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Enterprise Social Media at The Washington Post
Dave Burke
Manager, Web Solutions




                                             Dave Burke
    washingtonpost.com                    daveburke.com
1
Background - WashPost Web Solutions

• Back to 2005, we’ve been working on how to
 better support our apps

• Much of the problem stemmed from important
 knowledge being trapped

 • Various private and shared drives

 • Old email threads

 • But mostly, people’s brains

                                              Dave Burke
  washingtonpost.com                       daveburke.com
Serious risks of brain-based knowledge mgmt
Look what people do with their brains on the weekends. . .
                                   (DRAMATI ZATI ON )




             Technical Architect                        Chief Architect

                                                                      Dave Burke
  washingtonpost.com                                               daveburke.com
Business in transition




                            Dave Burke
  washingtonpost.com     daveburke.com
Business in transition
Strategic Focus: Innovation
•“We actively develop new revenue streams from non-traditional
  sources.”

•“We introduce and support new brands, selectively, when we
  believe that doing so allows us to achieve the full potential an
  opportunity may afford.”

•“We make bets on ideas that can have material impact even if
  they entail high risk. We invest in small-scale experiments to
  learn more about areas of strategic opportunity where
  uncertainty is high. More than ever, responsible innovation is
  necessary for our success.”

•“Because of the high level of marketplace uncertainty, we
  regularly monitor and revisit our strategies, being willing and
                                                                Dave Burke
  washingtonpost.com                                         daveburke.com
New product development approach: Iterative



                      ß   ß    ß         ß         ß


         T I M E




      Individuals and interactions over processes and tools
      Working software over comprehensive documentation




                                                                 Dave Burke
 washingtonpost.com                                           daveburke.com
System Documentation
“Destination of first resort”1




                                   Dave Burke
  washingtonpost.com            daveburke.com
IT Workspace Wiki
It’s like our own Wikipedia.




10
Our own Wikipedia




                         Dave Burke
 washingtonpost.com   daveburke.com
Lessons learned so far
• 90% of wiki success is half mental

  • Organize-as-you-go model takes getting used to

             Traditional                 New

                  1. Write             1. Write

                  2. Edit              2. Publish

                  3. Publish           3. Edit
                                       (repeat)


                                                       Dave Burke
  washingtonpost.com                                daveburke.com
Information Architecture Challenges
• Tag ambiguity




                                         Dave Burke
  washingtonpost.com                  daveburke.com
Information Architecture Challenges
• Tag ambiguity




                                         Dave Burke
  washingtonpost.com                  daveburke.com
Emergence doesn’t scale down



                                                                       Wikipedia                           IT Workspace

                                                                  1.8 million                                     1-2

                                                                16.2 million                                     13-14

                                                                 162 million                                     135
  http://www.useit.com/alertbox/participation_inequality.html   http://www.wolframalpha.com/input/?i=wikipedia




                                                                                                                       Dave Burke
 washingtonpost.com                                                                                                 daveburke.com
Future: Expand from IT Workspace to Postpedia




                                            Dave Burke
 washingtonpost.com                      daveburke.com
Company-wide rollout




                          Dave Burke
 washingtonpost.com    daveburke.com
Company-wide rollout




                          Dave Burke
 washingtonpost.com    daveburke.com
Future

• Adding a people focus to our information focus




                                               Dave Burke
  washingtonpost.com                        daveburke.com
Thanks.
Dave Burke
daveburke.com

@daveburke




                             Dave Burke
     washingtonpost.com   daveburke.com
20

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Enterprise Social Software at the Washington Post

  • 1. Enterprise Social Media at The Washington Post Dave Burke Manager, Web Solutions Dave Burke washingtonpost.com daveburke.com 1
  • 2. Background - WashPost Web Solutions • Back to 2005, we’ve been working on how to better support our apps • Much of the problem stemmed from important knowledge being trapped • Various private and shared drives • Old email threads • But mostly, people’s brains Dave Burke washingtonpost.com daveburke.com
  • 3. Serious risks of brain-based knowledge mgmt Look what people do with their brains on the weekends. . . (DRAMATI ZATI ON ) Technical Architect Chief Architect Dave Burke washingtonpost.com daveburke.com
  • 4. Business in transition Dave Burke washingtonpost.com daveburke.com
  • 6. Strategic Focus: Innovation •“We actively develop new revenue streams from non-traditional sources.” •“We introduce and support new brands, selectively, when we believe that doing so allows us to achieve the full potential an opportunity may afford.” •“We make bets on ideas that can have material impact even if they entail high risk. We invest in small-scale experiments to learn more about areas of strategic opportunity where uncertainty is high. More than ever, responsible innovation is necessary for our success.” •“Because of the high level of marketplace uncertainty, we regularly monitor and revisit our strategies, being willing and Dave Burke washingtonpost.com daveburke.com
  • 7. New product development approach: Iterative ß ß ß ß ß T I M E Individuals and interactions over processes and tools Working software over comprehensive documentation Dave Burke washingtonpost.com daveburke.com
  • 9. “Destination of first resort”1 Dave Burke washingtonpost.com daveburke.com
  • 10. IT Workspace Wiki It’s like our own Wikipedia. 10
  • 11. Our own Wikipedia Dave Burke washingtonpost.com daveburke.com
  • 12. Lessons learned so far • 90% of wiki success is half mental • Organize-as-you-go model takes getting used to Traditional New 1. Write 1. Write 2. Edit 2. Publish 3. Publish 3. Edit (repeat) Dave Burke washingtonpost.com daveburke.com
  • 13. Information Architecture Challenges • Tag ambiguity Dave Burke washingtonpost.com daveburke.com
  • 14. Information Architecture Challenges • Tag ambiguity Dave Burke washingtonpost.com daveburke.com
  • 15. Emergence doesn’t scale down Wikipedia IT Workspace 1.8 million 1-2 16.2 million 13-14 162 million 135 http://www.useit.com/alertbox/participation_inequality.html http://www.wolframalpha.com/input/?i=wikipedia Dave Burke washingtonpost.com daveburke.com
  • 16. Future: Expand from IT Workspace to Postpedia Dave Burke washingtonpost.com daveburke.com
  • 17. Company-wide rollout Dave Burke washingtonpost.com daveburke.com
  • 18. Company-wide rollout Dave Burke washingtonpost.com daveburke.com
  • 19. Future • Adding a people focus to our information focus Dave Burke washingtonpost.com daveburke.com
  • 20. Thanks. Dave Burke daveburke.com @daveburke Dave Burke washingtonpost.com daveburke.com 20