Business Visualization: Dashboard & Storyboarding

Company Confidential - For Internal Use Only
Copyright © 2016, SAS Institute Inc. All rights reserved.
Valuable Insights on
Business Visualization : Dashboard &
Storyboarding

2
Business Visualization: The Concept
Applications & Benefits of Visualization
Demo of Business Visualization
SAS –NGASCE
Q&A – Open Discussion
AGENDA

DATA & ANALYTICS
“The price of light is less than the cost of
darkness”
Arthur C. Nielsen
“A point of view can be a dangerous luxury
when substituted for insight and
understanding.”
Marshall McLuhan,
“In God we trust, all others must bring data”.
Edwards Deming
“We are drowning in information and starving
for knowledge.” – Rutherford D. Rogers
“What gets measured gets managed” Peter Drucker
“If we have data, let’s look at data. If all we have
are opinions, let’s go with mine” – Jim Barksdale
“Data beats emotions.”
Sean Rad,

4
Business Visualization

According to the data visualization guru Albert Cairo, the
first and main goal of any visualization is to assist to “the
eyes and brain to perceive what lies beyond their natural
reach.” (Albert Cairo 2012)
Ease and Speed of Analysis : Loved by
CxOs
Over the last five years demand for data visualization
skills has grown by 2,574% according to Burning Glass
Technologies - 2016
Soaring Demand
www.mapbusinessonline.com
Data Visualization Is The Future - Here's Why - Forbes
VISUALIZATION AND BUSINESS INTELLIGENCE
Why it Matters !

VISUALIZATION AND BUSINESS INTELLIGENCE
Why it Matters !
Improved decision-making
Better ad-hoc data analysis
Provide self-service
capabilities to end users
Time savings
77%
41%
15%
34%
Improved collaboration /
information sharing
36%
Increased ROI
20%
Reduced Burden on IT
43%
SOURCE: IDG RESEARCH SERVICES, AUGUST 2012

Finding treasures in unstructured data
like social media or survey tools
that could uncover insights
about consumer sentiment
Mine data of spending
patterns that indicate a stolen
card or fraudulent transaction
Leverage data to derive
timely forecasts, at any
level of aggregation
Analyze massive
amounts of data to
accurately identify segments
likely to
produce the most
profitable results
FORECASTING
DATA MINING
/ MACHINE
LEARNING
TEXT ANALYTICS
STATISTICS
OPTIMIZATION
Arrive at Optimal Decisions
SAS
®
ANALYTICS
DATA
MANAGEMENT

SAS® VISUAL ANALYTICS
• DELIVERS A SINGLE SOLUTION FOR FASTER, SMARTER DECISIONS
Central Entry Point Integration Role-based Views
MOBILEDATA PREPARATION EXPLORATION REPORTING
• Native iOS and
Android applications
that delivers interactive
reports
• Join data from multiple
sources
• Create calculated and
derived columns
• Load data
• Perform ad-hoc
analysis and data
discovery
• Apply advanced
analytics
• Create dashboard
style reports for web
or mobile
SAS®
LASR™
ANALYTIC SERVER
ADMINISTRATION
• Monitor SAS®
LASR™
Analytic server
• Load/unload data
• Manage security

COMMON VISUALIZATION TOOL : QUESTIONS TO ASK FOR ??
. . .provide very easy to use - yet sophisticated – analytics to all of
your users?
… use ad hoc exploration and visualizations to quickly view future
results?
…allow business users to easily create their own data visualizations
without requiring help from IT?
…quickly produce mobile dashboards and reports that convey
more foresight than hindsight?
WHAT IF
YOU COULD?

SAS®
VISUAL ANALYTICS
• Business Visualization driven by analytics
ENTERPRISE/DEPARTMENTAL
AND SELF SERVICE
VISUALIZATION POWERED BY SAS
ANALYTICS
REPORTING, MOBILE
COLLABORATION

BUSINESS VISUALIZATION • THE DIFFERENCE BETWEEN RAPID INSIGHT AND FAST
INFORMATION
DATA VISUALIZATION ANALYTIC VISUALIZATION
EXPLORATION DISCOVERY

SAS®
VISUAL ANALYTICS Customer behavior and retention
ANALYTIC VISUALIZATIONS AND REPORTING WILL ALLOW YOU
TO:
• Quickly and easily identify the TOP 10 influencers of customer
retention and loyalty
• Examine customer call comments and Twitter streams for topics
and sentiment
• Predict churn for the next two quarters
• Conduct what-if scenarios for churn forecast
• Easily share insights with key stakeholders very quickly
ANALYTICS

SAS®
VISUAL ANALYTICS Example: text analysis gives you insight to customer experience and
opinion
ANALYTICS
Analytics applied to text
provides real MEANING

VISUALIZATION • Examples

COLLABORATION AND INFORMATION SHARING
VISUALIZATIONS REPORTS DASHBOARDS COMMENTS INSIGHTS
DESKTOP
APPLICATIONS WEB
COLLABORATION
APPLICATIONSMOBILE

SAS®
VISUAL ANALYTICS
• Business Visualization driven by analytics
ENTERPRISE/DEPARTMENTAL
AND SELF SERVICE
ANALYTICS
REPORTING, MOBILE
COLLABORATION• Scalable, any size data
• Flexible deployment
• In-memory analytics • Analytic visualizations
• “Analytics for everyone”
• Text analysis
• Design once
• Feature rich mobile apps
• Integration with MS apps

SAS VISUAL ANALYTICS Data is King ...and preparation is critical
FOR any visualization Project
• Consolidate data from multiple data sources
• Visualize both structured and unstructured data
(Twitter streams, text fields, customer comments)
• “Fast loading” options
• “Self-service” data loading
• Update data in-memory, on-the-fly
• Path forward to more advanced data management
principles
Hadoop
RDBMS
Nonrelational
ERP
ODBC
PC Files

SAS SELF SERVICE ANALYTICS : A BRIEF OVERVIEW
- SAS Visual Analytics combines
powerful in-memory technologies
with an extremely easy-to-use
exploration interface and drag-and-
drop analytics capabilities. No coding
required. Report creators, business
analysts and even traditional
consumers of BI
- It offers a rich, easy-to-use set of
integrated capabilities or creating and
sharing insights that can be used to
drive business better.
 Web-based, interactive report-building interface
for report authors.
 Design reports once, then print to PDF, publish
anywhere, or schedule for distribution.
 Parameterized calculations enable dynamic
filtering, ranking, calculations and display rules.
 Popup sections provide access to additional details
or context without cluttering the report.
 Data acquisition wizard for previewing, filtering or
sampling data prior to creating reports.
 Data can be loaded into SAS LASR Analytic Server
from within the report design interface.
 Precision layout capabilities provide flexibility in
report layout and design.
 Custom graph templates and mashups are
available.
 On-the-fly hierarchies can be created to add drill-
down capabilities to reports.
 Ability to select predefined filters, set groupings
and sorting, and override defaults.
 Custom calculations and progressive filters are
easily created.
 A variety of charts are included: bar/3-D bar with
multiple lines, pie/3-D pie, line, scatter, heat map,
bubble, animated bubble, and tile

TYPICAL BI APPROACH IN MAJOR FS ORGANIZATIONS

USING VISUAL ANALYTICS AS A PLATFORM FOR BUSINESS DISCOVERY
ENABLES BUSINESS USERS TO RECEIVE RELEVANT INFORMATION AT THE RIGHT TIME.
Origination
Systems
Transaction
Systems
General
Ledger
Credit
Systems
CRM
Systems
RISK
Production Systems
SAS Platform
VA Applications
FINANCE
RISK & FINANCE
EXEC TEAM
CUSTOMERS

SAS ® VISUAL ANALYTICS BROADLY APPLICABLE TO BANKS
SAMPLE APPLICATIONS
Risk Management & Compliance
• Risk & Exposure Analysis
- Credit, Market, Portfolio, Operational
and Liquidity Risk
• Compliance –Basel II, KYC, AML, USA
Patriot Act, Dodd-Frank
Finance
• Expense Management
• Financial & Management Reporting
• P&L Analysis by LOB
• Fund Accounting / GL
• Supplier Spend Analysis
Executive Management
• Executive Dashboards and Mobile
• Balanced Scorecards
• Predictive / What-If Analysis
• Product Performance
• Performance, Margins, Commissions
Operations, IT, & Back Office
• IT Systems & SLA Management
• Project Portfolio Management
• Physical Asset Inventory
• Branch / Network Optimization
• ATM Rationalization
Portfolio Management
• Portfolio Management & Analysis
• Multi-Channel Performance
• Product Research
• Scenario / What-if Analysis
Lending, Payments & Transactions
• Transaction Activity Analysis
- Deposits & Withdrawals
- Payments & Collections
• Mortgage and Loan Production
• AML / Fraud Investigation
Marketing & Product Management
• Customer Cross-sell and Up-sell
• Customer Profitability & Segmentation
• Product Performance Analysis
• Marketing Campaign Analysis
• Web Analytics
Sales, Branches & Advisors
• Sales & Revenue Analysis
• Customer Targeting
• Wealth Management Analysis
• Sales Performance Analysis
• Online Channel Applications

INDUSTRIES COVERED
Since the tool in industry agnostic it can be deployed in variety of
industry. It has applications in following industries and SAS has
clients in each of the key players in the industries.
Automotive
Banking
Capital Markets
Casinos
Communications
Consumer Goods
Defense & Security
Government
Health Care
Health Insurance
Travel & Transportation
Utilities
High-Tech Manufacturing
Higher Education
Hotels
Insurance
Life Sciences
Manufacturing
Media
Midsize Business
Oil & Gas
Retail
Sports Analytics
For more info: https://www.sas.com/en_in/home.html

FORECASTING , SCENARIO ANALYSIS AND GOAL SEEKING
24
DEMONSTRATION

ANALYSIS , DASHBOARDS AND STORYTELLING
25
DEMONSTRATION

26
NGASCE and SAS

ABOUT NMIMS AND SAS
In 1981, Shri Vile Parle Kelavani Mandal (SVKM) established Narsee Monjee Institute of Management Studies (NMIMS)
to meet the growing demand for management education.
In 2003, NMIMS was declared a deemed-to- be university under section 3 of the UGC Act 1956. With the legacy of
35+ years, NMIMS has grown to being not only one of the top 10 B-schools in India but has also emerged as a multi-
disciplinary University.
SAS tops all predictive and advanced analytics suppliers and data integration suppliers, according to the IDC report,
IDC Worldwide Business Intelligence and Analytics Tools Software Market Shares, 2016: Here Comes the Cloud. SAS
held a 30.5% market share for 2016 in the advanced and predictive analytics category, well over twice the market
share of the next-closest competitor. SAS has led in this category since IDC started tracking the market in 1997. SAS
has demonstrated continued growth every year in the category, with 2016 showing a 5 percent revenue growth.
"SAS has been able to retain authority in the advanced and predictive analytics market and continue to grow year
over year,"" said Dan Vesset, Group Vice President of Analytics and Information Management at IDC.
In addition, IDC ranked SAS as the 2016 market share leader for analytic data integration software with 21.9 percent
market share.

About NMIMS and SAS partnership
2011- 1ST SAS EAS License
procured for 1 Campus of
SVKM’S NMIMS.
2012 – Upgraded to campus license
across 4 Campus of SVKM’S
NMIMS.
2013 – SAS Education
Services got incorporated for
3 SVKM’S NMIMS Schools.
2014 – Upgraded to SAS E
MINER License in 4 Campus of
SVKM’S NMIMS.
2016 | 2018 – SVKM’S Trust + NMIMS
University Upgraded across the SVKM’S
Institutions for SAS VA License.
50+ Faculty will be SAS Trained + SAS
Globally Certified & SAS Accredited 2016-
2017 and another 20+ Faculties to be in
2017.
Minimum 1000 Students will be SAS
Globally certified each year across 33
Institutions under SVKM for the next 5
Years i.e. 2016 - 2020.
SVKM’S NMIMS Center of Excellence –
Business Analytics & Data Sciences.
SVKM’S NMIMS DISTANCE LEARNING
ONLINE COURSES
For the first time in India, NMIMS and SAS
have joined hands to provide a platform to
working professionals and students, hard pressed for
time, to learn the most important SAS tools through
the Online Learning mode.

PROGRAM STRUCTURE
Management Program in Data Visualization
 Business Statistics [24 hrs/2 hrs per session/1 month]
 Visual Analytics [32 Hours/2 hours per session /3 months]
 Global Certification [Prep session and Certification]
 [SAS VA tool: 20 hrs during lectures and 30 hrs post lectures for practice]
* 5 months include: [Lectures, Practice sessions, Exams and Global Certification]
Executive Program in Big Data and Machine Learning (Predictive Model)
 Business Statistics [24 hours/2 hours per session/1 month]
 Analytics Bridge Course [24 hours/ 2 hrs per session/ 1 Month]
 Predictive Model-E-guide [24 hours/ 2 hours per session/2 months]
 E-Miner [24 hrs / 2 hours per session/2 months]
 Domain specific case studies “Financial risk Management”, “Marketing analytics”, “Operations and Supply chain
analytics”
* 7 months include: [Lectures, Practice sessions, Exams and Global Certification]

WHY THIS PROGRAM WITH NMIMS
 Sessions on “Business Statistics”, to strengthen your journey on Visual Analytics
 Session on “Analytics Bridge Course” benefiting your learning on Predictive Model
 Mentored sessions by SAS faculties
 Practicing data
 Fixing opportunities identified during exams
 Defined batch size for Quality interaction during lectures, 35 students per class
 Sessions conducted through Amazon Web Services, exclusively used for NMIMS
 Global Certification from SAS [Preparation session conducted by SAS]
 Weekend classes and Online interface
 Joint Certification NMIMS and SAS
 Flexible Exam pattern
 Shorter Duration
 Huge depth of Analytical content
 24/7 access to SAS Software

Questions !!
Thanks !!
For Queries
Email: ngasce@nmims.edu
Toll Free: 1-800-1025-136 Mon-Sat (10am – 6pm)

Business Visualization: Dashboard & Storyboarding

Recommended

Recommended

More Related Content

What's hot

What's hot (19)

Similar to Business Visualization: Dashboard & Storyboarding

Similar to Business Visualization: Dashboard & Storyboarding (20)

More from NMIMS Global Access School of Continuing Education (NGA-SCE)

More from NMIMS Global Access School of Continuing Education (NGA-SCE) (8)

Recently uploaded

Recently uploaded (20)

Business Visualization: Dashboard & Storyboarding