The document describes The Catalyst, an innovative fitness tracking system designed to help gym members stay motivated by accurately tracking their workouts. The system includes touchscreen devices with barcode scanners in gyms, integrated websites, and mobile apps. It aims to help gyms improve member retention and attract new members by solving problems with current inefficient paper-based tracking systems. An overview of the fitness industry landscape and potential customers is also provided, along with details on pricing, placement, and promotional strategies for The Catalyst system.
The Most effective models for Customer Support OperationsDavid Loia
3,500+ implementations of cloud-based customer relationship management has taught us a lot about the best -run customer support operations in the world.
Paul Rouke presentation slides from How-Do's conference 'Speeding Up In A Slowdown' in Liverpool on 4th June 2009. The conference was headlined by Google, and I followed their presentation by talking about the 3 key areas businesses need to focus on to improve their online performance - understanding visitors, measuring performance and testing/optimisation
Maximizing Customer Retention through Customer Satisfaction Survey systemAnewtech Systems
Customer Survey/Feedback System has emerged as by far the best method of periodically assessing the customer satisfaction. The primary reasons for assessing customer satisfaction are to maximize customer retention, and to gain and build customer loyalty. Survey system is ideal for applications such as hospital, banking and hospitality which allow customers provide immediate feedback about their experience at counter service.
This document introduces the HoloWatch, a smartwatch being developed by HoloTech that can project a smartphone interface onto surfaces like a user's arm. It provides details on the product, including its design and key features like kinetic energy charging. It then analyzes the smartwatch market and HoloTech's strengths, weaknesses, opportunities, and threats. The document outlines objectives to launch HoloWatch through a $1 million crowdfunding campaign in the US. It proposes using a digital marketing strategy focused on content sharing, social media conversations, and an engaging reveal to build awareness and sales pre-and post-crowdfunding launch. Key tactics include developing personas, creating social profiles, and implementing an online marketing mix
Fitbit started as a fitness tracker to encourage personal health but has expanded into a platform that tracks various health and activity metrics through wristbands and apps. It motivates users through social features, challenges, and weekly progress reports. However, Fitbit faces threats from competitors like Jawbone and Apple expanding into the wearables space through potential smartwatch devices.
A powerpoint I created for a group project in my Integrated Marketing Communications class. The objective of the project was to create a new product line and create a marketing plan for it.
The Most effective models for Customer Support OperationsDavid Loia
3,500+ implementations of cloud-based customer relationship management has taught us a lot about the best -run customer support operations in the world.
Paul Rouke presentation slides from How-Do's conference 'Speeding Up In A Slowdown' in Liverpool on 4th June 2009. The conference was headlined by Google, and I followed their presentation by talking about the 3 key areas businesses need to focus on to improve their online performance - understanding visitors, measuring performance and testing/optimisation
Maximizing Customer Retention through Customer Satisfaction Survey systemAnewtech Systems
Customer Survey/Feedback System has emerged as by far the best method of periodically assessing the customer satisfaction. The primary reasons for assessing customer satisfaction are to maximize customer retention, and to gain and build customer loyalty. Survey system is ideal for applications such as hospital, banking and hospitality which allow customers provide immediate feedback about their experience at counter service.
This document introduces the HoloWatch, a smartwatch being developed by HoloTech that can project a smartphone interface onto surfaces like a user's arm. It provides details on the product, including its design and key features like kinetic energy charging. It then analyzes the smartwatch market and HoloTech's strengths, weaknesses, opportunities, and threats. The document outlines objectives to launch HoloWatch through a $1 million crowdfunding campaign in the US. It proposes using a digital marketing strategy focused on content sharing, social media conversations, and an engaging reveal to build awareness and sales pre-and post-crowdfunding launch. Key tactics include developing personas, creating social profiles, and implementing an online marketing mix
Fitbit started as a fitness tracker to encourage personal health but has expanded into a platform that tracks various health and activity metrics through wristbands and apps. It motivates users through social features, challenges, and weekly progress reports. However, Fitbit faces threats from competitors like Jawbone and Apple expanding into the wearables space through potential smartwatch devices.
A powerpoint I created for a group project in my Integrated Marketing Communications class. The objective of the project was to create a new product line and create a marketing plan for it.
This document provides an overview of Lean Six Sigma concepts and tools. It begins with objectives around improving product launches, quality, and productivity. It then defines Lean Six Sigma as an ongoing process of adding value and increasing productivity through creativity and significant changes. Key aspects covered include the five principles of Lean Thinking, the DMAIC process improvement model, Six Sigma quality levels, and the seven types of waste. Overall the document serves as an introduction to Lean Six Sigma for understanding its goals and basic approaches.
Strategic Application of IT for Performance Improvement in hospital industry_...DrDevTaneja1
Hospital industry has been laggard in using IT tools to improve Performance Management.
The hospital industry must move beyond Transaction Reporting HMIS to Performance Improvement Tools like Visual Analysis Business Intelligence
Hospital industry must use IT spending as a Strategic Resource to optimize business outcomes & productivity
This document outlines 10 strategies, or "profit triggers", for increasing business revenues and profits. It discusses focusing on increasing new client acquisition through improved lead generation and conversion. It also recommends strategies for increasing average transaction values, transaction frequency, and maximizing client lifetime value through improved upselling, bundling, and developing ongoing customer relationships. Testimonials and referrals are identified as important for social proof and nurturing long-term customer loyalty. Automating systems and processes for ongoing customer engagement are presented as keys for executing these strategies consistently over time.
This marketing plan document summarizes a proposed fitness app for the Indian market. It notes that rising incomes in India will increase consumer spending power and lead to obesity issues, creating a need for a fitness app. The app will offer both free and premium features like calorie tracking, sleep monitoring, diet charts, and live trainer classes. The implementation plan outlines 4 phases: app testing and launch, obtaining customer feedback and updates, pitching to and contracting with clients, and maintaining financial performance while expanding to new cities. The document identifies target consumers, key app features, a value proposition, and core competencies around health experts, data analysis, and healthcare partnerships.
This document provides a summary of Kenneth W. Heitland's work experience and accomplishments in instructional design and training development. It lists several organizations where he has developed and delivered training programs, including new employee orientations, management training, computer-based training courses, and health education interventions. Specific projects highlighted include developing training for Sprint's business intranet, new employee orientation, management curriculum, and product marketing and sales training.
Chase Sowden, Barcoding’s supply chain architect, leads a workshop that focuses on eliminating waste from business operations. Sowden explains why determining customers’ requirements, obtaining organization-wide buy-in, examining each process, identifying a problem, and looking for a solution will help companies improve their daily processes.
This document outlines 10 strategies called "Profit Triggers" for increasing business revenues and profits. It encourages the reader to implement systems to increase their number of clients, average transaction values, and transaction frequency. For each strategy, it provides resources and tools on how to optimize client acquisition, conversion rates, upselling, customer retention, referrals and more. The overall message is that having the right systems in place is key to leaving money on the table and businesses should focus on putting clients first through trust-based marketing.
Aligning Your Marketing Team and Strategy with the Modern Customer JourneyGary DeAsi
Taking a customer journey-centric marketing approach means engaging the right target customers with the right experiences, at the right time— adding more qualified leads to your sales funnel, and ensuring that more loyal customer advocates come out the bottom. Sure, this all sounds great in theory, but how do you actually go about designing and executing an effective strategy for your organization?
Topics include:
• Understanding your customer journey: Adopting a buying stages model, and key factors to consider based upon characteristics your business, target customers and market landscape
• Mapping content strategy and multi-channel marketing initiatives to engage your audience across customer journey stages
• Lessons learned from nearly 4 years of experience practicing agile marketing to support a high volume, high velocity, B2B model
Gary DeAsi is a global digital marketing and demand generation expert with a passion for technology and thinking both analytically and creatively to overcome business challenges at every stage of the customer journey. At SmartBear, he manages the company’s corporate brand and leads the inbound/digital marketing team to drive demand for more than 15 software quality tools used by more than four million software professionals and over 25,000 organizations worldwide. His initiatives helped SmartBear earn back-to-back Marketo Revvie Awards in 2013 and 2014 for Most Dramatic Business Impact and Most Creative Integrated Marketing Campaign. Also an expert in lead nurturing and marketing automation, Gary has been honored as a three-time Marketo Champion, having presented at Marketo’s Marketing Nation Summit. Follow him on Twitter @gDAZ.
Fundamentals Of Organization Best Practices And Templates Powerpoint Presenta...SlideTeam
Introducing our Fundamentals Of Organization Best Practices And Templates PowerPoint Presentation Slides to help you develop an effective business plan for your company. Utilize these organizational strategy PPT templates to identify the purpose of your organization and gain investors for your company. Analyze your business core competencies to build strong relationships with the stockholders by using our professionally designed strategic business planning PowerPoint layouts. Detect the weaknesses in your business operations to find suitable solutions for the development of your firm with the help of these workforce management PowerPoint visuals. Utilize these topic-specific strategic organizational framework PPT slides to showcase business activities and strong processes of your company’s operations. Engage in efficient business activities like purchasing, marketing, manufacturing, r & d, and business development with the help of our workplace administration PPT slideshow. These slides depict the structure, processes, culture, technology, and systems for strengthening each element of the organization. Download this completely adaptable strategic management PPT slideshow to save your time and energy. https://bit.ly/2QBB5qt
Fitness Connections will provide an online community connecting fitness enthusiasts with qualified personal trainers. This will address current problems with accessibility, trust, and unclear trainer qualifications. The platform will allow users to search for and verify trainers' credentials, and provide evaluation and communication tools. This meets needs for both customers to easily find trainers, and trainers to market themselves and manage clients in one place. The fast-growing fitness market and platform's solutions position it for success.
Customer Benchmarking: The Next Foundational Activity of Customer Success Or...Totango
This document discusses how customer benchmarking can be used by customer success organizations to improve customer outcomes. It argues that customer benchmarking, when done regularly using automated tools, can provide unique insights to customers on how they compare to their peers. This allows customer success managers to have more strategic conversations with customers about improvement opportunities. The document provides examples of benchmarking metrics and insights that can be uncovered. It claims regular benchmarking can help customers improve and lead to better outcomes, more value delivered, and stronger customer relationships and retention.
Using ROI to Build Trust and Differentiate in Today's Healthcare Marketbillians
As healthcare organizations endeavor to adopt more sophisticated business models and technology platforms, the byproducts of increased budget scrutiny, fewer selling opportunities, and the challenges of displacing competitor products have brought new complexity to healthcare sales. In this increasingly competitive marketplace, the onus is on healthcare suppliers to build trust and differentiate their solutions by quantifying the immediate and long-term value their products and services pose to provider and payer organizations.
What will you learn?
>> How to quantify full solution value as part of your go-to-market strategy
>> How to validate key value metrics with your current customers
>> How to model value realization to better engage future buyers
>> How ROI tools developed with your peers can build trust, differentiation
What Are Your Next Steps in Customer Success?Totango
Totango CMO, Jill Rubin, and PwC Head of Service & Customer Success Practice, Dave Yoffie, discuss how you can set up programs to maximize value and impact for your customers.
The document summarizes a balanced scorecard created for Luxottica, an Italian eyewear company. The balanced scorecard includes objectives and key performance indicators across four perspectives: financial, customer, internal processes, and learning and growth. The financial perspective focuses on growth and profitability. The customer perspective aims to improve customer satisfaction and brand management. Internal processes emphasize efficient manufacturing and logistics. Learning and growth targets training and innovation. The balanced scorecard is intended to help Luxottica measure and manage performance across key strategic areas.
Creating The Perfect Organizational Strategy PowerPoint Presentation SlidesSlideTeam
Develop an effective business plan with the help of this content ready Creating The Perfect Organizational Strategy PowerPoint Presentation Slides. Analyze your business core competencies such as strong customer or brand loyalty, employee training and certifications, etc. by using our professionally designed strategic business planning PowerPoint templates. Take advantage of the visually appealing strategic enterprise plan PPT slideshow to talk about efficient business activities like detect new sales opportunities, improve inventory management, anticipate new market trends, accelerate decision making, monitor competition and so on. Utilize the topic-specific strategic organizational framework PPT slides to showcase norms to build the best organizational culture that can engage employees. You can also use the strategy and structure of organization PowerPoint templates to demonstrate steps to build effective and efficient infrastructure. Thus download this ready-to-use organization structure as business strategy PPT graphics to represent the relationship between structure and strategy. Glory beckons you with our Creating The Perfect Organizational Strategy Powerpoint Presentation Slides. It is only a few clicks away. https://bit.ly/2KTCnXM
- The document discusses a marketing plan for a new wearable fitness tracker called Omega 1 produced by Olivo Healthcare.
- The plan outlines the company mission to empower consumers to lead healthier lives through an affordable, high-tech fitness tracker.
- Key elements of the plan include market segmentation targeting health-conscious individuals, distribution through both direct and indirect channels, and a marketing strategy utilizing advertising, pricing, and the 7Ps framework.
Proven Strategies to Leverage Your Customer Community to Grow Your BusinessSocious
Find out how businesses are leveraging stronger relationship with customers to identify revenue opportunities within their customer base and create more products that their markets love. During this presentation, you’ll learn:
Why peer-to-peer communities keep more customers engaged than other channels
How to ensure your customer community serves both your customers and your business
Actionable strategies for turning the social data in your community platform into profit
Unlocking Advocacy With Effective Customer OnboardingInfluitive
Sean Ellis, CEO of GrowthHackers
Today’s fastest growing companies are obsessed with delivering a great customer experience before new users give up on a service. This requires unprecedented cross-functional cooperation. In this presentation, Sean will explain how companies can break through organizational inertia to focus on faster and better value delivery to new customers—who are then primed to become raving fans and advocates.
The document discusses a proposed merger between two gym chains, NG and DMV. Key points of the merger include combining operations under a single parent company while keeping individual branding, implementing a new CRM system to reduce costs, introducing tiered membership plans and day passes, and installing smart machines to improve the user experience. The merger aims to leverage the strengths of each company by combining NG's lower expenses with DMV's better growth opportunities in urban areas. Financial projections estimate the merger could save $6 million annually through the new CRM system while raising additional capital through long-term membership deals. An implementation timeline outlines steps over 1-2 years to finalize the merger and integrate new systems and technologies.
Entrepreneurship Management - Adventure Training CenterIshan Parekh
This document summarizes a business plan for an adventure training center (ATC) that would provide training courses in various adventure activities. It outlines the opportunity for such a business due to growing interest in adventure sports. The ATC would have a unique facility and offer a wide range of courses taught by experienced instructors. Financial projections estimate revenues from course fees and assume initial losses that would be offset by an investment of $4 million. The management team has extensive experience in adventure training and business.
The document describes FitLog, an app created by Team Soul Patch to help personal trainers log and track client workouts. It allows trainers to help clients reach fitness goals, monitor their progress, and use their time efficiently. The team created paper and functional prototypes that underwent feedback before presenting their vision for an app that supports trainers through streamlined workout logging and analytics.
This document discusses a product called "rethink your drink" which aims to help users better track and control their liquid calorie intake. It provides information on the product's benefits like enabling users to have greater nutritional awareness. It also outlines the product's potential for widespread adoption through integration into users' everyday lives using smartphone apps and kitchen tools. Financial projections are included showing increasing sales and profits over three years as the product gains more users through repetition and behavior changes.
This document provides an overview of Lean Six Sigma concepts and tools. It begins with objectives around improving product launches, quality, and productivity. It then defines Lean Six Sigma as an ongoing process of adding value and increasing productivity through creativity and significant changes. Key aspects covered include the five principles of Lean Thinking, the DMAIC process improvement model, Six Sigma quality levels, and the seven types of waste. Overall the document serves as an introduction to Lean Six Sigma for understanding its goals and basic approaches.
Strategic Application of IT for Performance Improvement in hospital industry_...DrDevTaneja1
Hospital industry has been laggard in using IT tools to improve Performance Management.
The hospital industry must move beyond Transaction Reporting HMIS to Performance Improvement Tools like Visual Analysis Business Intelligence
Hospital industry must use IT spending as a Strategic Resource to optimize business outcomes & productivity
This document outlines 10 strategies, or "profit triggers", for increasing business revenues and profits. It discusses focusing on increasing new client acquisition through improved lead generation and conversion. It also recommends strategies for increasing average transaction values, transaction frequency, and maximizing client lifetime value through improved upselling, bundling, and developing ongoing customer relationships. Testimonials and referrals are identified as important for social proof and nurturing long-term customer loyalty. Automating systems and processes for ongoing customer engagement are presented as keys for executing these strategies consistently over time.
This marketing plan document summarizes a proposed fitness app for the Indian market. It notes that rising incomes in India will increase consumer spending power and lead to obesity issues, creating a need for a fitness app. The app will offer both free and premium features like calorie tracking, sleep monitoring, diet charts, and live trainer classes. The implementation plan outlines 4 phases: app testing and launch, obtaining customer feedback and updates, pitching to and contracting with clients, and maintaining financial performance while expanding to new cities. The document identifies target consumers, key app features, a value proposition, and core competencies around health experts, data analysis, and healthcare partnerships.
This document provides a summary of Kenneth W. Heitland's work experience and accomplishments in instructional design and training development. It lists several organizations where he has developed and delivered training programs, including new employee orientations, management training, computer-based training courses, and health education interventions. Specific projects highlighted include developing training for Sprint's business intranet, new employee orientation, management curriculum, and product marketing and sales training.
Chase Sowden, Barcoding’s supply chain architect, leads a workshop that focuses on eliminating waste from business operations. Sowden explains why determining customers’ requirements, obtaining organization-wide buy-in, examining each process, identifying a problem, and looking for a solution will help companies improve their daily processes.
This document outlines 10 strategies called "Profit Triggers" for increasing business revenues and profits. It encourages the reader to implement systems to increase their number of clients, average transaction values, and transaction frequency. For each strategy, it provides resources and tools on how to optimize client acquisition, conversion rates, upselling, customer retention, referrals and more. The overall message is that having the right systems in place is key to leaving money on the table and businesses should focus on putting clients first through trust-based marketing.
Aligning Your Marketing Team and Strategy with the Modern Customer JourneyGary DeAsi
Taking a customer journey-centric marketing approach means engaging the right target customers with the right experiences, at the right time— adding more qualified leads to your sales funnel, and ensuring that more loyal customer advocates come out the bottom. Sure, this all sounds great in theory, but how do you actually go about designing and executing an effective strategy for your organization?
Topics include:
• Understanding your customer journey: Adopting a buying stages model, and key factors to consider based upon characteristics your business, target customers and market landscape
• Mapping content strategy and multi-channel marketing initiatives to engage your audience across customer journey stages
• Lessons learned from nearly 4 years of experience practicing agile marketing to support a high volume, high velocity, B2B model
Gary DeAsi is a global digital marketing and demand generation expert with a passion for technology and thinking both analytically and creatively to overcome business challenges at every stage of the customer journey. At SmartBear, he manages the company’s corporate brand and leads the inbound/digital marketing team to drive demand for more than 15 software quality tools used by more than four million software professionals and over 25,000 organizations worldwide. His initiatives helped SmartBear earn back-to-back Marketo Revvie Awards in 2013 and 2014 for Most Dramatic Business Impact and Most Creative Integrated Marketing Campaign. Also an expert in lead nurturing and marketing automation, Gary has been honored as a three-time Marketo Champion, having presented at Marketo’s Marketing Nation Summit. Follow him on Twitter @gDAZ.
Fundamentals Of Organization Best Practices And Templates Powerpoint Presenta...SlideTeam
Introducing our Fundamentals Of Organization Best Practices And Templates PowerPoint Presentation Slides to help you develop an effective business plan for your company. Utilize these organizational strategy PPT templates to identify the purpose of your organization and gain investors for your company. Analyze your business core competencies to build strong relationships with the stockholders by using our professionally designed strategic business planning PowerPoint layouts. Detect the weaknesses in your business operations to find suitable solutions for the development of your firm with the help of these workforce management PowerPoint visuals. Utilize these topic-specific strategic organizational framework PPT slides to showcase business activities and strong processes of your company’s operations. Engage in efficient business activities like purchasing, marketing, manufacturing, r & d, and business development with the help of our workplace administration PPT slideshow. These slides depict the structure, processes, culture, technology, and systems for strengthening each element of the organization. Download this completely adaptable strategic management PPT slideshow to save your time and energy. https://bit.ly/2QBB5qt
Fitness Connections will provide an online community connecting fitness enthusiasts with qualified personal trainers. This will address current problems with accessibility, trust, and unclear trainer qualifications. The platform will allow users to search for and verify trainers' credentials, and provide evaluation and communication tools. This meets needs for both customers to easily find trainers, and trainers to market themselves and manage clients in one place. The fast-growing fitness market and platform's solutions position it for success.
Customer Benchmarking: The Next Foundational Activity of Customer Success Or...Totango
This document discusses how customer benchmarking can be used by customer success organizations to improve customer outcomes. It argues that customer benchmarking, when done regularly using automated tools, can provide unique insights to customers on how they compare to their peers. This allows customer success managers to have more strategic conversations with customers about improvement opportunities. The document provides examples of benchmarking metrics and insights that can be uncovered. It claims regular benchmarking can help customers improve and lead to better outcomes, more value delivered, and stronger customer relationships and retention.
Using ROI to Build Trust and Differentiate in Today's Healthcare Marketbillians
As healthcare organizations endeavor to adopt more sophisticated business models and technology platforms, the byproducts of increased budget scrutiny, fewer selling opportunities, and the challenges of displacing competitor products have brought new complexity to healthcare sales. In this increasingly competitive marketplace, the onus is on healthcare suppliers to build trust and differentiate their solutions by quantifying the immediate and long-term value their products and services pose to provider and payer organizations.
What will you learn?
>> How to quantify full solution value as part of your go-to-market strategy
>> How to validate key value metrics with your current customers
>> How to model value realization to better engage future buyers
>> How ROI tools developed with your peers can build trust, differentiation
What Are Your Next Steps in Customer Success?Totango
Totango CMO, Jill Rubin, and PwC Head of Service & Customer Success Practice, Dave Yoffie, discuss how you can set up programs to maximize value and impact for your customers.
The document summarizes a balanced scorecard created for Luxottica, an Italian eyewear company. The balanced scorecard includes objectives and key performance indicators across four perspectives: financial, customer, internal processes, and learning and growth. The financial perspective focuses on growth and profitability. The customer perspective aims to improve customer satisfaction and brand management. Internal processes emphasize efficient manufacturing and logistics. Learning and growth targets training and innovation. The balanced scorecard is intended to help Luxottica measure and manage performance across key strategic areas.
Creating The Perfect Organizational Strategy PowerPoint Presentation SlidesSlideTeam
Develop an effective business plan with the help of this content ready Creating The Perfect Organizational Strategy PowerPoint Presentation Slides. Analyze your business core competencies such as strong customer or brand loyalty, employee training and certifications, etc. by using our professionally designed strategic business planning PowerPoint templates. Take advantage of the visually appealing strategic enterprise plan PPT slideshow to talk about efficient business activities like detect new sales opportunities, improve inventory management, anticipate new market trends, accelerate decision making, monitor competition and so on. Utilize the topic-specific strategic organizational framework PPT slides to showcase norms to build the best organizational culture that can engage employees. You can also use the strategy and structure of organization PowerPoint templates to demonstrate steps to build effective and efficient infrastructure. Thus download this ready-to-use organization structure as business strategy PPT graphics to represent the relationship between structure and strategy. Glory beckons you with our Creating The Perfect Organizational Strategy Powerpoint Presentation Slides. It is only a few clicks away. https://bit.ly/2KTCnXM
- The document discusses a marketing plan for a new wearable fitness tracker called Omega 1 produced by Olivo Healthcare.
- The plan outlines the company mission to empower consumers to lead healthier lives through an affordable, high-tech fitness tracker.
- Key elements of the plan include market segmentation targeting health-conscious individuals, distribution through both direct and indirect channels, and a marketing strategy utilizing advertising, pricing, and the 7Ps framework.
Proven Strategies to Leverage Your Customer Community to Grow Your BusinessSocious
Find out how businesses are leveraging stronger relationship with customers to identify revenue opportunities within their customer base and create more products that their markets love. During this presentation, you’ll learn:
Why peer-to-peer communities keep more customers engaged than other channels
How to ensure your customer community serves both your customers and your business
Actionable strategies for turning the social data in your community platform into profit
Unlocking Advocacy With Effective Customer OnboardingInfluitive
Sean Ellis, CEO of GrowthHackers
Today’s fastest growing companies are obsessed with delivering a great customer experience before new users give up on a service. This requires unprecedented cross-functional cooperation. In this presentation, Sean will explain how companies can break through organizational inertia to focus on faster and better value delivery to new customers—who are then primed to become raving fans and advocates.
The document discusses a proposed merger between two gym chains, NG and DMV. Key points of the merger include combining operations under a single parent company while keeping individual branding, implementing a new CRM system to reduce costs, introducing tiered membership plans and day passes, and installing smart machines to improve the user experience. The merger aims to leverage the strengths of each company by combining NG's lower expenses with DMV's better growth opportunities in urban areas. Financial projections estimate the merger could save $6 million annually through the new CRM system while raising additional capital through long-term membership deals. An implementation timeline outlines steps over 1-2 years to finalize the merger and integrate new systems and technologies.
Entrepreneurship Management - Adventure Training CenterIshan Parekh
This document summarizes a business plan for an adventure training center (ATC) that would provide training courses in various adventure activities. It outlines the opportunity for such a business due to growing interest in adventure sports. The ATC would have a unique facility and offer a wide range of courses taught by experienced instructors. Financial projections estimate revenues from course fees and assume initial losses that would be offset by an investment of $4 million. The management team has extensive experience in adventure training and business.
The document describes FitLog, an app created by Team Soul Patch to help personal trainers log and track client workouts. It allows trainers to help clients reach fitness goals, monitor their progress, and use their time efficiently. The team created paper and functional prototypes that underwent feedback before presenting their vision for an app that supports trainers through streamlined workout logging and analytics.
This document discusses a product called "rethink your drink" which aims to help users better track and control their liquid calorie intake. It provides information on the product's benefits like enabling users to have greater nutritional awareness. It also outlines the product's potential for widespread adoption through integration into users' everyday lives using smartphone apps and kitchen tools. Financial projections are included showing increasing sales and profits over three years as the product gains more users through repetition and behavior changes.
This document discusses the functional beverage industry and strategies for kombucha and yerba mate tea brands to overcome consumer biases. It finds that Generation Y consumers prefer energy drinks for their lifestyle benefits. However, focus groups see kombucha and yerba mate brands as outdated and only for hippies due to their image and taste. The document suggests improving brand image through sampling, expanding distribution, targeting schools, updated marketing strategies using websites and mobile games to attract younger consumers and make the product copy more relatable.
The document analyzes several kombucha and beverage company websites based on user interface, web 2.0 integration, content, and social media integration. Naked Juice, Snapple, Dry Soda, High Country Kombucha, GT's Kombucha, and Buchi are evaluated, with best pages and strengths/weaknesses noted for each. Recommendations include integrating more social media and user engagement like contests to promote KeVita.
The document provides a digital marketing plan overview for promoting the Broadway show "The Exorcist". It includes sections on positioning, objectives, target audiences, budget, timeline, and proposed media and creative campaigns. The plan aims to create buzz and encourage ticket sales through social media engagement, interactive promotions, and paid media placements across online banners, search, and social networks. The creative campaigns propose interactive experiences like a Facebook Ouija board app and a food truck to engage audiences and drive traffic to the show website.
The document summarizes a Google AdWords campaign for KeVita, a producer of ready-to-drink teas and functional beverages. The campaign aimed to raise awareness and drive traffic to KeVita's website. Over 84,000 impressions and 237 clicks were delivered, with a CTR of 0.28% and average CPC of $1.05. Results varied by week and ad group. The strategy evolved through trial and error, expanding geography, increasing budgets, and adding display ads. Placements included vegan blogs, recipe sites, and weight loss blogs, which saw a 0.2% increase in CTR.
1. THE CATALYST
ZACHARY BREAKSTONE, EARL DONALDSON,
ROSELY ANN MATEO, SHARON TAM
& XY ZIEMBA
2. THE CHALLENGE
People lose motivation and determination at the gym
because they cannot accurately gauge or track their work
out progress
3. THE CHALLENGE
• Gyms centers do not have an efficient tracking
system
• Erroneous and dated record keeping methods
• Paper log system
4. THE CHALLENGE
• Fitness centers have trouble attracting and
retaining members
• Endless search for new ways to compete with
rival gyms
5. THE OPPORTUNITY
The Catalyst is an innovative solution
that works with personal trainers to help
motivate gym members and build loyalty
• Gym Driven Network
• Three Components: LCD touch screen with integrated
bar code reader and website
11. INDUSTRY OVERVIEW
United States Gym and Exercise Equipment
Manufacturing Industry
• Threat of New Entrants (Low)
• Bargaining Power of Consumers (Medium)
• Bargaining Power of Suppliers (Low)
• Threat of New Substitutes (Low)
• Competitors (Low)
12. CONSUMER ANALYSIS
Segment
• Chains (BSC NYSC PSC)
• Good East coast network
• Aim for exclusivity contract with TSI (iphone and ATT)
• (contingent on them agreeing to install catalyst in X amount
of their gyms )
Target
• B-B low cost marketing
• Fulfillment of bulk orders
• Sustaining long relationships
Position
• Premium technologically advanced fitness tool
13. CUSTOMER ANALYSIS
Survey Key Insights
• 77% attend the gym
• 53% satisfied with current gym routine
• 68% would invest in a quality product to track routines
In Depth Interview Key Insights
• Product needs to work with the trainers
• Lack of motivation is a big challenge
14. PERCEPTUAL MAP
HIGH PRICE
PASSIVE MOTIVATIONAL
LOW PRICE
17. PLACE
Business – to – Business sales strategy
• TSI (BSC) Local BSC Branch out to NYSC PSC
Using it as a test site, free installation to monitor how well the
product does there
Boston Sports Club
• Focus on customer satisfaction + offering premium personal
training services (in their mission statement)
• Local Wellesley Gym good for pilot program
• Good east coast network
18. PROMOTION
Product that has “legs”
• Highly flexible product
Direct B-B marketing
• Email and Sales Leads
Health conference trade show promotions
• International Health Racquets, and Sports Club
Association Trade Show
• Health and Fitness Business Expo
19. PERFORMANCE
METRICS
How the Product Effects the Gyms
• Personal Trainer and Management Feedback
(Satisfaction Surveys)
• Percentage Change in Member Retention and
Attainment
• Frequency of equipment use
How Well we are Marketing the Product (Marketing
effectiveness)
• Return on Marketing Investments
• Revenue we generate over marketing activity/
marketing budget spend
When people initially join a gym, they have a fitness goal in mind. However, as they continue their gym routine, many people lose motivation and determination at the gym because they cannot accurately gauge or track their workout progress.
This is partially because many gyms don’t have a efficient or technologically advanced way for users to track their reps, weight and other routine information. In fact, many gyms such as boston sports club use a paper logging system that is organized in a filing cabinet.
Resultingly, In order to combat lack of motivation, working out knowledge and other crap, gyms offer premium service such as personal trainers. BUT clients still lack motivation and persistence because they don’t like to record their workouts and they can’t visually see their progress which discourages them
Gym driven network Uses existing gym identification technology (no need for anything extra) Simple LCD touch screen (like a smartphone) attached to machine, mag stripe reader on the side, you swipe your card to log in Screen says your workout (set, reps, weight) and shows a graph of your progress You can tap the screen and change the reps you actually did Sends the information to the cloud VIA Gym WiFi(iphone and ATT) Website shows client information on it
Threat of New Entrants (Low)The threat of new entrants in this industry is relatively low because the barriers to entry are high. Due to intense completion from larger companies, lack of access to distribution channels and the high capital cost requirements associated with establishing a new company that needs manufacturing and warehousing facilities, the industry is difficult to penetrate the industry. Furthermore, “product knowledge and innovation along with intellectual property rights have also posed as a barrier for new operators” (IBISWorld). Bargaining Power of Consumers Currently the bargaining power of consumers is medium as consumers in the United States have increasing amounts of disposable income and diverse options to choose from to monitor their gym progress. Nevertheless, the technology integrated in The Catalyst is unique and new to the market which means that customers have to rely on our product to obtain these services. The only close substitute to The Catalyst is the TechnoGym. Bargaining Power of Suppliers Suppliers have a low level of bargaining power due largely to the fact that the technology necessary to make products in this industry can be easily replicated. Specifically, Enovation’s The Catalyst use of Quick Response codes (QR codes) can be easily ordered from a variety of suppliers to outfit gym units. Threat of New Substitutes The United States Gym and Exercise Equipment Manufacturing industry competes with various substitutes that continuously threaten overall profitability. Recommendations and referrals on living a healthy lifestyle can be acquired from doctors or health magazines who are considered direct substitutes to Enovation’s The Catalyst. CompetitorsTechno gym is a competitior
Segmentation:We intend to sell our product to fitness centers and gyms such as the Town Sports International, Bally Total Fitness and Golds Gym. Our primary target will be the Town Sports International (TSI) health Club Company. TSI owns New York Sports Club, Philadelphia Sports Clubs, Boston Sports Clubs and Washington Sports Club, They have over 150 facilities with approximately a half million members and have three locations internationally in Switzerland, Basel and Zurich. They place a strong emphasis on customer satisfaction and focus on offering premium personal trainer programs to help clients reach their fitness goals. Currently, there are 25 Boston Sports Club, 23 in Massachusetts and two in Rhode Island. We will target the TSI Boston Sports Club and gradually branch out to the New York Sports Club, Philadelphia Sports Club and Washington Sports Club. By doing so, we will have a strong base in the east coast area. We all also aim for an exclusivity contract with TSI, similar to what Apple had with AT&T with the iPhone. This contract will be contingent on their agreement to install the catalyst in at least three gyms within their east coast sports club network. Furthermore, it will last for three years, upon which we can offer other gyms such as Bally Total Fitness the same product. Target: By targeting business to business, Enovation incurs low marketing costs and can efficiently fulfill bulk orders as opposed to smaller and numerous ones. Not only that, but building a relationship with chain fitness centers will allow the product to make its way across the nation. For example, TSI has over 150 gyms nationwide and has an international presence in Europe. Targeting small “mom and pop” gyms would not be a good long term strategy as these gyms do not have the regional reach that larger chains such as TSI and Bally have. Position:We are positioning the catalyst as a premium and technologically advanced workout tool that efficiently monitors user routines, motivates and helps build loyalty"About TSI." My Sports Club. TSI. Web. <http://www.mysportsclubs.com/about.htm>.
The TechnoGym, the Catalyst’s main and only direct competitor, is a line of fitness machinery that allows users the ability to monitor heart rate and workout performance based on a unique scale. However, even though it provides valuable statistical tracking, the machinery is extremely expensive and retails between $600- $5000 per unit. Furthermore, a majority of its promotions and its main market take place in Italy. The Catalyst’s indirect competitors can be fit into two categories: individual user driven tracking devices and web and mobile apps. The FitBit and the Nike Fuel Band are user driven tracking devices that are tailored towards improving general health and promoting activity. Both devices are worn on the user and do not function cohesively with gym use. They are also expensive and cost anywhere between $100- $345 dependent upon features. Livestrong Fitness Tracker and My Fitness Pal are web and mobile apps that allow individuals to create profiles in which they can input their exercises and dietary intake. The Livestrong website is free but requires individuals to pay to access the mobile app. My Fitness Pal integrates with FitBit in order to track movements and records the users’ workout statistics. Both applications require either internet or 3g service to work, the data is not analyzed to optimize workouts and it doesn’t show visual progress other than weight loss. As evidenced by the perceptual map (Exhibit 1) the Catalyst is reasonably priced and provides more motivation which leads towards longer term results.
The cost to produce the LCD touch screens would cost $150 per unit and we would sell them close to cost at $200 per unit and install the screens for free. We would charge a website software fee of $3 per user a month that would be included in the gym membership fee. As show in our income statement (Exhibit 4), we would see a profit in the second year of $536,000 and continued profitability for the next five years. Each gym approximately has 200 units of cardio and lifting equipment and has on average 7000 members.
We will sell our product directly to gym and fitness centers. We eliminated the need for wholesalers and we can fulfill bulk orders. We are going to target the Boston Sports Club chain as it is local and can be monitored effectively. More specifically, we are targeting the Wellesley BSC because it would be an ideal test site for the Catalyst as it is a premium location. We plan on meeting with the management of the club, pitching the idea and we are going to install the equipment for free to see how well it does within this club. BSC places an emphasis on customer satisfaction and personal training effectiveness. They would be extremely receptive to testing this technology out. Pending on how well it does, we would seek to sign an exclusivity contact with them
we can make the data available to third-parties such that it can link in with other health applicationsDue to the fact that Enovation is targeting the gym and fitness centers, we can only employ direct business – to – business marketing tactics. This is different than business – to – consumer marketing that utilizes mass media to send its message. Unlike the general consumer who makes purchasing decisions based largely on sentiment and price, businesses make purchasing decisions based on points like increasing profitability, reducing cost, and maximizing productivity. Inasmuch, Enovation is dedicated to offering marketing programs that underscore quality of The Catalyst through the use of testimonials, financials, statistical data and other marketing materials to increase our brand’s credibility. We will use traditional emails and sale call to communicate our products value to our clients. Furthermore, we will use conventions and exhibitions to speak on the features, functions and benefits of The Catalyst. For example, The International Health Racquets and Sports Club Association Trade in addition to the Health and Fitness Business Expo are prime examples of where we would like to market our product to potential leads.
In order to measure performance, we will analyze the Catalysts performance in gyms and fitness centers and measure the effectiveness of our marketing programs. Looking at the statistical the data collected at fitness centers, satisfaction surveys from personal trainers and management, and by looking the percentage change in membership retention and acquisition rates after the Catalysts implementation. Measure the effectiveness of our marketing programs will be measured through a comparison of our market share percentage with our closet competitors and by calculating our return on marketing investments. We can also look at our advertising to sales ratio by dividing our total advertising expenses over the sales revenue.