The document proposes an app called CLASSAPP that would help players of Call of Duty choose character classes and teams more efficiently. It aims to reduce the time players spend making classes and testing different options so they have more time to actually play and enjoy the game. The app would allow customizing classes and teams on mobile devices so they are ready when players get home to their consoles.

1. Thomas Lewin
Ellis Hesketh
Ellis Evans

2. We are developing an iPhone app for teenage males who play
Call of Duty to help them stop wasting time when choosing classes.
CLASSAPP
Pitch

3. Who?- People who enjoy gaming
What? - People who just want to see what they can make and get the best out of the games
When? - whenever they feel bored or just want to look at something new
Where? - At home or in their friend’s house to show them what they have done
Why?- They might not be winning games by their bad choice of class or team
WWWWW?

4. As always time is the problem.
CLASSAPP will reduce the amount of time people spend making
classes and trying them out or wasting coins on teams who don’t play
well together. Therefore, they will have more time to play and enjoy
the game.
Key Problems

5. How do you reduce time making and testing
out classes?
How do you stop wasting coins and time on
teams?
CLASSAPP
Core Questions

6. People who have the problem of making classes or spending coins currently try to use
FUTHEAD OR FUTWIZZ but this solution sometimes does not work because you always
need the internet.
Our key insight is that people need more time with better teams and classes which our
app can provide to help them overcome their problem.
Problems our app addresses

7. Our team, LOMAX, is developing a gaming app
which can be used on a mobile so they can create classes and teams whilst they are
away from their consoles. This means they can focus on actually playing the game
when they get back home.
Our users can access their account through the app and make important decisions
when they have free time, like on the bus or waiting at the dentist!
CLASSAPP
Mini-elavator pitch

8. • FUTHEAD
• FUTWIZZ
• Call Of Duty ELITE
These 3 websites are like ours but we are making them
into an app and combining them.
Websites similar to ours

9. • Have one integrated game to a professional
standard
• Have it preloaded for when you get in
• Be able to customize items within the game
Core features and MVP stories

10. Ever had the problem,
when you haven’t got the
time to customize your
game?
With our app you
will be able to
customize this on
the move.
This will then be preloaded
on to your console so you will
be able to play straight away.

11. We will source our data from EA, Infinity Ward and Ubisoft. It is most
important that we get our data from EA because we are relying on this to
make our app.
Ubisoft is just an extra to make our app more varied.
Summary

12. We have chosen business model 3 because our app is aimed at
younger people who will not be able to spend £4 to buy the app so
this way we use advertising on our app and get sponsorships off
game companies. This will be the best way for us to make money
from the app.
Business model

13. • Viral marketing through social media
• bill- board campaign in big cities
• Advertise at a game convention
3 Core Marketing Activities