A summary of what to take into account when thinking about being an entrepreneur in Spain

1. IS SPAIN THE BEST COUNTRY
TO BE AN ENTREPRENEUR?
CARLOS MARCHENA GONZÁLEZ
@CMARCHENA

2. SUMMARY
• What is entrepreneurship?
• Could I be an entrepreneur?
• Set of tools
• Design Thinking
• Business Model Canvas
• Spain context
• Legal environment
• Funding
• Talent
• How to start
© 2016 CARLOS MARCHENA
GONZÁLEZ

3. WHAT IS
ENTREPRENEURSHIP?
Joseph Schumpeter – Economist 1883-1950
An entrepreneur:
1.greatly value self-reliance,
2.strive for distinction through excellence,
3.are highly optimistic (otherwise nothing
would be undertaken), and
4.always favor challenges of medium risk
(neither too easy, nor ruinous).
Innovation
© 2016 CARLOS MARCHENA
GONZÁLEZ

4. WHAT IS
ENTREPRENEURSHIP?
Steve Jobs (1955 – 2011)
Advice to a young entrepreneur:
“Unless you have a lot of passion about this,
you’re not going to survive, you’re going to
give it up. So you got to have an idea, or a
problem, or a wrong that you want to right,
that you’re passioned about. Otherwise,
you’re not going to have the perseverance to
stick it through.
And I think that that’s half the battle right
there”
© 2016 CARLOS MARCHENA
GONZÁLEZ

5. COULD I BE AN ENTREPRENEUR?
Ask yourself:
Is there a problem that I think could have a better solution?
Do I have the skills to understand the problem and generate
the solution?
Where am I going to find funding to build the solution?
Am I passionated enough to work in this for 18 hours a day, 7
days a week?
© 2016 CARLOS MARCHENA
GONZÁLEZ

6. SET OF TOOLS
• Design Thinking
SOURCE:
IDEO.COM
© 2016 CARLOS MARCHENA
GONZÁLEZ
Desirability
(HUMAN)
Viability
(BUSINESS)
Feasibility
(Technical)
INNOVATION

7. SET OF TOOLS
• Business Model Canvas
© 2016 CARLOS MARCHENA
GONZÁLEZ
SOURCE:
STRATEGYZER

8. SET OF TOOLS
• Business Model Canvas
SOURCE:
STRATEGYZER
© 2016 CARLOS MARCHENA
GONZÁLEZ

9. SPAIN CONTEXT
Legal Environment: Act
14/2013 to support
entrepreneurs and their
internationalization
© 2016 CARLOS MARCHENA
GONZÁLEZ

10. SPAIN CONTEXT: FUNDING
• Private Funding
• FFF (Family, Friends and Fools)
• Business Angels
• Venture Capital
• Banks
© 2016 CARLOS MARCHENA
GONZÁLEZ
• Public Funding
• ENISA
• ICO
• Horizon 2020

11. SPAIN CONTEXT: TALENT
© 2016 CARLOS MARCHENA
GONZÁLEZ

12. HOW TO START
Empathize
Define
IdeatePrototype
Test
© 2016 CARLOS MARCHENA
GONZÁLEZ
TEST!
Fail quick and fail cheap

13. RECOMMENDATIONS
• What exactly is an entrepreneur? The Economist Online – Feb 16th
2014
• Steve Jobs - Advice to a young entrepreneur YouTube
• What is design thinking - IDEO
• Business Model Canvas – Strategyzer
• Act 14/2013 to support entrepreneurs and their internationalization
- BOE
• Guide to incentives grants and state aid in Spain – InvestInSpain.org
• Twitter List Entrepreneurship - @cmarchena
© 2016 CARLOS MARCHENA
GONZÁLEZ

14. connect@cmarchena.com carlos@interletrados.com
@cmarchena
© 2016 CARLOS MARCHENA
GONZÁLEZ
CONTACT INFO