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Fried Ice Cream- Project
- 1. The Fried ScoopsParlor “Let’s Take A Ride In The World Of Scoops”
- 2. The overall objectivesof this project are to provide quality fried ice cream and an excellent sitting space to our customers. Our objectives includes the capturing of largest market share of the ice cream market in Lahore, Pakistan through customer loyalty. Objective:
- 3. Our Parlor isproviding Deep Fried Ice Cream which can be a new and interesting experience. This treat combines the heat of fritters with the cold of ice cream, and its delicious. Fried ice cream is becoming an increasingly popular desert in many countries and is both a tasty and novel food to serve up for family or friends. Our Product:
- 4. Ice Cream Corn Flakes Flaked Coconut Eggs Milk Oil (For Deep Frying) Ingredients:
- 5. Calories 372 Sodium185 m Total Fat 29 g Potassium 160 mg Saturated 7 g Total Carbs 25 g Polyunsaturated 0 g Dietary Fiber 1 g Monounsaturated 0 g Sugars 13 g Trans 0 g Protein 4 g Cholesterol 29 mg Vitamin A 11% Calcium 11% Vitamin C 10% Iron 34% Nutrition Facts:
- 6. This is12 months running business. Material is easily available in the country throughout the year. It can be a good experience for those who just love to combine contrasting flavors (such as sweet and sour, raw and cooked). Benefits:
- 7. Air Conditionedsitting place Peaceful environment for customers Free Wi-Fi Party Service Corporate parties Services:
- 8. Vision: “The Fried ScoopsParlor’s vision is to sell good quality fried ice cream at a fair price to meet the customer’s demand and to be available in the every city of the country for every desired individual.”
- 9. Mission: Our Mission isTo: Make, distribute and sell the finest quality natural ice cream. Ensures business practices that promotes health and hygiene. Provide allegiant service to the Society. Achieve maximum customer satisfaction Establish brand image Pioneer success in the ice-cream business mission
- 10. Competitors: Chaman IceCream Walls Ice Cream Omore Ice Cream
- 11.
- 12. Fried icecream is available in natural taste. It is a frozen dessert . No preserving chemicals that affect the health. Available in many flavors. Reasonable Price. Unique Taste. Strength:
- 13. It hasno strong brand image. Less market share as compared to the competitors. Fewer resources as compared to the competitors. Less experienced as compared to the competitors. Weakness:
- 14. Prepare thenew ice cream flavors. Demand of ice cream is increasing. Population is increasing so greater number od=f consumers will be available. Opportunities:
- 15. Sales ofice cream decreases in winter and rainy season. Strong competitors. Competitors have more resources. Threats:
- 16. STP Of TheProduct:
- 17. Estimated Budget: Particular Amountin Rupees (Rs.) Building Advance 200000 Building Rent (First Month) 100000 Raw Material 400000 Interior Decoration 100000 Salary (Workers) 200000 Advertisement 200000 Inauguration Ceremony 50000 Total Investment 1200000
- 18. Brand Name: “The FriedScoops Parlor” Brand Slogan:
- 19.
- 20. 4P’S OF THEPRODUCT:
- 21. Product: The fried scoopparlor’s fried ice cream will be the no. 1 fried ice cream in Lahore. In addition to its established superiority this product is highly classical and highly beneficial. Such as it: Taste like heaven. Combination of fritter and ice cream. Hot fried desert. Ice cream in many flavors.
- 22. Placement: The friedscoops parlor will be available in the Y Block, DHA Lahore. It is a market area, people use to come there with their families for shopping and for sake of fun.
- 23. Price: As consisting ofhigh quality, the price of single scoop is Rs.100/- and double scoop is Rs.150/- only.
- 24. Promotion: The fried scoopsparlor focuses on its promotion campaign very seriously. We will promote our product through… Advertising (TVC) Bill boards Pamphlets Newspaper ads