global & Indian) Relevant Social Media Success Stories (Global & Indian) Twitter in Plain English Twitter for PR, Brand Building, Customer Engagement and Thought Leadership Leveraging Lists, Hashtags & Trends Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex Twitter Strategy Framework: From Objectives to ROI Exercise: Creating Twitter Marketing Strategy Orientation to Facebook Brand Pages EndgeRank Algorithm: Why engagement is key to success on Facebook? How to create Facebook Marketing Strategy? Facebook Applications for Fan Growth and Engagement How to create Brand Ambassadors on Facebook? Leveraging Facebook Insights for Success Relevant Facebook Marketing Success Stories (Global & Indian) From Objectives to ROI Competitive Research Strategy Presentation by Participants Exercise: Participants to create Facebook Mar- keting Strategy for their organizations LinkedIn in Plain English Lead Generation through Individual Profiles Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups Exercises: Profile Makeover, Answers, Groups, Status Updates, Recommendations Opportunity of other Social Media Channels (e.g. SlideShare, Pinterest, Google+) Open discussion on approach to leverage them Guidelines for Measurement on Social Media Importance of Qualitative Feedback Framework for ROI Measurement Creating ROI Metrics Dashboard Tools to Measure ROI Types of Facebook Ads Facebook Ads vs Google Adwords Significance of CTR (Click Through Rate) Optimizing Ad Copy & Targeting Exercise: Participants to launch & promote live Facebook Communities • • • • • • • • •• • • • • • • • • • • • • • • • • • • • • • • • • • MODULE 3: Social Media Marketing © Internet Vidya 10Internet VidyaEncash the Revolution, Be a Pro... Certified Digital & Internet Marketing Professional (CDIMP)
  • 12. How to ensure deliverability of your emails? Learn to setup your Email Delivery Infrastructure for better delivery. How to create effective Email Content? Learn to create relevant conversion oriented emailers. Learn to acquire customers using Email Marketing? Learn about various kinds of emailers including co-branded, third party, event triggered, newsletters. Effectively using creative in Email Communication: Learn about CRABS Framework to create emailers & understand customers through NLP (Neuro Linguistic Programming) Demonstrations. Nurturing & Automation: Learn to Analyze & Target users based on the behavior of emailers using various tools. Resources to do situational analysis and progressive updates: Learn about various automation & analysis tools to get better returns on Email Marketing Campaigns. • • • • • • Module 6: Email-MarketingModule 4: Inbound Marketing Module 5: Lead & Traffic Generation techniques Attract potential customers into conversion funnel: Learn how is inbound marketing different, phases of implementation & how to generate pull factor in your reach building efforts. Convert Prospects to Leads using emails: Learn how to aggregate audience & impact their thinking to generate high potential leads. Convert Traffic to Leads: Learn all the latest techniques of website optimization and landing page designing. Nurture Leads using emails: Learn about Marketing Automation, and how to use Drip Email Marketing for Lead Nurturing & qualification? Understanding lead generation for business Why lead generation is important? Understanding landing pages Landing page vs website Best practices to create a landing page Best practices to create a thank-you page Practical exercise-Creating a landing page Reviewing landing pages created by trainees What is A/B testing? How to do A/B testing Selecting landing pages after A/B testing Converting leads into sales Creating lead nurturing strategy Understanding lead funnel Steps in leads nurturing • • • • • • • • • • • • • • • • • • • © Internet Vidya 11Internet VidyaEncash the Revolution, Be a Pro... Certified Digital & Internet Marketing Professional (CDIMP)
  • 13. Targeting by location and language Targeting different networks and devices Understanding bidding options and setting a budget Setting your delivery method Adding your business location Showing products from your Google Merchant Center Adding extension features to your text ads Setting dates and scheduling ads Defining ad delivery options Using demographic bidding • Getting to Know Ad words • Customizing Your Campaign Settings • Getting Started • Navigating the Ad Words Interface • Creating Your First Ad Group • Optimizing Your Ads • Starting Your First Campaign Dissecting online advertising Understanding pay-per-click advertising Valuing the benefits of Ad Words Defining supported ad types Learning terms and definitions Knowing advertiser requirements Exploring where ads show up Understanding the structure Creating an account Choosing between billing options Learning the interface Exploring the My Account tab Understanding the updates to the Billing tab Structuring ad groups in your campaign Creating text ads Creating image ads and using the display ad builder Understanding & creating mobile ads Adding keywords Bidding at the keyword & ad group levels Learning rules & guidelines for great ads Learning rules for image ads Writing great ads Using dynamic keyword insertion (DKI) Testing your ads with a split tes Organizing campaigns & ad groups in your account Exploring the Campaigns tab Creating a campaign using the default options Module 7: Google Adwords • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • © Internet Vidya 12Internet VidyaEncash the Revolution, Be a Pro... Certified Digital & Internet Marketing Professional (CDIMP)
  • 14. • Researching Keywords • Understanding the Auc- tion & Quality Score • Using the Google Display Network • Understanding Landing Pages • Optimizing for Traffic • Optimizing for Conversions • Working Offline with Ad Words Editor • Troubleshooting Valuing keyword research Understanding keyword match types Including negative keywords Evaluating a keyword Using the Keyword tool Creating ad groups from keyword research Understanding how the auction works Understanding Quality Score Identifying Quality Score issues Addressing Quality Score issues Learning about the Google Display Network (GDN) Evaluating your performance on the GDN Creating a placement-targeted campaign Understanding CPM bidding Using the Site and Category Exclusion feature Remarketing with audiences Keeping people from clicking the Back button Understanding how landing pages affect Quality Score Testing landing pages with Website Optimizer Understanding reach and market share Using the Traffic Estimator Widening the net with keywords Getting more clicks with bids Defining your goals and measuring ROI Understanding conversion metrics and using the Conversion Optimizer Understanding Ad Words Editor Using Ad Words Editor Using the Ad Preview and Diagnosis tool Diagnosing keyword problems Google Adwords Understanding conversion types Understanding Conversion Tracking Installing Conversion Tracking code Learning the basics of Ad Words reports Integrating Google Analytics with Ad Words Importing Google Analytics goals • Tracking Ad Performance • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • © Internet Vidya 13Internet VidyaEncash the Revolution, Be a Pro... Certified Digital & Internet Marketing Professional (CDIMP)
  • 15. Module 8: Web Analytics What’s analysis? Is analysis worth the effort? ➢ Small businesses ➢ Medium and large scale businesses Analysis vs intuition What is web analytics? Getting started with Google Analytics ➢ How Google Analytics works ➢ Accounts, profiles, and users Basic Metrics Main Sections of Google Analytics reports Direct, referring, and search traffic Campaigns AdWords, Adsense Pages and Landing Pages Event Tracking and AdSense Site Search Unique visitors Geographic and language information Technical reports Benchmarking Setting-up goals Goal reports Ecommerce tracking Recap of Google Analytics reports and tools Finding actionable insights Getting the organization involved Creating a data-driven culture Resources Making better decisions Summing up Common mistakes analysts make Facebook insights Twitter analytics Youtube analytics Social Ad analytics / ROI measurement Radiant Sentiment analysis Workflow management Text analytics • Introduction • Navigating Google Analytics • Traffic Sources • Content • Visitors • Goals & Ecommerce • Web analytics tools • Social media analytics • Social CRM & Analytics • Actionable Insights and the Big Picture • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • © Internet Vidya 14Internet VidyaEncash the Revolution, Be a Pro... Certified Digital & Internet Marketing Professional (CDIMP)
  • 16. What is affiliate marketing? 3A's of affiliate marketing How people make millions of dollar in affiliate marketing? Affiliate marketing history Changes in affiliate marketing industry over the years Affiliate marketing scenario in India How to be a super affiliate and make tons of money Different ways to do affiliate marketing Affiliate marketing secrets How your trainer makes money in affiliate marketing Live examples of how people are making money as an affiliate Getting your started as an affiliate But Getting you approved as an affiliate from India’s top affiliate agencies Some of the top affiliate network in the world How to get approved as an affiliate by world's top affiliate company-commission junction www.cj.com Trainers shares his secrets of affiliate marketing Story telling-trainer shows his live example of how he is making money these days as an affiliate Module 9: Affiliate Marketing • • • • • • • • • • • • • • • • What is adsense? How to get approved for adsense? Cool trick to get adsense approval by Google Using your adsense account interface Placing ads on your blog Creating blogs with our FREE sotware Module 10: Google Adsense • • • • • • Understanding Video Campaign Creating 1st Video Campaign Importance of Video Marketing Benefits of Video Marketing Uploading videos on video marketing websites Using youtube for business Developing youtube video marketing strategy Bringing visitors from youtube videos to your website Creating Video ADgroups Targeting Options Understanding Bid Strategy Understanding Mobile Devices Mobile Marketing and Social Media Mobile Marketing Measurement % Analytics Fundamentals of mobile marketing Key industry terminology Creating mobile website through wordpress Using tools to create mobile websites Using tools to create mobile app Advertising on mobile (App & Web) Content Marketing on mobile Mobile strategy-segmentations option targeting and differentiation Mobile marketing mix Sms Marketing Creating mobile application Uploading mobile app in android & iox Module 11: Video Marketing Module 12: Mobile Marketing • • • • • • • • • • • • • • • • • • • • • • • • • © Internet Vidya 15Internet VidyaEncash the Revolution, Be a Pro... Certified Digital & Internet Marketing Professional (CDIMP)
  • 17. Digital content Microsites White papers Webcasts/webinars Podcasts Video portals Interactive online Events Introduction to Online Press Releases Handling the Press - the golden rules Successful Marketing and PR Strategies Press releases that work Organizing 1-2-1 press interviews Using pictures effectively Sourcing PR information Market research for PR use Introduction to Online Reputation Management Generating Buzz Five Stars at Customer Review Sites Tips for ensuring your happy customers spread the word Ensure your customers defend you from a bad review Responding to negative reviews Reducing negative reviews Blogging for Brand Control Social Networking Meets Reputation Management Module 13: Content Marketing Module 14: Online PR, News & Reputation Management • • • • • • • • • • • • • • • • • • • • • • • • • Create Blog Theme Change Gadgets and Widgets Social Media Icons Blog Posting Comment Box Integration Basic Setting Installing Wordpress through FTP Create a Blog Theme Change Plugins Social Sharing Blog Posting Comment Box Integration Web Tracking Basic Setting Customize wordpress Blog Layout Tumblr Livejournal Weebbly Webs Multiply Wetpaint Basic Setting Newsvine Module 15: Blogging with Blogger Module 16: Blogging with Wordpress Module 17: Web 2.0 Profiles • • • • • • • • • • • • • • • • • • • • • • • • • • © Internet Vidya 16Internet VidyaEncash the Revolution, Be a Pro... Certified Digital & Internet Marketing Professional (CDIMP)
  • 18. GWT set up Sitemap Search Quires Google Index Crawler Data Highlighter Schema.org and Dublin Core Rich Snippet Module 18: WebMaster Tool • • • • • • • • Creating Display Ads Rich Media and Mobile Ads Pop up ads Video and Image Ads Tracking and monitoring Return on Investment Multi-channel marketing Integrating online Marketing Offline marketing with profitable results Promoting Products through Social Media Discounts Offers Coupon for Particular Products Affiliates Program Selling online, and saving money and time Managing databases in a digital world Ping the Customer at Right Time Creation and execution of Internet marketing/advertising plans and campaigns Module 20: Banner and Display Advertising Module 19: E Commerce Marketing • • • • • • • • • • • • • • • • Introduction to Bing Ads Getting Started Targeting Tracking Ad Performance Optimizing Ad Performance Bing Ads Budgeting and Billing Bing Ads Editor Module 21: Bing Ads • • • • • • • © Internet Vidya 17Internet VidyaEncash the Revolution, Be a Pro... Certified Digital & Internet Marketing Professional (CDIMP)
  • 19. Who Should Attend? Students Executive & Managers Enterpreneurs Graduates Post Graduates PGDM/MBAs B.Tech Career Starters IT Professionals Advertising Professionals Travel & Tourism Sector Financial Planning Sales & Marketing Start-ups Online Marketing Monitor Performance Freelancers Network Marketers • • • • • • • • • • • • • • • What You Gain? Students Improve your CV & Apply for more right job interviews Learn what others will learn later High career growth with unique skills Earn online by working as a freelancer Even start online business Special Personality Development Session Give companies extra reasons to hire you • • • • • • • Executive & Managers Enterpreneurs Become expert in operating online business High career growth with unique skills Increase sales online & achieve your targets Help your organization grow with your Internet Marketing Every 3rd person is an MBA. Learn what really matters Make money online, working as a part time freelancer Have qualification edge on others Get more customers for your business growth Learn how to operate your business online Reach wider audience using power of internet More Profits by leveraging on internet marketing Brand Awareness Reduce your advertising cost by 60% Competitive edge • • • • • • • • • • • • • • © Internet Vidya 18Internet VidyaEncash the Revolution, Be a Pro... Certified Digital & Internet Marketing Professional (CDIMP)
  • 20. Duration: 4 Months ( 80 hrs) Batch: Weekdays & Weekend Mode: Offline & Online • • • • • • Convenient & Flexible Online Instructor-Led Training Save on your Travel Cost & Time Without disturbing your work schedules learn online at the comfort of your home Learn with a Global audience by the industries experts Career advancement & Individual Instruction A Better Fit for 21st-Century Businesses Benefits of Online Live Instructor-Led-Courses : • • • • • • • • • • • • • • • • Regional Training Onsite Training Training groups can be large or small Technology-based training Group interaction enhances learning Get trained by Industry Experts Innovative Training Methods with live projects Interactive Classroom Sessions Work on Live Digital Marketing Projects during the Training Assignments for practical knowledge Group discussion Session Weekly SEO Quiz and Exams Proper Notes for All Class Room Training Sessions Doubt Sessions Classes Comprehensive Books and Training materials Softwares and SEO Tools Benefits of Physical Training : © Internet Vidya 19Internet VidyaEncash the Revolution, Be a Pro... Certified Digital & Internet Marketing Professional (CDIMP)
  • 21. Internet Vidya's Specialties: Get trained by Industry Experts: Classroom Training Methods: Innovative & Interactive Training with live projects & assignments for practical knowledge. Learn from Internationally Certified Industry experts. Online Instructor Led Classes: Learn the technology at the comfort of your home. © Internet Vidya 20Internet VidyaEncash the Revolution, Be a Pro... Certified Digital & Internet Marketing Professional (CDIMP)
  • 22. Internet Vidya's Specialties: Work on Live Projects Our objective is to impart training on live project and produce Digital Marketing professionals as per international standards. The training sessions are conducted by our experienced Digital Marketers who share with you real time problems as they happen with projects. Be our Intern & learn the skills with experts & kick start your careers. Building Careers: Placement Assurance for our Candidates. Internship: © Internet Vidya 21Internet VidyaEncash the Revolution, Be a Pro... Certified Digital & Internet Marketing Professional (CDIMP)
  • 23. Salaries © Internet Vidya 22Internet VidyaEncash the Revolution, Be a Pro... Certified Digital & Internet Marketing Professional (CDIMP) As per Randstad India esti- mates, the starting salary for digital marketing pro- fessionals is in the range of Rs. 4.5 - Rs.10.5 lac per annum. About 1.5 Lac jobs are expected to be created in the digital marketing space within a couple of years as more companies tap the Internet and the social media platform to bolster business, say HR experts.
  • 24. © Internet Vidya Our CDIMP certificate is valid and accepted globally. Either you are a Professional or self employed our Digital Marketing Certification will be an asset for your career & will validate your knowledge & excellence in the field of Digital & internet Marketing to help you seek the desired position in the corporate world or Build your own business. As certification and testing becomes more prevalent in the marketplace, your Certificate differentiates you from other who choose not to take the course. In a competitive marketplace, showing your advanced expertise can be a powerful thing! 23Internet VidyaEncash the Revolution, Be a Pro... Certified Digital & Internet Marketing Professional (CDIMP) Internet Vidya is a Training partner with iCloud Junction, which is an ATC to EC-Council. DUAL CERTIFICATION Internet Vidya Encash the Revolution, Be a Pro... CDIMP Certified Digital & Internet Marketing Professional CERTIFICATION
  • 25. © Internet Vidya 24Internet VidyaEncash the Revolution, Be a Pro... Certified Digital & Internet Marketing Professional (CDIMP) Certified Digital & Internet Marketing Professional Course opened up the world of great career pportunities for me. Interactive Classroom Sessions system was a great experience. Here the Industry experts trained me for practical trade secrets. Internet Vidya is an amazing platform for comprehensive knowledge, great teaching techniques & Guaranteed Career Avenue. I entered like a novice and walked out like a Confident Professional Digital and Internet Marketer. ---- Varun Dua, Mumbai Internet Vidya provided a strong base to my career. Apart From teaching style and course material, constant support & proper Guidance form Mentors greatly enhanced my learning skill. Internet Vidya is Amazing Platform!!! ---- Raj Malhotra, Delhi Internet Vidya Course was really useful and an eye opener as far as the possibilities of the Digital & Internet Marketing is concerned. Now I am confident about what I can do on Digital and Internet Marketing Plat- form. ---- Preeti Desai, Pune Certified Digital & Internet Marketing Professional Course is Very Informative and detailed 21 modules makes with comprehensive knowledge source & is interactive classroom session format made it easy for me to learn and implement. Well done! ---- Sophia Goel, Mumbai The Module of Advertising campaign like PPC, Google AdWords, Banner Display alongwith the E-commerce Marketing were very informative & effective for Branding & to Build my Business Online. ---- Jasjiv Anand, Delhi Internet Vidya is a Great Platform for comprehensive knowledge, Great teaching techniques & Guaranteed Career Opportunity & learning with the industry experts. ---- Rohit Sharma, Delhi I had a Great time learning this new arena of digital Internet marketing & I’m confident to work as an Independent entrepreneur in the field of Digital & Internet Marketing. ---- Akhil Maheshwari, Allahabad The Trainers at Internet Vidya were always ready to solve my queries as many times I asked. It was great to be a part of Internet Vidya & I would recommend Internet Vidya to all my friends. ---- Sahil Yadav, Bangalore Intenret Vidya's Industry experts train you for the practical trade secrets of Digital and Internet Marketing. ---- Pankaj Dhingra, Delhi Being a House Wife learning online has been a great opportunity & Google Adsense, Blogging, Wordpress has opened the Gates of amazing earning option for me. I recommend this course for all educated house wife to be independent earners and be an Internet marketer sitting at home. ---- Gaurav Gupta, Kolkata Internet Vidya gave me the right platform to get trained in technical skills like SEO, Web Analytics as well as trained me into soft skills. ---- Gagan Singh, M.P Internet Vidya is Awesome!!! It’s an excellent professional course & all senior executives should attend to understand the importance and potential of Digital & Internet Marketing. ---- Kruti, Delhi Internet Vidya has taught me various online earning opportunities with oDesk, elance , freelancer, rentacoder, behance & many more to get online Projects & also show case my skills internationally. ---- Karanveer Singh, Bangalore TESTIMONIALS
  • 26. © Internet Vidya 25Internet VidyaEncash the Revolution, Be a Pro... Certified Digital & Internet Marketing Professional (CDIMP) Colleges:: Corporates:: OURPARTICIPANTSFROM We understand your world
  • 27. Internet Vidya invites you to become the part of World Class Digital Marketing Program Internet VidyaEncash the Revolution, Be a Pro... © Internet Vidya 26Internet VidyaEncash the Revolution, Be a Pro... Certified Digital & Internet Marketing Professional (CDIMP) * Terms and Condition Apply :: Guaranteed Placement from Digital & Internet Marketing students who enroll for a combination of CDIMP along with the Self Development Course. G-17 / D, DMIR Building, South Ex - II, New Delhi- 110049, India Email: info@internetvidya.com Web: www.internetvidya.com +91-95409-62185 Skype Id: Internet-Vidya OTHER SERVICES: 1. Education • Ethical Hacking • Basic Course • Professional Course ( alongwith C|EH) • Expert Course • Self Develeopment • Complete Course • Interview Technology • Personality Development • Command over Spoken english 2. Internet Vidya IT Solutions • Website Design & Development • Graphics • Applications Development 3. Internet Vidya HR Solutions • Placements into Digital & Internet Marketing Industry • Placements into Ethical Hacking Industry