The document summarizes and analyzes 5 different murals located in Malaysia. It provides background information on the artists and descriptions of the murals. The murals use concepts like non-verbal communication, perception, feedback, attention and space to convey various messages. The first mural by Ernest Zacharevic in Penang depicts a rural village to represent the idea of "hometown". The second by Muhammad Iqbal Ridzuan in Shah Alam is titled "Vacuum" and warns against hollow pursuits. The third by Abstrax Jingga in Klang pays tribute to two prominent Malaysian politicians. The fourth by Hazel Long uses 3D techniques to transport viewers through time. The last by Rapid KL

1. E F F E C T I V E
P U B L I C
C O M M U N I C A T I O N
F C O M 0 1 0 2
KIING KIU CHUN | LAU CHIN SHENG |
CLAUDWIE TAN | QILA HUSIN | SHAM
ZHEN WEN | KHAIRUL JEFRI

2. A N A L Y S I N G
3
M U R A L
P A I N T I N G S

3. K A M P U N G K U
b y
E A R N E S T
Z A C H A R E V I C
J A L A N G E R E J A

4. A R T I S T & H I S B A C K G R O U N D
E R N E S T Z A C H A R E V I C
• 27 years old.
• Born in Europe.
• Well-known for transforming the
streets of Penang with his series of
interactive murals.

5. A B O U T T H E M U R A L P A I N T I N G
• Massive 21m x 25m mural spanning over six storeys high of Wisma
Allianz.
• Completed in two weeks’ time (3rd April – 16th April)
• Especially commissioned by Allianz General Insurance Company to
reach out the rural community via its new catching phrase
"kampungku”.
• Ernest went all the way to the rural area of Sarawak to look for
inspiration for this mural.
• A symbol to remind people of home.

6. E F F E C T I V E P U B L I C
C O M M U N I C A T I O N C O N C E P T S
1. N O N – V E R B A L C O M M U N I C A T I O N
Sleepy face of the kid and the sleeping cat shows
the coziness in the village.

7. 2. P A S S I V E P E R C E P T I O N
Peaceful village Flood

8. 3. I N T E R C U L T U R A L C O M M U N I C A T I O N
Mural portraying a Malay village scene drawn by an
European Artist

9. 4. C O N N O T A T I V E M E A N I N G
Kampung reminds them
about their hometown.
K A M P U N G =
H O M E T O W N
In Google Translate,
For Malaysians,

10. 5. P O S I T I V E C O N N O T A T I O N
V S

11. V A C U U M
b y
M U H A M M A D
I Q B A L
R I D Z U A N
L A M A N S E N I 7
S H A H A L A M

12. A R T I S T & H I S B A C K G R O U N D
M U H A M M A D I Q B A L R I D Z U A N
• Contestant of an urban art
competition held by KHZNH
Studio and Shah Alam City
Council (MBSA) at Seksyen
7.
• Currently still a student.
• Often post his illustrations
on his Facebook account.

13. A B O U T T H E M U R A L P A I N T I N G
• Drawn on 16th May 2014.
• Message behind its name “Vacuum”:
Don’t be sucked in by the hollow pretentious physical values of
life.
• A part of transforming the back alley of Shah Alam Seksyen 7 which
used to be dark street to an open space that adds liveliness to the
community.

14. E F F E C T I V E P U B L I C
C O M M U N I C A T I O N C O N C E P T S
1. N O N – V E R B A L C O M M U N I C A T I O N
Body of the
individual is
elevated
Basic
emotion of
being
shocked and
surprised

15. 2. I N T E R P R E T A T I O N
( P E R C E P T I O N P R O C E S S )
INTERPRETS
TITLE
“VACUUM”
MEANING
PORTRAYED
IN MURAL
RELATION-SHIP
BETWEEN

16. 3. F E E D B A C K
FEEDBACKS ARE MOSTLY POSITIVE FROM SOCIAL MEDIA

17. 4. F I R S T I M P R E S S I O N
While observing the mural, you will initially feel scared
seeing the little boy being sucked into the huge black hole.

18. 4. P A S S I V E P E R C E P T I O N
IF YOU
CONTINUE TO
OBSERVE THE
MURAL
BECOME
AWARE
THROUGH
SENSES
FEEL AS IF
YOU ARE
GOING TO
BE SUCKED
INTO THE
HOLE
AND

19. M A L A Y A H E R O
b y
A B S T R A X
J I N G G A
F A D H I | M E D E A
K L A N G R I V E R

20. A R T I S T S & T H E I R B A C K G R O U N D
A B S T R A X J I N G G A
• A street art group formed in 2008.
• Founded by:
a) Mohammad Fahmi Fadhi (32), a graphic artist
b) A street artist who wants to be identified as Medea
• ABSTRAX JINGGA aim to convey stories, create relationships,
aspire and inspire the younger generation through
representation of their creative art.

21. A B O U T T H E M U R A L P A I N T I N G
• 10 meter long.
• Painted in October 2012.
• Completed in one week.
• A portrait of two arch-rival politicians in Malaysia; Tun Dr.
Mahathir Mohamad and Nik Abdul Aziz, to honor both of
them.
• A symbol to remind both politicians’
contribution to the country.
• Inspired by Barrack Obama’s “Hope”
graphics during the 2008 United State
Presidential Elections.

22. E F F E C T I V E P U B L I C
C O M M U N I C A T I O N C O N C E P T S
1. N O N – V E R B A L C O M M U N I C A T I O N

23. 2. P A S S I V E P E R C E P T I O N
V A N D A L I S M
N O T
R E S P E C T I N G
P O L I T I C I A N

24. 3. F E E D B A C K
P O S I T I V E
F E E D B A C K
N E G A T I V E
F E E D B A C K

25. 4. S E L E C T I V E A T T E N T I O N
VS
SUPPORTER OF PAS SUPPORTER OF BN

26. 5. S P A C E
SPACE – showing the arch-rival relationship between both leaders

27. R A P I D K L 3 D M U R A L
b y H A Z E L O N G & F R I E N D S
M A S J I D J A M E K L R T S T A T I O N

28. T H E A R T I S T S
FROM LEFT TO
RIGHT:
CHAN YI HAN (CONCEPT & PRODUCTION) | ANGEL NG (3D ARTIST) | HAZE LONG
(3D ARTIST) | MICHELLE YEOH (3D ARTIST) | ANOKAYER (3D Artist)

29. A B O U T T H E M U R A L P A I N T I N G
• Features a combination of props and realistic painting to give an
illusion of realism.
• Utilizes more than 4 viewpoints for the 3D effect.
The first panel starts with a
futuristic scene.

30. The scene then leads the viewer into an underwater sequence.

31. The underground water station brings the traveller back into a
forest city. And the last panel ends the series with a
prehistoric dinosaur rampaging into the train.

32. E F F E C T I V E P U B L I C
C O M M U N I C A T I O N C O N C E P T S
1. N O N – V E R B A L C O M M U N I C A T I O N

33. 2. F E E D B A C K
FEEDBACKS ARE MOSTLY POSITIVE FROM SOCIAL MEDIA

34. 3. F I R S T I M P R E S S I O N
Peaceful and happy scene A dinosaur attacking the LRT

35. 4. P A S S I V E P E R C E P T I O N
Some 3D props such as the red seat and railings, are able to blend
in well with the realistic mural painting.

36. 5. S P A C E
The girl holding a tablet
is standing two seats
next to the robot.
In an empty LRT, you
won’t normally go to sit
beside of a stranger.