This presentations tells the story about how Epom cooperated with Wooga, international social games developer and shows the results of this cooperation.

1. Epom & Wooga Success Story
Case:
Founded in 2009, Wooga has evolved into one of the most recognized social game developers in the world
with over 250 team members and around 50 million active players. As a result, the company looked for a
better way to manage its diverse inventory of ad campaigns, with more analytical data and targeting
options.
The major requirements Wooga had for an ad serving platform were:
• Speed & reliability
• Internationally distributed servers
• Advanced targeting options
• Convenient ad campaign management
• Ad campaign optimization tools & engines
• Precise ad campaign reports and analytics (real‐time required!)
• Intuitive interface, intelligible dashboard
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2. Epom & Wooga Success Story
Problem overview:
It is common for large publishers to face a challenge in finding an ad serving platform that is simultaneously
scalable, reliable, secure, simple in usage, and can meet the specific needs of a company.
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3. Epom & Wooga Success Story
Why Epom?
After negotiations between Wooga and Epom representatives, Wooga was ready to make the final decision. Head of
operations, Jan Miczaika, stated that Epom was selected due to a range of essential factors:
• Powerful and reliable platform. Epom servers can process millions of requests per second, with 99.75% SLA uptime
guaranteed.
• Provided targeting options. Versatile targeting options (from geotargeting, browser and browser language, to OS,
cookie value and custom targeting) improve performance and efficiency of ad campaigns within the right audience.
• Ad inventory management. The simple and fast launching of multiple ad campaigns of various sizes and
configurations simultaneously. As well as the possibility to manage each individual campaign with ease.
• Ad campaign optimization. Smart ad optimization features that make it easier and simpler to optimize ad campaigns
(including CPA, CPC or CPM‐based, either manually or in a more automatic way e.g. the enabled auto‐weighting
option.)
• Real‐time data & performance control. Easier tracking and improvement of ad campaign performance due to the
provided real‐time reports and analytics, especially those displayed through a graphical dashboard. In such a way, it
becomes possible to control and evaluate ad efficiency and profitability, and so the implementation of any required
changes is done on time.
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4. Epom & Wooga Success Story
Implementation:
Wooga was looking for a better platform to manage the advertisement inventory for its social games globally
available through Facebook.
After evaluating some alternatives, the company decided to start testing Epom’s Ad Server with Asynchronous
Tags in a controlled environment to analyze and compare the new Ad Server efficiency. With successful
results, Wooga decided to move all advertisement inventory to Epom.
It was a smooth transition to the new ad server, fully supported and under supervision of Epom to make sure
billions of display impressions per month were delivered without any problems.
“The effectiveness of Epom’s support enabled fast and easy implementation,” said Jan Miczaika, head of
operations at Wooga.
With the complete platform rollout into all games, numerous large‐scale, customized and targeted campaigns
were launched using all the features Epom provides. The cooperation between companies is now on a
permanent basis.
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5. Epom & Wooga Success Story
Results & Accomplishments
Better tools to deliver campaigns to the right target with a higher performance.
Easy to set up, manage and optimize campaigns.
Custom development gives the flexibility to grow and increase the limits with a better performance
rate.
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6. Contact Us
For cooperation requests: sales@epom.com
For technical support: support@epom.com
Skype: Epom.sales
Epom_Support_Teamt
Phone: +1 347 670 40 43
Website:
epom.com
Stay connected:
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