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Engaging, Persuasive Communication | Ed Field | Digino
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Engaging, Persuasive Communication | Ed Field | Digino
1.
Engaging, persuasive communication to
increase international sales. Ed Field
2.
Engaging, persuasive communication moves
people.
3.
Is marketing communications fundamental to your
company achieving its potential?
4.
Marketing is one of
4 essential elements in all businesses.
5.
Approach to marketing is
a science.
6.
Tactics before strategy is
the noise before defeat.
7.
8.
9.
10.
11.
12.
Chieftain Fabrics Transforming their
presentation.
13.
14.
15.
16.
Virtual Access
17.
18.
19.
20.
21.
22.
iSimplyConnect 7% conversion!!
23.
24.
25.
26.
27.
28.
Motivation
29.
30.
31.
32.
Safety Storage
33.
34.
35.
Approach to marketing is
a science.
36.
The way.
1. Research 2. Purpose 3. Position 4. Pitch 5. Marketing strategy 6. Marketing plan 7. Raw materials 8. Create marcomms 9. Tactics
37.
Research 3C’s Facts & insights
38.
Purpose Why does the business
exist?
39.
40.
Position What space do you
want to own in the prospects mind?
41.
42.
43.
Pitch Craft a short
pitch. All comms will flow from this.
44.
45.
46.
47.
48.
49.
50.
51.
52.
53.
54.
55.
56.
57.
58.
59.
60.
61.
The way.
1. Research 2. Purpose 3. Position 4. Pitch 5. Marketing strategy 6. Marketing plan 7. Raw materials 8. Create marcomms 9. Tactics
62.
Was that the path you
took?
63.
Time Expertise Objectivity Pressure for quick
fix MD doesn’t see value
64.
Go for it.
65.
Be brave.
66.
Stand out.
67.
Engaging, persuasive communication increases sales.
68.
087-699-7068
69.
Ed Field 1890-927-800 edfield@diginomarketing.com www.diginomarketing.com
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