SlideShare a Scribd company logo
AnAn ethical profileethical profile of anof an
organizationorganization
Relevant data:Relevant data:
Mission and vision statementsMission and vision statements
Codes of conductCodes of conduct
Public image and community staturePublic image and community stature
Internal ethical “ethos”Internal ethical “ethos”
ENRONENRON
Corporation:Corporation:
An Ethical ProfileAn Ethical Profile
Vision:Vision:
To become the world’s leading energy companyTo become the world’s leading energy company
– creating innovative and efficient energy– creating innovative and efficient energy
solutions for growing companies and a bettersolutions for growing companies and a better
environment worldwideenvironment worldwide
ENRON Core ValuesENRON Core Values
[from the Enron Code of Ethics][from the Enron Code of Ethics]
 RespectRespect
 Ruthlessness, callousness and arrogance don’t belong here.Ruthlessness, callousness and arrogance don’t belong here.
 IntegrityIntegrity
 We work with customers and prospects openly, honestly andWe work with customers and prospects openly, honestly and
 sincerely.sincerely.
 CommunicationCommunication
 Here, we have time to talk to one another.. and to listen.Here, we have time to talk to one another.. and to listen.
 ExcellenceExcellence
 We are satisfied with nothing less than the best in everything we do.We are satisfied with nothing less than the best in everything we do.
ENRON: organizationalENRON: organizational ethicethic
corporatecorporate self imageself image
Service ethicService ethic
Help customers adjust to volatility and risk in marketsHelp customers adjust to volatility and risk in markets
ForegroundsForegrounds trusttrust andand fidelityfidelity
Entrepreneurial imageEntrepreneurial image
Continual innovation: newContinual innovation: new
products/services/marketsproducts/services/markets
INNOVATIVE! SMART! ADVENTUROUS!INNOVATIVE! SMART! ADVENTUROUS!
ENRON Integrative cultural symbolsENRON Integrative cultural symbols
 The Crooked EThe Crooked E
ENRON’S “unofficial” integrative symbolsENRON’S “unofficial” integrative symbols
Star WarsStar Wars imageryimagery
 InnovativeInnovative
 SmartSmart
 adventurousadventurous
ENRON’SENRON’S internal ethosinternal ethos
organizational cultureorganizational culture
 FEARFEAR andand
 GREEDGREED

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Enron pack

  • 1. AnAn ethical profileethical profile of anof an organizationorganization Relevant data:Relevant data: Mission and vision statementsMission and vision statements Codes of conductCodes of conduct Public image and community staturePublic image and community stature Internal ethical “ethos”Internal ethical “ethos”
  • 2. ENRONENRON Corporation:Corporation: An Ethical ProfileAn Ethical Profile Vision:Vision: To become the world’s leading energy companyTo become the world’s leading energy company – creating innovative and efficient energy– creating innovative and efficient energy solutions for growing companies and a bettersolutions for growing companies and a better environment worldwideenvironment worldwide
  • 3. ENRON Core ValuesENRON Core Values [from the Enron Code of Ethics][from the Enron Code of Ethics]  RespectRespect  Ruthlessness, callousness and arrogance don’t belong here.Ruthlessness, callousness and arrogance don’t belong here.  IntegrityIntegrity  We work with customers and prospects openly, honestly andWe work with customers and prospects openly, honestly and  sincerely.sincerely.  CommunicationCommunication  Here, we have time to talk to one another.. and to listen.Here, we have time to talk to one another.. and to listen.  ExcellenceExcellence  We are satisfied with nothing less than the best in everything we do.We are satisfied with nothing less than the best in everything we do.
  • 4. ENRON: organizationalENRON: organizational ethicethic corporatecorporate self imageself image Service ethicService ethic Help customers adjust to volatility and risk in marketsHelp customers adjust to volatility and risk in markets ForegroundsForegrounds trusttrust andand fidelityfidelity Entrepreneurial imageEntrepreneurial image Continual innovation: newContinual innovation: new products/services/marketsproducts/services/markets INNOVATIVE! SMART! ADVENTUROUS!INNOVATIVE! SMART! ADVENTUROUS!
  • 5. ENRON Integrative cultural symbolsENRON Integrative cultural symbols  The Crooked EThe Crooked E
  • 6. ENRON’S “unofficial” integrative symbolsENRON’S “unofficial” integrative symbols Star WarsStar Wars imageryimagery  InnovativeInnovative  SmartSmart  adventurousadventurous
  • 7. ENRON’SENRON’S internal ethosinternal ethos organizational cultureorganizational culture  FEARFEAR andand  GREEDGREED