Optimal Content- og Innholdsutvikling.
How to get started with your content marketing program. Learn from Chili Klaus, inspire your audience to take action, set your team, choose your tactic and launch a pilot project.
Presented by Joakim Ditlev
Which Types of Content Suits Your Marketing?Myspeedhub
The document discusses different types of content that can be used for marketing purposes. It identifies several types of content including videos, Q&As, reviews and comparisons, roundup posts, visual content like images and infographics, and case studies. For each content type, the document provides examples and discusses best practices for creating that type of content. The overall message is that different content types appeal to different audiences and it's important for marketers to understand various content options.
6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Con...Content Marketing Norge
Joe Pulizzi – verdens fremste på innholdsmarkedsføring – grunnlegger av Content Marketing Institute i USA var på Epic Content Marketing 2015 i Oslo 2. og 3. juni.
Han går igjennom 6 steg som du kan følge for å bygge et stort publikum ved hjelp av innhold. Du kan lese om de seks stegene i detaljer her, hvor vi har gått igjennom hele presentasjonen til Joe: http://contentmarketing.no/bygge-stort-publikum-med-innholdsmarkedsforing
Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...Content Marketing Norge
Joakim Ditlev fra Content Marketing DK og forfatter av den første danske boken om innholdsmarkedsføring – Content Marketing Bogen – var på Epic Content Marketing 2015. Joakim går igjennom:
- Hvorfor innholdsmarkedsføring noen ganger mislykkes
- 5 steg til en innholdsmarkedsføringsstrategi
- Hvordan du kan selge innholdsmarkedsføring til dine kolleger
- Hvordan du organiserer ditt content marketing-team mm.
Content marketing involves creating and sharing media like articles and videos to attract customers. It allows experts to display their knowledge and increase credibility. MosaicHUB provides a structure and large audience for professionals to answer questions and post resources in order to showcase their expertise to many potential clients.
This document outlines some key content marketing essentials including establishing specific goals, using storytelling and developing buyer personas. It discusses 6 important content marketing goals like brand awareness, attracting new customers and engaging customers. It also emphasizes the importance of understanding buyer personas through research to develop content and products that meet customer needs. Finally, it stresses that goals and buyer personas should be aligned to effectively target the right audiences.
The document discusses the importance of web design. It states that outdated or poorly designed websites will cause potential customers to lose trust in a business and go elsewhere. A good design establishes a first impression, builds trust, creates consistency, and is important for competing with other businesses. The document also discusses how minimizing design can maximize results by keeping websites simple and focused. It defines landing pages and why they are important for driving traffic, improving SEO, and building brands. Finally, it lists some powerful ways to show social proof on a website like reviews, live sales notifications, and trust badges.
The document provides tips and formulas for writing effective headlines and calls to action for content marketing. It discusses important headline structures, such as identifying a problem and offering a solution. Example formulas include John Caples' method of offering a solution first or using emotionally driven "Little Known Ways" headlines. The document also covers tailoring content to match an audience's personality by considering the tone of voice and primary purposes of informing, persuading, or entertaining. Tips are provided for writing compelling calls to action through the use of strong verbs, a sense of urgency, persuasive writing, and eye-catching buttons or colors.
Which Types of Content Suits Your Marketing?Myspeedhub
The document discusses different types of content that can be used for marketing purposes. It identifies several types of content including videos, Q&As, reviews and comparisons, roundup posts, visual content like images and infographics, and case studies. For each content type, the document provides examples and discusses best practices for creating that type of content. The overall message is that different content types appeal to different audiences and it's important for marketers to understand various content options.
6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Con...Content Marketing Norge
Joe Pulizzi – verdens fremste på innholdsmarkedsføring – grunnlegger av Content Marketing Institute i USA var på Epic Content Marketing 2015 i Oslo 2. og 3. juni.
Han går igjennom 6 steg som du kan følge for å bygge et stort publikum ved hjelp av innhold. Du kan lese om de seks stegene i detaljer her, hvor vi har gått igjennom hele presentasjonen til Joe: http://contentmarketing.no/bygge-stort-publikum-med-innholdsmarkedsforing
Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...Content Marketing Norge
Joakim Ditlev fra Content Marketing DK og forfatter av den første danske boken om innholdsmarkedsføring – Content Marketing Bogen – var på Epic Content Marketing 2015. Joakim går igjennom:
- Hvorfor innholdsmarkedsføring noen ganger mislykkes
- 5 steg til en innholdsmarkedsføringsstrategi
- Hvordan du kan selge innholdsmarkedsføring til dine kolleger
- Hvordan du organiserer ditt content marketing-team mm.
Content marketing involves creating and sharing media like articles and videos to attract customers. It allows experts to display their knowledge and increase credibility. MosaicHUB provides a structure and large audience for professionals to answer questions and post resources in order to showcase their expertise to many potential clients.
This document outlines some key content marketing essentials including establishing specific goals, using storytelling and developing buyer personas. It discusses 6 important content marketing goals like brand awareness, attracting new customers and engaging customers. It also emphasizes the importance of understanding buyer personas through research to develop content and products that meet customer needs. Finally, it stresses that goals and buyer personas should be aligned to effectively target the right audiences.
The document discusses the importance of web design. It states that outdated or poorly designed websites will cause potential customers to lose trust in a business and go elsewhere. A good design establishes a first impression, builds trust, creates consistency, and is important for competing with other businesses. The document also discusses how minimizing design can maximize results by keeping websites simple and focused. It defines landing pages and why they are important for driving traffic, improving SEO, and building brands. Finally, it lists some powerful ways to show social proof on a website like reviews, live sales notifications, and trust badges.
The document provides tips and formulas for writing effective headlines and calls to action for content marketing. It discusses important headline structures, such as identifying a problem and offering a solution. Example formulas include John Caples' method of offering a solution first or using emotionally driven "Little Known Ways" headlines. The document also covers tailoring content to match an audience's personality by considering the tone of voice and primary purposes of informing, persuading, or entertaining. Tips are provided for writing compelling calls to action through the use of strong verbs, a sense of urgency, persuasive writing, and eye-catching buttons or colors.
This document discusses external marketing channels such as Facebook, Twitter, YouTube, and Instagram. It provides tips for using each channel to promote a business. Facebook channels include pages and ads, which can be used to build awareness, generate leads, and increase sales. Twitter tips include using keywords, hashtags, images/videos, follower interaction, and campaigns. Instagram recommendations are creating compelling content, establishing a brand look, writing captions, hashtags, audience engagement, and story highlights. YouTube suggestions are optimizing, scheduling, and sharing videos, as well as allowing influencers to promote content.
Content marketing is a strategic marketing approach that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, and ultimately, to drive profitable customer action. It focuses on developing and sharing content in different formats like social media, blogs, websites, podcasts, apps, and print publications to reach target audiences, increase brand awareness, and boost sales and engagement with the goal of gaining customer loyalty. This guide provides an overview of content marketing strategies and channels that can be used to stay ahead of fast-paced marketing trends.
Content marketing is often incorrectly portrayed as simply shouting your message loudly to gain attention and make money, but in reality it requires a strategic approach and hard work. An effective content marketing strategy involves telling your company's story over multiple pieces of content so that search engines can find you and potential customers are exposed to your messaging. Only through this repeated effort of storytelling will a company truly succeed with content marketing and capture customers' attention.
Content Marketing is not a luxury for B2B 2014. It is a must.
How can we help our customers to prepare for a more efficient content marketing 2014? We invited our customers and Niklas Lohmann, a content marketing specialist, to a workshop on Content Marketing.
Presentation by Niklas Lohmann (Feverpitch)
Participants most important question (input for discussions)
Group discussions
This is a short summary of the key insights.
Top 10 tips for targeted social media advertisingDebbie O'Connor
The document provides 10 tips for targeted social media advertising: 1) Know your specific audience and their needs; 2) Segment your audience into groups to target customized messages; 3) Have a clear objective for each ad; 4) Include a specific call to action; 5) Tell brand stories that connect meaningfully with the audience; 6) Test timing of ads to find optimal times; 7) Engage the audience and ask them to interact; 8) Track and measure key metrics; 9) Optimize ads for each social media platform; and 10) Set a realistic budget based on industry research.
The document discusses different content formats for marketing, including blogs, videos, podcasts, and infographics. It provides the pros and cons of each format. It also discusses repurposing existing content, such as taking a published SEO guide and uploading it to YouTube, in order to expand the content's reach. Finally, it provides four ways to generate content ideas, such as asking an audience questions, surfing the internet for inspiration, and following trends on platforms like Google Trends.
Converged Media: Why it’s vitally important to any content marketing strategyCision
50% of companies say they have a content marketing strategy. Is yours one of them? In order to stand out in today’s marketplace, brands need to not only be creating relevant, engaging content but also ensure their content gets in front of the right audience. This webinar will offer useful tips on utilizing converged media to create a sustainable content marketing plan.
In this session, we’ll discuss how to use a combination of paid, earned and owned media to attract and nurture customers as well as how to best promote your content across multiple platforms.
• What is content marketing?
• Why is it of vital importance now?
• Why storytelling should start with PR
• How to harness earned, paid and owned media
• Why content promotion is essential to any strategy
With customers paying less and less attention to
traditional marketing messages, smart marketers are
harnessing the power of value-focused content to
attract and retain business. Are you?
The document discusses how to use public relations (PR) strategies to drive inbound marketing efforts. It recommends generating story ideas that appeal to audiences and integrating those stories across marketing channels for efficiency and brand consistency. Specifically, the document suggests identifying the issues audiences care about and where the company has expertise, focusing PR efforts on that intersection. This will help attract online audiences consistently through PR-driven campaigns that make the most of relevant content ideas.
What is your content marketing plan for 2015? If you need help developing your roadmap, this workshop provides the direction you are seeking.
Your Content Marketing Plan is more important than ever. You need to engage prospects at the top of the sales funnel by creating digital content that converts.
In this workshop we will:
- Cover the elements of what makes a good content marketing plan and the internal support you need to succeed
- Help you identify audience requirements
- Show you how to construct an editorial calendar to execute your plan
- Provide clever ideas to determine where to put your content so your audience can find and consume it
This document provides an overview of content marketing. It discusses what content marketing is, that it is effective and can generate leads at low cost. It addresses questions around whether content marketing is dead or the future. Case studies are presented showing how companies like Ciox, Equifax, and Veracode successfully used content marketing to increase leads. The document then outlines how content marketing generates leads through developing personas, creating relevant content, and capturing leads in a funnel. Finally, it provides steps for executing content marketing, including developing buyer personas, creating a content calendar, and repromoting content.
Choosing the Right Channels & Content Types for your B2B CompanyBrian Honigman
Once you've clearly defined your competitive advantage, it's time to translate these core insights into optimized native content. Understanding your brand and story will give you the tools to choose the ideal channels for your content to live.
How to Stay Relevant and Get Cients as a Freelance Web DesignerJohn Morris
I had struggled to get clients for nearly 5 years and was at my wit's end with freelancing. Then, I started doing this and you won't believe how easily I started getting new clients.
How Tailor Your Marketing Campaign to DistributorsASI
ASI's own Erica Matus stops by to teach us how she markets to distributors.
We learned creating great ads, focusing on a single audience, and the importance of sending qualified leads to a targeted page.
1. The document provides tips for effective content marketing on the internet and beyond. It recommends defining a target audience, optimizing your website with relevant keywords, implementing a blog that is updated twice weekly, developing additional content like ebooks and articles, using video and podcasts, engaging communities on sites like LinkedIn and Meetup, embracing social media platforms, and committing time daily to develop content and engagement.
2. The author, Stephanie Chandler, is an expert on content marketing and has authored several books on entrepreneurship and growing a business through publishing information products. She is the CEO of companies that provide publishing and marketing services for non-fiction books and entrepreneurs.
Defining the Competitive Edge for your B2B Content MarketingBrian Honigman
This document discusses four exercises to help define a company's competitive edge for content marketing: 1) The Golden Circle helps identify why a company exists, 2) An elevator pitch articulates offerings in 30 seconds, 3) Minimum viable personality establishes a brand's core personality and voice, 4) A customer empathy map provides insight into a customer's decision-making by considering what they think, say, see, hear, gain and fear. Completing these exercises helps optimize a content strategy.
This document provides tips for using content as a weapon to drive explosive growth. It recommends defining your target audience and creating quality content that addresses their needs on a regular basis. Content should be distributed across various channels like blogs, videos, podcasts and online courses. It also suggests engaging with your audience before, during and after speaking events to generate more opportunities from each gig. The goal is to maximize your content's reach by slicing it into many formats and recycling it across multiple channels.
The growth of the Internet has changed sales processes dramatically. Up to 80 percent of the business to business (B2B) purchase process is completed before the buyer considers contacting the vendor. Yet companies have been slow to adapt their marketing and sales strategy to this changing environment. Inbound marketing is the solution. In this white paper, you’ll get an introduction to the fundamental methodology of inbound marketing and learn how your company can utilize it to meet your sales and revenue goals.
https://runfrictionless.com/b2b-white-paper-service/
Content marketing for restauranter - Next Level GastroJoakim Ditlev
Hvordan kan restauranter lave content marketing? Oplæg og inspiration til at lave nyttigt indhold, der tiltrækker gæster ved Joakim Ditlev. Holdt i Aarhus, 17. november 2015 til Next Level Gastro - arrangeret af Seismonaut
This document discusses external marketing channels such as Facebook, Twitter, YouTube, and Instagram. It provides tips for using each channel to promote a business. Facebook channels include pages and ads, which can be used to build awareness, generate leads, and increase sales. Twitter tips include using keywords, hashtags, images/videos, follower interaction, and campaigns. Instagram recommendations are creating compelling content, establishing a brand look, writing captions, hashtags, audience engagement, and story highlights. YouTube suggestions are optimizing, scheduling, and sharing videos, as well as allowing influencers to promote content.
Content marketing is a strategic marketing approach that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, and ultimately, to drive profitable customer action. It focuses on developing and sharing content in different formats like social media, blogs, websites, podcasts, apps, and print publications to reach target audiences, increase brand awareness, and boost sales and engagement with the goal of gaining customer loyalty. This guide provides an overview of content marketing strategies and channels that can be used to stay ahead of fast-paced marketing trends.
Content marketing is often incorrectly portrayed as simply shouting your message loudly to gain attention and make money, but in reality it requires a strategic approach and hard work. An effective content marketing strategy involves telling your company's story over multiple pieces of content so that search engines can find you and potential customers are exposed to your messaging. Only through this repeated effort of storytelling will a company truly succeed with content marketing and capture customers' attention.
Content Marketing is not a luxury for B2B 2014. It is a must.
How can we help our customers to prepare for a more efficient content marketing 2014? We invited our customers and Niklas Lohmann, a content marketing specialist, to a workshop on Content Marketing.
Presentation by Niklas Lohmann (Feverpitch)
Participants most important question (input for discussions)
Group discussions
This is a short summary of the key insights.
Top 10 tips for targeted social media advertisingDebbie O'Connor
The document provides 10 tips for targeted social media advertising: 1) Know your specific audience and their needs; 2) Segment your audience into groups to target customized messages; 3) Have a clear objective for each ad; 4) Include a specific call to action; 5) Tell brand stories that connect meaningfully with the audience; 6) Test timing of ads to find optimal times; 7) Engage the audience and ask them to interact; 8) Track and measure key metrics; 9) Optimize ads for each social media platform; and 10) Set a realistic budget based on industry research.
The document discusses different content formats for marketing, including blogs, videos, podcasts, and infographics. It provides the pros and cons of each format. It also discusses repurposing existing content, such as taking a published SEO guide and uploading it to YouTube, in order to expand the content's reach. Finally, it provides four ways to generate content ideas, such as asking an audience questions, surfing the internet for inspiration, and following trends on platforms like Google Trends.
Converged Media: Why it’s vitally important to any content marketing strategyCision
50% of companies say they have a content marketing strategy. Is yours one of them? In order to stand out in today’s marketplace, brands need to not only be creating relevant, engaging content but also ensure their content gets in front of the right audience. This webinar will offer useful tips on utilizing converged media to create a sustainable content marketing plan.
In this session, we’ll discuss how to use a combination of paid, earned and owned media to attract and nurture customers as well as how to best promote your content across multiple platforms.
• What is content marketing?
• Why is it of vital importance now?
• Why storytelling should start with PR
• How to harness earned, paid and owned media
• Why content promotion is essential to any strategy
With customers paying less and less attention to
traditional marketing messages, smart marketers are
harnessing the power of value-focused content to
attract and retain business. Are you?
The document discusses how to use public relations (PR) strategies to drive inbound marketing efforts. It recommends generating story ideas that appeal to audiences and integrating those stories across marketing channels for efficiency and brand consistency. Specifically, the document suggests identifying the issues audiences care about and where the company has expertise, focusing PR efforts on that intersection. This will help attract online audiences consistently through PR-driven campaigns that make the most of relevant content ideas.
What is your content marketing plan for 2015? If you need help developing your roadmap, this workshop provides the direction you are seeking.
Your Content Marketing Plan is more important than ever. You need to engage prospects at the top of the sales funnel by creating digital content that converts.
In this workshop we will:
- Cover the elements of what makes a good content marketing plan and the internal support you need to succeed
- Help you identify audience requirements
- Show you how to construct an editorial calendar to execute your plan
- Provide clever ideas to determine where to put your content so your audience can find and consume it
This document provides an overview of content marketing. It discusses what content marketing is, that it is effective and can generate leads at low cost. It addresses questions around whether content marketing is dead or the future. Case studies are presented showing how companies like Ciox, Equifax, and Veracode successfully used content marketing to increase leads. The document then outlines how content marketing generates leads through developing personas, creating relevant content, and capturing leads in a funnel. Finally, it provides steps for executing content marketing, including developing buyer personas, creating a content calendar, and repromoting content.
Choosing the Right Channels & Content Types for your B2B CompanyBrian Honigman
Once you've clearly defined your competitive advantage, it's time to translate these core insights into optimized native content. Understanding your brand and story will give you the tools to choose the ideal channels for your content to live.
How to Stay Relevant and Get Cients as a Freelance Web DesignerJohn Morris
I had struggled to get clients for nearly 5 years and was at my wit's end with freelancing. Then, I started doing this and you won't believe how easily I started getting new clients.
How Tailor Your Marketing Campaign to DistributorsASI
ASI's own Erica Matus stops by to teach us how she markets to distributors.
We learned creating great ads, focusing on a single audience, and the importance of sending qualified leads to a targeted page.
1. The document provides tips for effective content marketing on the internet and beyond. It recommends defining a target audience, optimizing your website with relevant keywords, implementing a blog that is updated twice weekly, developing additional content like ebooks and articles, using video and podcasts, engaging communities on sites like LinkedIn and Meetup, embracing social media platforms, and committing time daily to develop content and engagement.
2. The author, Stephanie Chandler, is an expert on content marketing and has authored several books on entrepreneurship and growing a business through publishing information products. She is the CEO of companies that provide publishing and marketing services for non-fiction books and entrepreneurs.
Defining the Competitive Edge for your B2B Content MarketingBrian Honigman
This document discusses four exercises to help define a company's competitive edge for content marketing: 1) The Golden Circle helps identify why a company exists, 2) An elevator pitch articulates offerings in 30 seconds, 3) Minimum viable personality establishes a brand's core personality and voice, 4) A customer empathy map provides insight into a customer's decision-making by considering what they think, say, see, hear, gain and fear. Completing these exercises helps optimize a content strategy.
This document provides tips for using content as a weapon to drive explosive growth. It recommends defining your target audience and creating quality content that addresses their needs on a regular basis. Content should be distributed across various channels like blogs, videos, podcasts and online courses. It also suggests engaging with your audience before, during and after speaking events to generate more opportunities from each gig. The goal is to maximize your content's reach by slicing it into many formats and recycling it across multiple channels.
The growth of the Internet has changed sales processes dramatically. Up to 80 percent of the business to business (B2B) purchase process is completed before the buyer considers contacting the vendor. Yet companies have been slow to adapt their marketing and sales strategy to this changing environment. Inbound marketing is the solution. In this white paper, you’ll get an introduction to the fundamental methodology of inbound marketing and learn how your company can utilize it to meet your sales and revenue goals.
https://runfrictionless.com/b2b-white-paper-service/
Content marketing for restauranter - Next Level GastroJoakim Ditlev
Hvordan kan restauranter lave content marketing? Oplæg og inspiration til at lave nyttigt indhold, der tiltrækker gæster ved Joakim Ditlev. Holdt i Aarhus, 17. november 2015 til Next Level Gastro - arrangeret af Seismonaut
El resumen describe las actividades realizadas en el Día del Compartir Deportivo de los colaboradores de la Clínica Cayetano Heredia. Se inició con una chocolatada y palabras de bienvenida de la Gerente General. Luego hubo una charla motivacional sobre sinergia y dinámicas grupales para fomentar el trabajo en equipo. Se realizaron competencias deportivas como carreras de huevos, costales y carretillas. Los equipos ganadores fueron Plomo, Naranja y Rojo. Se recomienda mejorar la puntualidad
El documento presenta un análisis teórico del Project Management Body of Knowledge (PMBOK) y su aplicación en proyectos de edificación. Examina los conceptos clave de la gestión de proyectos como el ciclo de vida del proyecto, los procesos de gestión, las áreas de conocimiento y los grupos de procesos definidos en el PMBOK. Además, muestra ejemplos prácticos de la aplicación de estas metodologías en proyectos de construcción a través de la elaboración de documentos como el acta de constitución
Este documento proporciona definiciones y lineamientos para la elaboración de manuales de procedimientos. Explica que un procedimiento describe de manera ordenada las actividades involucradas en un proceso. Además, destaca la importancia de estos manuales para establecer responsabilidades claras, mejorar los controles internos, y asegurar que las operaciones se realicen de forma consistente e independiente de los empleados individuales. Finalmente, señala que todos los empleados y jefes deben utilizar los manuales de procedimientos para evaluar el desempe
Sådan kan biblioteker bruge content marketingJoakim Ditlev
Oplæg af Joakim Ditlev fra http://www.contentmarketing.dk Præsenteret for 50 biblioteker til eventet: Flermedial Formidling - skarp formidling på digitale og sociale kanaler april 2015.
Este documento resume las formas del verbo "to be" en inglés en tiempo presente. Explica que "to be" significa ser o estar y que tiene tres conjugaciones principales en presente: "am", "is" y "are". Luego detalla cómo se construyen oraciones afirmativas, negativas e interrogativas en presente con este verbo y el auxiliar "-ing", dando varios ejemplos de cada tipo de oración.
Hvad er content marketing og hvordan bliver det brugt i danske virksomheder? Går i dybden med cases og erfaringer fra Content Marketing Bogen. Præsenteret af Joakim Ditlev til møde i netværksgruppe hos IAA, Danmark, 26. november 2014.
Blogging i en B2B verden - webinar slidesJoakim Ditlev
Blogging i en B2B verden. Slides fra gæsteindlæg for studerende ved IBC.
- Temperaturen på blogging i Danmark netop nu, eksempler på typiske danske blogs
- Men hvad med B2B blogging?
- Hvorfor B2B blogs
- Hvad ønsker virksomhederne at opnå?
- Content marketing basics - købsprocessen er selvbetjent. Social, search og relevant indhold.
- Eksempler på B2B blogs i udlandet
- Tjekliste til en god blogging strategi
- Corporate blogging
- Hvorfor er B2B blogging ikke større i DK
Inbound marketing is a means of promoting website of a company by sharing content with the outside world. The concept of Inbound Marketing is typically focused on sharing Blogs and promoting them, on podcast, on video, on eBooks, on eNewsletters, on whitepapers, on social media marketing, and on Many other forms of content marketing.
In this workshop for LeadsCon Path2Conversion, Michael Brenner explains the importance of content for B2B Marketing in today's digital world.
You will learn:
1. How to build a content marketing strategy
2. Editorial strategy
3. Distribution best practices
4. How to measure results
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
Are you looking for help to develop your content marketing strategy? In this presentation delivered at Content Marketing World, I'm offering all the tips, tools and templates you need to go from wherever you are in your content marketing journey to being a world class content brand.
It’s all in the planning: developing your content schedule | Content marketin...CharityComms
Ryan Wilkins, CEO, RAW Productions
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The document provides tips for creating an effective content marketing plan in 7 steps:
1. Identify your goals such as lead generation or brand awareness
2. Set priorities like engaging content or understanding your audience
3. Ensure your content marketing aligns with and supports your overall organizational goals
4. Research and understand your target audience through analytics and surveys
5. Clearly define your audience personas
6. Choose content types like guides, case studies or interviews that match your strengths and audience needs
7. Optimize content for search engines using keywords so your content is found by users searching online
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
The document provides an overview of content marketing strategies and best practices. It discusses the key factors for content marketing success, including having a documented content strategy, publishing quality content consistently, and mapping content to the consumer journey. It also discusses companies that are doing content marketing well, such as SAP's use of a "content hub" to attract early-stage leads through helpful content. The document emphasizes the importance of understanding the buyer journey and addressing prospects' needs at each stage through different content types and topics. It also stresses the importance of measuring content marketing ROI.
Content_Marketing_presentation_ExternalSean Hamilton
This document discusses content marketing. It defines content marketing as the creation and sharing of media and publishing content in order to acquire customers. It notes that content marketing involves thought leadership by generating valuable insight and advice on issues customers care about. The document explains how content marketing differs from traditional marketing by being primarily inbound rather than interrupt marketing. It lists some benefits of content marketing such as positioning a company as an expert, encouraging consultation, generating leads, and contributing to communities. It stresses that content marketing should provide the most useful information to help clients, prospects, and leads like and trust the company.
This document discusses strategies for creating content on a lean budget. It recommends crafting the perfect content team by designating chief content officers and managing editors. It also suggests leveraging internal subject matter experts, partners, customers, thought leaders and incentivizing internal contributions. The document advises content planning through buyer persona creation, buyer journey mapping, and theme/arc planning. It provides tips for ideation and mapping content to early, mid, and late stage buyer funnel stages. Finally, it recommends lean content creation tactics like slicing one large "turkey dinner" piece of content into smaller leftovers like videos, infographics, blogs and more to get more value from existing assets.
This document discusses strategies for creating content on a lean budget. It recommends crafting the perfect content team by designating chief content officers and managing editors. It also suggests leveraging internal subject matter experts, partners, customers, thought leaders and incentivizing internal contributions. The document then discusses content planning, including creating buyer personas, buyer journeys, themes, and mapping content to sales funnel stages. It provides ideas for content creation and recommends the "turkey dinner" approach of slicing one large piece of content into many smaller assets like videos, blogs, and infographics to get more value from existing content.
This document discusses strategies for creating content on a lean budget. It recommends crafting the perfect content team by designating chief content officers and managing editors. It also suggests leveraging internal subject matter experts, partners, customers, thought leaders and incentivizing internal contributions. The document advises content planning through buyer persona creation, buyer journey mapping, and theme/arc planning. It provides tips for ideation and mapping content to early, mid, and late stage buyer funnel stages. Finally, it recommends lean content creation tactics like slicing one large "turkey dinner" piece of content into smaller leftovers like videos, infographics, blogs and more to get more value from existing assets.
Presentation by the Co-Founder & CMO of BlueGlass Interactive, Chris Winfield given at the SES Conference in San Francisco on August 15, 2012.
At any given time, there are 50-200 versions of Google's core search algorithm handling over 12 billion queries per month. At the same time, Google has made substantial quality improvement efforts through Panda and Penguin updates that require website owners to focus on quality content, optimization, and social engagement to stay above the fold. Siloed SEO is no longer a competitive advantage, and webmasters must master the converging worlds of search, social media, and content.
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-that-converts
How Do You Create Content Marketing That Converts?
There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared.
As marketers, we need to consider how our customers are consuming content and where, when, and how to engage them.
A content marketing strategy should be designed to engage your audience throughout the buyer’s journey. Producing relevant content for each lifecycle stage and delivering it at the right time and place is crucial to successful content marketing.
How to Create Epic Content that Builds Your Brand AND Drives BusinessMarketo
This document provides guidance on creating effective content marketing through three steps: 1) Put the why before the what by focusing on your customers' needs and interests rather than just your products, 2) Build your audience by establishing expertise on topics people care about to attract and engage more people, and 3) Create content that is worth sharing by tapping into popular conversations and showing the human side of your organization to reach new audiences. Examples are given of how Kinvey successfully grew its community through high-quality content marketing.
Content Marketing is not a luxury for B2B 2014. It is a must.
How can B2B companies prepare for a more efficient content marketing 2014? We invited our customers and Niklas Lohmann, a content marketing specialist, to a workshop on Content Marketing.
This is a short summary of key insights.
This document discusses content marketing and how it differs from traditional advertising. Content marketing involves creating and distributing valuable content to attract a clearly defined audience with the goal of driving customer action. Some key advantages of content marketing compared to traditional advertising are that it provides value to customers instead of just promotions, helps educate customers until they are ready to purchase, attracts customers for free, gets shared by customers, provides SEO benefits, increases website traffic, and is highly targeted to the intended audience. The document also provides tips on how to build an effective content marketing plan, such as defining goals and audiences, creating content personas, and producing different types of content on a regular basis.
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
Creating Thought Leadership Through Content Marketing Strategy & ExecutionGreg Shuey
Last week at the Create Nation event, we provided education and resources around content marketing and how developing thought leadership creates sustainable business growth through all online channels.
The Power of Digital Marketing in the Modern Age.pdfDavid Thomson
Digital marketing leverages online platforms to promote products and services through targeted advertising, SEO, and social media engagement. It provides real-time analytics and measurable ROI, enabling businesses to optimize their strategies. This approach is crucial for reaching a global audience and driving brand awareness in today's digital age.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
The Future of B2B Audience Targeting with LinkedInTajul Islam
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
2. Who is Joakim Ditlev, anyway?
• Author of Content Marketing Bogen
• I help companies:
– Change the way they act and think
about marketing
– Create longterm customer relations
through useful or entertaining content.
3. ”We come in peace”
The Danish Content
Marketing invasion
4.
5.
6.
7. 3 Takeaways from Chili Klaus:
Focus on your own channels
Deliver content consistently
Inspiring content increases demand
29. 3 things to think about now
• How can you increase demand by
creating fun or useful content?
• Who can you include in your content
marketing team?
• Where would you start, if you only
had a single tactic and a single
channel to engage your audience?
30. Thanks for paying attention!
Learn all about the Danish
content marketing invasion here:
www.contentmarketing.dk
hej@contentmarketing.dk
@jditlev