The document provides a digital marketing plan overview for promoting the Broadway show "The Exorcist". It includes sections on positioning, objectives, target audiences, budget, timeline, and proposed media and creative campaigns. The plan aims to create buzz and encourage ticket sales through social media engagement, interactive promotions, and paid media placements across online banners, search, and social networks. The creative campaigns propose interactive experiences like a Facebook Ouija board app and a food truck to engage audiences and drive traffic to the show website.
Digital metrics such as social media conversations, online search behavior, and website visits can act as leading indicators of future sales and brand equity. Case studies show these digital metrics preceded sales increases in product categories like automobiles, consumer packaged goods, and gaming. However, fully understanding the relationship between digital and sales requires accounting for category characteristics and data reporting differences. Marketers are exploring how consistency in brand love scores from social media and state dependence behavior can predict brand performance over time.
Tnooz-Travelport Webinar: The hotel shopping dilemmaKevin May
The document discusses the hotel shopping dilemma from consumer, agency, and distribution perspectives. It summarizes research showing that consumers get initial travel ideas from family and friends or traditional media. They then turn to the internet for advice and reviews before comparing prices on OTAs and supplier websites. The document outlines pain points for consumers like an overwhelming number of choices and lack of transparency in fees. It also discusses challenges for travel agencies and TMCs in negotiating rates and challenges for the hotel industry around fragmentation in distribution. Finally, it proposes that GDSs can help solve these issues by providing a one-stop shop for comparison, shopping, booking and commissions across supplier sources.
The document describes FitLog, an app created by Team Soul Patch to help personal trainers log and track client workouts. It allows trainers to help clients reach fitness goals, monitor their progress, and use their time efficiently. The team created paper and functional prototypes that underwent feedback before presenting their vision for an app that supports trainers through streamlined workout logging and analytics.
This document discusses a product called "rethink your drink" which aims to help users better track and control their liquid calorie intake. It provides information on the product's benefits like enabling users to have greater nutritional awareness. It also outlines the product's potential for widespread adoption through integration into users' everyday lives using smartphone apps and kitchen tools. Financial projections are included showing increasing sales and profits over three years as the product gains more users through repetition and behavior changes.
The document describes The Catalyst, an innovative fitness tracking system designed to help gym members stay motivated by accurately tracking their workouts. The system includes touchscreen devices with barcode scanners in gyms, integrated websites, and mobile apps. It aims to help gyms improve member retention and attract new members by solving problems with current inefficient paper-based tracking systems. An overview of the fitness industry landscape and potential customers is also provided, along with details on pricing, placement, and promotional strategies for The Catalyst system.
This document discusses the functional beverage industry and strategies for kombucha and yerba mate tea brands to overcome consumer biases. It finds that Generation Y consumers prefer energy drinks for their lifestyle benefits. However, focus groups see kombucha and yerba mate brands as outdated and only for hippies due to their image and taste. The document suggests improving brand image through sampling, expanding distribution, targeting schools, updated marketing strategies using websites and mobile games to attract younger consumers and make the product copy more relatable.
The document analyzes several kombucha and beverage company websites based on user interface, web 2.0 integration, content, and social media integration. Naked Juice, Snapple, Dry Soda, High Country Kombucha, GT's Kombucha, and Buchi are evaluated, with best pages and strengths/weaknesses noted for each. Recommendations include integrating more social media and user engagement like contests to promote KeVita.
Digital metrics such as social media conversations, online search behavior, and website visits can act as leading indicators of future sales and brand equity. Case studies show these digital metrics preceded sales increases in product categories like automobiles, consumer packaged goods, and gaming. However, fully understanding the relationship between digital and sales requires accounting for category characteristics and data reporting differences. Marketers are exploring how consistency in brand love scores from social media and state dependence behavior can predict brand performance over time.
Tnooz-Travelport Webinar: The hotel shopping dilemmaKevin May
The document discusses the hotel shopping dilemma from consumer, agency, and distribution perspectives. It summarizes research showing that consumers get initial travel ideas from family and friends or traditional media. They then turn to the internet for advice and reviews before comparing prices on OTAs and supplier websites. The document outlines pain points for consumers like an overwhelming number of choices and lack of transparency in fees. It also discusses challenges for travel agencies and TMCs in negotiating rates and challenges for the hotel industry around fragmentation in distribution. Finally, it proposes that GDSs can help solve these issues by providing a one-stop shop for comparison, shopping, booking and commissions across supplier sources.
The document describes FitLog, an app created by Team Soul Patch to help personal trainers log and track client workouts. It allows trainers to help clients reach fitness goals, monitor their progress, and use their time efficiently. The team created paper and functional prototypes that underwent feedback before presenting their vision for an app that supports trainers through streamlined workout logging and analytics.
This document discusses a product called "rethink your drink" which aims to help users better track and control their liquid calorie intake. It provides information on the product's benefits like enabling users to have greater nutritional awareness. It also outlines the product's potential for widespread adoption through integration into users' everyday lives using smartphone apps and kitchen tools. Financial projections are included showing increasing sales and profits over three years as the product gains more users through repetition and behavior changes.
The document describes The Catalyst, an innovative fitness tracking system designed to help gym members stay motivated by accurately tracking their workouts. The system includes touchscreen devices with barcode scanners in gyms, integrated websites, and mobile apps. It aims to help gyms improve member retention and attract new members by solving problems with current inefficient paper-based tracking systems. An overview of the fitness industry landscape and potential customers is also provided, along with details on pricing, placement, and promotional strategies for The Catalyst system.
This document discusses the functional beverage industry and strategies for kombucha and yerba mate tea brands to overcome consumer biases. It finds that Generation Y consumers prefer energy drinks for their lifestyle benefits. However, focus groups see kombucha and yerba mate brands as outdated and only for hippies due to their image and taste. The document suggests improving brand image through sampling, expanding distribution, targeting schools, updated marketing strategies using websites and mobile games to attract younger consumers and make the product copy more relatable.
The document analyzes several kombucha and beverage company websites based on user interface, web 2.0 integration, content, and social media integration. Naked Juice, Snapple, Dry Soda, High Country Kombucha, GT's Kombucha, and Buchi are evaluated, with best pages and strengths/weaknesses noted for each. Recommendations include integrating more social media and user engagement like contests to promote KeVita.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. Positioning
Objectives & Strategies
Audience Overview
Digital Plan Overview
Scope
Time Frame
Media Plan
Online Banners
Social Media
Creative Campaigns
3. For Broadway ticket buyers, The Exorcist is a
one-of-a-kind show that is an entirely new
way to experience this stirring tale. It is a
psychological thriller that will give you
chills even without the special effects.
4. 1. Create buzz by engaging existing and new fans
who are looking for a new way to re-experience
The Exorcist
Utilize social channels to encourage Word-of-
Mouth by creating conversations and engagements
with fans
Initiate interactive promotions both online and
offline to raise a broader scale of awareness
5. 2. Encourage ticket sales
Positions as a standalone theatrical experience by
focusing on the ideologies and themes of the 1971
novel
Emphasize the concepts of reality, fear, faith
through design aspects that convey subtle eerie-like
mood rather than in-your-face horror
Maneuver media buys to coordinate with both off-
season months and holiday months such as
Halloween
6. Primary target
35-65
Theatre enthusiasts, existing Broadway fans
More familiar with the classic Exorcist, either with
the book or the first film
Secondary target
18-34
Horror-genre enthusiasts
Existing fans of The Exorcist or at least are aware of
the brand
7.
8. Time Frame Budget Deliverables
Start: Total: $1.225MM Media
July 1, 2012 Banners
Media: $225k
End: Creative
Nov 31, 2012 Production: Interactive
$1MM Promotions
Total:
5 months Social Media
Content Calendar
Promotions
9. Phase 1: July to Mid-Aug
Raise awareness
Launch website
Generate buzz on social channels and build fan base
Phase 2: Mid-Aug to Late-Sept
Focus on ticket sales – Pre-sales
Generate WoM on social channels
Initiate interactive promotion
Phase 3: Oct to Nov
Push for ticket sales – Preview (10/23) Opening (11/13)
Create buzz for Halloween season/promotion
Heavy social network content sharing; encourage WoM
Follow through with interactive promotions
10.
11. Conversion Consideration Awareness SEM
Playbill &
Time Out NY 33 Across Bing/Yahoo
Playbillvault
Google Display Google Display Google
NYCGo
Network Network (Desktop/Mobile)
Theatermania Owner IQ YouTube
BroadwayWorld Specific Media
Ticketmaster Facebook
Travelzoo
12. Site Flight Dates Net Cost
Playbill &
7/1-11/30 $21,000
Playbillvault
Google Display
7/23-11/30 $36,000
Network
Theatermania 8/13-10/31 $10,000
BroadwayWorld 8/13-10/13 $5,883
Ticketmaster 9/1-11/30 $15,000
13. Target consumers who are specifically searching for theatrical or other live events
Playbill.com
42% Male / 58% Female
58% 35+
354K Monthly unique visitors
30% NY DMA
Theatermania.com
40% Male / 60% Female
60% 35+
583K Monthly unique visitors
37% NY DMA
BroadwayWorld.com
44% Male / 56% Female
57% 35+
1.2MM Monthly unique visitors
41% NY DMA
Ticketmaster.com
44% Male / 56% Female
47% 35+
2MM Monthly unique visitors (NYC)
* Data provided by Quantcast, August 2012
14. Site Flight Dates Net Cost
9/3-10/27
Time Out NY $20,000
11/11-11/25
9/3-10/27 $20,000
NYCGo
11/11-11/25
15. Target consumers who have shown an intent to or are in the context of researching entertainment
options
NYCGo Time Out NY
46% Male / 54% Female 46% Male / 54% Female
25% 35-44 53% 35+
86K Monthly unique visitors 497K Monthly unique visitors
55% NY DMA 35% NY DMA
16. Site Flight Dates Net Cost
33 Across 10/15-11/15 $15,000
Owner IQ 10/15-11/15 $5,883
Specific Media 10/1-11/26 $25,000
Facebook 10/1-10/31 $5,000
Google Display Split with GDN
7/23-11/30 Remarketing Budget
Network
17. Network that utilizes "Social Proximity" targeting – focus on users who show similar characteristics to
people who have purchased tickets
Audience: Identify core consumers and Insights: Gain unique insights on the
prospects within the Exorcist Brand Graph™ social and online preferences of the Exorcist
Exorcist site visitors (via 33Across pixel) Brand Graph™ (sharing, search, video, blogs,
Exorcist conversion page (via 33Across pixel) social connections)
Users strongly-connected to and most likely to be
influenced by the above audiences
Campaign: Deliver Standard IAB media on Optimize: Optimize campaign on a daily
premium content to effectively build exposure basis to maximize reach and performance
and sell tickets to The Exorcist
18. Network that utilizes “Ownership targeting” – targets based on what products and brands consumers
actually own and/or intend to buy.
Brands (Tickets): Sample Sites:
Network Statistics Campaign Specifics
52% Male / 48% Female Geo-target: NY DMA
41.5% 25-54 Remarketing
162MM Monthly unique visitors A35-65 shopping For Tickets To Live Events
NY DMA – 95% A18-34 shopping for horror-genre related
events
* Data provided by Owner IQ Internal Numbers, December 2011
19. Network that utilizes “Behavior retargeting” – targets consumers that had some sort of engagement
with the brand or related categories but didn’t result in any conversions
Network Statistics Campaign Specifics
180MM Monthly unique visitors Geo-target: NY DMA
(National) Behavior-target: Theater enthusiasts &
Provides insight that increases the entertainment seekers
targeting scale & accuracy of the “ROME” unit is two 160x600 that live on skins
campaign outside of site content
* Data provided by Specific Media, Feb 2012 19
20. Network Statistics Campaign Specifics
146.7MM Monthly unique visitors Geo-target: NY DMA
45% Male / 55% Female Profile Pages with Image + Text
33% 35+
* Data provided by Quantcast, December 2011 20
21. Network Statistics Campaign Specifics
W35-54: 21MM Monthly unique Geo-target: NY DMA
visitors; 58% Reach Full Page Grabber
Ad Network of premium websites
Provides high-impact Rich Media ad
solutions
21
* Data provided by Undertone, May 2011
22. Site Flight Dates Net Cost
Bing/Yahoo 7/1-11/30 $2,500
Google 7/1-11/30 $20,000
(Branded Search)
Google 9/1-11/30 $10,000
(Non-Branded Search)
Google 8/1-11/30 $5,000
(Mobile Branded Search)
YouTube 8/1-11/30 $1,500
23.
24.
25. EXORCISE your inner demons
The Exorcist comes to Broadway
You never know just how close evil can be…
The Exorcist comes to Broadway
Evil can lurk inside us all
The Exorcist comes to Broadway
26. Cut-out of Regan on bottom corner of screen with
growing shadow
Regan with click and drag box of show information
Large solid black interference banner
Morphing page headers and title treatments Evil can lurk
inside us all…
ExorcistBroadway.com/
tickets
27.
28. The Exorcist
Cast &
Tickets The Show
Creatives
• To buy tickets • About the show • About the cast
(Telecharge,
Group Rates, • Press Reviews/ • Photo gallery
Rush Tickets) Interviews
• Box
Office/Hours
• Show times
35. Network Plan Content
Facebook • Posts 4x a week • Engagement: Trivia, exorcism
facts, quotes from the play,
•Subdued, video content
sophisticated and • Campaign Announcements
respectable tone • News
Twitter •Regan's twitter • Paraphrased Regan Quotes
page: A visual battle • Sporadic interactions with
between Regan and Mr. Howdy
the Devil
36. “It thrilled you as a novel and disturbed you as a movie…Prepare
Awareness yourself for an unforgettable experience as the Exorcist is
coming to Broadway!”
Questions “How old were you when you first read or saw the Exorcist?”
Quotes “Faith isn’t a matter of fairness. It’s finally a matter of love.”
Call-to-
“Share this if you plan on seeing the Exorcist on Broadway!”
Action
Exorcism “Did you know that out of 400 exorcism requests, only 2 or 4 end
Facts up being approved by the church?”
37.
38.
39.
40.
41. At its core The Exorcist is about demonic
possession. Our creative campaign will provide
ticket buyers with new ways t0 engage with the
little bit of devil that is inside us all…
42. A state-of-the-art Facebook Application featuring a
Ouija Board that allows users to ask questions and
receive a prophecy from “the Spirits”
Allows users to ask questions for his/her friends and
record the responses for sharing
43.
44. Promoted through media buys, iPad use, and social
sharing
Lives on Facebook, builds social fan base
Prominent “Get Tickets” call-out
Allows users to engage with their inner demons by
asking question anonymously
Possible integration of discount codes and sweepstakes
45. Why we like it?
Encourages sharing
Far-reaching appeal
Features a prominent prop from the show without being
overly scary
Drives Website traffic
46. A food truck decorated with Exorcist show information
and key art that travels throughout New York City selling
goodies that all contains the “devil” (something
gluttonous) hidden inside
Built-in parametric speakers on the truck will shoot
targeted messages at passersby
49. Promoted through social + street appeal and word-of-
mouth
All truck employees are dressed as priests and treat every
transaction a theatrical experience
Perhaps even get Brooke Shields and other stars of the
show to work a shift in the truck
50. Why we like it?
New to the Broadway space
Current trend that is unique to NYC
Who doesn’t like baked goods?
Flexible targeting
Easy integration with social
Taking unique spin on the idea of the devil inside
The idea of hidden devil but not creepy, a serious theatrical
experience
51. A large interactive billboard in Times Square that allows
passersby to manipulate Regan’s actions on the screen through
a touch screen kiosk nearby
Inside the kiosk will be a large touch screen that controls the
“devil inside” of Regan. Using the touchpad, users can
manipulate Regan’s actions on the billboard making her flail
around, or glow red.
52.
53. Kiosk also features ticket purchasing capability
Capability to connect with Facebook or Twitter to play
Allows users to be the devil and allows them to consider
what if the devil was inside of them?
54. Why we like it?
Great visibility; unique interactive experience
Builds social fan bases
Capability to change messaging and image
24 hours a day
For Broadway ticket buyers, The Exorcist is a one-of-a-kind show and an entirely new way to experience this stirring tale. It is a psychological thriller that will give you chills even without the special effects.
Primary Target:Generation X: 1965-1977 34-45 age rangeHighly educated but pessimistic, skeptical, disillusioned about almost everything. They are constantly doubting conventionalityRespond to family orientated activitiesRespond to statements such as “You’re different, we respect that” “There aren’t a lot of rules here” “Do it your way”Want to constantly feel empowered and in controlThink communally Boomers 1946-64: Many have increased discretionary income “active retirement” They are focused on “me”, self centered and feel entitled to a good life. Respond well to “you” statements ex: you are important to our successSocial gatherings and professional seminars are a good way to reach this generationEnjoy customization of the internetSupportive of green movement Broadway Fans62% of all Broadway tickets were purchased by tourists.Sixty-five percent of the audiences were female. The average age of the Broadway theatregoer was 44 years, older than in the past few seasons.Eighty-three percent of all tickets were purchased by Caucasian theatregoers.Broadway theatregoers were a very well-educated group. Of theatregoers over 25 years old, 78% had completed college and 39% had earned a graduate degree.The average Broadway theatregoer reported attending 5 shows in the previous 12 months.Playgoers tended to be more frequent theatregoers than musical attendees. The typical straight play attendee saw eight shows in the past year; the musical attendee, five.Fourty-four percent of respondents said they bought their tickets online.Bullet about the female audience deleted.In general, advertisements were not reported to have been influential in making the purchasing decision.The average Broadway theatregoer reported attending 5 shows in the previous 12 months. The group of devoted fans who attended 15 or more performances comprised only 6% of the audience, but accounted for 33% of all tickets (4.1 million admissions).
A very basic and minimalist layout to go in hand with the idea of the Exorcist being clean, minimalist.
A very basic and minimalist layout to go in hand with the idea of the Exorcist being clean, minimalist.
A very basic and minimalist layout to go in hand with the idea of the Exorcist being clean, minimalist.
A very basic and minimalist layout to go in hand with the idea of the Exorcist being clean, minimalist.
The idea of the complexity of the human psyche is apparent in the Exorcist. The usage of pattern, and grid in this layout are metaphorical for that.
oouji board game-Let fans know where the Devil Inside food truck will be located from day to day-Promote Parametric Speaker campaign at theatre. “Stop by the Theatre to pick up your Exorcist tix today. You never know what evil you might encounter”