Communication is the most frequently used concept, but do you actually know what is at stake when you think about it? In keywords: communication, strategy, scope, adaptability, weigh, ghost writing, PR,profitability, breakthrough. Search for Writer of Your Success Story.
You’ve no doubt noticed that we’re slowly drowning beneath an ocean of content. Before long, our little world of words and pictures will be so flood bound, it’ll make Tuvalu look like Mt Everest.
That creates a huge challenge for communicators. How do you produce the stories that will float to the surface… that will engage and inspire people to belief, action and results?
Thankfully, there’s something working in your favour. You see, almost every business, brand, project or team is loaded with stories that could help and inspire others.
You’ve just got to know how to tell them…
Get Bullish: How To Communicate, Negotiate, and Take No Bull in Your CareerJennifer Dziura
GetBullish.com on how to level up your communication and negotiation skills – while smashing the patriarchy.
Slides from a live webinar. New webinars and a recording of this webinar are available on shop.getbullish.com
For hard-charging Millennial women – 10 principles for taking no bull. Including: Take Care of Your Future Self, Develop Multiple Income Streams, and more.
Content to Convert :: Part Deux / Putting Strategy into your Content Marketinge-Strategy
What is content.
Content is...
• the staff within your business. Think of Hooters... not literally. Be Unique.
• the design of your shop/office. Google for example - Free WiFi lets them share
• your products and services. Think of Coffee shops and ‘Latte Art’
• things like the menus on your tables. You could deliver your Menus on iPads?
• the Branding of your Business. Sofa King & “prices that are Sofa King low!”
• your company values. Associations with charities and causes are great.
• your customers. User generated content on experiences via social.
• EVERYTHING. Just understand your goal & what you are trying to achieve.
Communication is the most frequently used concept, but do you actually know what is at stake when you think about it? In keywords: communication, strategy, scope, adaptability, weigh, ghost writing, PR,profitability, breakthrough. Search for Writer of Your Success Story.
You’ve no doubt noticed that we’re slowly drowning beneath an ocean of content. Before long, our little world of words and pictures will be so flood bound, it’ll make Tuvalu look like Mt Everest.
That creates a huge challenge for communicators. How do you produce the stories that will float to the surface… that will engage and inspire people to belief, action and results?
Thankfully, there’s something working in your favour. You see, almost every business, brand, project or team is loaded with stories that could help and inspire others.
You’ve just got to know how to tell them…
Get Bullish: How To Communicate, Negotiate, and Take No Bull in Your CareerJennifer Dziura
GetBullish.com on how to level up your communication and negotiation skills – while smashing the patriarchy.
Slides from a live webinar. New webinars and a recording of this webinar are available on shop.getbullish.com
For hard-charging Millennial women – 10 principles for taking no bull. Including: Take Care of Your Future Self, Develop Multiple Income Streams, and more.
Content to Convert :: Part Deux / Putting Strategy into your Content Marketinge-Strategy
What is content.
Content is...
• the staff within your business. Think of Hooters... not literally. Be Unique.
• the design of your shop/office. Google for example - Free WiFi lets them share
• your products and services. Think of Coffee shops and ‘Latte Art’
• things like the menus on your tables. You could deliver your Menus on iPads?
• the Branding of your Business. Sofa King & “prices that are Sofa King low!”
• your company values. Associations with charities and causes are great.
• your customers. User generated content on experiences via social.
• EVERYTHING. Just understand your goal & what you are trying to achieve.
Bullish at Barnard's Athena Center – Discovering Your Personal MissionJennifer Dziura
Define your personal mission statement. Why should you have a mission statement? Practical tips and strategies to help you define what you want and how to get there.
Slides from a live presentation at Barnard University. See a blog recap at http://www.getbullish.com/2015/09/jen-at-barnards-athena-center-for-leadership-studies-your-personal-mission-2/
Thought leadership and content marketing: how to build a newsroomFINN
http://finnpr.com - The benefits of content marketing, inbound marketing and thought leadership are clear. High quality content is a proven way to increase the reputation of a company, generate leads or drive sales.
It can help establish organization leaders as visionaries in their industry, to increase their influence and it can help your organization to make its point to key stakeholders like politicians, regulators and customers.
Almost any reputational or marketing goal can be (at least partly) achieved through the creation of smart, timely content. Also, content marketing and thought leadership are great for SEO.
Guest blogs and op-eds that we have co-created with experts and leaders have been published in international media like Forbes, Fast Company, TechCrunch, Entrepreneur, Inc, Tech.eu, The Next Web, CFO.com and others. Not only are a few of these domains in the top 1000 most visited web properties in the world, they are also reputable sources that can give your SEO a nice kick.
If you’re reading this, however, we will assume that you don’t need to be convinced of the benefits of thought leadership, content marketing or inbound marketing.
You are interested in starting a program yourself, but you just don’t know how to do it. That’s what this presentation is for: to show you exactly how you can set up a robust collaboration between a writer, a thought leader (CEO or expert) and the corporate communication department.
Burn After Reading: The Vendor's HR Technology Conference & Exposition ManualThe Starr Conspiracy
Your trip to Vegas and the HR Technology Conference is booked. Your marketing collateral and booth are nearly ready to ship. You’ve stowed away some cash for the tables and are preparing yourself for some serious parties networking.
There’s one thing you haven’t done, though: Ask 16 of the brightest minds in HR tech what you should do to maximize your investment at one of the biggest events in our industry.
Don’t worry — we went ahead and did that for you.
In “Burn After Reading: The Vendor’s HR Technology Conference & Exposition Manual,” you’ll read all about:
• The art of selling at a crowded, busy trade show
• The key to building relationships that last beyond Vegas
• The perspective you need to make bold business and marketing decisions
• The swag people really want, and the swag that ends up in the trash a week later
Download the manual today and learn how industry luminaries like Laurie Ruettimann, Mark Stelzner, China Gorman, and Bret Starr want you to raise your game.
We are the First representatives of our brands, our brands are an extension of our personality and as the brand driver our decisions concerning life has to be intentional.
Content marketing & Storytelling: how to make your story stickFINN
Why do the video presentations of Steve Jobs get thousands of views? How is it that organizations like Google or Lego manage to project a consistent image? Simple: through storytelling. Whoever succeeds in telling compelling stories, causes the vision and mission of their organization to lingers in the minds of the audience.
The stories that organizations shine light on make the brand tangible. A good storyteller takes his audience on a journey, and leave them being inspired and motivated.
But how do you translate that into concrete presentations, pitches or strategies?
Kristien Vermoesen brings you the tips and tricks of storytelling. How do you view your company? And how do you build a presentation so your entire message comes across clearly, interestingly and accurately. Storytelling is an almost indispensable tool in the modern business context. What can we learn from the storytelling of other organizations? Good campaigns on YouTube or even Snapchat? And what is there to learn from Martin Luther King?
Bullish at Barnard's Athena Center – Discovering Your Personal MissionJennifer Dziura
Define your personal mission statement. Why should you have a mission statement? Practical tips and strategies to help you define what you want and how to get there.
Slides from a live presentation at Barnard University. See a blog recap at http://www.getbullish.com/2015/09/jen-at-barnards-athena-center-for-leadership-studies-your-personal-mission-2/
Thought leadership and content marketing: how to build a newsroomFINN
http://finnpr.com - The benefits of content marketing, inbound marketing and thought leadership are clear. High quality content is a proven way to increase the reputation of a company, generate leads or drive sales.
It can help establish organization leaders as visionaries in their industry, to increase their influence and it can help your organization to make its point to key stakeholders like politicians, regulators and customers.
Almost any reputational or marketing goal can be (at least partly) achieved through the creation of smart, timely content. Also, content marketing and thought leadership are great for SEO.
Guest blogs and op-eds that we have co-created with experts and leaders have been published in international media like Forbes, Fast Company, TechCrunch, Entrepreneur, Inc, Tech.eu, The Next Web, CFO.com and others. Not only are a few of these domains in the top 1000 most visited web properties in the world, they are also reputable sources that can give your SEO a nice kick.
If you’re reading this, however, we will assume that you don’t need to be convinced of the benefits of thought leadership, content marketing or inbound marketing.
You are interested in starting a program yourself, but you just don’t know how to do it. That’s what this presentation is for: to show you exactly how you can set up a robust collaboration between a writer, a thought leader (CEO or expert) and the corporate communication department.
Burn After Reading: The Vendor's HR Technology Conference & Exposition ManualThe Starr Conspiracy
Your trip to Vegas and the HR Technology Conference is booked. Your marketing collateral and booth are nearly ready to ship. You’ve stowed away some cash for the tables and are preparing yourself for some serious parties networking.
There’s one thing you haven’t done, though: Ask 16 of the brightest minds in HR tech what you should do to maximize your investment at one of the biggest events in our industry.
Don’t worry — we went ahead and did that for you.
In “Burn After Reading: The Vendor’s HR Technology Conference & Exposition Manual,” you’ll read all about:
• The art of selling at a crowded, busy trade show
• The key to building relationships that last beyond Vegas
• The perspective you need to make bold business and marketing decisions
• The swag people really want, and the swag that ends up in the trash a week later
Download the manual today and learn how industry luminaries like Laurie Ruettimann, Mark Stelzner, China Gorman, and Bret Starr want you to raise your game.
We are the First representatives of our brands, our brands are an extension of our personality and as the brand driver our decisions concerning life has to be intentional.
Content marketing & Storytelling: how to make your story stickFINN
Why do the video presentations of Steve Jobs get thousands of views? How is it that organizations like Google or Lego manage to project a consistent image? Simple: through storytelling. Whoever succeeds in telling compelling stories, causes the vision and mission of their organization to lingers in the minds of the audience.
The stories that organizations shine light on make the brand tangible. A good storyteller takes his audience on a journey, and leave them being inspired and motivated.
But how do you translate that into concrete presentations, pitches or strategies?
Kristien Vermoesen brings you the tips and tricks of storytelling. How do you view your company? And how do you build a presentation so your entire message comes across clearly, interestingly and accurately. Storytelling is an almost indispensable tool in the modern business context. What can we learn from the storytelling of other organizations? Good campaigns on YouTube or even Snapchat? And what is there to learn from Martin Luther King?
Developed by New York Academy of Sciences, The Yaroslavl Roadmap 10-15-20 describes the innovation policies, successes, and challenges of four countries—Israel, Finland, India, and the U.S.—and Taiwan Province, China. Based on analyses of how those regions developed innovation economies, and on a study of the current state of Russia's economy compared to the priorities of President Medvedev, the report offers 15 specific recommendations. It also highlights 20 pitfalls for Russia to avoid.
Structure Of Compare And Contrast Essay. Comparison and ContrastAmber Marschall
How to Write a Compare amp; Contrast Essay Structure Example Topics. Essay structures compare contrast. Compare And Contrast Essay Outline Template Telegraph. 014 Essay Example Compare Contrast Essays Thatsnotus. How to Structure Comparison/Contrast Essays. Compare and contrast essay - Signal Words Compare and contrast .... compare and contrast essay Nature Free 30-day Trial Scribd. How to Write Compare amp; Contrast Essay - a Complete Guide. Strong Compare and Contrast Essay Examples. Writing a Compare/Contrast Essay:. 022 Compare And Contrast Essay Outline Template Printables Corners .... The Elements of a Compare-Contrast Essay. Compare and contrast essay. Conclusion Of A Compare And Contrast Essay Example Sitedoct.org. Essential Points of Compare and Contrast Essay. Compare amp; Contrast Essay - Excelsior College OWL. What makes a compare-contrast essay successful? Academic Marker. Example of a compare and contrast essay point by point - Point by Point .... Surprising Comparison Contrast Essay Examples Thatsnotus. Compare and contrast essay outline template. How to Write a Compare .... How to write a compare and contrast introduction. How to Start a .... How to Write a Compare and Contrast Essay Simple Guides on .... Comparison and Contrast. Compare Contrast Essay Graphic Organizer Printable Calendar Template .... The Best Way to Write a Compare and Contrast Essay - wikiHow - How to .... How to compare two essays. How to Write a Compare and Contrast Essay .... A comparison essay example. Free Compare And Contrast Essay Examples .... 006 Essay Example Comparison Contrast Outline Compare And Point By .... Compare and Contrast Essay: Definition, Outline and Useful Examples 7ESL. How to write an introduction paragraph for compare and contrast .... History Essay: Compare contrast essay structure. Compare And Contrast Essay Outline Mla : Video Guide on How to Write a .... Compare And Contrast Essay Outline Pdf - ALESSAY. How to Write a Comparison Essay amp; Normal Essay - Peachy Essay Structure Of Compare And Contrast Essay Structure Of Compare And Contrast Essay. Comparison and Contrast
FREE 20+ Sample Personal Statement Templates in MS Word | PDF. 020 Phd Personal Statement Examples College Essay Example Sample .... FREE 9+ Personal Statement Samples in MS Word | PDF. Most Essential Information to Include in 300 Word Personal Statement. Pin on Personal Statement Writing. Sop For Mba Sample Scholarship Essay Examples Personal Statement - Vrogue. College Personal Statement Example. Sample essay on personal statement. Visit Our Website for the Best 1 Page Personal Statement. Graduate School Personal Statement Template New 7 Grad School Personal .... Sample Essay for Scholarship in 2020 | Personal statement examples. Graduate School Personal Statement Template Unique 8 Example Of .... Nurse Practitioner Essay - Nurse practitioner resume writing service .... 005 Social Work Personal Statement Essay Sample Essays For Graduate .... 7 best Personal Statement Writing images on Pinterest | Graduate school .... Resume Personal Statements Examples Cool College Essay Personal .... How to Write a Personal Essay for College | - How to write a personal .... 018 Personal Statement Sample Essays High School Infographic What .... scholarship personal statement. Best Personal Statement Examples in 2023 + Why Do They Work?. FREE 7+ Sample Personal Statement For Graduate School in MS Word | PDF. Sample Personal Statement-Essay | Internship | Further Education. Quality Personal Statement Essay Examples: 12 Free Samples. personal statement essay format. Argumentative Essay: Personal statement essay. Scholarship Personal Statement – What to include in Personal Statement .... 100+ best personal statement images on Pinterest | Personal statements .... Personal Essay Examples for College Admission | Personal Statement .... 30+ College Essay Examples | MS Word, PDF | Examples. Magnificent Personal Statement Sample Essays ~ Thatsnotus. Buy research essay Personal statement for graduate school gifts define.
18 ways to kill a startup or your startup FU40 Group sharesEmmanuel Omikunle
for founders and entrepreneurs who really want to try to prevent business / startup failure. most parts were written by Paul of YC we are just sharing. Enjoy
I kept a learning diary for my entrepreneurship class studies at Tallinn University of Technology. Here is my reflections about entrepreneurship. Enjoy reading!
Don’t Mine for Gold When You Can Sell Shovels - The Power of B2B BusinessesMatt Ward
How do you forgo fast profit for future success? Life isn’t a race. Bank balance isn’t a score card. Don’t get caught up in the hype.
Wealth ALWAYS accrues to the facilitators. Companies that assist entrepreneurs and SMBs are the among the most valuable in the world.
Google and Facebook do ads. Stripe and Square handle payments. Amazon and Etsy empower sellers… there are thousands of examples.
Today selling shovels sucks. There are many brands, and shovels are a commodity — people do not care. If it moves snow, dirt or sand from A to B, it is probably good enough for me.
To be a venture scale opportunity, startups MUST be playing in a winner take most (or all) market. Venture capitalists and angel investors have to shoot for the moon — that is the nature of the power law profile of early stage investing. One or two companies returns the portfolio, the majority die or lurk in obscurity.
Canny Bites: Another 52 Bites of Business Wisdom for Leaders and Entrepreneur...The Pathway Group
The second book in the ‘Canny Bites’ series, ‘Canny Bites: Another 52 bites of business wisdom for leaders and entrepreneurs’ is an encyclopedia of practical business tips for today’s professionals.
Covering everything from working with a business consultant to inspiring intrapreneurship in your business, and answering difficult questions such as ‘what is a team for?’ and ‘are you cut out to run a business?’, Safaraz Ali’s follow up to ‘Canny Bites: 52 bites of business wisdom for leaders and entrepreneurs’ dives into the details and know-how needed to be a successful business professional.
The Number One Job Hunting Book in the World!Jim Stroud
JimStroud.com - Jobseekers! If the only thing you have done to find work is post your resume to a job board, you are missing out on countless opportunities. Stop doing what you have always done and implement a job search strategy that pays off now and for the entirety of your career. If you are unemployed, under-employed or unhappily-employed; the facts, ideas and methods in this book will help you find work quickly and keep you employed for years to come.
In this book, you will learn:
# Why now is a good time to be looking for work
# How to know which careers are worth your time
# How to look for work in other countries
# How to find jobs that will boost your entire career
# How to advance your career by writing your resume in advance
# How to position yourself to be found by recruiters looking to hire
# How to get fired from a job before you even start it
# How to find more qualified job leads with less effort
# How to start your own online business with no money down
# How to find a job on Twitter
# How to cold call a company and get a job
# Reasons why recruiters never call you back (and ways to convince them otherwise)
# How to deal with recruiters who pitch you jobs you do not want
# How to get job search help from family and friends
# How to use Facebook to get a job
And everything else that I forgot to mention in this description!
"The #1 Job Hunting Book In The World" is presented in a conversational style and humorous tone that engages the reader throughout. The information is contemporary, relevant and practical enough for immediate application. Read this book and be inspired to actions that will cause opportunities to seek you out.
...
If you have my permission to download this book, share it online, share it via email, share, share away. However, the right to bind it and sell it is exclusively mine. If you would like to purchase hard copies of my book, you can buy them (and my other books) on Amazon.com.
Jim Stroud
LinkedIn: www.linkedin.com/in/jimstroud
Blog: www.JimStroud.com
YouTube: www.youtube.com/jimstroud
Amazon: http://amzn.to/2q2mBhu
P.S. If you want me to lead you to who is hiring now at my beloved employer, I suggest you check out our website at: https://www.randstadsourceright.com/careers/
EVERY job Iead I could give will come from that website, so do us both a favor and just go there. Thanks!
;-)
Conclusion - How to write an essay - LibGuides at University of .... Best Tips and Help on How to Write a Conclusion for Your Essay. How to Write a Strong Conclusion Paragraph in an Argumentative Essay. How To Write A Conclusion Statement For An Essay - Get Your Inspiration .... How to write conclusion for an essay? - 7 Golden Tips - Peachy Essay Blog. How to Write a Conclusion for a Research Paper: 15 Steps. How to Write a Research Paper Conclusion: Tips & Examples. How to write a captivating essay conclusion. The comprehensive guide on how to write an essay conclusion. PPT - How to Write a Concluding Paragraph PowerPoint Presentation - ID .... How to Write a Conclusion: A Single Paragraph for the Best Paper - How .... How To Write A Conclusion - Complete Howto Wikies. Your Strongest Guide, Tips, and Essay Conclusion Examples - What is a .... 013 How To Make Conclusion In Essay Example ~ Thatsnotus. How To Write A Strong Conclusion For A University Essay .... Good conclusion examples for essays. Essay Writing Conclusion Maker. Best tips for writing an Effective Essay conclusion – MakeMyAssignments .... How To Write A Good Conclusion — What is the Conclusion of an Essay.
Startup Jump Start: Angel Investing in the Philippines (Xavier Alumni Confere...Joseph de Leon
The Why, How & What of Angel Investing in the Philippines. Prepared by Joseph de Leon, Consultant for Gravitas Prime & Leadership Committee of Manila Angel Investors Network [MAIN] for the First Xavier Alumni Conference (10 September 2016).
In 2001, Faisal Husain, Zia Bhutta and Tanveer Saulat founded Synechron. The past 12 years have certainly been a dream run. Synechron, a technology consulting and outsourcing firm with a specialisation in financial services today claims to have an annualised run rate of $200 million, a workforce that is 4,500-people strong, more than 100 clients, and offices in India, US , UAE , Singapore, Japan and Australia. It’s a future Husain and Saulat, who first met each other as teenagers in Bhopal in 1989, couldn’t have possibly forecast.
Read More - http://www.synechron.com/about-us/mediacoverage_details/7765/Inc_November_2013_18Nov13
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
1. Sramana writes very well and the book is a breeze to read; it is also easy on the eyes thanks to the big font
used to print it. The book is a collection interviews that Sramana did with entrepreneurs most likely
between 2007 and 2008. Her own story is also there as an introduction. So, one key thing about the book is
that it is written in the interview format with each interview reproduced verbatim. I have a comment on that
but we come to that later...
The stories are classified under the following sections in the book
Bootstrapping
Taking on Giants (Desperately seeking a David for Google the GooGoliath)
Disrupting Business Models ( mainly SaaS)
Addressing Unmet Market Needs
Tackling Planet Scale Problems (Energy, microfinance)
The primary objective of the author is to present inspirational stories to the reader to motivate them to
begin their own entrepreneurial journeys. I must say that some stories are truly inspirational; my favourites
are Philippe Courtot (Qualys), Hans Peter Michelet, Energy Recovery Incorporated (ERI) and Harish
Hande (SELCO). All three of them have displayed the same core values – fearlessness, perseverance and
willingness to take extreme risks because they believed in their own mission irrespective of what the others
thought. Each of them is engaged in solving planet scale problems.
A couple of common themes that emerge from the experiences of the 12 entrepreneurs are:
Most of them bootstrapped their companies instead of going for VC money.
In fact this is a key recommendation from the author herself: At early stages of a venture bootstrapping is a
better path than dependence on Venture Capital because it (VC money) robs you of the flexibility to run
your business. At the same time good VC's could sometimes be valuable mentors if they have the patience.
Spend your cash on perfecting your product and service instead of burning it on marketing.
The best example of fiscal discipline in the book is Sridhar Vembu of AdventNet/Zoho who says 'There
should be a better way of doing business than charging the customer for acquiring him.”
There are a couple of stories most notably that of Russ Fradin, Adify which could easily have been
avoided. I suppose she included Adify because it was the only worthwhile example she could find of
Vertical Ad Networks which she says is an emerging trend. It rambles on and I quit somewhere in the
middle of it. Thankfully, it was followed by the awe inspiring story of Philippe Courtat.
This interview along with some of the others also highlights the problem with the interview format. The
risk is that the author has no control over the flow of the narrative; in fact there is no narrative at all in some
cases. In the Fradin interview, it takes her 4 pages to get the answer to the question 'What is your business
model' after asking this question twice. I feel that Sramana could have judiciously chosen to narrate some
of these interviews in her own words to give the true sense of their journeys. Not every entrepreneur can
narrate their journey in an inspirational manner. And without a good narrative there is no excitement.
Overall the book contains some really useful lessons for entrepreneurs at any stage of their journeys. It is
also full of ideas that can be converted into full scale - SaaS, verticalized search engines and educational
communities (like HotChalk) to name a few.
- Shashank Mohan
2. While “road not taken” is quite a romantic concept in itself, many a times it is highly essential to know
whether someone at some point have taken that road. If they have, to know how they fared and what are the
signposts or pitfalls to watch out for. Obviously it reassures people of their direction and also probably
saves them from getting lost! Sramana Mitra’s “Entrepreneur Journeys – How to stop looking for a Job” is
essentially multiple roadmaps (albeit concise ones) rolled into one. Hence it is with great delight I bought
the book the first instance I saw it in the stands. It quite aptly starts with details of her own ongoing journey
with entrepreneurship and goes on to explain the paths others have taken to reach various goals.
Organized into five distinct flavors the book showcases examples for “Bootstrapping” (Zoho, Finisar),
“Taking on giants”(Adify, Kayak), “Disrupting Business Models”(Quails, Concur), “Addressing unmet
markets”(MercadoLibre, Hotchalk) and “Tackling planet scale problems”(ERI, Obopay, Selco). One aspect
which makes the book easily readable is Sramana’s introduction to the subject and context setting before
each story and the interview. It is highly educative to read her insights of various domains (web2.0, web3.0,
SaaS, Search, Mobile and Energy) and the business opportunities they present.
Somewhere along the discussion Sramana states that “VC motivation is always very well defined and
known, while Entrepreneur’s motivation is quite varied and needs to be analysed”; throughout the book
there is this underlying curiosity; She probes and tries to go beyond the entrepreneur tag and look at the
personalities of each one of them. Through the dialogues she brings out the entrepreneur journeys of “the
rebel”, “unassuming person who keeps a low profile”, “the romantic”, ”The techie”, the MBA”, “The
explorer”, “The career Ivy Leaguer”, “Contrarian” and even “the plain vanilla” types. That makes the book
very interesting and highly agreeable!
Although the book is primarily US centric, the diversity of the entrepreneurs that she interviews makes up
for it. As in any good entrepreneur related book, this book also breaks many myths while re enforcing some
good old values for entrepreneurs. One fact it emphatically proclaims is that “there are no thumb rules for
Entrepreneurship but only general guidelines”. The book is highly conversational in nature and is almost
like a drawing room discussions with close friends, yet highly profound in content and details. Must read
for people who are hardcore travelers, people who are planning the journey and as well as the armchair
travelers of Entrepreneurship!
- Manjula Sridhar
3. This book invokes craziness in ideas at the same time represents importance of implementation. Author has
unique feature of asking window questions to the Entrepreneur. Those window questions are always
unanswered in Company profiles and Company balance sheet. Those questions hit the balance of mind and
heart. Those questions allow company owners to answer their unique quality. This is the most important
aspect of the book.
Amazing choice of entrepreneurs. They all have different socio-economical backgrounds. Author has
focused upon socio-economical backgrounds, which is good part to represent holistic view of idea and
company they own.
Thanks for your time and effort to write this book.
- Virat Singh Khutal
Twist Mobile Pvt. Ltd.
4. Entrepreneurship can never be taught; it can only be experienced. And the only way to learn about it is
through stories. Entrepreneur Journeys brings twelve such stories alive. What is remarkable in these
journeys is not where these businesses have reached, but the process of getting there – the role that
individual conviction played.
Sramana combines the stories of entrepreneurs with her take on some of the spaces these businesses
operate in. While in some cases, like Adify, the consultant takes over and indulges into a deep discussion
on how the online advertising space is evolving, in other stories like that of Qualys, she focuses intensely
on the entrepreneur and brings out the personality that makes them successful.
An important side effect of this reading is that it captures the hottest areas in venture investing today –
even when it is describing entrepreneurs who never raised external capital. That focus on scalable and
capital efficient businesses will allow first time entrepreneurs to dream big and execute efficiently.
This is just first of the many volumes that Sramana has planned on this theme – what would make these
even more valuable is more global coverage and synthesis of stories into key learnings. Definitely worth
your shelf!
- Alok Mittal
Canaan Partners
5. I will not get into specific interviews because if I do that, it would take away the fun from reading this
book. I would rather you read the interviews, laugh with them, get amazed with them, get jealous in some
cases and take lessons from all of them by yourself. Coming to the good and bad, in bullet point, for the
sake of brevity. +s,
Easy Read. Since the book is essentially an compilation of interviews, it is very easy to read. One thing I
noticed is the clarity of thought that these guys have. And how they lead the interview to things that they
want to talk about loud. Their answers are fun to read and not verbose. They are non-technical with
minimal use of jargon.
Interesting People. The choice of companies and entrepreneurs is interesting. They represent a wide range
of disciplines and they tackle wide range of problems with their solutions.
Tough interviewer. At times, Sramana asks absolutely brilliant questions. She is very good when it comes
to getting out the answers. And knows when to stop pestering. There is a thin line and she knows it.
Hidden Gems. Wisdom, if may call it, isn't exactly spelled out loud. You would have to dig out for those
nuggets of wisdom from these interviews. You have to read every word and try to put the answers in
context to their industries to appreciate the interviews.
And few things that could have improved upon are
Most of the people interviewed, I hadn't even heard of them.Then may be its just me.
Most of these interviews were conducted well before 2008. It would have been interesting if there was a
end note for each company/entrepreneur talking about how his company/idea is doing when the book went
for publishing. May be limitation of the print medium but am sure a blog/website could have been created
to complete the loop.
Also is there a way to validate claims, forward looking statements made by them in those interviews? With
the advantage of hindsight?
Highlighted text. At places, some text has been highlighted by the author/editor. I, as a reader could not
understand their relevance. In my humble opinion, they are at best common-sensical observations. If I as a
reader is expected to dig out relevant things from the interviews, these highlights seem out of place.
I thoroughly enjoyed reading this book. These interviews actually gave me lots of ideas (another post on
that soon) to work on. I look forward to other volumes.
Although I can be a really harsh critic, I could not find more places where I could point my finger. Will
give the book a 3 on 5. Recommend it to friends, and hope the other volumes come out soon.
- Saurabh Garg