From the 2016 KEEN Winter Conference: Faculty from Santa Clara, Ohio Northern, and Bucknell University explain how the entrepreneurial mindset needs to be a "plus and" to industry partnerships. Learn www.EngineeringUnleashed.com/keen

1. Enhancing the Entrepreneurial
Mindset Through Industry
Collaborations
Professor Chris Kitts, Santa Clara University
Professor JD Yoder, Ohio Northern University
KEEN Industrial Liaison, Shane Cohen, Bucknell University
KEEN Winter Conference 2016 - Industry Collaborations with KEEN Partners Session

2. Session Goals:
1. Explore how industry collaborations contribute to the
entrepreneurial mindset (EM)
2. Explore how to amplify collaborations with industry
toward expanding the entrepreneurial mindset
3. Create sub group which will provide KEEN industry
collaboration information and best practices
KEEN Winter Conference 2016 - Industry Collaborations with KEEN Partners Session

3. Framework of the Session
KEEN Winter Conference 2016 - Industry Collaborations with KEEN Partners Session
1. Value of EM to industry? ONU survey results
2. Collaboration & mindset impact - Santa Clara
3. Collaboration & mindset impact - Bucknell
4. Group breakouts:
● Talking to industry about EM (JD)
● Bundling (Chris)
● Projects (Shane)

4. What does industry think of EM?
● Very high-level today -- details available on request.
● About half of employers have an initial negative
reaction toward EM.
● Need to focus on KEEN Student Outcomes --
employers love those, and are willing to pay more.
● Employers do not trust us to:
○ Instill this in our students
○ Evaluate it well
● Employers prefer to use internship/co-op to evaluate
students on many of these categories.
KEEN Winter Conference 2016 - Industry Collaborations with KEEN Partners Session

5. Typical Examples of Industry Engagement
● Class/seminar speakers
● Design reviewers
● Project mentors
● Sponsors for projects and challenges
● Co-ops and internships
● Advisory board members
● 'Centers' for entrepreneurship
● Industrial seminars/training/professional development
KEEN Winter Conference 2016 - Industry Collaborations with KEEN Partners Session

6. KEEN Winter Conference 2016 - Industry Collaborations with KEEN Partners Session
Collaboration & Mindset Impact - Santa Clara
● “Bundled” activities with industry co-host
○ seminar, lunch, competition, tour, mentoring
○ mindset: multi-C exposure to industry partner
○ industry benefit: exposure, access, validation
● Entrepreneurial Enterprises
○ conduct long term, student-run, real-world enterprises
○ mindset: immersion in creating value, reputation
○ industry benefit: services/value provided, access

7. Collaboration & Mindset Impact
KEEN Winter Conference 2016 - Industry Collaborations with KEEN Partners Session
Mindset Impact:
1. Curiosity (Thirst for knowledge, always ask why?)
● What happens if we give it to kids?
● How would we make a million of these?
2. Connections
● Materials selection - technical advantages vs expense?
● Return on investment - profit margin vs market size?
3. Creating Value (for end user)
● Will this save time?
● Will this save money?
4. Creating Value (for Avery Dennison)
● Could this create a new market?
● Will this enhance brand image?
Collaboration:
1. Innovative new technology developed by Avery Dennison
2. Need to determine potential products and markets
3. Collaborated with interdisciplinary team of students to obtain feedback

8. 1. Talking to industry about EM (JD)
2. Bundling (Chris)
3. Projects (Shane)
Goal:
● Key takeaways to share
● Questions to share
● What resources can KEEN provide?
Interactive Group Breakouts
KEEN Winter Conference 2016 - Industry Collaborations with KEEN Partners Session