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80% of new startups fail within the first 18 months, and of the remaining 20%, 95% cease to exist after three years, demonstrating high entrepreneurship failure rates. Common reasons for failure include being survival driven rather than opportunity driven, having low business IQ, a lack of focus, fear of failure, shortsightedness, poor money management, and insecurity. Issues regarding failure stem from psychological, political, personal, motivational, and cognitive factors. Entrepreneurs can address problems by learning from mistakes and not dwelling on failure, listening to customers, conducting research, outsourcing tasks and using technology effectively, and finding niches among competitors.






