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Global Economic Environment :
Macroeconomic Performance & Business
Performance

                              By

                           Stephen Ong
           Edinburgh Napier University Business School
                     chong@mail.tarc.edu.my
      Visiting Professor, College of Management, Shenzhen
                             University
                           4 August 2012
Learning Objectives


 To analyse the key macroeconomic
  indicators
 To explain how the business cycle works
 To critically assess the relationship
  between the business cycle and company
  performance
Agenda
1. Business
   Cycles &
   Business
   Performance
2. Unemployment
3. Inflation
The Macroeconomics Environment
1.1 Components of the Economy

1.Firms
2.Households
3.Government
4.Banking sector
5.External (overseas) sector
The Circular Flow Model
1. The Business Cycle
1.1 Long term Business Cycle
1.2 Causes of Business
              Cycles
•   Shocks and price stickiness
•   Supply and productivity shocks
•   Monetary shocks
•   Financial bursts and bubbles
•   Unexpected political events
•   Common link
•   Unexpected changes in
    spending
1.3 Impact of Policy
1.4 Effects on Business
Performance
 1.Profitability
 2.Share prices and Dividend Policies
 3.Investment and Return on Capital
   Employed
 4.Cash Flow
Key Business Performance Indicators
& Stage of Business Cycle : Recession
 Indicator
(Rise/Fall)


   Profits
Share prices
  Dividends
 Investment
 Return on
  Capital
  Cash flow
Sales revenue
   Costs
Bankruptcies
Key Business Performance Indicators
& Stage of Business Cycle :   BOOM
 Indicator
(Rise/Fall)


   Profits
Share prices
  Dividends
 Investment
 Return on
  Capital
  Cash flow
Sales revenue
   Costs
Bankruptcies
2. Unemployment
• Twin problems of the business cycle
 • Unemployment
 • Inflation
• Measurement of unemployment
 • Who’s in the labour force
• Problems with the unemployment
  rate
 • Part-time employment
 • Discouraged workers
                                 Unemployed
         Unemployment Rate
                             =   Labour Force
                                                x   100
2.1 Unemployment
2007 data                  Under 16
                            And/or
                       Institutionalized
                         (71.8 Million)

                            Not in
                         Labor Force
                        (78.7 Million)
              Total
        Population
     (303.6 Million)

                         Employed                  Labor
                       (146.0 Million)             Force
                                                   (153.1 Million)



                         Unemployed
                         (7.1 Million)     Source: Bureau of Labor Statistics
2.1.1 USA Labour force 2007
2.2 Unemployment
• Types of unemployment
 • Frictional
 • Structural
 • Cyclical
• Full employment defined
 • No cyclical unemployment
• Natural rate of
  unemployment
• Full employment rate
2.3 Unemployment
• Natural rate of unemployment
    • 1980’s 6%
    • Today 4-5%
• Aging labour force
• Temp agencies and the internet
• New welfare laws and work
  requirements
• Prison population has doubled
2.4 Cost of Unemployment
•   Foregone output
•   Potential output
•   GDP gap
    • (Actual output – potential
      output)
• Okun’s Law
    • Each 1% above NRU creates
      negative 2% output gap
2.4.1 Costs of Unemployment
2.4.2 Okun's Law
12,000
                                                                                              12,000
                                                                                                                                                              The GDP Gap
                                                                                                11,000
                                                                                               11,000
                                                                                              The Unemployment Rate
                                                                                                10,000
                                                                                              10,000
                                                                                                                                                                  Potential GDP




                                                                                                 9,000
                                                                                               9,000
                                                                                                 8,000
                                                                                               8,000
                                                                                                 7,000
                                                                                               7,000
                                                                                                                                              Actual GDP




                                                                                                 6,000
                                                                                                                                                                                  GDP gap




                                                                                               6,000
                                                                                                                                                                                  (positive)




1991
          1991                                                                                1993
                                                                                              1993
                                                                                                         1995
                                                                                                           1995
                                                                                                                   19971997 1999     2001
                                                                                                                                   1999
                                                                                                                                                2003
                                                                                                                                                2001
                                                                                                                                                             2005
                                                                                                                                                               2003                  2005




                                                             GDP (billions of 1996 dollars)
                                                                                                 5,000
                                                                                               5,000
                                                                                                          1985    1985
                                                                                                                     1987 1987 1989 1989    1991           1993               1995          1997      1999          2001         20
                                                                                                                                              1991         1993         1995           1997        1999      2001      2003
                                                                                                                                                                                                              2.5 Unemployment


                                                                                                                                                            GDP gap
                                                                                                                                                           (negative)




 Source: Congressional Budget Office & Bureau of Economic Analysis
2.6 Unemployment

• Unequal burdens
 • Occupation
 • Age
 • Race and ethnicity
 • Gender
 • Education
 • Duration
• Noneconomic costs
2.7 Unemployment Rate
Unemployment Rates in Five Industrial
Nations,1995-2005




                               Source: Bureau of Labor Statistics
2.7.1 Unemployment & Labour
Markets
2.7.2 Vacancy & Unemployment
Rates
2.7.3 Unemployment by Demographics
2.7.4 Duration of Unemployment
2.7.5 Unemployment Distribution
2.7.6 USA vs EU
3. Inflation
• Rise in general level of
  prices
• Consumer price index (CPI)
 •   Market basket
 •   300 goods and services
 •   Typical urban consumer
 •   2 year updates
            Price of the Most Recent Market
             Basket in the Particular Year
 CPI =        Price estimate of the Market
                                              x   100

                  Basket in 1982-1984
3.01 Historic UK Inflation
3.02 USA CPI
3.03 Recent CPI
3.04 Hyperinflation Germany
3.1 Inflation




                               2000
Annual Inflation Rates in the United States,
1960-2007




                               1990
                               1980
                               1970   Source: Bureau of Labor Statistics
3.2 Inflation
Inflation Rates in Five Industrial Nations,
1995-2005




                                  Source: Bureau of Labor Statistics
3.3 Inflation

• Types of Inflation
 • Demand pull
 • Cost-push
• Redistributive Effects
 • Nominal and real income
 • Growth in nominal income vs.
   inflation rate
 • Anticipated vs. unanticipated
   inflation
3.4 Inflation
• Who is hurt by inflation?
 • Fixed-income receivers
 • Savers
 • Creditors
• Who is unaffected or not hurt by
  inflation?
 • Flexible-income receivers
    • Cost-of-living adjustments (COLAs)
 • Debtors
3.5 Anticipated Inflation
• Nominal Interest Rate
• Real Interest Rate
• Inflation Premium

                                   6%
    11%        =              +   Inflation
                                  Premium
                    5%
    Nominal          Real
    Interest       Interest
      Rate           Rate
3.6 Inflation & Economic Growth
3.7 Other Inflation Issues
•Deflation
•Mixed effects
•Arbitrariness
•Cost-push inflation and real

•Demand-pull inflation and real

•Hyperinflation
3.7.1 Demand Pull
3.7.2 Stagflation
3.7.3 Upward Spiral of Prices & Wages
3.7.4 Phillips Curve:
Inflation vs Unemployment
3.7.5 Phillip Curve Shifts
3.7.6 Unemployment & NAIRU
3.7.7 Costs of Disinflation
3.7.8 USA Inflation & Unemployment
Conclusion

“High unemployment is a central flaw
in modern capitalism... Unemployment
must sometimes be kept above its
socially optimal level to ensure price
stability, and the tension between price
stability and low unemployment is one
of the cruelest dilemmas of modern
society.” Paul Samuelson
Core Reading

 Juleff, L, Chalmers, A.. and Harte, P. (2008) Business Economics in a Global
  Environment, Napier University Edinburgh
 Daniels, J.D., Radebaugh, L.H. and Sullivan, D.P. (2012) International
  Business: Environments and Operations. 14th edition, Pearson
 Samuelson, P.A. and Nordhaus, W. D. (2010)“Economics”
  Irwin/McGraw-Hill, 19th Edition
 Porter, Michael E. (2004)“Competitive Strategy – Techniques for Analyzing
  Industries and Competitors” Free Press
Questions?

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Enu macroecons business cycle 040812

  • 1. Go Global ! Global Economic Environment : Macroeconomic Performance & Business Performance By Stephen Ong Edinburgh Napier University Business School chong@mail.tarc.edu.my Visiting Professor, College of Management, Shenzhen University 4 August 2012
  • 2. Learning Objectives  To analyse the key macroeconomic indicators  To explain how the business cycle works  To critically assess the relationship between the business cycle and company performance
  • 3. Agenda 1. Business Cycles & Business Performance 2. Unemployment 3. Inflation
  • 5. 1.1 Components of the Economy 1.Firms 2.Households 3.Government 4.Banking sector 5.External (overseas) sector
  • 8. 1.1 Long term Business Cycle
  • 9. 1.2 Causes of Business Cycles • Shocks and price stickiness • Supply and productivity shocks • Monetary shocks • Financial bursts and bubbles • Unexpected political events • Common link • Unexpected changes in spending
  • 10. 1.3 Impact of Policy
  • 11. 1.4 Effects on Business Performance 1.Profitability 2.Share prices and Dividend Policies 3.Investment and Return on Capital Employed 4.Cash Flow
  • 12. Key Business Performance Indicators & Stage of Business Cycle : Recession Indicator (Rise/Fall) Profits Share prices Dividends Investment Return on Capital Cash flow Sales revenue Costs Bankruptcies
  • 13. Key Business Performance Indicators & Stage of Business Cycle : BOOM Indicator (Rise/Fall) Profits Share prices Dividends Investment Return on Capital Cash flow Sales revenue Costs Bankruptcies
  • 14. 2. Unemployment • Twin problems of the business cycle • Unemployment • Inflation • Measurement of unemployment • Who’s in the labour force • Problems with the unemployment rate • Part-time employment • Discouraged workers Unemployed Unemployment Rate = Labour Force x 100
  • 15. 2.1 Unemployment 2007 data Under 16 And/or Institutionalized (71.8 Million) Not in Labor Force (78.7 Million) Total Population (303.6 Million) Employed Labor (146.0 Million) Force (153.1 Million) Unemployed (7.1 Million) Source: Bureau of Labor Statistics
  • 16. 2.1.1 USA Labour force 2007
  • 17. 2.2 Unemployment • Types of unemployment • Frictional • Structural • Cyclical • Full employment defined • No cyclical unemployment • Natural rate of unemployment • Full employment rate
  • 18. 2.3 Unemployment • Natural rate of unemployment • 1980’s 6% • Today 4-5% • Aging labour force • Temp agencies and the internet • New welfare laws and work requirements • Prison population has doubled
  • 19. 2.4 Cost of Unemployment • Foregone output • Potential output • GDP gap • (Actual output – potential output) • Okun’s Law • Each 1% above NRU creates negative 2% output gap
  • 20. 2.4.1 Costs of Unemployment
  • 22. 12,000 12,000 The GDP Gap 11,000 11,000 The Unemployment Rate 10,000 10,000 Potential GDP 9,000 9,000 8,000 8,000 7,000 7,000 Actual GDP 6,000 GDP gap 6,000 (positive) 1991 1991 1993 1993 1995 1995 19971997 1999 2001 1999 2003 2001 2005 2003 2005 GDP (billions of 1996 dollars) 5,000 5,000 1985 1985 1987 1987 1989 1989 1991 1993 1995 1997 1999 2001 20 1991 1993 1995 1997 1999 2001 2003 2.5 Unemployment GDP gap (negative) Source: Congressional Budget Office & Bureau of Economic Analysis
  • 23. 2.6 Unemployment • Unequal burdens • Occupation • Age • Race and ethnicity • Gender • Education • Duration • Noneconomic costs
  • 24. 2.7 Unemployment Rate Unemployment Rates in Five Industrial Nations,1995-2005 Source: Bureau of Labor Statistics
  • 25. 2.7.1 Unemployment & Labour Markets
  • 26. 2.7.2 Vacancy & Unemployment Rates
  • 27. 2.7.3 Unemployment by Demographics
  • 28. 2.7.4 Duration of Unemployment
  • 31. 3. Inflation • Rise in general level of prices • Consumer price index (CPI) • Market basket • 300 goods and services • Typical urban consumer • 2 year updates Price of the Most Recent Market Basket in the Particular Year CPI = Price estimate of the Market x 100 Basket in 1982-1984
  • 32. 3.01 Historic UK Inflation
  • 36. 3.1 Inflation 2000 Annual Inflation Rates in the United States, 1960-2007 1990 1980 1970 Source: Bureau of Labor Statistics
  • 37. 3.2 Inflation Inflation Rates in Five Industrial Nations, 1995-2005 Source: Bureau of Labor Statistics
  • 38. 3.3 Inflation • Types of Inflation • Demand pull • Cost-push • Redistributive Effects • Nominal and real income • Growth in nominal income vs. inflation rate • Anticipated vs. unanticipated inflation
  • 39. 3.4 Inflation • Who is hurt by inflation? • Fixed-income receivers • Savers • Creditors • Who is unaffected or not hurt by inflation? • Flexible-income receivers • Cost-of-living adjustments (COLAs) • Debtors
  • 40. 3.5 Anticipated Inflation • Nominal Interest Rate • Real Interest Rate • Inflation Premium 6% 11% = + Inflation Premium 5% Nominal Real Interest Interest Rate Rate
  • 41. 3.6 Inflation & Economic Growth
  • 42. 3.7 Other Inflation Issues •Deflation •Mixed effects •Arbitrariness •Cost-push inflation and real •Demand-pull inflation and real •Hyperinflation
  • 45. 3.7.3 Upward Spiral of Prices & Wages
  • 49. 3.7.7 Costs of Disinflation
  • 50. 3.7.8 USA Inflation & Unemployment
  • 51. Conclusion “High unemployment is a central flaw in modern capitalism... Unemployment must sometimes be kept above its socially optimal level to ensure price stability, and the tension between price stability and low unemployment is one of the cruelest dilemmas of modern society.” Paul Samuelson
  • 52. Core Reading  Juleff, L, Chalmers, A.. and Harte, P. (2008) Business Economics in a Global Environment, Napier University Edinburgh  Daniels, J.D., Radebaugh, L.H. and Sullivan, D.P. (2012) International Business: Environments and Operations. 14th edition, Pearson  Samuelson, P.A. and Nordhaus, W. D. (2010)“Economics” Irwin/McGraw-Hill, 19th Edition  Porter, Michael E. (2004)“Competitive Strategy – Techniques for Analyzing Industries and Competitors” Free Press

Editor's Notes

  1. The Learning Objectives for Chapter 1 are To define globalization and international business and show how they affect each other To understand why companies engage in international business and why international business growth has accelerated To discuss globalization’s future and the major criticisms of globalization To become familiar with different ways in which a company can accomplish its global objectives To apply social science disciplines to understanding the differences between international and domestic business