2. 2
KEY PLAYERS
• Givaudan SA (Switzerland),
• International Flavors & Fragrances, Inc. (U.S.),
• Firmenich International SA (Switzerland),
• Symrise AG (Germany),
• Takasago International Corporation (Japan),
• V. MANE FILS SA (France),
• Sensient Technologies Corporation (U.S.)
3. 3
TOP BRANDS AND THEIR PRODUCTS…
• Nautica Voyage By Nautica For Men.
• Calvin Klein ETERNITY Eau de Parfum.
• Versace Man Eau Fraiche By Gianni Versace For Men Edt Spray.
• MONTBLANC Legend Eau de Toilette.
• Guess Eau de Parfum Spray for Women.
• Dolce & Gabbana Light Blue By Dolce & Gabbana For Women.
• Vera Wang Princess by Vera Wang for Women
7. 7
3. BLENDING
• Most full perfumes are made of
about 10-20% perfume oils
dissolved in alcohol and a trace
of water.
• Colognes - 3-5% oil diluted in
80-90% alcohol, with water
making up about 10%.
• Toilette -2% oil in 60-80%
alcohol and 20% water.
8. 8
4. AGING
• "Notes de tete," or top notes
• "notes de coeur," central or heart notes.
• "notes de fond” or base notes.
• Top notes - tangy or citrus-like smells
• central notes -aromatic flowers like
rose and jasmine provide body
• base notes (woody fragrances) -an
enduring fragrance.
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KEY POINTS
• Average bottle - $1.20 to $1.50.
• The actual liquid in a typical bottle of $150 perfume.
• The bottle, box and and display carton typically cost four to six times times more than the fragrance itself.
• Quality control - Sperm whale products like ambergris have been outlawed since 1977.
• Synthetics – saves plants & animals
• Profit margin – 90%!
• Liquid in bottle - 3% .
• The rest of the price goes into the packaging, overhead costs and mostly into the marketing.