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MAKING
OF
PERFUME
1
2
KEY PLAYERS
• Givaudan SA (Switzerland),
• International Flavors & Fragrances, Inc. (U.S.),
• Firmenich International SA (Switzerland),
• Symrise AG (Germany),
• Takasago International Corporation (Japan),
• V. MANE FILS SA (France),
• Sensient Technologies Corporation (U.S.)
3
TOP BRANDS AND THEIR PRODUCTS…
• Nautica Voyage By Nautica For Men.
• Calvin Klein ETERNITY Eau de Parfum.
• Versace Man Eau Fraiche By Gianni Versace For Men Edt Spray.
• MONTBLANC Legend Eau de Toilette.
• Guess Eau de Parfum Spray for Women.
• Dolce & Gabbana Light Blue By Dolce & Gabbana For Women.
• Vera Wang Princess by Vera Wang for Women
AROMATIC SOURCES:
4
Plant : Barks, flowers, blossoms, fruits,
resin…
Animal: Musk, ambergris, honeycomb…
Synthetic:Aliphatic aldehydes, calone…
How is perfume made?
5
1.Collection
2.Extraction
3.Blending
4.Aging
6
2. EXTRACTION
• Solvent extraction
• Steam distillation
• Expression
• Enfleurage
• Maceration
7
3. BLENDING
• Most full perfumes are made of
about 10-20% perfume oils
dissolved in alcohol and a trace
of water.
• Colognes - 3-5% oil diluted in
80-90% alcohol, with water
making up about 10%.
• Toilette -2% oil in 60-80%
alcohol and 20% water.
8
4. AGING
• "Notes de tete," or top notes
• "notes de coeur," central or heart notes.
• "notes de fond” or base notes.
• Top notes - tangy or citrus-like smells
• central notes -aromatic flowers like
rose and jasmine provide body
• base notes (woody fragrances) -an
enduring fragrance.
9
KEY POINTS
• Average bottle - $1.20 to $1.50.
• The actual liquid in a typical bottle of $150 perfume.
• The bottle, box and and display carton typically cost four to six times times more than the fragrance itself.
• Quality control - Sperm whale products like ambergris have been outlawed since 1977.
• Synthetics – saves plants & animals
• Profit margin – 90%!
• Liquid in bottle - 3% .
• The rest of the price goes into the packaging, overhead costs and mostly into the marketing.
10
THANK
YOU…
BY-121713601009 - 121713601013-
121713601023 - 121713601031-
121713601039- 121713601046 -
121713601055

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Presentation2

  • 2. 2 KEY PLAYERS • Givaudan SA (Switzerland), • International Flavors & Fragrances, Inc. (U.S.), • Firmenich International SA (Switzerland), • Symrise AG (Germany), • Takasago International Corporation (Japan), • V. MANE FILS SA (France), • Sensient Technologies Corporation (U.S.)
  • 3. 3 TOP BRANDS AND THEIR PRODUCTS… • Nautica Voyage By Nautica For Men. • Calvin Klein ETERNITY Eau de Parfum. • Versace Man Eau Fraiche By Gianni Versace For Men Edt Spray. • MONTBLANC Legend Eau de Toilette. • Guess Eau de Parfum Spray for Women. • Dolce & Gabbana Light Blue By Dolce & Gabbana For Women. • Vera Wang Princess by Vera Wang for Women
  • 4. AROMATIC SOURCES: 4 Plant : Barks, flowers, blossoms, fruits, resin… Animal: Musk, ambergris, honeycomb… Synthetic:Aliphatic aldehydes, calone…
  • 5. How is perfume made? 5 1.Collection 2.Extraction 3.Blending 4.Aging
  • 6. 6 2. EXTRACTION • Solvent extraction • Steam distillation • Expression • Enfleurage • Maceration
  • 7. 7 3. BLENDING • Most full perfumes are made of about 10-20% perfume oils dissolved in alcohol and a trace of water. • Colognes - 3-5% oil diluted in 80-90% alcohol, with water making up about 10%. • Toilette -2% oil in 60-80% alcohol and 20% water.
  • 8. 8 4. AGING • "Notes de tete," or top notes • "notes de coeur," central or heart notes. • "notes de fond” or base notes. • Top notes - tangy or citrus-like smells • central notes -aromatic flowers like rose and jasmine provide body • base notes (woody fragrances) -an enduring fragrance.
  • 9. 9 KEY POINTS • Average bottle - $1.20 to $1.50. • The actual liquid in a typical bottle of $150 perfume. • The bottle, box and and display carton typically cost four to six times times more than the fragrance itself. • Quality control - Sperm whale products like ambergris have been outlawed since 1977. • Synthetics – saves plants & animals • Profit margin – 90%! • Liquid in bottle - 3% . • The rest of the price goes into the packaging, overhead costs and mostly into the marketing.
  • 10. 10
  • 11. THANK YOU… BY-121713601009 - 121713601013- 121713601023 - 121713601031- 121713601039- 121713601046 - 121713601055