The rise of IT as Service (ITaaS) is result of the intense rate of change brought about by technologies such as cloud computing, social media, consumerization, mobility, analytics and big data. The pace of change is only increasing, and these emerging technologies need to be rapidly integrated into modern enterprise, almost in real-time. Enter ITaaS, on-demand. In its various forms, ITaaS on-demand solves the myriad problems of modern IT resource consumption. When technology is restructured to be flexible, fast and ready, capabilities are provided based on usage. Transitioning to an on-demand hybrid infrastructure is a complete transformation that can support your future business goals, help fuel business innovation and turn IT from a cost center to a value center. This is the future of IT, it will be hybrid, and it will be on-demand with utmost flexibility, scalability and cost-efficiency.

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The Future of IT
Infrastructure is Hybrid and
On-Demand
By Emil Sayegh
President & CEO of Codero Hosting

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• Home to 4,000 businesses
• Broad portfolio of hybrid hosting services: Dedicated, Managed and Cloud
• Reliability and performance with 24/7/365 U.S.-based support SSAE16 data
centers backed by industry-standard SLAs
• Rapid and automated deployment of dedicated and cloud
• 100% uptime guarantee with top Pingoscope and NetCraft ratings
• Perfect for websites, E-commerce, rich media, SaaS, back office and more
• 30 Terabytes FREE bandwidth per server
• Industry’s only customer loyalty rewards

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The Evolution of Man
so far…

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The Internet Of Things:
Truly a New Era of Computing…
The Progress of IT

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Hundreds of Thousands
of Applications…

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The choices for
hosting this data
can be
confusing and
daunting.

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Trade-offs…

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ERP, OSS, Workflow,
SW Apps (custom),
Website (complex),
Databases, Big Data
Blogs, Wikis,
Subversion,
Test/Dev, SaaS,
Website
Email, Workspaces
Chat, IM, CRM
CUSTOM APPS PACKAGED APPS STANDARD APPS
Apps’ Rightful Homes
Legacy ERP, OSS,
Workflow,
SW Apps (custom),
Website (complex),
BACK OFFICE APPS

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 Flexible costing
 Scalability built in
 Easy to get started
 Lets customer focus on
application
 No systems expertise required
Strengths
 Overpaying 3X for constant
workloads
 Limited software flexibility
 Security tied to the platform
 No control over facility location
 Support for only what’s included
in the system
 Less maturity than Dedicated
 Must trust the cloud for uptime,
performance and scale
Trade-offs:
Cloud, Elastic Computing, On-Demand
Weaknesses

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 Mature, well understood
platform that works
 Security compliance and
consulting services
 Best support
 Customization to match needs
 Uptime
Strengths
 On-demand costing in non-
standard
 Works best when combined with
some expertise
 Scale on a per server basis;
requires foresight and lead time
 Limited control over facility
location
 Can be some trouble for startups
Trade-offs:
Dedicated Hosting and Private Clouds
Weaknesses

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 Maximum customization
 Security can be as good as you
design it
 Scaling can only be as good as
you design it
 Full control over facility location
Strengths
 Requires significant non-core in-
house expertise
 Requires you to focus on both
your application and your hosting
 Low economies of scale
 Support comes from Google
search
 You actually have to design your
scaling and security configuration
Trade-offs:
Colo / In-house
Weaknesses

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Meet the Hybrid Cloud

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Confidential
Market Trends Driving
Need for Hybrid
Key Hybrid Benefits:
 Reduce costs
 Deliver choice
 Increases flexibility
 Accelerates
deployment
 Improves reusability
 Speeds innovation
• Data isolation, security and
privacy – increasingly
critical
• Data Bases & Big Data –
requires I/O performance
and scalability
• Cloudbursting – cloud’s
ability to quickly scale up
or down
• Lock-in avoidance –
changing standards,
portability, integration
• Best venue – ability to
select optimal
infrastructure for
applications

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Cost Comparison

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Dedicated Server
vs. Amazon EC2

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Startup SMB&
Departments
Hyper Growth
web 2.0 Company
Enterprise/Large
Scale
Company Type
Cloud Managed &
Cloud
Managed &
Cloud
In-House/
Colo/
Dedicated/Cloud
In-House/ColoIn-House/ColoIn-House/Colo
Colo,
Dedicated.
&Cloud
Dedicated &/or
Cloud
Software
Development
Sys-Admin
Large
Infrastructure
Expertise
+
+
Dedicated &/or
Cloud
Dedicated &
Cloud
Scale
Managed &
Cloud
Expertise and Scale Matter

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Your Needs Change!
Cloud Cloud +
Dedicated
DIY
Startup
Require More
Flexibility
or to Save
Money
Grow to Find
Economies of
Scale
Cloud +
DedicatedDedicated
Colo/DIY
Established
Require More
Scalability
Established
Require Less
Capex
Dedicated
Require More
Scalability
Cloud +
Dedicated
Cloud +
Dedicated

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Why Hybrid is the Answer

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Hybrid Cloud:
Best of Both Worlds
Choice and Scalability
Flexibility
Right Tool, Right Workload
Cost

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Hybrid Eliminates
Public Cloud Concerns
OVER PAYING
DATA ISOLATION
PERFORMANCE
CUSTOMIZATION
REGULATORY

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Sweet!
Cool!
Nice!
Basic Hybrid
Architecture Example

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Wicked!
Gnarly!
Amazing!
Advanced Hybrid
Architecture Example

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• Minimal automation
• Traditional methods of
service delivery – internal,
colo, outsourcing, hosting
• Partial automation
• Disparate Public and
Private Cloud services
Unified API/CLI/Control Panel
Traditional IT
Private and
Public Cloud
On-Demand Hybrid™
• Fully-automated self-service
portal, API, and infrastructure
• Orchestrated, managed and
secured delivery of Dedicated
and Cloud infrastructures, both
on or off customer premise
• Selectable levels of service, SLAs
and security isolation
On-Demand Hybrid™
At the intersection of all IT trends

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Develop A Hybrid Strategy
Too easy to get lost by:
• Overspending based on cloud hype
• Locking into false choices
• Spending valuable time on wrong details
• Delayed thinking about scale and architecture
• Not focusing on where you deliver value
It is critical to find the right home where applications
can grow economically!

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Emil Sayegh, President & CEO
Codero Hosting
email: ceo@codero.com
Twitter: @esayegh or @codero
Thank You!