marketing

1. EPS- MARKETING
(Presented by: Mrs N.Laletsang)
ENTREPRENEURSHI
P
(EPS 301)
c 2022

2. 2
LEARNING OUTCOMES WEEK 8
• Demonstrate understanding of key steps in product/service design, including
product life cycle
Discuss different approaches in marketing and their application
• Create a brand using Go to Market
Apply the Five (5) Ps in a Product
• Apply the Seven (7) Ps in a Service to build resilience.
• Develop marketing mix to understand how to be and stay competitive.

3. 3
Post-launch.
Testing and validation. ...
Design. ...
Ideation Stage. ...
User and market analysis. ...
Product research. With a product vision in place, it's time to explore just how viable it is. ...
Defining the product vision. Your product vision is the starting point of the entire product design process. ...
Demonstrate understanding of key steps in product/service design, including product life cycle

4. 4
The product life cycle is the progression of a product through 5
distinct stages—development, introduction, growth, maturity,
and decline

5. Discuss different
approaches in marketing
and their application

6. 6
Create a brand using Go to Market
A go-to-market (GTM) strategy is :
• a comprehensive plan businesses use to bring a new
product or service to market.
• Designed to mitigate the risk inherent in the introduction
of a new product, a typical GTM strategy includes target
market profiles, a marketing plan, and a concrete sales
and distribution strategy.

7. Apply the Five (5) Ps in a
Product

8. 8
Apply the Seven (7) Ps in a Service to build resilience

9. 9
Develop marketing mix to
understand how to be and stay
competitive
•a combination of factors
•can be controlled by company
•influence consumers to purchase its products.

10. 10
The hypothesis testing result that
marketing mix strategy through:
• product,
• price, place,
• promotion, people,
• physical evidence, and process
simultaneously
Main factor - increase
competitive advantage.

11. References
Mellor, R et al. (2009). Entrepreneurship for Everyone: A Student
Textbook:
https://www.surveymonkey.com/market-research/resources/5-stages-
of-product-life-cycle/
https://www.twi-global.com/technical-knowledge/faqs/what-is-a-
product-life-
cycle#:~:text=A%20product%20life%20cycle%20is,growth%2C%20
maturity%2C%20and%20decline.
https://casereads.com/7ps-of-marketing-mix-explained-well-with-
examples/