After successfully colonizing Ireland, England sought to expand its colonial holdings by establishing colonies along the North American coast, which they called Virginia in honor of Queen Elizabeth I. The first English families settled in Chesapeake Bay in 1587 and encountered about 24,000 Native Americans divided into various tribes. In the 1670s, English aristocrats established the colony of Carolina further south to grow rice and indigo and engage in the lucrative slave trade, recruiting Native Americans to capture runaway slaves in exchange for guns. By the 1750s, Carolina had become a wealthy plantation colony and leading producer of crops like rice, rivaling the colonies in the Chesapeake and West Indies.