Advertising is designed to promote products, services, or ideas to induce people to buy. It aims to increase sales, build brand identity, and communicate new offerings. Advertising may describe arresting human intelligence to get money. It promotes products by creating interest and explaining them. Institutional advertising develops a positive company image. Advertising agencies assist with planning and preparation using specialists who understand different methods' effects to help companies strategize. Advertising includes print, outdoor, broadcast, celebrity, covert, public service, and surrogate forms across media like television. It is facilitated by organizations and regulated by government. [/SUMMARY]

3. Y U No Share Your Idea??

4. • Advertising is a message designed to
promote a product, a service, or an idea
• Advertising is any form of paid nonpersonal presentation of ideas, goods, or
services for the purpose of inducing
people to buy.

5. Advertising is the promotion of a
company’s products and services carried
out primarily to drive sales of the products
and services.
To build a brand identity and
communicate changes or new product
/services to the customers .

6. “Advertising may be described as the science
of arresting the human intelligence long
enough to get money from it.”
S Leacoc -

9. • Increasing the sales
• Creating and maintaining a brand identity
• Communicating a change in the existing
product line.
• Introduction of a new product or service.
• Increasing the buzz-value of the brand or the
company.

10. “Doing business without
advertising is like winking at a
girl in the dark. You know what
you are doing, but nobody else
does.”

11. • Promotional advertising is advertising that
is designed to increase sales by
– creating an interest in products
– introducing new products and businesses
– explaining a product
– supporting personal selling efforts
– creating new markets

12. • Institutional advertising attempts to create
a favorable impression (image) and
goodwill for a business or an organization
– Purpose is to develop a positive image by
presenting information about a company’s
role in the community, important public issues
and topics of general interest.

15. Company
Marketing Department Advertisement
Advertising Agencies
Advertisement

16. • A marketing specialist firm that assists the
advertiser in planning and preparing its
advertisements.
• They have specialists who know all about
the effect of different advertising methods
and can help a company with their
strategy

17. Target Market
Brand Positioning
Advertising Objectives
Budget Decisions
Creative Strategy
Media Strategy
Campaign Evaluation

18. Print
Advertising
Outdoor
Advertising
Broadcast
Advertising
Celebrity
Advertising
ADVERTISING
Covert
Advertising
Public-service
Advertising
Surrogate
Advertising

19. Facilitating Organizations
Regulatory Organizations
Advertising Agency
Government
ADVERTISER
Media
Competitions
Research supplies
Markets and Consumer Behavior

21. Some Creative Advertisements

22. Interesting ads from Italian coffee maker Stella entitled ‘The Bite Of
Coffee’. Coffee beans in the form of scorpions or spiders might not be
the bite for everyone

23. BBC outdoor advertisement campaign found around New York City was
definitely a creative one.

24. Amusing
advertisement
by Australian
Post delivering
the message
that ‘If you
really want to
touch someone,
send them a
letter’.
In this digital
age, email has
taken over
much over post
mail and
writing a
letter would
definitely be
more touching.

26. 76% of consumers don’t believe that companies
tell the truth in advertisements

27. 14% TRUST ADS