📈 Unlocking Business Growth with Customer Data Platform: Discover 10 dynamic use cases that leverage the power of data to fuel your success! From refining target audiences to optimizing customer journey, these strategies can propel your business forward. Explore the full blog here: https://www.webmaxy.co/blog/egrowth/customer-data-platform-use-cases/ Get access to all your customer data and interactions in one place. Take a WebMaxy eGrowth trial now! https://www.webmaxy.co/egrowth/ #customerdataplatformusecases #cdpusecases #customerdataplatformusecase

1. 10 Customer Data Platform use cases that
can drive business growth
You can create effective marketing strategies but if you are not targeting the right
people then it will all go in vain. Similarly, even if you’re targeting the right
people with the wrong messaging then you won’t get any results. Here, a
customer data platform comes to the rescue.
Businesses use various systems and tools in marketing to collect valuable data
such as email systems, analytics tools, customer relationship management
(CRM), etc. However, these systems are siloed systems that don’t exchange and
organize information. This scattered data makes it difficult for marketers to put
them together and get accurate data insights.
A customer data platform is a marketing software that can help you collect first-
party customer data and data from different tools & software to build a

2. centralized data repository of customer information. The customer data platform
came into existence in 2013 and since then they have gained immense popularity
in the advertising and marketing industry.
A Customer Data Platform can help you consolidate all your customer data in one
place. Check out WebMaxy eGrowth: the best customer data platform
with Shopify integration.
In this blog, we will discuss what is a customer data platform, how it works, and
the 10 best customer data platform use cases.
What is a customer data platform?
A customer data platform is software that collects, manages, and organizes all
your customer data and information. The data is collected from different
marketing & sales systems and tools in one place.
A CDP allows you to build a single and coherent customer view. It builds separate
customer profiles in which you can get detailed information about each customer
and their past interactions with your brand.
How does a CDP work?
A customer data platform gathers first-party, second-party, and third-party data
from your website visitors and customers. A CDP collects both personal data (
For e.g. names, email addresses, & phone numbers) and device-level data (For
e.g. cookies, device IDs, and IP addresses)
A customer data platform turns different types of data into reports. You can
access these reports to uncover data insights that can help you strategize better.
You can view and track your marketing campaigns goals and progress.
A CDP also enables you to segment customers based on their attributes and
behavioral traits. You can use this information to optimize your future marketing
campaigns like email campaigns.

3. 10 best Customer Data Platform use cases
There are several customer data platform use cases for a business that we will
discuss here. These CDP use cases will help you enhance customer
experience and build brand loyalty.
Customer Data Platform use case #1: Unifies customer data
A customer data platform helps you unify customer data from multiple marketing
platforms, channels, software, and tools. You can get a complete view of your
customers and analyze their interactions with your brand. Collecting and
organizing customer data in a meaningful way is a difficult task.
A customer data platform lets you do it with ease. Not only this, you can segment
your customers as well to target them effectively.

4. Customer Data Platform use case #2: Audience segmentation
What is the best use case among customer data platform use cases? A CDP allows
you to conduct audience segmentation easily. You can group customers based
on attributes like age, gender, location, occupation, purchase history, and more.
You can identify and create segments of high-value customers and customers
who are likely to churn.
This information can help you target your high-value customers with
personalized marketing campaigns.
By focusing your marketing resources on high-value customers you can generate
more sales. You can use these customer segments in lookalike audiences in your
advertising campaigns.
Instead of keeping your marketing broad and generic, you can target your
prospective customers with relevant messaging.

5. Customer Data Platform use case #3: Track customer journey
A customer data platform can help you track customer journeys. Have a look at
how customers interact with your brand through different channels. You can
break down their buying journey to understand which channels encourage them
to take the final purchase decision.
You can learn which channels drive the highest and lowest conversions to your
business. From this detailed information, you can decide how to allocate your
budget among different marketing channels based on their results.
Customer Data Platform use case #4: Provide personalized
experiences
A CDP use case is its ability to provide personalized experiences to customers. As
per the statistics, more than 77% of people choose or pay more for brands that
provide personalized experiences. With CDP you can learn about your audience
such as age, gender, location, job title, purchase history, and more.
This information can help you create tailored experiences for your customers
based on their needs and interests. For example, a customer recently bought cat

6. food from your pet shop. Then, you can send them an email suggesting new
variants of cat food that their cat might enjoy.
Customer Data Platform use case #5: Targeted marketing
campaigns
One of the best customer data platform use cases is its ability to help in creating
targeted marketing campaigns. A CDP can help marketers to understand their
customers better and increase customer engagement at different buying journey
stages.
An advanced customer data platform like WebMaxy eGrowth can help you to
utilize customer data for marketing automation. You can automate your SMS,
Email, and WhatsApp marketing
A customer data platform can help you decide which customers to target and with
what type of content. Additionally, you can measure and track the performance of
your distinct marketing channels. These insights can help you to improve
your marketing strategy and refine your future campaigns.

7. Optimize your marketing strategy and drive higher revenue.
Start your WebMaxy eGrowth journey today!
Learn More!
Customer Data Platform use case #6: Build long-term relationships
with customers
Building long-term relationships with customers is vital for business growth. A
customer data platform can help you keep track of your current and potential
customers.
You can gather valuable information about your customers like their names,
location, email addresses, etc. This data can help you to focus on leads effectively
and convert them into customers.
You can target your existing customers with special offers and discounts to
encourage repeat purchases.
Reaching out to customers consistently with relevant messaging can help you to
improve their experience and brand loyalty.
Customer Data Platform use case #7: Effective sales pipeline
management
One of the best customer data platform uses cases is its ability to manage the
sales pipeline. A customer data platform can help you get all the customer
information you need.
You can track the interactions of your prospects and see where they’re in the
buying journey.
Your sales team can keep a record of the leads in the sales funnel. This data can
help them to reach out to leads with the right information at the right time. The
contact information of leads stored in CDP can also help your sales team to reach
them directly.

8. Customer Data Platform use case #8: Increase return on
investment (ROI)
What are some of the best customer data platform use cases? Business owners
and marketers invest in marketing strategies to earn revenue. But it’s important
for them to track the return on investment of various marketing channels.
A customer data platform can help you keep track of which marketing
channels are driving the highest revenue.
You can know the return on investment and effectiveness of different channels.
This way you’ll be able to optimize your marketing strategy and generate more
sales.
Remember, if a marketing channel is not delivering expected results that doesn’t
mean you should quit it completely.
You can try to change ad copy and landing pages to drive traffic and increase
conversions.

9. Customer Data Platform use case #9: Reduce customer churn
One of the best customer data platform use cases is that it maintains all customer
interactions. You can analyze customer interactions and keep track of any
declining interactions. As this may be an indication of these customers losing
interest in your brand. Identify such customers through a CDP and start sending
them personalized messages and offers.
This way you’ll be able to strengthen your bond with them and prevent them from
slipping.
Customer Data Platform use case #10: Cross-sell and upsell
opportunities
There are many customer data platform use cases such as its ability to identify
cross-sell and upsell opportunities. You can target customers based on what they
have purchased from you in the past.

10. A customer data platform solves the major problem of brands by eliminating the
data siloes. You can get real-time access to data that you can use in other
marketing platforms like email software.
Analyze what products and content your current customers have been browsing
on your website. Based on this information, you can target these customers with
personalized product recommendations and dedicated campaigns.
How to choose the right CDP for your business?
For selecting the right CDP for your business, you must first consider the use
cases it has for your business. Then, you should ask the following questions to
yourself.
 Which marketing channels do you use to reach and engage with your customers?
 What tools are you using to collect customer data currently?
 How are you maintaining and organizing customer data from different software
and tools?
 How do you keep track of the return on investment of different marketing
channels?
 What is your current budget that you can allocate to putting on a CDP?
Check the integrations you need for your current systems and software.
Determine the budget that you can spend on setting up a CDP. Identify the needs
of your advertising and marketing departments.
Consider the ideas and opinions of key stakeholders before finalizing a CDP. Look
for a customer data platform that can help you improve your operational
efficiency.

11. The best Customer Data Platform: WebMaxy
eGrowth
WebMaxy eGrowth is an advanced customer data platform that can help you
enhance customer experience.
It comes with a plethora of features such as a KPI dashboard, customer
segmentation, marketing insights, marketing workflows, social
campaigns, email marketing, WhatsApp marketing, customer loyalty, help
desk, and retargeting.
This customer data platform can help you optimize your marketing strategy and
enhance customer experience. You can analyze the performance of different
marketing channels.
You can see which channels are driving the highest conversions and revenue.
From this information, you can create your marketing strategy accordingly.

12. With eGrowth, you can create customer segments based on their attributes,
behavior, and purchase history. By creating customer segments you can target
customers with personalized messaging and on the right channels. You can also
create marketing workflows that are triggered by different customer actions.
Automate your SMS, Email, and WhatsApp marketing to reach customers
with relevant messages at the right time.
You can implement a customer loyalty program to retain existing customers. This
way you can show that you value them for staying with your brand for a long
time. eGrowth can help you to reach, engage, convert, and retarget your
customers from one platform itself.
Schedule a call with our experts to learn more about WebMaxy eGrowth and its
features, or email us at info@webmaxy.co.
Customer Data Platform use cases: The
Conclusion
A customer data platform can help businesses in several ways. There are many
customer data platform use cases that we have discussed here. The best customer
data platform use case is that it helps to understand customers better. You can
track and understand your customer journey across different channels. You can
evaluate the conversion and revenue contribution of your distinct marketing
channels.
A customer data platform like WebMaxy eGrowth can reveal accurate and
detailed marketing insights. You can optimize your marketing strategy based
on their conversion and revenue contribution. WebMaxy eGrowth has many
customer data platform use cases that can help you increase business efficiency.
Get access to all your customer data and interactions in one place.
Take a WebMaxy eGrowth trial now!
Sign Up!