The document summarizes a Google AdWords campaign for KeVita, a producer of ready-to-drink teas and functional beverages. The campaign aimed to raise awareness and drive traffic to KeVita's website. Over 84,000 impressions and 237 clicks were delivered, with a CTR of 0.28% and average CPC of $1.05. Results varied by week and ad group. The strategy evolved through trial and error, expanding geography, increasing budgets, and adding display ads. Placements included vegan blogs, recipe sites, and weight loss blogs, which saw a 0.2% increase in CTR.