Uploaded byMatteo Masi
Cisco Mobility - IBM & IDC event
This document discusses how digitization and mobile technology are transforming businesses and customer experiences. It summarizes Cisco's solutions for digitizing businesses through network-enabled applications, including: 1) Cisco's Digital Network Architecture which provides an open, software-driven network to power digital businesses through automation, analytics, security and compliance capabilities. 2) Solutions like Cisco CMX that provide location analytics and services to understand customer behavior and enable personalized engagement through wireless infrastructure. 3) Cisco's Network as a Service approach which provides visibility into network activity alongside consistent security policies to block threats and prevent lateral movement.
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Cisco Mobility - IBM & IDC event
- 1. Matteo Masi Sales Specialist– Enterprise Networks & Software March 2016 Want to know about Your business and Your client? Ask The Network"
- 2. Digitization by Cisco WorkReimagined Value Reimagined Defined by Technology Security
- 3. Customers Demand aRich Mobile Experience 1 IDC Location Based Services: A Promising Customer-Centric Solution 2014 of lines of business say mobile strategy is very or extremely important to their objectives1 56% “Consumers are not only keeping pace, they are in many cases leading the disruption.”2 2 IDC, Chief Digital Officers: Bridging the Innovation Gap Between the CIO and CMO, June 2015 The Opportunity is in Mobile Shoppers want to look up online reviews and compare prices while browsing Hotel guests want free Wi-Fi and they want to see available services and amenities Travelers want to find departure gates quickly and receive itinerary updates Patients want location-enabled wayfinding apps Students want to find their way around campus and receive safety alerts
- 4. Reimagine Digital Retail 66% Switchedbrands due to poor customer service * 80% Retail purchases in physical stores *** 86% will pay more for a better customer experience **** 63% of US younger shoppers (>45 years of age) use daily smartphone to research products** * Accenture Consumer Pulse Survey ** IDC Retail Insight 2015*** McKinsey Future of Retail Article **** Oracle Customer Impact Report People Centric Digitization 3D Virtual Reality Concierge Assistance Store Experience at Home Amazon Dash Button, Echo, HoloLens – Augmented Reality Automated Retail Fulfillment Real-Time Individualized Manufacturing and Delivery
- 5. Consumer as Creators AdditiveManufacturing: From Prototypes to Production Robotics in Logistics Human-Less Factories Reimagine Digital Manufacturing 40% of manufacturers By 2018 will be investing in robotics, autonomous guided vehicles (AGVs), and associated systems.* 3D printer market will grow at 27%CAGR from 2015 to 2018 ** Machine Centric Digitization
- 6. IT’s Role inImpacting the Digital Business Align IT with LoB Drive Real Time Impact Personalized Experiences Business IntelligenceBusiness AgilityBusiness Relevance 1 http://www.cisco.com/c/dam/en/us/solutions/collateral/enterprise-networks/mobile-workspace-solution/enterprisemobilitylandscapestudy-spring2014.pdf of mobility initiatives are funded or jointly funded by LoB1 44% The Mobile Experience – Beyond WiFi – Is Key Movement & Dwell Time Staffing & Asset Management Emergency Operations
- 7. Insights & Experiences Drive BusinessInnovations Empower Workforce Personalize Experience Increase Loyalty Security & Compliance Real-time and Dynamic Threat Defense Automation & Assurance Speed, Simplicity & Visibility Faster services rollout and time to market The Network Enables Digital Business Network Requirements for the Digital Organization Faster Innovation Reduce Cost & Complexity Lower Risk & Meet Compliance
- 8. Cisco Digital NetworkArchitecture Open, Software-driven, Service-centric Automation Abstraction & Policy Control from Core to Edge Open & Programmable | Standards-Based Open APIs | Developers Environment Cloud Service Management Policy | Orchestration Virtualization Physical & Virtual Infrastructure | App Hosting Analytics Network Data, Contextual Insights Insights & Experiences Automation & Assurance Security & Compliance Network-enabled Applications Cloud-enabled | Software-delivered Principles
- 9. DNA goal: CiscoPowered Programmable Campus Lower Risk & Meet Compliance Standards Based Interfaces Programmable Access Secure Hosting Environment Reduced Cost & Complexity Programmable Management Model driven infrastructure Automate Repetitive tasks Resource Optimization Granular Network-Device Visibility Rich Streaming Telemetry Provision on Demand Greater Business Agility Automated Operations Zero Touch On-boarding Secure Scripting Complete Device Automation Endpoints Branch OSS/BSSAPIC-EMAnalytics OPEN APIs Controller
- 10. Evolved IOS-XW • Modularpatching • Maximize scale via patented distributed state database technology • Consistent management of features across multiple devices Automation & Programmability Lower costs through automation & consistency Simplicity for faster time-to-market and lower downtime $ Protect the customer investment Service Assurance & Security • Network Ready: App Hosting Platform (container support) • On-box WebUI (with Prime integration) • Programmability (APIC EM & open device APIs) • DevOps Manageability Platform ASICs/CPU Operating System UADPCPP WirelessSwitches Routers IoX Prime Infrastructure APIC-EM Web-UI Unified Software Stack (IOS-XE 16) CLI, SNMP, REST, NETConf* Investment Protection • Fast feature velocity with investment protection through Cisco ONE
- 11. Automation: Plug andPlay Cisco ONE Foundation On Premise or Cloud Lower deployment costs 79% ” Plug and play means no more IT engineers in the field – faster time to market and dramatically lowered costs. “ New! Eliminates Staging Truck Roll Cloud-Based Plug and Play Plug in and Cloud Provision Order Controller-Based Management
- 12. Wireless Service Assurance WirelessPerformance Analytics Proactive Health Assessment Retrospect Detect and Mitigate Look Ahead Real-time Troubleshooting From L2… … to L7
- 13. App Discovery andBandwidth Usage Report
- 14. Network Without Visibility 192.168.19.3 10.85.232.4 10.4.51.5 192.168.132.99 10.43.223.221 10.200.21.110 10.51.51.0/24 10.51.52.0/24 10.51.53.0/24 Internet Crypticnetwork addresses that may change constantly Difficult to manage policy without any context
- 15. Building Complex SecurityPolicy Very Simply deny icmp deny udp employee employee eq domain deny tcp employee employee eq 3389 deny tcp employee employee eq 1433 deny tcp employee employee eq 1521 deny tcp employee employee eq 445 deny tcp employee employee eq 137 deny tcp employee employee eq 138 deny tcp employee employee eq 139 deny udp employee employee eq snmp deny tcp employee employee eq telnet deny tcp employee employee eq www deny tcp employee employee eq 443 deny tcp employee employee eq 22 deny tcp employee employee eq pop3 deny tcp employee employee eq 123 Network Fabric Employee Employee Supplier Quarantine Shared Server Server High Risk Segment Internet Block Lateral Movement & Privilege Escalation
- 16. NaaS / NaaE:Visibility and Enforcement with Cisco ISE & Lancope NETWORK / USER CONTEXT How WhatWho WhereWhen CONSISTENT SECURE ACCESS POLICY ACROSS WIRED, WIRELESS and VPN Policy Real-time visibility at all layers • Data Intelligence throughout network • Assets discovery • Network profile • Security policy monitoring • Anomaly detection • Accelerated incident response
- 17. Wireless Service Assurance Changingthis …….. To this!
- 18. Create Connected Experienceswith Cisco’s CMX Guest Presence • Presence detection • Auto-launch apps Detect Guest Access • Easy Wi-Fi login, custom or social • Zone-based, custom splash pages Connect Guest Experience • Location-based push notifications • App-based mobile engagement Engage Analytics
- 19. Number of shoppers/visitors Averageduration of visit / Peak time “New” compared to “repeat” visitors Presence Analytics Understand How People Interact in the Location • Leverage existing WiFi infrastructure • Produce cloud-based analytics and reports • Turn results into actionable branch improvements • Measure incremental value Business Insights, traffic patterns Where people spend time
- 20. The Office: WorkplaceUtilisation Over 50% of office space is unused 0% 20% 40% 60% 80% 100% Time of Day Europe 41% Australia 38% US 35%
- 21. A Common Problem:~50% of Office Space Is Unused © rifiniti™ 2015. All rights reserved. Usage governed by license agreement. o Where is everyone? o Which space types are most and least used? o How can you improve your workplace over time? o What are the best KPIs to track success?
- 22. Location Analytics Occupancy andUtilization Dwell Times High Traffic Areas No Fly Zones
- 23. 86% of ConsumersWill Pay More For a Better Customer Experience The Branch/Store View CashierCashier Dressing Rooms Jewelry Junior's FormalWearShoes EmployeeOnly Men's Boy’s Girl’s Women's Suites Belts Cosmetics Sleepwear Swim Wear BeddingKitchenSeasonal Low Traffic Low Product Demand Overcrowding No Shoppers Dim Lights Trespasser Loitering Teenagers High Traffic, Need more Associates Shelf Empty
- 27. Hyperlocation 1mt location accuracy Beaconintegration Location Excellence = Better Business Intelligence
- 28. CMX Connect: EnableLocation-Specific Guest Access Simplify access with user opt-in Offer clear terms and conditions Multiple access methods Custom or social media Customized access and promotion Proximity-based landing pages and video Understand who is in your location Enhanced analytics CONNECT
- 29. Fully customizable applicationswith zone-based captive portals and enhanced advertising Location-aware app for personalized experience, Maps, Way-Finding Integrate with business systems CMX Engage: Engage Consumers Using Location Services ENGAGE
- 31.