The document discusses how digital technologies have enabled businesses to adopt a "long tail strategy" by democratizing production and distribution. This allows businesses to profitably offer more products by reducing costs associated with storage, distribution, and shelf space. It enables niche products and mass customization, satisfying more customer needs and creating new opportunities. While hits are still important, the long tail strategy serves all customer segments. The benefits extend beyond business to society by shifting from a culture of scarcity to one of abundance, with a more informed and satisfied customer base.
To survive in today’s changing retail environment, smart organizations are working to optimize their (1) Shopping experience, (2) Operations, (3) Merchandizing and supply chain.
UI Design for Sterling Commerce Multi Channel Selling and Fulfillment SuiteGreg Laugero
This is Greg Laugero's presentation given at Sterling Commerce's Customer Connection 2010 conference in Dallas, April 12-14, 2010. http://webapps.sterlingcommerce.com/connection10/index.php
To survive in today’s changing retail environment, smart organizations are working to optimize their (1) Shopping experience, (2) Operations, (3) Merchandizing and supply chain.
UI Design for Sterling Commerce Multi Channel Selling and Fulfillment SuiteGreg Laugero
This is Greg Laugero's presentation given at Sterling Commerce's Customer Connection 2010 conference in Dallas, April 12-14, 2010. http://webapps.sterlingcommerce.com/connection10/index.php
There is no question that the customer is now in charge of the shopping experience. Retailers are working to meet the needs of today’s demanding shoppers by incorporating innovative strategies and technologies into their stores and online. Also, the concept of showrooming is creating even more of an urgent need for merchants to deliver a compelling in-store experience while delivering a consistent brand message across all channels.
Presentación de Ana del Amo, Principal Sales Consultant en Oracle para la jornada Plataformas y soluciones eCommerce, celebrada el pasado día 15 de Junio de 2010
Retail competition has moved on from individual retailers into the broader world of retail destinations.In the first part of the presentation, posted earlier this month, VM-unleashed looked at what makes a good retail destination, what attracts the nice people, and fundamentally - what is a nice shop?
In this second part we examine why it is important for retail destinations to have pulling power and what that is, whether all retail destinations will survive, and how they will become winners in this multi-channel world
The whole presentation was delivered at an international conference on "Place Branding" held in Dun Loaghaire, near Dublin, Ireland in 2012
Kelley Blue Book Presentation
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
Reisman on FairPay at MITEF "Better Strategies for Monetizing Digital Offerin...Teleshuttle Corporation
(SEE UPDATE AND VIDEO*) FairPay presentation by Richard Reisman, Teleshuttle Coprporation at MIT Enterprise Forum of NYC "Better Strategies for Monetizing Digital Offerings" 12/1/11.
*FOR A MORE CURRENT VERSION OF SIMILAR PRESENTATION, SEE
Reisman FairPay Overview -- Adaptive Win-Win Relationships / Revenue Strategy - Latest Version
http://www.slideshare.net/rreisman/reisman-fairpay-overview
FOR VIDEO SEE
http://www.fairpayzone.com/p/blog-page_14.html
Translating Pricing Theory into RealityJDA Software
Innovation combined with key pricing and revenue management disciplines will be crucial for turning ideas and technologies into actionable intelligence in 2013 and beyond. In this presentation, Suresh Acharya, VP of Product Management, JDA Software, provides an overview of revenue management and how media companies can apply innovative technologies and practices to turn upfront and scatter opportunities into profits.
From segmentation to contextual marketingTom Nickels
Contextual marketing is about understanding not just who someone is but where they are, what they are doing, and what they are likely to do next. It’s about combining the right information about a customer and the context to deliver the right services and communication at the precise moment it offers the most value.
There is no question that the customer is now in charge of the shopping experience. Retailers are working to meet the needs of today’s demanding shoppers by incorporating innovative strategies and technologies into their stores and online. Also, the concept of showrooming is creating even more of an urgent need for merchants to deliver a compelling in-store experience while delivering a consistent brand message across all channels.
Presentación de Ana del Amo, Principal Sales Consultant en Oracle para la jornada Plataformas y soluciones eCommerce, celebrada el pasado día 15 de Junio de 2010
Retail competition has moved on from individual retailers into the broader world of retail destinations.In the first part of the presentation, posted earlier this month, VM-unleashed looked at what makes a good retail destination, what attracts the nice people, and fundamentally - what is a nice shop?
In this second part we examine why it is important for retail destinations to have pulling power and what that is, whether all retail destinations will survive, and how they will become winners in this multi-channel world
The whole presentation was delivered at an international conference on "Place Branding" held in Dun Loaghaire, near Dublin, Ireland in 2012
Kelley Blue Book Presentation
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
Reisman on FairPay at MITEF "Better Strategies for Monetizing Digital Offerin...Teleshuttle Corporation
(SEE UPDATE AND VIDEO*) FairPay presentation by Richard Reisman, Teleshuttle Coprporation at MIT Enterprise Forum of NYC "Better Strategies for Monetizing Digital Offerings" 12/1/11.
*FOR A MORE CURRENT VERSION OF SIMILAR PRESENTATION, SEE
Reisman FairPay Overview -- Adaptive Win-Win Relationships / Revenue Strategy - Latest Version
http://www.slideshare.net/rreisman/reisman-fairpay-overview
FOR VIDEO SEE
http://www.fairpayzone.com/p/blog-page_14.html
Translating Pricing Theory into RealityJDA Software
Innovation combined with key pricing and revenue management disciplines will be crucial for turning ideas and technologies into actionable intelligence in 2013 and beyond. In this presentation, Suresh Acharya, VP of Product Management, JDA Software, provides an overview of revenue management and how media companies can apply innovative technologies and practices to turn upfront and scatter opportunities into profits.
From segmentation to contextual marketingTom Nickels
Contextual marketing is about understanding not just who someone is but where they are, what they are doing, and what they are likely to do next. It’s about combining the right information about a customer and the context to deliver the right services and communication at the precise moment it offers the most value.
Amazon.com: the Hidden Empire - Update 2013Fabernovel
Our "most favorited" 2011 study revealing Amazon.com's strategies for dominating online retail has been updated to include analyses on all of the company's latest moves, and insights into where they may be going next.
Follow us on Twitter: @faberNovel
How your favorite retailers make money out of analyticsSridhar Bollam
Integration of Statistics & Business with the technology - The Biggest Breakthrough in the retail industry
Data Hygiene, Integration of the data across multiple channels is few of the challenges for the retailers
Statistics is useful in helping retailers to reduce their cost & increase their profits by using the customer data
My students use ideas from my (Jeff Funk) class on business models to analyze the business model for Sony's AtracTable. This new type of display enables new forms of computer interaction in retail outlets such as self-checkout or information access, in malls such as information access, and in restaurants (games and information access). these slides analyze the customer selection, value proposition, value capture, and other aspects of a business model for Sony's AtracTable.
this is ppt presentation on product management . it covers features of product ,product levels ,product classification ,product mix and product life cycle stratagies
Amazon is a technology company that uses its abilities to do retailing as a business. It is an awesome company to work for. The learning is continuous and steady. Reach me to know more
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Advantages and Disadvantages of CMS from an SEO Perspective
Long tail- Democratize Production
1. The Long Tail:
Democratize Production
Digital Marketing
Group A
Andrea Arenas
Estevam Sa da Bandeira
Hugo Latorre
Leticia Salama
Matthias Holland-Cunz
Natalie Jadalla
Paola Martinez
Tomas Junquera
3. A new Business Model
Before: Pareto Principle
“80% of your sales come from 20% of your products”
Don't just quot;work
Id & focus on Limiting the
smartquot;, work
those products to extension of
smart on the right
reduce Stock supply
things
Vilfredo Pareto
After: The Long Tail Strategy
The group that purchases a large number of quot;non-hitquot; items
is the demographic called the Long
Reducing the
Selling small
Increasing the focus on popular
volumes of hard-
supply of SKU items: less
to-find items
profitable
Chris Anderson
4. Businesses in which the number
of items available is much higher
to their offline equivalents
5. Music Store & Distribution Business
Customer seeking
unlimited offer
Virgin Megastore ITunes Online Store
Product Portfolio Storage & Prices Amount of Convenience & Prices
operating cost SKU`s Information
The lack of shelf space in iTunes allows for the offer of thousands
more titles and also more obscure ones at a better price.
6. Used-Car Business
Crowd sourcing:
Cheaper and better
CarMax Store Carmax Online Store
Product Portfolio Information Prices Barriers of Product Prices
distance Availability
The consumer experiences limitations when
purchasing cars at the physical lot such as higher
prices & limited product availability
7. Auction and Shopping Business
Make everything
available
Traditional Bazaar eBay Online Store
Traditional way Try product Prices Global Presence Convenience Supply and
of shopping before buying Reviews
eBay combines all available inventories from different
location points reducing physical limitations.
8. Travel Business
One size does
not fit all
Travel Agency Atrapalo.com
Non customized Professional Valuable Personalized Customization of Economies of
package offers Advice Offers Advice Trips Scale
The results in atrapalo is unbiased, immediate,
and in greater quantity.
9. Book Distribution Business
Hit products
versus niche
products
Barnes & Noble Amazon.com
High Volume Offers New and Inventory Global Inventory Niche Strategy High Demand
Focus Old Books Space Products
A niche strategy could help to avoid price
battles and focus on high profit products.
10. Why did these businesses not exist 10 years ago?
Paradox: Less time to spare but more interests to pursue
Faster processes wanted
Technology was not available Increased usage of
along with convenience
credit cards
11. Key benefits of the abundance of supply
Capable with online distribution and retail:
Price Battle
+ Real-time information available
+ Practically no storage and distribution costs
Large Volume Items
+ No physical limitation (unlimited shelf space)
= Possibility of lowering the prices
Profitability
Low Volume Items
Higher amount of
options to satisfy Mass Customization Multiple Taxonomies = Higher profitability
specific needs
Opportunities for Non-Famous Artists Cultural Diversity
12. Who produces these articles: professionals or other users?
What are the implications for businesses and users?
Semi- Amateurs
Professionals
Professionals
BUSINESSES USERS
INTERNET PHYSICAL
INTERNET PHYSICAL
Abundance of supply
Sales
Serves all needs
Space and Product
Accessible
limitation
Support
Serves all niches
Face-to-face
Profitable
13. Before the era of the Internet a product was either a hit or a miss
Hit Miss
Unlimited Shelf space
14. What are the benefits of outsourcing the creation of content to the users?
Wikipedia benefits from:
Upgraded Quality Refocus technological and Organization agility
financial resources on core
competencies.
By adding content by amateurs and professionals, the business
benefits in terms of efficiency, productivity (speed up the flow of
information) and organizational effectiveness.
15. Are economies of scale important to this business model?
Higher Volume:
High Volume: High
Hits + Misses = Increase
Net Contribution &
Niches bargaining power
Lower Costs
over suppliers
Economies of scale
Yes, Blockbusters
Satisfy mainstream Satisfy 100%
are hooks to
demand customers demand
attract audience
Are hits Needed?
16. What is the impact not only on business but also on society of shifting
from a culture of scarcity to a culture of abundance?
• Larger customer base
• Increased offering of products
• Better knowledge about customers needs
• More competition and a informed customer
Business
• Information is power for Consumers
• People are satisfied
• Increase of expectations
• Higher demand of quality
Society
BENEFITS OF DEMOCRATIZING PRODUCTIONTransferring the production to customers may achieve a reduction on the cost of training, security, operating system and database<number>
<number>
iTunes vs. Virgin MegastoreThe lack of shelf space in iTunes allows for the offer of thousands more titles and also more obscure ones.<number>
Carmax (online) vs. physical Carmax stores and other physical car dealers: With Carmax online the consumer can view the stats, photos of cars, and availability of different cars in a particular store. If you see a car in a store in another state and want it, you can request it to be delivered to your nearest store, where you can test drive it and see it in person. Carmax online allows for their entire U.S. inventory to be available to anyone in any state. Therefore, the consumer is not limited to the cars in the physical lot…<number>
eBay vs. Bazaar:On eBay for the same reasons as iTunes, the availability of products is much larger than a physical bazaar or street fair that also holds varied products. Just like carmax.com it combines all available inventories from different location points. There are no physical limitations. <number>
Atrapalo.com vs. regular travel agencies:Atrapalo automatically searches for the cheapest tickets according to your requirements (dates, location, etc…). It gathers info from all airlines and gives you all results for comparative purposes. In a physical travel agency, the results are for some reason always less, this might have to do with the programs used by the agent or purely the agent‘s willingness to help. Since there is no human element in getting the results in atrapalo, these are unbiased, immediate, and in greater quantity.<number>
Amazon.com vs. Barnes & Noble: Amazon is the eBay of books and because of the reasons cited in eBay’s case, it is also able to offer more titles than a physical book store such as Barnes & Noble. <number>
Why did these businesses not exist 10 years ago?Simply because the technology was not available, the platforms were not there. As we continued to move towards a more globalized society in terms of trade, aided by the evolution of the internet, it was only natural that we began to trade online. With the end of physical storage limitations and the increased usage of credit cards, trade could be conducted across any place on the globe. As we became accustomed to this new way of purchasing, it has become and still continues to become each time more main stream. Time is each time more scarce, which leads to consumers wanting fast and easy processes. However, at the same time the increase in leisure interests has led retailers to take advantage of the online potential in offering a greater quantity of products to satisfy ever changing and multiple consumer wants. <number>
Capable with online distribution and retail.Ease of access to the Long Tail sheer size: Higher amount of options for customers which generates satisfying demand. Offering of mass customization.Opportunity to discover new markets and expanded in existing onesPossibility of lowering the pricesMultiple taxonomies= classified within genre by genre (recent music/pop music) or offered in different forms (track by track or the whole CD), It attends all niches at the same time.<number>
There are two types of BUSINESSES:INTERNET: As we have mentioned before , sales will increase, due to no space limitation and the ability of attending to all the niches, which will be more profitable because margins may be bigger if cost is mainted, or even if cost is reduced the volume of sales will be higher obtaining higher profitability. Furthermore products are classified with gendre (multiple taxation) PHYSICAL STORE:Can be harmful for the company and may affect on the sales by decreasing them, The fact that they have space constraints and product limitation affects negatively, and they can
Consider Netflix for this question. Are economies of scale important to this business model?
Business:Larger customer base since the physical border has been overcome. Increased offering of products due to:A larger base Decreased costs because of the virtuality of the internet that there is no need for shelf space costs, rental space in an high traffic area, employees, etc. Better knowledge of what customers really want not only what the industry thinks they want. Companies will be faced not only with more competition but also with a more informed customer since now they can search for reviews and recommendations.Society:Consumers have a better knowledge of what they want.People want more products and now they have more options. Customers are happier since they can find exactly what they want not only what’s available. Consumers have more information hence will demand better quality.12