This document outlines plans for a business called Deja Vu that will have multiple components including a hangout space, bookstore, cyber cafe, printing/copying services, and mineral water delivery. It discusses the group members involved, questions to consider in starting the business, potential customer surveys, expenses and costs for setting up the spaces, promotional strategies, pricing strategies, and break-even point analysis. The business aims to meet various needs of students and professionals in the local community.

1. Group Members
• Asmita Chakrabarti
• Garghi Banerji
• Nilima Chowdhury
• Sayan Bose
• Krishnendu Dutta
• Debangsu Bose
• Kaushik Das
• Neekhil S. Khaling

2. BEGINNING  How much do we have/get to start with?
 What kind of business do we want?
 Who is our ideal customer?
 What products or services are we going to provide?
 Who are my competitors?
 What differentiates our B.ideas or services which we
provide for others in the market?
 Where do we locate our business?
 What type of suppliers do we need?
 How do we price our products?
 When will we make profit?
 How do we advertise our products?

3. QUESTIONNAIRE 1
 Name
 Profession
 Localite or not?
 Stays in pg. or not?
 Do you have any transportation problem reaching home?
 At leisure time, what do you do?
 How do you wish to spend your off time?
 Food quality over here, is it hygienic? …your opinion…
 How much would you like to spend?
 Water supply at your pg. How is it?
 How much do you pay for that?
 If prices are reduced, what would be your demand towards the same?
 If we come up with a combo plan, what are your opinions?

4. Questionnaire 2
Administrative head
 We ask him how much space would be sufficient to suffice our plan?
 Will we be getting a ground floor space?
 What will be rentals we will be required to pay?
 Will the rentals include electricity and AC cost?
 How much will we have to pay for the maintenance cost?
 Will maintenance include the AC and electricity cost?
 What are the documents required to sign up the contract for the
required space?
 The machines we purchase, how much would the expenses be for us
to pay?
 What are the payment rentals for the machines?
 How much sales would we have to make to maintain our contract?

5. 0 5 10 15 20 25 30 35 40
MINERAL BOTTLE
STATIONARY
CYBER CAFÉ
MEDICAL
HANGOUT
TOILET
SEC-5 FEMALE
SEC-5 MALE

6. LOCATION & ADVANTAGE
 People working in the I.T companies desperately wished for a proper and
clean hangout place where they can just put their heart out with their
friends. Students in the colleges also wished a place to chill their minds
from the chaos of transports on the roads.
 People working in Sec-5 do not really reside here. Most of them are coming
from outside. Especially the women folks can’t carry big bottles in their bags,
thus
they wish to have a clean store from where they can take the bottles of
water on a regular basis.
Students studying in the colleges suggested for a cyber café where they could
play games, surf nets, do social networking , print and scan desired
things, as many things are not permitted to do inside the college premises.
Students suggested that they need file pages, rulers, markers on daily basis
as these are needed in B.tech courses. Sometimes they need some books
for which they have to go to college streets or some library.

7. 0 10 20 30 40 50 60 70
MINERAL BOTTLE
STATIONARY
CYBER CAFÉ
MEDICAL
HANGOUT
TOILET
SEC-3 FEMALE
SEC-3 MALE

8. LOCATION & ADVANTAGE
People residing in paying guests in Sec-3 desperately are in need of regular
supply of water delivered at home, at an affordable rate.
Students residing in this locality have to suffer for the stationery things
and have to travel to another locality for these things, so they are in need
of a stationery shop which can provide them things with a quality.
People who are working or studying in this locality wish to have a place
to sit and relax in the breaks or after the work with their friends and they
suggested something about a place to hangout .
Students have projects in their colleges or schools and employees have
meetings for which both of them have to print and do the photocopies of
the important things. Sometimes they do need the browser to download
something important, hereby comes the idea of the cyber café.

10. DEJA VU
HANGOUT
BOOKSTORE
CYBER CAFE
XEROX
MINERAL WATER SUPPLY

11. B L U E P R I N T

12. ESTABLISHMENT COSTS
Coffee Machine
Rs 15,000
Bean Bags
Rs 2,800
Soft Drinks
Rs 40,000
Shelves Installation
Cost
Rs 12,000
Laptops
Rs 80,000
Printer
Rs 20,000
Tables & Chairs
Rs 31,000
Xerox Machine
Rs 50,000
Tiles +False
Ceiling
Rs 75k + 35k
Broadband
Connection
Rs 1,700
,Flat Screen
Rs 25,000
Music System
Rs 10,000
Lighting
,Rs 40,000
Books
Rs 20,000
• Decorations For
Selling Products
Rs 25,000
TOTAL AMOUNT = Rs 4,82,500

13. MONTHLY RENTAL EXPENSES
• Coffee Machine
Rs 100
• Soft Drinks
Rs 3,000
• Cable Connection
Rs 300
• Books Expenses
Rs 1,500
• Broadband
Rs 600
• Centralized Air
Conditioning
Rs 11,000
• Water Supply
• Labour
Rs 10,000
• Miscellaneous
Rs 10,000
• Area and Electricity
Rent
Rs 75,000 + Rs 4,000
TOTAL AMOUNT = Rs 2,16,300
Expenses
Rs 1,00,800

14. PROMOTIONAL STRATEGY EXPENSES
 INAGAURATION:
 Balloon hoardings: Rs 6,500/=
 Crackers: Rs 5,000/=
 Band performance-: Rs 15,000/=
 Internet:
 Create own websites: Rs 15,000/=
 Google advertisement: Rs 5,000/=
 Advertisement through social networking sites linked in Facebook, etc. : Rs 6,000/=
 Creating blogs
 Marketing through promotional emails.
 Distribution:
 Distribution of leaf-lets: Rs 3,000/=
 We will invite student & offer them free coffee in the inauguration day: Rs 2,500/=
 We will organize a special game on the first day and will distribute free gift hamper :
Rs 2,000/=
 Happy hours only on weekend : Rs 5,000/=
 SPONSERSHIP: We will sponsor our local team of near by: Rs 2,000/=
TOTAL AMOUNT = Rs 67,000

15. PROMOTIONAL STRATEGIES VIA SERVICES
 Dedicate a song for a loved one just by paying Rs 25.
 Order for a combo pack and get special 50% off on special coffee.
 Frequent buyer reward.
 We will send e-birthday card to our regular members.
 Special discount on one time payment of library membership.
 Xerox charges:- Upto 20 pages : Re1, 20-50 pages: Re. 0.80 paisa,
50 and above pages: Re 0.75 paisa.
 Surf for more than One(1) hour and get a cup of Tea free.
 Just pay Rs 20 more and play games like ludo and chess with your
friends (T&C applied).
 Become a permanent customer and get 5 litres of water free,
on the end of the last date of every month.

16. Break Even Point Analysis

17. Continuation of B-E-P Analysis

18. Continuation…. B-E-P

19. B-E-P GRAPH

20. Feedback
 Please do clip your suggestions, ideas, comments or your messages
on the wires on any side of the wall which has abstract paint.
Let uS proMote frienDship

21. THANK
YOU
ALL
YOUR

22. http://www.unitedworld.edu.in/
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