This document summarizes key aspects of entrepreneurial culture discussed in Chapter 13. It covers the nature and components of culture, different levels of culture, the importance of core ideology and envisioned future, elements of an entrepreneurial culture, issues that can arise, the Cintas model of culture management, individualism vs collectivism, views on failure, and the chain of greatness model. The document provides an overview of concepts and frameworks for understanding entrepreneurial culture.

1. Entrepreneurial Culture –
Chapter 13
 Nature of Culture
 Components of Culture
 Levels of Culture
 Core Ideology and the Envisioned Future
 Elements of an Entrepreneurial Culture
 Cintas Model
 Individualism vs Collectivism
 Failure
 Chain of Greatness

2. Nature of Culture
 Basic beliefs and assumptions about the
company
 Emotional aspect
 Reflect history
 Inherently symbolic
 Fuzzy
 Substance and Form

3. Components of Culture
 Values
 Rules of Conduct
 Vocabulary
 Methodology
 Rituals
 Myths and Stores

4. Levels of Culture
 Three levels
 Assumptions – Substance
 Values – Substance
 Artifacts and Creations - Form
 Figure 13.1
 Culture underlies all components of
work environment that support
entrepreneurship

5. Core Ideology and the
Envisioned Future
 Core Ideology
 Core values
 Core purpose – never ending quest
 Envisioned Future
 Clear and compelling goals to be achieved
 Vivid description of what it will take to get
there

6. Elements of an
Entrepreneurial Culture
 People and empowerment focused
 Value creation through innovation and change
 Attention to the basics
 Hands-on management
 Doing the right thing
 Freedom to grow and to fail
 Commitment and personal responsibility
 Emphasis on the future and a sense of
urgency

7. Issues Confronting
Entrepreneurial Culture
 Conflicting value choices – Primary
Values
 Balance
 Quantitative vs Qualitative decision-
making basis
 Healthy discontent

8. Cintas Model
 Proactively manages culture
 Ownership driven
 Four characteristics:
 We are professional
 We live by the rules and have high ethical and
moral standards
 We act with a sense of urgency in everything we
do
 We have a sense of positive discontent

9. Individualism vs Collectivism
 Individualism
 Self-orientation
 Emphasis on self-efficiency and control
 Pursuit of individual goals
 Value system driven by pride in their own accomplishments
 Collectivism
 Group-orientation
 Subordination of personal interests and goals
 Emphasis on sharing
 Concern for group welfare
 Table 13.3
 Entrepreneurial Intensity is achieved by balance between
individualism and collectivism

10. Failure
 Entrepreneurial Firm embraces it
 Perceived
 Psychological
 Types: Moral, Personal, Uncontrollable
 Figure 13.4
 Failure can enhance success only if
learning is taking place

11. Chain of Greatness
 Timmons Model
 Figure 13.5
 Vision
 Learning
 Entrepreneurial Mindset and Values
 Responsibility and Accountability
 Results